Oradell, NJ -- Aug 15, 2013 / (http://www.myprgenie.com) -- Founded in 1945, Q-T Intimates has been manufacturing quality lingerie for women of all shapes and sizes spanning multiple generations. The company prides itself on making intimate apparel that is both supportive and stylish while continuing to improve its collection year after, staying in step with the changing times. Throughout the second half of the 20th century, the trendsetting brand designed bras and panties ranging from the white and nude colored basics all the way to eye-catching colors and patterns in luxurious fabrics. Q-T Intimates' continued success lies in the brand's creativity, years of experience in the intimate apparel industry, and its knowledge of how to make women feel beautiful and sophisticated.
With each decade came different trends and styles of lingerie, with different colors, fabrics, and designs setting the standard. Let Q-T Intimates take you on a ride through style - from vintage trends to the latest crazes in intimate apparel.
Popular lingerie styles of the 1940s included slips, girdles, stockings and peignoir sets. Gone were the rubber girdles of the 30s - instead women sought after seamless shapewear and tight-fitting, full-body girdles to smooth out bumps and keep everything in place. The brassiere came to be known as the "bra" and were often very plain, with no lace or other decorations. Made from rayon satin or cotton, these bras had full coverage with a pointier shape and typically came in white or a light pink.
Lingerie in the 1950s was filled with bullet bras, nylon high-waisted panties and silk slips. The fashionable pointed bras were heavily stitched and came in satin or nylon in a range of colors. The slips had adjustable straps and lace trim at the bottom. A woman's closet would be filled with nylon or crinoline petticoats and half slips. Pin-up girl lingerie came into fashion and styles became more risqué as they tried to accentuate the womanly hourglass figure.
The 1960s brought about a more youthful, flirty style as babydoll nighties and frilly panties became popular, as well as patterned underwear and floral print separates. Underwear shapes became more playful and new styles of bras emerged, becoming more similar to today's common shapes. The hippie movement encouraged women to denounce bras, which were seen as restrictive and bra burning became a part of the movement as a symbol of women's liberation.
Intimate apparel in the 1970s had a more womanly look but also became more risqué. Luxurious fabrics like silk and lace were widely used as were sheer and fur lined fabrics. Peek-a-boo bras and sheer baby dolls with lace trim were inspired by the Disco era that was all about making a fashion statement.
Cleavage made a return in the 1980s as padded and wired bras became best-selling items. Women favored a more sensual and soft style and wanted more sensible, breathable cottons. Bodysuits became fashionable and panties more revealing as thongs and g-strings were sold throughout lingerie stores for women who wanted to avoid visible panty lines.
The push up bra was introduced with a deep plunge effect that gave women the desired look of cleavage. Underwear started to be worn as outerwear, often inspired by the look of pop stars, such as the cone bra and cropped bra tops worn by Madonna. Racy animal prints came into style and lingerie fashion shows premiered on prime time television.
Today there are an array of different styles of bras - from padded and gel-filled, to strapless and backless, to bandeau bras and bralette tops. Underwear styles include thongs, bikinis, hipsters, boy shorts and more. There has also been a revival of pin-up style lingerie - corsets, stockings and garters are all seeing a resurgence in popularity. Teddies, chemises, and peignoirs are still sold in stores and available in several sizes. The choices are endless and there is a style for every woman and every occasion.
While women's intimate apparel has evolved over the years, the Q-T Intimates collection has grown to feature an unparalleled assortment of bras and underwear to include fashion sets, basics, full-busted and full-figured sizes, a maternity collection, bridal garments, dance bras and bodysuits, shapewear, strapless bras, sleep and loungewear, sports bras, mastectomy and post-surgical garments, and a wide range of related accessories.
For more information on the history of Q-T Intimates and to browse their collection of intimate apparel, visit www.qtbras.com.
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About Q-T Intimates
For over 68 years, Q-T Intimates has been the quiet trendsetter in the intimate apparel industry -- designing beautiful, comfortable, and affordable bras and panties for women of many generations. During the 1940's and 1950's the small but ambitious company was all about the basics: white bras and girdles, sometimes beige, usually cotton with a touch of polyester (if possible). Through many years of design innovation, Q-T Intimates has evolved to incorporate the latest fashion trends, eye-catching colors, and beautiful fabrics - from simple and sleek, to luxurious and sophisticated.