New Children's Clothing Collection preview by Petit Couture
Whimsical detail, modern cuts, made ethically

San Francisco, California -- July 19, 2010 / (http://www.myprgenie.com) -- Petit Couture's Transition and Spring '11 collection brings whimsical details, modern cuts and fabrications, sustainable fibers to an incredibly wearable line of children and infant clothes.

Petit Couture announces its debut ready-to-wear collection for infants and toddlers with market showings this August 1-3 at ENK in New York and LA Kids Market August 8-11 with Metropolitan Kids Showroom at LA Market Center.

Petit Couture was founded to address the lack of socially minded fashionable children's clothing. Born in 2009 and debuting its inaugural line of Signature Collection infant layette and toddler play wear basics the line has been sold in high end boutique and retail environments across the US. Petit Couture has received numerous accolades from industry influencers such as BLOGS and been covered by MAGAZINES.

"With this inaugural collection I tried to emulate the layering style my own children routinely wear, but in more sophisticated colors and textures," said Rebecca Kaykas-Wolff, Founder and Designer for Petit Couture.

Sustainably manufactured in the USA and Peru, The Spring 2011 Collection Is Receiving High Praise Including a feature on cover of Hudson's Childrenswear Review. Comprised of modern wovens, Peruvian sweater knits and Signature Collection staples like "owl glitter t-shirts" Petit Couture's new collection provides a full wardrobe of options for infant and toddler girls in modern and whimsical cuts and fabrications.

"The collection is meant to be fun, wearable and a dress-up or dress-anytime option for girls with a hint of sophistication." she said.

The Collection retails at $50 to $110 USD. Collection separates include the following:

• Simone Pleat Dress (4 color ways - $110 USD)


• Kennedy Pleat Skirt (4 color ways - $50 USD)


• Solara Bamboo Tunic Dress (3 color ways - $70 USD)


• Solara Bamboo Legging (3 color ways - $50 USD)


• Sofie Tulle Tutu Skirt (3 color ways - $105 USD)


• Travel Sweaterknit Ruffle Cardigan (5 color ways - $80 USD)


• Travel Sweaterknit Classic Boatneck Sweater (5 color ways - $70 USD)


• Travel Sweaterknit Classic Ruffle Skirt (5 color ways - $65 USD)


• Travel Sweaterknit Kimono-Style Dress (5 color ways - $98)


• Travel Sweaterknit Easy-On Legging (5 color ways - $50)

The full collection can  be viewed online at http://www.petitcouture.com/lookbook

For pre-orders, please contact sales@petitcouture.com.

Media Contact:

Rebecca Kaykas-Wolff

@rebeccakw

425.358.0553 | Rebecca@petitcouture.com

Contact: Rebecca Kaykas-Wolff, rebecca@petitcouture.com, 425-358-0553

Category: Fashion
Word Count:414
Tags: apparel, childrens apparel, fashion, infant fashion, toddler fashion, new york, los angeles
Weblinks: www.petitcouture.com

Petit Couture, LLC

Petit Couture was conceived after mamapreneur, Rebecca Kaykas-Wolff, realized that very few modern layette and playwear basics existed that were both fashionable and socially-minded. In discussing these limitations with other parents, Rebecca was further convinced that Petit Couture could be a stand-out addition to the socially-minded segment of the children’s apparel market. Petit Couture was born in 2009 and debuted its inaugural line of Signature Collection infant layette and toddler play wear basics which proudly display the signature ‘owl’ on premium quality interlock and cotton blends in a sophisticated neutral palette. The line is sold in high end boutique and retail environments across the US. Petit Couture is a classic yet modern, artisan luxury basics collection for fashionable offspring. Petit Couture’s Signature Collection is sourced and made lovingly in the USA. Petit Couture’s Ready-To-Wear collection debuts in Summer 2010 and fuses wearable modern dresses, tunics, sweater-knits, skirts and leggings with the Signature Collection to make a stand-out brand that girls and moms will love.