Search Engine and Social Media Optimization, Turning Buzz into Leads

  • Drive Traffic to Your Site through User-generated Content

    Drive Traffic to Your Site through User-generated Content 

    If you are looking for effective ways to build quality content on your website without having to do all the work, then you can benefit from the following tips. Websites that are driven by user-generated content are often managed by a handful of administrators who just moderate the content. User-generated content can be in many formats, including text, images and videos. The prime examples of successful sites that are fueled by user-generated content are YouTube, Wikipedia and Flickr.

    After setting up a stable infrastructure for the website, all one needs to do is moderate the content to ensure that only relevant content is being posted on the site....


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  • Optimize Your Images for the Web

    While most businesses are now optimizing their web pages to show up higher in search engine results, many sites have not yet fully tapped into the potential of SEO for images. If you are featuring pictures on your site that can be of value to your readers, then be sure to optimize them for all major search engines. Not only can the following SEO techniques help search engines find and index your pictures properly, but they can also bring you additional visibility and traffic.

    Alt attribute: Web crawlers read the alt attribute within the HTML image tags to categorize and index images. An alt attribute describes the image and should include all the important keywords relevant...


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  • Harness the Power of Online Collaboration

    There is hardly anything that cannot be achieved when people collaborate on the Internet with a common purpose. The prime example of the potential of online collaboration is perhaps Wikipedia. It would never have come into being had people not contributed content to it voluntarily.

    Many other types of websites and team projects also depend on an online team of volunteers to work with them as their primary staff. For example, programmers from across the globe come together to develop free software, operating systems, and applications like Linux and OpenOffice. The following are some of the popular tools and platforms that facilitate content-based online collaboration:

    • Wikis: While most people think of Wikipedia when...

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  • How to Get Your Pages Indexed on Search Engines

    Getting your key pages indexed on major search engines is extremely important for gaining visibility and traffic. Search engines send their crawlers regularly across the web to find new websites and pages. However, sometimes it takes time for search engines to find pages on their own, which is why they allow manual submission of website URLs.

    But submitting your site to a search engine for indexing does not guarantee that it will be included in the search results. Most search engines do not inform webmasters if and when their pages will be indexed. Here are some useful tips for ensuring that all of your important pages are crawled and picked up by search engine bots quickly:

    URL...


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  • Pick an Online Advertising Platform That Suits Your Business Needs

    If you are looking to promote your products, services or brand on the web, then be sure to explore the various advertising platforms available online before making a decision. One company’s advertising campaign might not be suitable for another as all businesses have their own marketing needs and budget limitations. Here are some of the popular online advertising platforms that can be used for most types of marketing strategies:

    • Google AdWords: It has emerged as the most widely used advertising platform because Google funnels a lot of traffic and caters to an extremely broad audience. People who search for one of your targeted keywords will see your ad on the results page. Google also has the...

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  • The Pros & Cons of In-text Advertising

    By placing advertisements as hyperlinks within the text of web pages, in-text advertising campaigns can improve the chances of getting more ad clicks and leads. It is one of the most effective forms of pay per click advertising that enables companies to target specific keywords while taking into account the context of the website.

    Why is in-text advertising more effective than others forms of contextual advertising?

    In most advertising schemes, the ads are displayed in a separate section on the web page, which means that users are less likely to read the ads and click on them. On the other hand, in-text advertising places ads within the text of the article itself, so the readers are...


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  • Establish Your Brand in the Blogosphere

    All sorts of companies, ranging from NGOs to software houses, are now blogging to share their latest news, stories, opinions and developments. Blogs empower businesses to interact with their stakeholders and shape the brand image they want their customers to see. You can even gather feedback on your new products and respond to queries and concerns in the comments section. By regularly posting new stories about your company, you can win the loyalty of your clients, market your latest products and services effectively, and facilitate user-generated branding.

    Benefits of Corporate Blogging:

    Transparency: Blogging enables you to tell your customers about the culture and work environment of your company. A lot of businesses...


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  • The Don’ts of Internet Marketing

    Internet marketing has become immensely popular among emerging and established businesses. Look for it on any search engine and you will come across thousands of online marketing companies, techniques and SEO gurus. With so many options available on the Internet, people often stumble into unethical practices that can harm their marketing campaign in the long run.

    Here are some of the most common pitfalls and bad practices that should be avoided while pursuing the avenues of Internet marketing:

    Spamming can ruin your brand image:

    Many companies go for shortcuts such as forum, blog and email spam to get a quick traffic boost. However, these activities can tarnish the image of your brand. In addition,...


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  • How to Improve Your Website’s Search Engine Ranking

    Search engine ranking is the position your website shows up in the search results against a particular keyword or phrase. The higher your search engine ranking, the more traffic and visibility you will receive on the Internet. However, thousands of websites compete for the top positions on search engines such as Google and Bing. While there is no easy and quick method to earn a high rank on search engines, you can gradually climb to the top results by following a few simple SEO guidelines.

    • Pick the right keywords: You can tell the search engines what you specialize in by using keywords that are relevant to your business. There are many online tools such...

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  • Twitter Guidelines for Businesses

    Twitter is an ideal social media tool for companies that are looking to interact with their customers at a personal level. Not only does Twitter provide an efficient way to promote your products, services and special offers, but you can also use it to enhance your brand image.

    In many ways Twitter is better mass communication channel than Facebook. It empowers companies to communicate with multiple users simultaneously and is fast becoming the new place to find the latest news and information. By inviting users to initiate personalized conversations on your Twitter channel, you can easily gather feedback and even provide customer service.

    Here are a few simple tips that can breathe life into your Twitter account:

    ...
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  • Social Media Etiquettes: How to Interact with Customers on Facebook

    While most people don’t give much thought to the communication that takes place on social media websites, a rude or inappropriate conversation can ruin a company’s reputation. By following a few simple rules, you can win the hearts of your customers and promote your brand without facing any uncomfortable situations.

    • Avoid ambiguity: Write short and clear messages for effective communication. Try to be as friendly and helpful as possible. If one of your customers appears to be confused about something, elaborate on the issue in detail, so that others can also benefit from it.
    • Try not to spam: Don’t clutter your customers’ Facebook newsfeed with unimportant messages and promotions. Only post...

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  • Measure and Improve your Website’s Conversion Rate

    What is conversion rate and how is it calculated?

    Conversion rate is one of the key measures of any e-commerce website’s success. It is the ratio of users who pursue your call to action to the total number of visits. For example, if you want visitors to register on your social network, and 10 out of every 25 users sign up, then your website’s current conversion rate is 2/5. Whether you are marketing a product or are looking for new users to join your social networking portal, you can gauge the progress of your campaign by monitoring its conversion rate.

    How can companies improve their conversion rate?

    • Identify your goals:...

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  • How to Create a Compelling Newsletter

    How to Create a Compelling Newsletter

    Email newsletters are becoming increasingly popular in the world of online marketing. Not only are e-newsletters more budget friendly than the traditional ones, but they also enable you to target a wider audience.

    7 Elements of an Effective e-Newsletter

    Subject line: By coming up with a catchy subject line for your email, you can motive the recipients to open your newsletter. It is the first part of your newsletter that the readers will view, so their decision to go ahead and read it will be based on how interesting the subject line is. Keep it short, catchy and professional.

    Valuable content: Your newsletter...


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  • Email Marketing 101

    You can use email marketing to either retain existing users or to gain new customers. Promoting products and services through emails makes it both easy and affordable for companies to reach their target audiences. An email marketing campaign empowers you to customize your target audience with surgical precision.

    Many companies use email marketing software to send out bulk promotional emails to their opt-in lists and subscribers. You can even email personalized newsletters to share your latest products, features, services and news.

    How to get the email addresses of potential clients

    In addition to getting referrals from existing customers, you can also buy email lists from a number of companies. You can specify the audiences you want...


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  • How can Companies Benefit from Social Bookmarking Tools?

    If you are looking for an effective way to organize your pages on the web or want to do some link-building for SEO purposes, then social bookmarking is just the tool you are looking for.

    Social Bookmarking 101

    Social booking marking sites such as delicious.com enable you to easily bookmark your web pages with relevant tags. With social bookmarking tools, not only will you be able to access your bookmarks from anywhere, but you can also share your bookmarks with anyone. By searching for a particular keyword, you can even see the most popular web pages that others have tagged with that word or phrase. Search for a page on any of these sites and you will...


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  • How to Launch a Successful Facebook Competition

    Whether you are looking to establish an online social media presence or simply wish to promote your brand, a Facebook competition can bring your company into the spotlight.

    Types of Competitions

    A competition can either be hosted on a Facebook page or through an application. If you already have a Facebook page for your company, you can easily setup a competition tab on it. Here are some of the most popular types of Facebook competitions:

    Most comments: Users are asked to post something about the company on their wall, and whoever receives the most comments on their post wins the competition. Not only is this approach excellent for viral publicity, but can also...


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  • Optimize your Press Release for Major Search Engines

     

    Getting your press releases to rank high on search engines can do wonders for your business. Not only does it improve the image of your brand but it also helps direct more traffic towards your website. From an SEO point of view, a press release should be at least 250 words long. Web pages with content of this length or longer get indexed quickly by search engines. Almost all search engines give preference to new content, so make sure the text in your press release is fresh and original. By search engine optimizing your press releases, you can also rank high on news websites such as Yahoo News, AOL and Google News.

    Link-building

    ...
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  • Keyword Research: Find the best keywords to achieve better rankings

    What are keywords and how can companies use them to make their websites more visible on search engines?

    By finding popular words and phrases related to your business, you can optimize your website and press releases for all major search engines. Keywords play a pivotal role in bringing traffic and visibility to web pages. An ideal keyword funnels a lot of traffic but faces very little competition in terms of how many other websites are targeting it. The keywords that are frequently used in the first 250 words of a page help search engines determine what it’s about.

    After you have shortlisted a set of keywords, you can also use them as your website’s meta-keyword tags,...


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  • How to Launch an Effective Search Engine Advertising Campaign

    While some search engines allow companies to have paid-links listed among organic search results, Google only features them in the Ads section. However, search engine advertising campaigns can be extremely effective when executed properly.

    Who can benefit from search engine advertising?

    If you have recently launched a website, then you are probably using long tail keywords on your website to quickly rank high on search engines. But this also means that you will be missing out on all the lucrative, high competition keywords that can bring in a lot of clients. Search engine advertising enables you to target customers who are searching for such high value keywords. Most businesses use the pay per click advertisement model...


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  • How do I Invite?

    MyPRGenie gives you an option to invite your contacts as fans. Inviting fans is easy. All you need to do is click on the "Invite Fan" button in your Business Profile, select your preferred contacts and you are good to go.

    The invite fan functionality allows you to add contacts from Gmail, Yahoo, Hotmail or upload any .CSV file. You can also invite journalists from within MyPRGenie to become your company's fan.


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  • "Follow" the Buzz!

    MyPRGenie gives you an option to follow your favorite companies. Companies that you follow will be ever present on your newsfeed, so you are always informed about what's going on at your favorite company.

    The "follow" functionality is designed to improve your online visibility as well as provide breeding grounds for a viral or buzz marketing effort. Through the follow functionality you should be able to:

    • Improve your visibility online
    • Create a buzz or viral marketing campaign
    • Show up on peoples news feed
    • Allow your fans or followers to keep a sharp eye on what's going on at your company.

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  • "Like" to Get Buzz!

    The "like" functionality on the MyPRGenie website is great for generating buzz for your company, product or a particular service. The “like” function enables users to create buzz virally. A company or product that you “like” gains more popularity and back-links on MyPRGenie, hence increasing its online visibility.

    The more “likes” you earn the greater your visibility on MyPRGenie and hence on the web. The top liked press releases are displayed on the MyPRGenie homepage. This helps you:

    • Increase your online visibility
    • Give your release a chance to stay at the MyPRGenie homepage, hence visible to all the visitor and customers who...

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  • Keep on Blogging: 5 Tips How from MyPRGenie

    Blogging is a great way to drive traffic to your website and raise your profile with key audiences, establishing yourself as an expert or authority in your field. Here are some tips on how to keep your blogging ideas flowing, courtesy of MyPRGenie.

    1. Get in the groove:

    Effective blogging requires a commitment. Set up a routine that you’ll be able to keep up with for the long haul, with the goal of consistently generating new blog content every few days, at the very least.

    2. What’s new?

    Set up Google news alerts for topics and issues that you might blog about. Establish RSS feeds to get information from your favorite websites. Don’t forget to...


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  • MyPRGenie Announces Ten Tips for a Winning Press Release

    More and more small businesses are bypassing traditional PR methods for a more efficient option of online press release distribution and SEO, provided by services like MyPRGenie. With that trend in mind, MyPRGenie has come up with a top-10 list of tips for writing press releases.

    Top 10 Press-Release Writing Tips

    10. Always include the basic information:

    Every press release should include the name of a person to contact for more information, along with his or her job title, phone number(s) and e-mail address. You should also include a dateline—the date of the press release and the town or city where the news is occurring, a headline that briefly summarizes the news and an...


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  • Blogging for Maximum PR Benefit--5 Tips from MyPRGenie

    A company blog can be a great public relations tool, building traffic for the company’s website and establishing the writer as an authoritative voice. Here are some tips for getting started in blogging, courtesy of the PR experts at MyPRGenie.com.

    1. Choose your blog platform:

    You can host your blog on your own website, or choose from the free blog-hosting options, such as Wordpress.org, Wordpress.com, Blogger.com and Tumblr.com. (A side note: Wordpress.com is easier to use than Wordpress.org, but Wordpress.org gives you more control.) With free blog sites, you’re limited by their templates and themes. Hosting your own blog allows you to customize, and to reap revenues from any advertising you may have.

    2. Bring...


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  • MyPRGenie’s Top 5 Tips for Social Media Marketing

    A lot of people are talking about how social media can help promote today’s businesses. Every business looking to gain web presence by using social media needs to start off with these essentials tips.

    1. Blog your business identity:

    When you first hear about a company what do you do? You Google it. Creating and constantly updating a blog for your business is staple in establishing brand identity. As of last year, 77 percent of all Internet users read blogs. So there is a huge possibility that your potential customers will be reading your blog to understand the values behind your enterprise, how credible your company is and whether or not they’d like to do business with...


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  • Online Promotion: 4 Tips from MyPRGenie

    As the audience numbers have exploded for websites in recent years, it’s more important than ever for marketers to promote their companies online. The MyPRGenie.com experts have a few helpful tips on how to get started with online promotion.

    1. Set up a website:

    Think of this as a base of operations--all online promotions should bring the customer back to your website. An account on Facebook or Twitter can also be effective, and free. But they shouldn’t be used in isolation; they should be tools to draw audiences to your website.

    2. Optimization:

    Search engine optimization boosts your website’s ranking in online searches, such as with Google. By utilizing keywords and links to well-traveled websites...


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  • Building Relationships with Journalists: 8 Tips from MyPRGenie

    All good relationships take time and effort, and that holds especially true with PR. Here are some pointers from the public relations experts at MyPRGenie for establishing fruitful relationships with journalists.

    1. Know your target:
     
    Read up on what the journalist you’re targeting has written to find out what he or she covers, and what is interesting to the journalist’s audience. Don’t waste time pitching on a topic unrelated to their beat.

    2. Know your client:

    Before you start reaching out, become a resident expert on your client and the issues that you’ll be discussing. The more knowledgeable you are, the better your chances of establishing strong connections with journalists.

    3. Get to...


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  • How to Retain Clients--5 Tips from MyPRGenie

    Businesses spend millions of dollars to attract new clients, but retaining them is just as essential for long-term success. Here are 5 tips on how, from the public relations experts at MyPRGenie.com
     
    1. Do your homework:

    Learning about your clients and their needs is crucial, and studying a client’s business can develop new opportunities for your own business. Find out their goals and their needs; attend planning sessions with them. Ask what they specifically want from your business relationship.
     
    2. Focus on their needs:
     
    Focus your time and resources on better serving your existing clients. Go deeper instead of wider. Make your existing customers the top priority. Nurture your customer relationships by consistently treating...


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  • Attracting Eyeballs to Your Website: 5 Tips from MyPRGenie

    Got a new website for your business and want to drive traffic to it? MyPRGenie.com has 5 tips on how to do it.  
     
    1. Blog early and often:
     
    Setting up a blog is easy, and posting to it regularly with quality material can be your biggest traffic generator. Write about your industry; show off your expertise; promote your business. Also, go to other related blogs to leave your comments with links back to your blog or website.

    2. Use SEO:
     
    Ranking high on the top search engine rankings, like Google, Yahoo, AOL and Bing, can generate high traffic to your website. SEO, or search engine optimization, boosts your search rankings. SEO is helped by...


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  • Add Video to Your Marketing Mix --5 Reasons Why from MyPRGenie

    With more and more people getting addicted to websites like Facebook, you can now tap into a larger percentage of your target market, online through social media. Here are a some reasons why video should be a key component of your social media marketing efforts, supplied courtesy of the experts at MyPRGenie.com.

    1. Adaptability

    Social media websites are adapting every day to make marketing easier. For example: Facebook supports fan pages, and the daily activity of your fan pages can be viewed by you and your friends through their news feeds. This is fertile ground for viral marketing. All you need is to do is 'sow the virus,' and video helps you do...


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  • SEO Made Easy -- Tips from MyPRGenie

    SEO or search engine optimization, tells search engines that your website is relevant to certain keywords or phrases. Here are some helpful tips from MyPRGenie.com to keep in mind about using SEO for your own website.

    How SEO works

    You use SEO to boost the standing of your website in search engine rankings, which drives more viewers to your site. You can't buy yourself a position at the top of the search results; you have to work your way up.

    Each search engine has its own algorithm for ranking websites and recognizing which ones are relevant. Google, for example, believes that if a website has links to other...


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