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O'Dwyer Co., Inc.

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John O'Dwyer
271 Madison Ave., #600
New York, NY 10016
212/679-2471

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New York, New York, United States

KEKST DOES SMURFIT REORG

Publicis Groupe's Kekst & Co. is handling the Chapter XI filing of packaging giant Smurfit-Stone Container Corp., which registered for bankruptcy in the U.S. and Canada on Jan. 26.

The Wall Street Journal noted Smurfit-Stone's business is closely tied to consumer spending as its products range from television to pizza boxes.

Patrick Moore, CEO of the Chicago-based company, said his business hit the skids in October as customers moved to "preserve precious cash." He believes "burdensome debt levels" has hindered S-SCC from benefiting from its "three-year transformation program."

The company has secured financing of $750M to enable it to continue operations under Chapter 11.

S-SCC earned $6M during the first nine-months of 2008 compared to a $156M year earlier loss.

Kekst partners Michael Freitag and Andrea Calise are working the reorg.


Contact: John O'Dwyer, john@odwyerpr.com, 703/534-9764

Category: Public Relations
Word Count:135
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Weblinks: http://www.odwyerpr.com/editorial/0126kekst.html

O'Dwyer Co., Inc.

PR’s most sophisticated, powerful audience relies on O'Dwyer's in-depth stories and extensive databases backed by 46 years of reporting on PR. We have been described as the “bible of PR” by both the New York Times and Washington Post.



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