New York, NY -- Feb 28, 2011 / (http://www.myprgenie.com) -- 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of the Jackie Robinson Foundation to its client roster.
The Jackie Robinson Foundation (JRF) is a not-for profit organization founded in 1973 as a vehicle to perpetuate the memory of Jackie Robinson through the advancement of higher education among underserved populations. Uniquely, JRF provides generous four-year college scholarships in conjunction with a comprehensive set of skills and opportunities to disadvantaged students of color to ensure their success in college and to develop their leadership potential.
"We are thrilled to be working with the Jackie Robinson Foundation," said Ronn Torossian, CEO of 5W Public Relations. "It is a privilege to work to help honor the legacy of such an important historical figure and the incredible good performed by this Foundation. We are looking forward to producing results that raise awareness and inspire people to challenge their limits and strive for excellence, just as Mr. Robinson himself did."
"5WPR has a reputation for delivering top of the line service. We are extremely pleased to have them working with our team of professionals," observed Jackie Robinson Foundation President and Chief Executive Officer Della Britton Baeza.
JRF's hands on, four year program includes peer and professional mentoring, internship placement, extensive leadership training, international travel and community service options, the conveyance of practical life skills, and a myriad of networking opportunities. JRF's strategic combination of financial assistance and support services results consistently in a nearly 100% college graduation rate.
5W Public Relations will execute a comprehensive public relations program to raise awareness to the Foundation's annual Awards Gala on March 7, 2011 and for Jackie Robinson Day on April 15, 2011. Key elements of the program will include media relations, event management, and other integration initiatives.