Park City, Utah -- July 14, 2010 / (http://www.myprgenie.com) -- Today, The Info Channel and Sweat Equity Marketing announced their partnership to launch a revolutionary advertising service that makes it easy, fun and informative for brands to connect with tourists in a creative and relevant way. Consumers will enjoy the ride from the airport to Park City, while sampling products and interacting with custom in-vehicle video productions.
The partnership will be an integral part of a new business model called GuerrillAds, which will deliver 360degMedia, a new and innovative platform that includes mobile billboards, mobile/SMS, print, Video, Tourist TV, Internet and bespoke event productions in a tourist environment of 2.9 million visitors per annum.
The Market for GuerrillAds 360degMedia
"With GuerrillAds 360deg Media, everything is interconnected and relevant, built around consumers with shared interests, passions, and lifestyles. GuerrillAds will bring together the right brands, at the right time with the right consumer… With Zero Distractions", says Tony Golden, co-founder of GuerrillAds. "If a brand wants 30-40 exclusive minutes with an affluent, upscale traveler, all they have to do is ring us, and we'll deliver exactly that."
"What's really amazing about this platform is that transportation is no longer a boring, invisible necessity, instead it's morphed into an innovative way to capture the attention of millions of consumers in the world's most dynamic ski and outdoor play land", says Erik Hutchins, owner of the InfoChannel Comcast Channel 95.
Founded in 2003, the Info Channel offers unique programming combining local broadcasts that focus on local news, local events, entertainment, music and interviews, weather, sports and local features.
Founded in 2008, Sweat Equity Marketing, LLC is a consumer activation media company. Sweat Equity understands what it takes to beat the competition in the race to get consumers to call, click and come through the door. That's why they have a "no cookie-cutter " philosophy when it comes to bespoke services.