Search Engine and Social Media Optimization, Turning Buzz into Leads

The media industry is changing fast. During the first quarter of 2013, MyPRGenie surveyed journalists from 26 countries to find out what they want from PR professionals -- and how their preferences have changed with the emergence and dominance of social media. As thousands of companies compete to bring their news into the spotlight, it is becoming increasingly hard for PR professionals and journalists to connect with each other. To overcome this challenge, MyPRGenie recently conducted a survey and has designed this white paper, which includes several tips that can help you improve your new media media relations. Compiled by the experts of the MyPRGenie Research Team, the 2013 Media Report explains the latest media developments and how you can work with them to get your message out there.

What's the difference between PR and social media? For many companies, the answer is fast becoming, "They're both ways to communicate with the world" and "our PR team manages both". Large and small companies in every industry are now using social media as an integral part of their PR and marketing needs. As social media continues to replace the traditional channels of brand promotion and communication, PR has become synonymous with social media marketing.

Facebook and Twitter offer you an opportunity to connect with millions of users across the globe and promote your brand virally online. In addition, these social media platforms allow you to target your audience with surgical precision. As thousands of companies are jumping on the social media bandwagon every day, it is becoming increasingly difficult for new companies to step into the spotlight. This white paper features many guidelines and effective techniques that can help you build a huge following on Facebook and Twitter.

Social media can play a pivotal role in helping you enhance your customer support services. Studies indicate that customers who interact through social media are usually more satisfied compared to those who go through the traditional customer support channels of a company. Not only does Social Media give you more flexibility and reach to engage your customers, but it is also one of the quickest and most cost effective ways to deliver customer support. This white paper features a number of effective tips for incorporating social media into your customer support strategy.

How to Leverage Email, Twitter & Facebook To Effectively Distribute a Press Release Journalists and PR professionals are increasingly using all forms of media in their day-to-day reporting and now see them as legitimate channels for communication. New media channels are more important than ever to anyone wanting to reach the media gatekeepers who can shape public opinion, trends, and markets. This whitepaper offers you valuable tips on how you can leverage email, twitter & facebook to effectively distribute a press release.

No matter how established and successful your social media campaign is, a mismanaged crisis can ruin your company's reputation. By being prepared for all eventualities and managing the crisis on time, you can avoid major social media catastrophes.

Online videos can go viral and give you more visibility on the web. With powerful video sharing tools such as YouTube and Facebook, online videos are becoming increasingly popular across the Internet. This white paper features a number of tips that will empower you to create and distribute online videos through major social media platforms effectively.

As thousands of companies compete to bring their news into the spotlight, it is becoming increasingly hard for PR professionals and journalists to connect with each other. To overcome this challenge, MyPRGenie recently conducted a survey and has designed this white paper, which includes several tips that can help you improve your “new media” media relations.

Social news websites provide you with an opportunity to find hordes of readers for your stories, even if your website is relatively new. Here's your chance to learn more about social news platforms. This white paper features many guidelines and effective techniques that can help you bring your stories into the spotlight.

Nothing beats the benefits of promoting your brand through viral marketing. Being one of the most effective and affordable avenues of advertising, viral marketing now plays a pivotal role in driving traffic and potential customers to all sorts of sites. This white paper includes 10 effective techniques that you can use to go viral and gain visibility on various social media platforms.

With millions of websites competing for traffic and potential customers, gaining a high search engine ranking has become necessary to survive in today’s online market. However, search engines are now regularly updating their algorithm to refine results, which means that SEO techniques that worked a few years ago might not be effective anymore. This white paper describes various methods and techniques that can help you stay abreast with the changing search engine algorithms.

Traditional news media outlets have been decimated by declining revenues, leading to staffing cuts and budget slashing. Meanwhile, social media and other Web-based outlets are on the upswing, and the trendy venue of choice by public relations professionals.

But in spite of the downward spiral for traditional news media, it should remain a critical component of PR 3.0 planning. This white paper explains why, and how to harness the surprisingly resilient traditional outlets for maximum PR 3.0 benefit.

As their popularity skyrockets, social media web sites have become a critical component of public relations planning. This white paper explains why social media is so valuable for PR, and offers some specific practical advice on how to incorporate social media into PR strategies and combat negative PR.

It's undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today's headlines to learn the effects of successful – and not so successful – social media campaigns. While it seems that social media presents an endless amount of opportunities to build awareness, it also presents risk, which means that creating an effective strategy isn't just nice to have – it's an absolute must.

With around 140 million Tweets sent per day, Twitter is fast becoming the leading social media platform for finding the latest news and information. Many businesses are now trying to maximize their presence in the Twitterverse to tap into Twitter's incredible potential as a marketing platform. Companies can use Twitter to reach millions of followers instantly, interact with their clients, share news, easily gather feedback, and promote their brand online.