White Paper

Please select any of the White Papers below:

One of the most important parts of social media is its ability for the content that you share to "go viral" that is to have it shared well beyond its original audience by social media users who like it and want to share it with their social networks. The first step in getting your content to "go viral" is to publish well thought out messages, but there are three tools that can help you conquer the world of social media.

How to use Hashtags, Videos and Images to Conquer the Social Media Universe

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The media industry is changing fast. During the first quarter of 2013, MyPRGenie surveyed journalists from 26 countries to find out what they want from PR professionals -- and how their preferences have changed with the emergence and dominance of social media. As thousands of companies compete to bring their news into the spotlight, it is becoming increasingly hard for PR professionals and journalists to connect with each other. To overcome this challenge, MyPRGenie recently conducted a survey and has designed this white paper, which includes several tips that can help you improve your new media media relations. Compiled by the experts of the MyPRGenie Research Team, the 2013 Media Report explains the latest media developments and how you can work with them to get your message out there.

Media Report 2013 -- What Journalists Want from PR Professionals

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What's the difference between PR and social media? For many companies, the answer is fast becoming, "They're both ways to communicate with the world" and "our PR team manages both". Large and small companies in every industry are now using social media as an integral part of their PR and marketing needs. As social media continues to replace the traditional channels of brand promotion and communication, PR has become synonymous with social media marketing.

PR is the New Social Media Marketing

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Facebook and Twitter offer you an opportunity to connect with millions of users across the globe and promote your brand virally online. In addition, these social media platforms allow you to target your audience with surgical precision. As thousands of companies are jumping on the social media bandwagon every day, it is becoming increasingly difficult for new companies to step into the spotlight. This white paper features many guidelines and effective techniques that can help you build a huge following on Facebook and Twitter.

How to Build a Huge Following on Facebook and Twitter

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Social media can play a pivotal role in helping you enhance your customer support services. Studies indicate that customers who interact through social media are usually more satisfied compared to those who go through the traditional customer support channels of a company. Not only does Social Media give you more flexibility and reach to engage your customers, but it is also one of the quickest and most cost effective ways to deliver customer support. This white paper features a number of effective tips for incorporating social media into your customer support strategy.

Leveraging Social Media to Deliver Better Customer Support

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How to Leverage Email, Twitter & Facebook To Effectively Distribute a Press Release Journalists and PR professionals are increasingly using all forms of media in their day-to-day reporting and now see them as legitimate channels for communication. New media channels are more important than ever to anyone wanting to reach the media gatekeepers who can shape public opinion, trends, and markets. This whitepaper offers you valuable tips on how you can leverage email, twitter & facebook to effectively distribute a press release.

How to Leverage Email, Twitter & Facebook To Effectively Distribute a Press Release

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No matter how established and successful your social media campaign is, a mismanaged crisis can ruin your company's reputation. By being prepared for all eventualities and managing the crisis on time, you can avoid major social media catastrophes.

Crisis Management for Social Media

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Online videos can go viral and give you more visibility on the web. With powerful video sharing tools such as YouTube and Facebook, online videos are becoming increasingly popular across the Internet. This white paper features a number of tips that will empower you to create and distribute online videos through major social media platforms effectively.

Video Marketing: How to Create Compelling Videos & Promote Your Brand through Social Media Platforms

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As thousands of companies compete to bring their news into the spotlight, it is becoming increasingly hard for PR professionals and journalists to connect with each other. To overcome this challenge, MyPRGenie recently conducted a survey and has designed this white paper, which includes several tips that can help you improve your "new media" media relations.

Bridging the Digital Divide: What Journalists Want from PR Services in the New Media Era

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Social news websites provide you with an opportunity to find hordes of readers for your stories, even if your website is relatively new. Here's your chance to learn more about social news platforms. This white paper features many guidelines and effective techniques that can help you bring your stories into the spotlight.

Leveraging Social News Websites to Significantly Increase Your Online Exposure

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Nothing beats the benefits of promoting your brand through viral marketing. Being one of the most effective and affordable avenues of advertising, viral marketing now plays a pivotal role in driving traffic and potential customers to all sorts of sites. This white paper includes 10 effective techniques that you can use to go viral and gain visibility on various social media platforms.

10 Viral Marketing Strategies to Build Your Business Online

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With millions of websites competing for traffic and potential customers, gaining a high search engine ranking has become necessary to survive in today's online market. However, search engines are now regularly updating their algorithm to refine results, which means that SEO techniques that worked a few years ago might not be effective anymore. This white paper describes various methods and techniques that can help you stay abreast with the changing search engine algorithms.

How to Improve your Search Engine Ranking with Google's New Algorithm

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Traditional news media outlets have been decimated by declining revenues, leading to staffing cuts and budget slashing. Meanwhile, social media and other Web-based outlets are on the upswing, and the trendy venue of choice by public relations professionals. <br> <br> But in spite of the downward spiral for traditional news media, it should remain a critical component of PR 3.0 planning. This white paper explains why, and how to harness the surprisingly resilient traditional outlets for maximum PR 3.0 benefit.


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As their popularity skyrockets, social media web sites have become a critical component of public relations planning. This white paper explains why social media is so valuable for PR, and offers some specific practical advice on how to incorporate social media into PR strategies and combat negative PR.

Social Media PR: Seizing Opportunities

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It's undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today's headlines to learn the effects of successful - and not so successful - social media campaigns. While it seems that social media presents an endless amount of opportunities to build awareness, it also presents risk, which means that creating an effective strategy isn't just nice to have - it's an absolute must.

PR 3.0: The New Public Relations ToolKit

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With around 140 million Tweets sent per day, Twitter is fast becoming the leading social media platform for finding the latest news and information. Many businesses are now trying to maximize their presence in the Twitterverse to tap into Twitter's incredible potential as a marketing platform. Companies can use Twitter to reach millions of followers instantly, interact with their clients, share news, easily gather feedback, and promote their brand online.

How to Conquer the Twitterverse

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MyPRGenie Web Distribution

MyPRGenie Web Distribution allows you to target over 250 websites, databases and online service globally. Below is a partial list of the sites to which MyPRGenie Web Distribution sends member news.

  • Newsday
  • The Boston Globe
  • International Business Times
  • The San Francisco Chronicle
  • Star Tribune
  • Houston Chronicle
  • Daily Herald
  • CBS MoneyWatch
  • The MiamiHerald
  • San Jose Mercury News
  • The Sun News
  • Kansas City Star
  • United Press International
  • Star Telegram
  • The Columbus Dispatch
  • The News & Observer
  • WRAL
  • StreetInsider
  • Market Pulse
  • Contra Costa Times
  • El Nuevo Herald
  • The Olympian
  • NewsOK
  • The Daily Breeze
  • Minyanville
  • The Sacramento Bee
  • Press Enterprise
  • El Paso Times
  • Press-Telegram
  • Dealbreaker
  • Lexington Herald-Leader
  • Albany Times Union
  • LA Daily News
  • Wichita Eagle
  • Sun Herald
  • Publicus
  • Pasadena Star-News
  • The Daily Record
  • Minnesota Public Radio
  • Anchorage Daily News
  • The Street Sweeper
  • The News Tribune
  • Inside Bay Area
  • Biospace
  • The Bellingham Herald
  • Whittier Daily News
  • Centre Daily Times
  • The State
  • Sign On San Diego
  • The Buffalo News
  • BestGrowthStock
  • San Gabriel Valley Tribune
  • Idaho Statesman
  • Redlands Daily Facts
  • TCPalm
  • Digital Media Wire
  • San Bernardino County Sun
  • A.M. Best Company
  • Belleville News Democrat
  • Bradenton Herald
  • Santa Cruz Sentinel
  • The Island Packet
  • Securities Technology Monitor
  • Las Cruces Sun-News
  • Oil & Gas Financial Journal
  • Power-Gen Worldwide
  • Macon Telegraph
  • eOption
  • The Cincinnati Enquirer
  • 740 KVOR
  • The State Journal
  • HeraldNet Everett, Washington
  • Hydro Review
  • Market Intelligence Center
  • Renewable Energy World
  • FayObserver
  • RCR Wireless News
  • IC Places
  • The Columbus Ledger Enquirer
  • Rockford Register Star
  • DailyBulletin.com
  • Oil & Gas Journal Online
  • Value Investing News
  • San Mateo Daily Journal
  • Farmington Daily Times
  • InvestorPlace
  • BioMedReports
  • The Network Journal
  • Industrial Info
  • Indianapolis Business Journal
  • Beyond The Dow
  • myMotherLode.com California Gold Country
  • Carlsbad Current-Argus
  • StreetIQ
  • MoneyShow.com
  • The Daily Jeffersonian
  • InfoStor
  • SiliconValley.com
  • KGO Newstalk 810 San Francisco
  • Ruidoso News
  • KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas

Below is a Small Sample of Accesswire Distribution

    Major Newspapers
  • USA Today
  • The Boston Globe
  • The Tampa Tribune
  • Denver Post
  • The Miami Herald

  • The Salt Lake Tribune
  • The Mercury News
  • Houston Chronicle
  • The Columbus Dispatch
  • The Chicago Daily Herald

  • The Philadelphia Enquirer
  • Los Angeles Daily News
  • Financial Post
  • Toronto Star
    Associated Press
  • New York Times
  • USA Today
  • Washington Post
  • Los Angeles Times
  • Chicago Tribune
  • Star Tribune

  • Daily News
  • Houston Chronicle
  • Denver Post
  • Arizona Republic
  • Dallas Morning News
  • Detroit Free Press

  • Tampa Bay Times
  • Philadelphia Inquirer
  • Plain Dealer
  • Oregonian
    Major Broadcast TV Networks
  • 6abc.com/WPVI
  • 7Online.com/WABC New York
  • ABC11TV
  • CBS 11 TV
  • CBS2 Chicago
  • CBS 2/KCAL 9 Los Angeles
  • CBS3 Philadelphia
  • CBS4 Denver
  • CBS 5 San Francisco
  • KAIT ABC-8 (Jonesboro, AR)
  • KAUZ-TV CBS-6 (Wichita Falls, TX)
  • KAZT IND-7 (Phoenix/Prescott, AZ)
  • KBMT-TV ABC-12 (Beaumont, TX)
  • KCAU ABC-9 (Sioux City, IA)
  • KCBA-TV FOX-35 (Salinas, CA)
  • KCBD NBC-11 (Lubbock, TX)
  • KCEN-TV NBC-9 (Temple, TX)
  • KCOY CBS-12 (Santa Maria, CA)
  • KDUH-TV ABC-3 (Scottsbluff, NE)
  • KEYETV Austin
  • KFDA CBS-10 (Amarillo, TX)
  • KFJX-TV FOX-14 (Pittsburg, KS)
  • KFMB-TV CBS-8 (San Diego, CA)
  • KFRE-TV CW-59 (Fresno, CA)
  • KFSN-TV Fresno
  • KFVE MyNetworkTV-5 (Honolulu, HI)
  • KFVS CBS-12 (Cape Girardeau, MO)
  • KGO Newstalk 810 San Francisco
  • KHNL-TV NBC-8 (Honolulu, HI)
  • KHQ-TV NBC-6 (Spokane, WA)
  • KION CBS-46 (Salinas, CA)
  • KKFX FOX-11 (Santa Maria, CA)
  • KLFY CBS-10 (Lafayette, LA)
  • KLKN ABC-8 (Lincoln, NE)
  • KLTV ABC-7 (Tyler, TX)
  • KMEG-TV CBS-14 (Sioux City, IA)
  • KMPH-TV FOX-26 (Fresno, CA)
  • KNOE-TV CBS-8 (Monroe, LA)
  • KOTA ABC-3 (Rapid City, SD)
  • KOTV-TV CBS-6 (Tulsa, OK)
  • KPLC NBC-7 (Lake Charles-Lafayette, LA)
  • KPTH-TV FOX-44 (Dakota Dunes, SD)
  • KPTM-TV FOX-42 (Omaha, NE)
  • KQCW CW-12/19 (Tulsa, OK)
  • KRHD-TV ABC-40 (Bryan-College St, TX)
  • KSFY-TV ABC-13 (Sioux Falls, SD

  • KSLA CBS-12 (Shreveport, LA)
  • KSWO-TV ABC-7 (Lawton, OK)
  • KSWT-TV CBS-13 (Yuma, AZ)
  • KTEN NBC-10 (Denison, TX)
  • KTIV NBC-4 (Sioux City, IA)
  • KTRE ABC-9 (Lufkin, TX)
  • KTRK-TV Houston
  • KTRV-TV FOX-12 (Nampa, ID)
  • KTTC NBC-10 (Rochester, MN)
  • KTUL-TV ABC-8 (Tulsa, OK)
  • KTVG-TV FOX-17
  • KSNB-TV FOX-4 (Kearney, NE)
  • KTVN-TV CBS-2 (Reno, NV)
  • KUAM-TV NBC-8 (Hagatna, Guam)
  • KUTV 2News Utah
  • KWES-TV NBC-9 (Midland, TX)
  • KWQC NBC-6 (Davenport, IA)
  • KWTV-TV CBS-9 (Oklahoma City, OK)
  • KWWL-TV NBC-7 (Waterloo, IA)
  • KXLT FOX-47 (Rochester, MN)
  • KXVO-TV CW-15 (Omaha, NE)
  • KXXV-TV ABC-25 (Waco, TX)
  • KYTX CBS-19 (Tyler, TX)
  • WABC-TV (New York City)
  • WAFB CBS-9 (Baton Rouge, LA)
  • WAFF NBC-48 (Huntsville, AL)
  • WALB NBC-10 (Albany, GA)
  • WAND-TV NBC-17 (Decatur, IL)
  • WAOW-TV ABC-9 (Wausau, WI)
  • WAVE NBC-3 (Louisville, KY)
  • WBAY ABC-2 (Green Bay, WI)
  • WBCB-TV CW-21 (Youngstown, OH)
  • WBMA-TV ABC-33 (Birmingham, AL)
  • WBOC CBS-16 (Salisbury, MD)
  • WBRC-TV FOX-6 (Birmingham, AL)
  • WBTV CBS-3 (Charlotte, NC)
  • WBZ-TV (Boston)
  • WCAX CBS-3 (Burlington, VT)
  • WCBS-TV (New York City)
  • WCCO WLNS CBS-6 (Lansing, MI)
  • WCIV-TV ABC-4 (Charleston, SC)
  • WCSC CBS-5 (Charleston, SC)
  • WCWG-TV CW-20 (Greensboro, NC)
  • WDAM NBC-7 (Hattiesburg-Laurel, MS)
  • WDRB FOX-41 (Louisville, KY)
  • WECT NBC-6 (Wilmington, NC)

  • WFFF-TV FOX-44 (Colchester, VT)
  • WFIE NBC-14 (Evansville, IN)
  • WFLX FOX-29 (West Palm Beach, FL)
  • WFMJ-TV NBC-21 (Youngstown, OH)
  • WFXG-TV FOX-54 (Augusta, GA)
  • WGEM-TV NBC-10 (Quincy, IL)
  • WGFL-TV CBS-4 (Gainesville, FL)
  • WGGB-TV FOX-6 (Springfield, MA)
  • WHBF CBS-4 (Rock Island, IL)
  • WHTM-TV ABC-27 (Harrisburg, PA)
  • WISTV NBC-10 (Columbia, SC)
  • WKOW-TV ABC-27 (Madison, WI)
  • WKRN ABC-2 (Nashville, TN)
  • WLBT NBC-3 (Jackson, MS)
  • WLNE-TV ABC-6 (Providence, RI)
  • WLOX ABC-13 (Biloxi, MS)
  • WLS-TV Chicago
  • WMBF NBC-32 (Myrtle Beach, SC)
  • WMC NBC-5 (Memphis, TN)
  • WOI ABC-5 (West Des Moines, IA)
  • WOIO CBS-19 (Cleveland, OH)
  • WQOW-TV ABC-18 (Eau Claire, WI)
  • WRCB-TV NBC-3 (Chattanooga, TN)
  • WREX-TV NBC-13 (Rockford, IL)
  • WRIC ABC-8 (Richmond, VA)
  • WSET-TV ABC-13 (Lynchburg, VA)
  • WSFA NBC-12 (Montgomery, AL)
  • WSFX-TV FOX-26 (Wilmington, NC)
  • WSJV-TV FOX-28 (South Bend, IN)
  • WTEN ABC-10 (Albany, NY)
  • WTHR NBC-13 (Indianapolis, IN)
  • WTNZ FOX-43 (Knoxville, TN)
  • WTOC CBS-11 (Savannah, GA)
  • WTOL CBS-11 (Toledo, OH)
  • WTVF-TV CBS-5 (Nashville, TN)
  • WTVM ABC-9 (Columbus, GA)
  • WUPV-TV CW-65 (Ashland, VA)
  • WVNY-TV ABC-22 (Colchester, VT)
  • WVVA NBC-6 (Bluefield, WV)
  • WWBT NBC-12 (Richmond, VA)
  • WXIX FOX-19 (Cincinnati, OH)
  • WXOW ABC-19 (La Crosse, WI)
  • WXTX-TV FOX-54 (Columbus, GA)
  • WXVT-TV CBS-15 (Greenville, MS)
    Search Engines
  • Google
  • Yahoo

  • Bing

  • Ask
    Major News Sites
  • Yahoo News
  • Google News
  • Benzinga
  • MarketWatch
  • InvestorsHub
  • DailyFinance.com
  • United Press International

  • The Motley Fool
  • Stockhouse
  • Zacks
  • 4-traders
  • NewsVine
  • Benzinga
  • CNET News
  • WallStreetSelect

  • About.com
  • PaidContent
  • MorningStar
  • Business Insider
  • Worth
  • Stock Nod
  • Stockwatch
  • StreetInsider
    Social Media Sites
  • Twitter
  • Facebook

  • Linkedin
  • Tumblr

  • Socialpicks
  • Portfoliosharing
    Apps and Mobile Sites
  • Pulse News
  • Yahoo Mobile

  • Google Currents
  • MarketWatch Mobile
  • Accesswire Mobile

  • and most other RSS news reader Apps
    Specialty Publications
  • Biospace
  • BioMedReports

  • Renewable Energy Network
  • Oil & Gas Investor

  • Nations Restaurant News
  • PennWell