Burlington, Massachusetts -- Oct 25, 2010 / (http://www.myprgenie.com) -- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced it has established a new banking relationship with Square 1 Bank, a full service commercial bank dedicated to serving the needs of the venture capital community and entrepreneurs in all stages of growth and expansion.
A SaaS technology company for over a decade, OrderMotion recently expanded its core eCommerce customer base to include the direct response television (DRTV) market. Both eCommerce and Direct Response fall under the direct-to-consumer category by virtue of the ability to track and source a consumer purchase from a toll-free number and/or unique URL. OrderMotion's technology allows businesses to process, consolidate and efficiently manage the voluminous amount of data inherent with every order placed through a website or call center.
"In today's economy, it is critical to have the right bank aligned with us to support our expansion in both direct response and eCommerce," said Linda Whitney, OrderMotion CFO, "After negotiations with several banks, we selected Square 1 because we felt their commitment to the growth of technology companies was the right fit for our short and long term business objectives."
"We're excited about OrderMotion's prospects and proud to partner on their future growth and expansion," said Bob Foley, Square 1's New England Managing Director. "In the entrepreneurial community, we know that flexibility is fundamental to a company's success, so we're thrilled to have OrderMotion on the roster of innovative technology companies banking with us."
About OrderMotion(R), Inc.
OrderMotion is a Direct-to-Consumer (D2C) Campaign and Order Management Platform company that serves the unique needs of Direct Response and eCommerce business with web-based technology. Because OrderMotion integrates with eCommerce Websites as well as fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, it acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies. OrderMotion is a Certified PCI Level One Service Provider and ideally suited for complex multi-pay and continuity order processing. OrderMotion is based in Burlington, Massachusetts and www.ordermotion.com.
About Square 1 Bank
Square 1 Bank is a full service commercial bank dedicated exclusively to venture banking -- providing financial services to entrepreneurs and venture capital firms. Square 1's expertise, focus and strong capital base provide solid support for its clients' needs in all stages of growth and expansion. The bank offers flexible, tailored products and solutions aided by the latest in technological innovations. To serve its relationships, Square 1 has offices in Austin, Boston, Boulder, Durham, McLean, New York, San Diego, Santa Monica, Seattle and the Silicon Valley. More information is available at www.square1bank.com.
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