RDZ Media Tapped by Local Union to Produce New Multi-media Diverse Ad Campaign
Campaign to Focus on Felony Protection Efforts for NYC Traffic & Sanitation Enforcement Agents

NEW YORK, NY -- Nov 18, 2010 / (http://www.myprgenie.com) -- CWA Local 1182 recently announced that RDZ Media Group has been selected to spearhead production on its latest advertising campaign focusing on Felony Protection Efforts for NYC Traffic & Sanitation Enforcement Agents.  The new campaign will be specifically geared toward more diverse, multi-ethnic audiences throughout the New York metropolitan area.

"We are very excited that CWA Local 1182 selected RDZ Media Group once again to produce the messaging about such an important issue," said Jennifer Young-Jackson, CEO/President of RDZ Media Group. 

In 2008, RDZ Media Group, an award winning multi-media company was selected by CWA Local 1182 to produce the ad campaign collaterals to attract and retain members, as well as inform the general public about issues concerning their safety. Since then, RDZ Media Group has produced print ads, radio spots, web banner ads in Spanish, English and Bangalee; facilitated media buys including air time on WBLS-FM, WLIB-AM, WINS 1010 AM, and purchased print ad space in publications like El Diario, Amsterdam News, and the Bangalee Weekly news publications. RDZ has also been successful in utilizing innovative concepts such as advertising on a mobile truck that travels around the five boroughs, movie theaters, and online ads featured on radio station websites, as well as other web properties. 

"We are pleased to work with RDZ on getting information about the new felony protection efforts about our membership," said James Huntley, President of CWA Local 1182.  "RDZ is committed to issues impacting our diverse community and most importantly they always provide innovative and cost-effective strategies to help us achieve our communication goals."

Most recently, RDZ Media Group was presented with its 2nd prestigious Supplier of the Year award in three years from the New York & New Jersey Minority Supplier Development Council, Inc. (The Council) during their 2010 Partnership Awards Gala for their outstanding efforts in the multi-media industry.

About RDZ Media Group

RDZ Media Group formerly known as RoaDDoggZ productions is a multimedia production company specializing in producing assets in new media, social media and traditional media. RDZ Media produces apps for iPad and Smartphones, builds Private Label Social Media websites for businesses, manages social media programs for companies and produces media assets like print, radio, and TV ads for clients. 

RDZ Media Group has presented several workshops on effectively using Social Media to build brands and income, as well as authored several white papers and a book on utilizing Twitter. To find out more information about RDZ, visit:  www.rdzmedia.com

About CWA Local 1182

Currently, CWA Local 1182 represents more than 3,500 Uniform Traffic & Sanitation Enforcement Agents, who are employed by the City of New York.  For more information, contact:  www.cwalocal1182.org.

Contact: Niel M. Jurist, info@jprc.net, 614.204.8722
Contact: Stephen Jackson, stephen.jackson@rdzmedia.com, 6465308632 ext 2

Category: Multimedia & Internet, Advertising, Multimedia, Online & Internet, African-American, Hispanic
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Weblinks: www.rdzmedia.com

RDZ Media Group, LLC

RDZ Media Group a multiple award winning Mobile - Social Media agency who are O.G.M.s (Original Geek Marketers). We combine our two passions technology and marketing to create products and services that Extend Your Brand Beyond the Event. We call it EB2™ and it’s our methodology that combine our 15 years of Internet/Social Media marketing with our 17 years of creating viable technology solutions. The benefit of our methodology is we develop tools and processes that allow your business to use the power of Social Media and Mobile Marketing to generate increased profits for your company.