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PR TIPS

Advice from a MyPRGenie specialist

Drive Traffic to Your Site through User-generated Content

Drive Traffic to Your Site through User-generated Content 

If you are looking for effective ways to build quality content on your website without having to do all the work, then you can benefit from the following tips. Websites that are driven by user-generated content are often managed by a handful of administrators who just moderate the content. User-generated content can be in many formats, including text, images and videos. The prime examples of successful sites that are fueled by user-generated content are YouTube, Wikipedia and Flickr.

After setting up a stable infrastructure for the website, all one needs to do is moderate the content to ensure that only relevant content is being posted on the site....

Drive Traffic to Your Site through User-generated Content 

If you are looking for effective ways to build quality content on your website without having to do all the work, then you can benefit from the following tips. Websites that are driven by user-generated content are often managed by a handful of administrators who just moderate the content. User-generated content can be in many formats, including text, images and videos. The prime examples of successful sites that are fueled by user-generated content are YouTube, Wikipedia and Flickr.

After setting up a stable infrastructure for the website, all one needs to do is moderate the content to ensure that only relevant content is being posted on the site. Forums, review sites, social networking portals and blogging websites are often run with minimal effort from the site operators. YouTube, the most popular video sharing website in the world, was initially launched and managed by just three people. Here are some effective tips for building user-generated content of high value:

Quality of Content:

Search engines dig content that is original and relevant. To attract new visitors and retain the existing users, it is extremely important to make sure that the content submitted by users is relevant and of good quality. However, most websites that depend on user-generated content have to deal with spammers and people who are only posting content to promote their own ventures.

While some websites such as Wikipedia allow users to contribute content without creating an account, most sites make it a requirement to avoid spamming. You can also discourage spamming by installing captcha on your website. Another problem faced by forums, wikis and blogs is that companies often contribute content solely for the purpose of SEO or promoting their brand. These submissions are usually not relevant and companies often post the same content on multiple websites. This is where moderators come in to weed out such content. A lot of websites invite their active and trustworthy users to moderate the content on their behalf.

Proper Tagging:

Once your website starts receiving lots of relevant user-generated content, the next step is to make sure that all of it is properly tagged. In addition to organizing the content on the site, it also helps search engines find and index your pages, which can be quite beneficial for search engine optimization. It also enables you to improve the search functionality within your website. For instance, it is only through tags and mini-descriptions that websites such as Youtube and Delicious are able to provide good search results. The practice getting of content tagged by an online community of volunteers in commonly known as folksonomy.

Copyright and Duplication:

Two of the major issues faced by websites that host user-generated content are copyright infringement and duplication. Featuring copyrighted material on your website can lead to serious lawsuits and conflicts with other companies. Make sure that it is clearly mentioned in your policy that users cannot upload copyrighted material and immediately remove any content that is pointed out to you by the company or person who owns it. Duplication of content can be difficult to catch but should be avoided as much as possible. Search engines can penalize you site and reduce its page rank if they find a lot of duplicate content.

Engage Your Users:

Nurturing active members can give a significant boost to content generation on your website. By encouraging, recognizing and rewarding the users who actively contribute, you can build an online community of volunteer to manage the content on your website. Try to interact with the users as often as possible and guide them on how to use your site properly. Be friendly and helpful in all your conversations and respond to constructive criticisms in a professional manner without losing your temper.

Recognize the active members for their contributions. You can even reward the users by giving them more privileges on the site. For example, Wikipedia awards badges to members who make a lot of contributions and gives them admin privileges to handle various tasks.

 

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Optimize Your Images for the Web

While most businesses are now optimizing their web pages to show up higher in search engine results, many sites have not yet fully tapped into the potential of SEO for images. If you are featuring pictures on your site that can be of value to your readers, then be sure to optimize them for all major search engines. Not only can the following SEO techniques help search engines find and index your pictures properly, but they can also bring you additional visibility and traffic.

Alt attribute: Web crawlers read the alt attribute within the HTML image tags to categorize and index images. An alt attribute describes the image and should include all the important keywords relevant...

While most businesses are now optimizing their web pages to show up higher in search engine results, many sites have not yet fully tapped into the potential of SEO for images. If you are featuring pictures on your site that can be of value to your readers, then be sure to optimize them for all major search engines. Not only can the following SEO techniques help search engines find and index your pictures properly, but they can also bring you additional visibility and traffic.

Alt attribute: Web crawlers read the alt attribute within the HTML image tags to categorize and index images. An alt attribute describes the image and should include all the important keywords relevant to it. Here’s an example of an image tag with an alt attribute:


<img src=”http://www.myprgenie.com/images/new_home_page/logo.png” alt=“alt attribute here” width=”100″ height=”100″/>


Image name & title: It is very important to separate the keywords in the name of your images with a hyphen to make them readable to search engines. For example, image-name.jpeg should be used instead of imagename.jpeg. In addition to the keywords web crawlers pick from the alt attributes in an image tag, a lot of importance is also given to the keywords used in the image name. The title you give to a picture in the HTML image tag also helps in search engine optimization and can be seen by your readers whenever they bring their mouse cursor over the image.


Relevance & Surrounding Text: Make sure all the images you add to a page are relevant to the content on it. Search engines measure the relevance of the keywords attached to an image against the content that surrounds it. The more your alt attributes match the keywords on that web page, the higher it will appear in the search engine results. If the alt attributes of your images are not relevant to the content of the page it is being displayed on, then the search engines might consider it as spam.


The Don’ts of Image Optimization: A lot of websites used to stuff tons of keywords into the alt attribute of their images to game the search engines. However, Google and other major search engines now penalize such images by reducing their search engine ranking. Another mistake people often make while building websites that feature a lot of images is to post too many images on a page. Most SEO experts advise against this practice. Search engines also penalize images that have a very high resolution.  

 

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Harness the Power of Online Collaboration

There is hardly anything that cannot be achieved when people collaborate on the Internet with a common purpose. The prime example of the potential of online collaboration is perhaps Wikipedia. It would never have come into being had people not contributed content to it voluntarily.

Many other types of websites and team projects also depend on an online team of volunteers to work with them as their primary staff. For example, programmers from across the globe come together to develop free software, operating systems, and applications like Linux and OpenOffice. The following are some of the popular tools and platforms that facilitate content-based online collaboration:

  • Wikis: While most people think of Wikipedia when...

There is hardly anything that cannot be achieved when people collaborate on the Internet with a common purpose. The prime example of the potential of online collaboration is perhaps Wikipedia. It would never have come into being had people not contributed content to it voluntarily.

Many other types of websites and team projects also depend on an online team of volunteers to work with them as their primary staff. For example, programmers from across the globe come together to develop free software, operating systems, and applications like Linux and OpenOffice. The following are some of the popular tools and platforms that facilitate content-based online collaboration:

  • Wikis: While most people think of Wikipedia when someone mentions wiki technology, there are thousands of websites that use this collaborative platform. Wikis allow multiple users to edit an article and add content to it. There is an emerging trend among all sorts of companies to create a wiki site to complement their main website. This enables companies and their stakeholders to communicate more efficiently and collaborate on crafting policies. You can even create your entire website as a wiki and let your employees and users build the content.
  • Social tagging platforms: Bookmarking sites such as Delicious.com empower people to organize web pages on the Internet by tagging them with relevant words or phrases. The tags that people use most often while posting a page appear first. The practice of tagging collaboratively is known as folksonomy. In addition to fueling many social bookmarking websites, it is being used extensity by a number of music and video websites to categorize their content. If you are in the business of selling digital music, then you can benefit from this social media tool by inviting your users to tag songs, artists, and albums with the relevant genres.  
  • Support platforms: Websites such as GetSatisfaction have revolutionized the field of customer service. They provide support platforms that enable your users to form an online community and answer questions put forward by the new members. Support platforms allow users to respond to comments posted on your company’s profile and provide you with the necessary tools to mediate them.

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How to Get Your Pages Indexed on Search Engines

Getting your key pages indexed on major search engines is extremely important for gaining visibility and traffic. Search engines send their crawlers regularly across the web to find new websites and pages. However, sometimes it takes time for search engines to find pages on their own, which is why they allow manual submission of website URLs.

But submitting your site to a search engine for indexing does not guarantee that it will be included in the search results. Most search engines do not inform webmasters if and when their pages will be indexed. Here are some useful tips for ensuring that all of your important pages are crawled and picked up by search engine bots quickly:

URL...

Getting your key pages indexed on major search engines is extremely important for gaining visibility and traffic. Search engines send their crawlers regularly across the web to find new websites and pages. However, sometimes it takes time for search engines to find pages on their own, which is why they allow manual submission of website URLs.

But submitting your site to a search engine for indexing does not guarantee that it will be included in the search results. Most search engines do not inform webmasters if and when their pages will be indexed. Here are some useful tips for ensuring that all of your important pages are crawled and picked up by search engine bots quickly:

URL submission: Be sure to submit your website to the “Add you URL page” available on most major search engines. For example, if you are interested in having your pages indexed on Google, then you can simply add your site here: http://www.google.com/addurl/?continue=/addurl

Content & functionality: Search engines only index websites that are functioning properly and contain some content. Make sure there are no errors on your site and don't create stub/blank pages. You can even tell the bot which pages you want to appear in the search results by setting up a Robots Exclusion Protocol for your website.

Create a sitemap (HTML & XML): Many webmasters do not realize that even after their site begins to appear in search engine results, all of their pages might not be indexed. Search engine bots usually start crawling a site from its home page and index all pages that are linked through it. To make it easier for web crawlers to reach all corners of your site, create an HTML sitemap page and add all pages available on your website to it. HTML sitemaps can also help site users with finding pages.

However, the more effective method is to create an XML sitemap file which includes all pages you want the search engine to index. It even tells search engines the exact date a page was last updated. An XML sitemap can be submitted to Google through the webmaster tools.

Invite the web crawler: In addition to submitting your URL and XML sitemap to search engines, you can also encourage the web crawler to visit your site more often by adding new content frequently. Search engines set a higher crawling frequency for websites that are updated with fresh content regularly.

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Pick an Online Advertising Platform That Suits Your Business Needs

If you are looking to promote your products, services or brand on the web, then be sure to explore the various advertising platforms available online before making a decision. One company’s advertising campaign might not be suitable for another as all businesses have their own marketing needs and budget limitations. Here are some of the popular online advertising platforms that can be used for most types of marketing strategies:

  • Google AdWords: It has emerged as the most widely used advertising platform because Google funnels a lot of traffic and caters to an extremely broad audience. People who search for one of your targeted keywords will see your ad on the results page. Google also has the...

If you are looking to promote your products, services or brand on the web, then be sure to explore the various advertising platforms available online before making a decision. One company’s advertising campaign might not be suitable for another as all businesses have their own marketing needs and budget limitations. Here are some of the popular online advertising platforms that can be used for most types of marketing strategies:

  • Google AdWords: It has emerged as the most widely used advertising platform because Google funnels a lot of traffic and caters to an extremely broad audience. People who search for one of your targeted keywords will see your ad on the results page. Google also has the largest advertising network, which means that your ads will be displayed on all sorts of websites. This will cost you more for high competition keywords and less for long tail keywords. Google's pay per click advertising platform also includes a very powerful analytics tool that can help you track your website's conversion rate.
  • Yahoo & MSN: Not only do Yahoo & MSN follow a PPC and CPM model similar to that of Google, but they are also more liberal in what they allow advertisers to include in their campaigns. Many businesses choose to advertise through Yahoo & MSN because their packages are relatively cheaper.
  • Facebook & Twitter: With more than 600 million users across the globe, Facebook is fast becoming a popular advertising platform. In addition to being more affordable than Google AdWords, it also provides more demographic filters such as age, gender, and relationship status. It enables advertisers to customize their target audience with surgical precision and even has its own tracking tools. Most companies display banner ads on Facebook. Twitter, on the other hand, allows companies to promote their tweets on various twitter pages. A lot of companies are now advertising on Twitter as the opportunity of becoming viral on the Internet through retweets is just too good to pass.
  • Other advertising avenues: Many companies choose to advertise on popular blogs and forums that are related to their business. However, not all websites offer this facility. Advertising on blogs and forums can be very effective as they empower you to advertise on websites of your own choice without having to compromise your budget. Online games and smart phone applications are also gaining popularity among advertisers.

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The Pros & Cons of In-text Advertising

By placing advertisements as hyperlinks within the text of web pages, in-text advertising campaigns can improve the chances of getting more ad clicks and leads. It is one of the most effective forms of pay per click advertising that enables companies to target specific keywords while taking into account the context of the website.

Why is in-text advertising more effective than others forms of contextual advertising?

In most advertising schemes, the ads are displayed in a separate section on the web page, which means that users are less likely to read the ads and click on them. On the other hand, in-text advertising places ads within the text of the article itself, so the readers are...

By placing advertisements as hyperlinks within the text of web pages, in-text advertising campaigns can improve the chances of getting more ad clicks and leads. It is one of the most effective forms of pay per click advertising that enables companies to target specific keywords while taking into account the context of the website.

Why is in-text advertising more effective than others forms of contextual advertising?

In most advertising schemes, the ads are displayed in a separate section on the web page, which means that users are less likely to read the ads and click on them. On the other hand, in-text advertising places ads within the text of the article itself, so the readers are bound to come across these ads and click on them if they wish to explore the hyperlinked keyword.

There is a growing trend of linking keywords in an article to other pages for further elaboration. In addition to websites such as Wikipedia that interlink articles on various subjects, many news websites have also started linking important keywords in their articles to relevant news stories. So, readers who are accustomed to in-text linking can be expected to click on your ads.

Why do many websites avoid in-text advertising, despite its effectiveness?

A lot of companies choose not to use it because some forms of it such as bubble pop-ups ruin the user experience and can be quite distracting. When implementing in-text advertisements, the established convention one needs to follow is to double underline the ads so that readers can immediately recognize them as ads. This way people who don’t want to click on ads can simply ignore them.

However, many websites try to trick their users into thinking that the links lead to informational pages by not underlining the hyperlinked keywords. Such practices have diminished the credibility of in-text ads. Try not to use in-text ads in an informational article as your readers would expect links on that page to lead to other informational articles. But you can help your readers find an offer or deal with in-text advertising if you are writing an article about a common product or service.

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Establish Your Brand in the Blogosphere

All sorts of companies, ranging from NGOs to software houses, are now blogging to share their latest news, stories, opinions and developments. Blogs empower businesses to interact with their stakeholders and shape the brand image they want their customers to see. You can even gather feedback on your new products and respond to queries and concerns in the comments section. By regularly posting new stories about your company, you can win the loyalty of your clients, market your latest products and services effectively, and facilitate user-generated branding.

Benefits of Corporate Blogging:

Transparency: Blogging enables you to tell your customers about the culture and work environment of your company. A lot of businesses...

All sorts of companies, ranging from NGOs to software houses, are now blogging to share their latest news, stories, opinions and developments. Blogs empower businesses to interact with their stakeholders and shape the brand image they want their customers to see. You can even gather feedback on your new products and respond to queries and concerns in the comments section. By regularly posting new stories about your company, you can win the loyalty of your clients, market your latest products and services effectively, and facilitate user-generated branding.

Benefits of Corporate Blogging:

Transparency: Blogging enables you to tell your customers about the culture and work environment of your company. A lot of businesses invite their employees to share their experiences and research through blogs stories. There are a number of companies where even the CEOs regularly contribute to the blog. This approach is ideal for building client loyalty and is an effective public relations tool.

Conflict resolution: Many companies often use blogs to share their opinions and to clarify their stance on issues that are controversial. Sometimes bloggers also write articles in response to posts by their competitors. You can even write personalized replies to comments and criticism by your customers.

Search engine marketing: Readers who are following your blog are automatically notified whenever you post a new story. In addition, blog posts that have been optimized for search engines direct additional traffic towards your website and improve its page rank. Be sure to link the keywords in your blog post to the important pages on your main website.

Blogs are connected: The blogging communities are connected and bloggers often interact with each other to share ideas and opinions. So, establishing a blog for your company provides you with an opportunity to expand your online network and reach journalists across the globe. You can even invite popular bloggers and journalists to contribute articles to your blog.

Salient Features of an Effective Blog:

  • Make your blog titles as catchy as possible to instantly grab the interest of your readers.  
  • Write in a friendly and engaging way to connect with your readers at a personal level.
  • Use images and videos to incorporate visual marketing in your posts.
  • Optimize your blog posts by using keywords that are relevant to your business.
  • Post a few blog stories every week but only when you have something new to share.  

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The Don’ts of Internet Marketing

Internet marketing has become immensely popular among emerging and established businesses. Look for it on any search engine and you will come across thousands of online marketing companies, techniques and SEO gurus. With so many options available on the Internet, people often stumble into unethical practices that can harm their marketing campaign in the long run.

Here are some of the most common pitfalls and bad practices that should be avoided while pursuing the avenues of Internet marketing:

Spamming can ruin your brand image:

Many companies go for shortcuts such as forum, blog and email spam to get a quick traffic boost. However, these activities can tarnish the image of your brand. In addition,...

Internet marketing has become immensely popular among emerging and established businesses. Look for it on any search engine and you will come across thousands of online marketing companies, techniques and SEO gurus. With so many options available on the Internet, people often stumble into unethical practices that can harm their marketing campaign in the long run.

Here are some of the most common pitfalls and bad practices that should be avoided while pursuing the avenues of Internet marketing:

Spamming can ruin your brand image:

Many companies go for shortcuts such as forum, blog and email spam to get a quick traffic boost. However, these activities can tarnish the image of your brand. In addition, if your competitors and bloggers get a whiff of such unethical practices, they will pounce upon the opportunity to spread the word and damage your reputation. You should especially avoid spamming if you are running an e-commerce website as potential customers might come across your questionable tactics. Customers will only buy your products and services if they trust you.  

Avoid black hat SEO techniques:

There are many SEO companies that use unethical, black hat techniques to increase the search engine ranking of websites. While this approach can certainly create an illusion of high visibility on the Internet, its benefits have a rather short life in most cases. Search engines penalize websites that indulge in black hat SEO techniques by reducing their page rank for a long time. Be sure to ask your SEO firm to provide you with details of all methods they will be using as a part of their SEO campaign. If you are finding it hard to figure out some of the techniques, then consult someone who understands how search engine optimization works, to be on the safe side.

Black hat SEO techniques include building link-farms and doorway pages, which contain little or no original content, and are only created to game search engines. Keyword stuffing – the excessive use of high volume keywords on a web page - was one of the first techniques used by SEO experts to gain page rank. However, almost all major search engines now quickly detect such pages and penalize them.

Exchanging links with partner websites is good for search engine optimization, but don’t fall for shady link-exchange programs that are solely created for SEO purposes. The same is true for websites that offer to make thousands of directory submissions for your website. Search engines often reduce the page rank of websites that participate in such programs. Only submit your pages to popular and relevant directories.

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How to Improve Your Website’s Search Engine Ranking

Search engine ranking is the position your website shows up in the search results against a particular keyword or phrase. The higher your search engine ranking, the more traffic and visibility you will receive on the Internet. However, thousands of websites compete for the top positions on search engines such as Google and Bing. While there is no easy and quick method to earn a high rank on search engines, you can gradually climb to the top results by following a few simple SEO guidelines.

  • Pick the right keywords: You can tell the search engines what you specialize in by using keywords that are relevant to your business. There are many online tools such...

Search engine ranking is the position your website shows up in the search results against a particular keyword or phrase. The higher your search engine ranking, the more traffic and visibility you will receive on the Internet. However, thousands of websites compete for the top positions on search engines such as Google and Bing. While there is no easy and quick method to earn a high rank on search engines, you can gradually climb to the top results by following a few simple SEO guidelines.

  • Pick the right keywords: You can tell the search engines what you specialize in by using keywords that are relevant to your business. There are many online tools such as Google AdWords that can help you find keywords that funnel a lot of traffic and face low competition. To optimize your page for all major search engines you have to use your important keywords strategically a certain number of times. Most SEO experts suggest a keyword density of 3%. If the keyword density is below this, then it might be hard for search engines to gauge what the focus of your website is. However, on the other hand, if you use the keywords too often, it might be considered as keyword stuffing, which is a form of web-spamming.
  • Get the right link-backs: Every page on the internet is assigned a page rank by the search engines. This rank is determined through an algorithm that takes into account the number and quality of back-links you are receiving from other websites. Make sure you are targeting popular and authentic websites for your link-building campaign. Try not to link-out to too many external websites as it can reduce your page rank to some extent.
  • Search engine friendly design & content: The content on your pages should be readable and easy to navigate. Search engines dig original content, especially pages that have the right keyword density. So, make sure that the content on your website is properly linked, optimized for your top keywords, and visible to both search engines and people. Too much code on web pages can also make it difficult for search engines to read content. Even though meta-keywords are now ignored by Google, other search engines such as Bing still use them to categorize pages. Search engine algorithms give a lot of consideration to title tags, so be sure to create a unique and catchy title that also includes your most important keyword.  

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Twitter Guidelines for Businesses

Twitter is an ideal social media tool for companies that are looking to interact with their customers at a personal level. Not only does Twitter provide an efficient way to promote your products, services and special offers, but you can also use it to enhance your brand image.

In many ways Twitter is better mass communication channel than Facebook. It empowers companies to communicate with multiple users simultaneously and is fast becoming the new place to find the latest news and information. By inviting users to initiate personalized conversations on your Twitter channel, you can easily gather feedback and even provide customer service.

Here are a few simple tips that can breathe life into your Twitter account:

...

Twitter is an ideal social media tool for companies that are looking to interact with their customers at a personal level. Not only does Twitter provide an efficient way to promote your products, services and special offers, but you can also use it to enhance your brand image.

In many ways Twitter is better mass communication channel than Facebook. It empowers companies to communicate with multiple users simultaneously and is fast becoming the new place to find the latest news and information. By inviting users to initiate personalized conversations on your Twitter channel, you can easily gather feedback and even provide customer service.

Here are a few simple tips that can breathe life into your Twitter account:

Keep it active: Don’t abandon your twitter account after building the initial framework. Many companies make the blunder of not paying much attention to their twitter profile after launching it. Your Twitter channel can only make an impact and grow if you actively engage your clients and Tweet regularly. Be friendly and conversational in all of your communication on Twitter.

Think before you write: Be sure to proof read your Twitter messages not only for typos and grammar, but also for any politically incorrect implications. A mistake you make on Twitter can spread like forest fire if people start retweeting your message. You won’t be able to delete that message once it catches momentum.  

Customize your profile: Make your Twitter page aesthetically pleasing and make sure that it matches the theme of your website. The users who come across your Twitter profile should be able to recognize your brand immediately. In addition to customizing your bio, you can also upload a logo and set a background for your page.

Use short urls & user-name: As there are only a limited number of characters available for each tweet, a long URL can occupy most of the space in your tweet. However, a number of websites allow you to create short URLs for free. You can also save additional space by picking a short user-name.

Encourage Retweets: You can benefit from viral marketing on twitter if people start retweeting your messages. So, try to craft your tweets in such a way that they are both interesting and newsworthy. Retweets can do wonders for your brand-building campaign.

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Social Media Etiquettes: How to Interact with Customers on Facebook

While most people don’t give much thought to the communication that takes place on social media websites, a rude or inappropriate conversation can ruin a company’s reputation. By following a few simple rules, you can win the hearts of your customers and promote your brand without facing any uncomfortable situations.

  • Avoid ambiguity: Write short and clear messages for effective communication. Try to be as friendly and helpful as possible. If one of your customers appears to be confused about something, elaborate on the issue in detail, so that others can also benefit from it.
  • Try not to spam: Don’t clutter your customers’ Facebook newsfeed with unimportant messages and promotions. Only post...

While most people don’t give much thought to the communication that takes place on social media websites, a rude or inappropriate conversation can ruin a company’s reputation. By following a few simple rules, you can win the hearts of your customers and promote your brand without facing any uncomfortable situations.

  • Avoid ambiguity: Write short and clear messages for effective communication. Try to be as friendly and helpful as possible. If one of your customers appears to be confused about something, elaborate on the issue in detail, so that others can also benefit from it.
  • Try not to spam: Don’t clutter your customers’ Facebook newsfeed with unimportant messages and promotions. Only post stuff that is newsworthy and can be of value to your customers.
  • Be polite: Never argue in a rude manner with any of your customers. Maintain a professional and polite tone in all your conversations. If someone uses indecent language, you can simply quote the Facebook policy of conduct and/or delete the comments that contain obscene language. It is very important to be patient while handing user messages, so don’t jump into a difficult conversation if you are tired or in a bad mood.
  • Be real: Personalize your messages to let your customers know that they are interacting with real people. Use your real name whenever possible and acknowledge the customers who are active on your Facebook page. If you don’t want to use your real name, then use a pen name or an alias that looks authentic. Avoid using fake profiles to promote your campaigns and for supporting your opinions as this approach can backfire and lead you into uncomfortable situations.
  • Respect others: Don’t use copyrighted material or images of other companies and never badmouth your competitors. Take criticism positively and try to turn negative comments into constructive discussions.
  • Competition policies: Be very clear in all of your policies and competition guidelines. Vague rules can result in unnecessary arguments, confusion and may even undermine the credibility of your brand.

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Measure and Improve your Website’s Conversion Rate

What is conversion rate and how is it calculated?

Conversion rate is one of the key measures of any e-commerce website’s success. It is the ratio of users who pursue your call to action to the total number of visits. For example, if you want visitors to register on your social network, and 10 out of every 25 users sign up, then your website’s current conversion rate is 2/5. Whether you are marketing a product or are looking for new users to join your social networking portal, you can gauge the progress of your campaign by monitoring its conversion rate.

How can companies improve their conversion rate?

  • Identify your goals:...

What is conversion rate and how is it calculated?

Conversion rate is one of the key measures of any e-commerce website’s success. It is the ratio of users who pursue your call to action to the total number of visits. For example, if you want visitors to register on your social network, and 10 out of every 25 users sign up, then your website’s current conversion rate is 2/5. Whether you are marketing a product or are looking for new users to join your social networking portal, you can gauge the progress of your campaign by monitoring its conversion rate.

How can companies improve their conversion rate?

  • Identify your goals: The first step towards achieving better a conversion rate is, of course, identifying your most profitable business goals. By short listing the desired actions that you wish your users to undertake on the website, you can refine your marketing campaign to meet your exact targets.
  • Site Navigation: Design your website in such a way that users can easily reach the areas you want them to find. If you are offering a product or service, be sure to add prominent links to these on your homepage. You can even add video tutorials to guide your visitors. Keep the purchase/registration process simple and remove unnecessary barriers. Many experts also believe that a captcha can discourage visitors from completing the call to action.
  • Motivate your users: User compelling images and active language to make the content on your website more encouraging. Do not distract your visitors with unnecessary content and links. Even if you have an elaborate webpage, make sure that the primary spotlight remains on your products, services, and sign up button.
  • Monitor trends and patterns: Conversion rate can help you determine which site designs and marketing strategies work best for your business. Experiment with multiple campaigns and select the one that provides the maximum conversion rate.
  • Credibility: Make sure your website looks professional and authentic. You can earn the trust of your users by adding third party trust logos and security channels. A lenient return policy can also encourage users to avail your offers.

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How to Create a Compelling Newsletter

How to Create a Compelling Newsletter

Email newsletters are becoming increasingly popular in the world of online marketing. Not only are e-newsletters more budget friendly than the traditional ones, but they also enable you to target a wider audience.

7 Elements of an Effective e-Newsletter

Subject line: By coming up with a catchy subject line for your email, you can motive the recipients to open your newsletter. It is the first part of your newsletter that the readers will view, so their decision to go ahead and read it will be based on how interesting the subject line is. Keep it short, catchy and professional.

Valuable content: Your newsletter...

How to Create a Compelling Newsletter

Email newsletters are becoming increasingly popular in the world of online marketing. Not only are e-newsletters more budget friendly than the traditional ones, but they also enable you to target a wider audience.

7 Elements of an Effective e-Newsletter

Subject line: By coming up with a catchy subject line for your email, you can motive the recipients to open your newsletter. It is the first part of your newsletter that the readers will view, so their decision to go ahead and read it will be based on how interesting the subject line is. Keep it short, catchy and professional.

Valuable content: Your newsletter will only gain momentum if you offer something unique and newsworthy such as your latest services or cutting-edge products. Users who have subscribed to your newsletter will follow it regularly as long as you provide them with fresh and interesting material. You can do so by launching a series of tutorials, do-it-yourself guides, competitions or campaigns to engage the readers. Repetitive newsletters that contain trivial information are less likely to keep the readers engaged.

Select an appropriate theme & frequency: Many companies design their newsletters around a particular theme. For instance, a newsletter could be about a holiday season promotion or a new technology development or an exciting Facebook competition. Some sites such as blogs or news companies create their newsletters around their top stories. Send out your newsletter only when you have something important to share. Your readers will start unsubscribing if your newsletter becomes boring. So, set the frequency of your newsletter in light of the activity on your website.

Linking: Be sure to add links to all the relevant pages on your website. Another benefit you can get from email marketing is that you can direct more traffic towards your website. Also, don’t forget to include the links to your revenue generating pages.

Aesthetics: The graphical aspect of your newsletter also plays a pivotal role in making it appealing to the readers. Use vibrant colors and images to make your newsletter aesthetically appealing. However, don’t overdo it because excessively flashy newsletters may be taken as spam and discarded. Design your newsletter in a simple and professional layout that is easy to navigate. You can even add a table of contents to your newsletter.

Call to action: Make the opening section of your newsletter engaging and exciting to immediately capture the interest of your readers. Tell your readers how your latest services and products can help them succeed in their field of specialization. Be sure to include all of your social media profiles in the newsletter and encourage users to join your online networks.

Increase your subscribers: The best way to get users to subscribe to your newsletter is though your own website. Create a section on your homepage that invites users to sign up for your newsletter. Some websites even offer discount coupons to encourage people to subscribe to their newsletter. You can also buy opt-in lists to increase your target audience.

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Email Marketing 101

You can use email marketing to either retain existing users or to gain new customers. Promoting products and services through emails makes it both easy and affordable for companies to reach their target audiences. An email marketing campaign empowers you to customize your target audience with surgical precision.

Many companies use email marketing software to send out bulk promotional emails to their opt-in lists and subscribers. You can even email personalized newsletters to share your latest products, features, services and news.

How to get the email addresses of potential clients

In addition to getting referrals from existing customers, you can also buy email lists from a number of companies. You can specify the audiences you want...

You can use email marketing to either retain existing users or to gain new customers. Promoting products and services through emails makes it both easy and affordable for companies to reach their target audiences. An email marketing campaign empowers you to customize your target audience with surgical precision.

Many companies use email marketing software to send out bulk promotional emails to their opt-in lists and subscribers. You can even email personalized newsletters to share your latest products, features, services and news.

How to get the email addresses of potential clients

In addition to getting referrals from existing customers, you can also buy email lists from a number of companies. You can specify the audiences you want to target and these companies will provide you with opt-in lists of potential customers. It is important to make sure that marketing emails are only being sent to “opt-in lists” as you need to get permission from the recipients before you send them an email. Be sure to add a “subscribe to our newsletter” section on your website so that new users can easily sign up for it.

Benefits of Email Marketing

  • In most other types of online advertising campaigns the user may or may not look at your ads. However, email marketing ensures that your message reaches every individual in your target audience.
  • It is an extremely affordable form of Internet marketing.
  • You can hand pick your target audience by age, location, and interests.
  • It is easier to track the conversion rate of users who reach your business through an email.

Make the subject of your email as catchy as possible

Your email’s subject line should be catchy enough to catch the attention of the recipients, especially if you are trying to gain new customers. If it is too boring, your users will probably just ignore it. On the other hand, if it is too flashy then it might be considered as spam. So, you need to strike a balance to ensure that it is both interesting and professional.

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How can Companies Benefit from Social Bookmarking Tools?

If you are looking for an effective way to organize your pages on the web or want to do some link-building for SEO purposes, then social bookmarking is just the tool you are looking for.

Social Bookmarking 101

Social booking marking sites such as delicious.com enable you to easily bookmark your web pages with relevant tags. With social bookmarking tools, not only will you be able to access your bookmarks from anywhere, but you can also share your bookmarks with anyone. By searching for a particular keyword, you can even see the most popular web pages that others have tagged with that word or phrase. Search for a page on any of these sites and you will...

If you are looking for an effective way to organize your pages on the web or want to do some link-building for SEO purposes, then social bookmarking is just the tool you are looking for.

Social Bookmarking 101

Social booking marking sites such as delicious.com enable you to easily bookmark your web pages with relevant tags. With social bookmarking tools, not only will you be able to access your bookmarks from anywhere, but you can also share your bookmarks with anyone. By searching for a particular keyword, you can even see the most popular web pages that others have tagged with that word or phrase. Search for a page on any of these sites and you will be able to tell at a glance what it is all about.

Social bookmarking helps search engines with categorizing pages and determining their relevance to keywords. It is driven by folksonomy – voluntary tagging by an online community of users. These activities also facilitate the building of communities of people who share common interests. 

Advantages of Social Bookmarking

  • In addition to helping you with organizing your pages on the web, social bookmarking also provides the benefit of making you more visible on the Internet.
  • Web pages that are bookmarked get indexed quickly by search engines.
  • You rank high for the keywords with which your pages have been tagged.
  • Social bookmarking helps you get more back-links. Link-building is an integral part of every SEO plan.

How to Bookmark a web page

Take a few minutes to register on some of the popular social bookmarking websites like Delicious and StumbleUpon. Once you have created an account, go ahead and add your website’s most important web pages with the relevant keywords. Keep the keyword phrases short and add around seven keywords for each page. Be sure to social bookmark your latest blog posts and press releases.

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How to Launch a Successful Facebook Competition

Whether you are looking to establish an online social media presence or simply wish to promote your brand, a Facebook competition can bring your company into the spotlight.

Types of Competitions

A competition can either be hosted on a Facebook page or through an application. If you already have a Facebook page for your company, you can easily setup a competition tab on it. Here are some of the most popular types of Facebook competitions:

Most comments: Users are asked to post something about the company on their wall, and whoever receives the most comments on their post wins the competition. Not only is this approach excellent for viral publicity, but can also...

Whether you are looking to establish an online social media presence or simply wish to promote your brand, a Facebook competition can bring your company into the spotlight.

Types of Competitions

A competition can either be hosted on a Facebook page or through an application. If you already have a Facebook page for your company, you can easily setup a competition tab on it. Here are some of the most popular types of Facebook competitions:

Most comments: Users are asked to post something about the company on their wall, and whoever receives the most comments on their post wins the competition. Not only is this approach excellent for viral publicity, but can also facilitate user generated branding.

Enter by “Sharing”: It is one of the most common types of Facebook competitions. Anyone can enter the competition by sharing information about it on Facebook or Twitter. Winners are selected either randomly or based on the number of times they share the competition.  

“Like” to enter: Users can take part in the competition by simply “Liking” the Facebook page. Many companies choose to follow this approach as it is simple to implement and it also helps build an online community of customers. A lucky draw competition is held to decide the winners.

Quiz: Facebook Quiz competitions can be extremely exciting and rewarding. However, the implementation of these competitions can be slightly challenging as they have to be hosted through a Facebook application. You can host daily multiple-choice quiz competitions and whoever answers the most questions correctly wins.

You can even use a combination of these various types of competitions to benefit from it on multiple platforms. For instance, you could ask users to share details of the competition on both Twitter and Facebook, in addition to registering on your website.  While some companies give away their own products as free gifts to promote their brand, others offer cash prizes, Amazon Gift Cards, and popular gadgets for marketing. Many companies choose to host a new competition each week, so these competitions can even span an entire season.

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Optimize your Press Release for Major Search Engines

 

Getting your press releases to rank high on search engines can do wonders for your business. Not only does it improve the image of your brand but it also helps direct more traffic towards your website. From an SEO point of view, a press release should be at least 250 words long. Web pages with content of this length or longer get indexed quickly by search engines. Almost all search engines give preference to new content, so make sure the text in your press release is fresh and original. By search engine optimizing your press releases, you can also rank high on news websites such as Yahoo News, AOL and Google News.

Link-building

...

 

Getting your press releases to rank high on search engines can do wonders for your business. Not only does it improve the image of your brand but it also helps direct more traffic towards your website. From an SEO point of view, a press release should be at least 250 words long. Web pages with content of this length or longer get indexed quickly by search engines. Almost all search engines give preference to new content, so make sure the text in your press release is fresh and original. By search engine optimizing your press releases, you can also rank high on news websites such as Yahoo News, AOL and Google News.

Link-building

Submit your press release to multiple press release distribution platforms and newswires for link-building, which is an important part of every SEO strategy. In addition to getting inbound links from external websites, you can link the keywords in your press release to your own site to get more traffic. This way, whenever a newswire publishes your press release, back-links to your company’s website will also increase. Don’t forget to add the complete URL of your website at least once in the press release.

Keyword Strategy

Use your keywords throughout the article, especially in headings. However, do not use keywords excessively as that might compromise the readability of your press release. Most SEO experts recommend a keyword density of 3%. Be sure to use your primary keywords in the title of your press release and the first few paragraphs because search engines tend to give more importance to these areas.

 

 

 

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Keyword Research: Find the best keywords to achieve better rankings

What are keywords and how can companies use them to make their websites more visible on search engines?

By finding popular words and phrases related to your business, you can optimize your website and press releases for all major search engines. Keywords play a pivotal role in bringing traffic and visibility to web pages. An ideal keyword funnels a lot of traffic but faces very little competition in terms of how many other websites are targeting it. The keywords that are frequently used in the first 250 words of a page help search engines determine what it’s about.

After you have shortlisted a set of keywords, you can also use them as your website’s meta-keyword tags,...

What are keywords and how can companies use them to make their websites more visible on search engines?

By finding popular words and phrases related to your business, you can optimize your website and press releases for all major search engines. Keywords play a pivotal role in bringing traffic and visibility to web pages. An ideal keyword funnels a lot of traffic but faces very little competition in terms of how many other websites are targeting it. The keywords that are frequently used in the first 250 words of a page help search engines determine what it’s about.

After you have shortlisted a set of keywords, you can also use them as your website’s meta-keyword tags, which help search engines with ranking and categorizing your web pages. 

How can I find optimal keywords for my website?

 As most high traffic search terms are used by tons of websites, it can take you some effort to find the optimal keywords for your site. Young websites often target long tail keywords that have a relatively low competition.

There are many keyword tools and software available online, but Google AdWords tool remains the most popular as it is free, accurate and easy to use. It provides exact global and local monthly searches along with a competition percentage for each keyword. The AdWords tool even lists keyword suggestions for every term you search. By using this tool, you can easily find a set of keywords to use in your press release or website for search engine optimization.

What is keyword density?

Keyword density is determined by the number times a keyword appears on a webpage or press release compared to the total number of words. One needs to use keywords strategically while keeping the percentage around 3%. Excessive use of keywords on a websites is considered as keyword stuffing and such pages are penalized by search engines. Keywords that appear in headings receive extra attention from search engines.

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How to Launch an Effective Search Engine Advertising Campaign

While some search engines allow companies to have paid-links listed among organic search results, Google only features them in the Ads section. However, search engine advertising campaigns can be extremely effective when executed properly.

Who can benefit from search engine advertising?

If you have recently launched a website, then you are probably using long tail keywords on your website to quickly rank high on search engines. But this also means that you will be missing out on all the lucrative, high competition keywords that can bring in a lot of clients. Search engine advertising enables you to target customers who are searching for such high value keywords. Most businesses use the pay per click advertisement model...

While some search engines allow companies to have paid-links listed among organic search results, Google only features them in the Ads section. However, search engine advertising campaigns can be extremely effective when executed properly.

Who can benefit from search engine advertising?

If you have recently launched a website, then you are probably using long tail keywords on your website to quickly rank high on search engines. But this also means that you will be missing out on all the lucrative, high competition keywords that can bring in a lot of clients. Search engine advertising enables you to target customers who are searching for such high value keywords. Most businesses use the pay per click advertisement model – a company has to pay a certain amount for every click on their advertisement.

Even established businesses use search engine advertising to promote their services and get additional sales. It also empowers you to target your customers by location and specific types of services and products.

It’s all about identifying your target audience & important keywords

Whether you are selling a product or simply wish to promote your brand, you can target your ideal customers by identifying the keywords they frequently search for. You can do so by short listing the all important words and phrases related to your business, and then entering them into a keyword analysis program such as the Google AdWords tool. These tools enable you to see how many people are searching for a particular keyword and provide various keyword suggestions.

Search engine advertising platforms also allow you to track your sales and conversion rate. By analyzing this data you can refine your ad campaign and identify the keywords that are most profitable for your business.

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How do I Invite?

MyPRGenie gives you an option to invite your contacts as fans. Inviting fans is easy. All you need to do is click on the "Invite Fan" button in your Business Profile, select your preferred contacts and you are good to go.

The invite fan functionality allows you to add contacts from Gmail, Yahoo, Hotmail or upload any .CSV file. You can also invite journalists from within MyPRGenie to become your company's fan.

MyPRGenie gives you an option to invite your contacts as fans. Inviting fans is easy. All you need to do is click on the "Invite Fan" button in your Business Profile, select your preferred contacts and you are good to go.

The invite fan functionality allows you to add contacts from Gmail, Yahoo, Hotmail or upload any .CSV file. You can also invite journalists from within MyPRGenie to become your company's fan.

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"Follow" the Buzz!

MyPRGenie gives you an option to follow your favorite companies. Companies that you follow will be ever present on your newsfeed, so you are always informed about what's going on at your favorite company.

The "follow" functionality is designed to improve your online visibility as well as provide breeding grounds for a viral or buzz marketing effort. Through the follow functionality you should be able to:

  • Improve your visibility online
  • Create a buzz or viral marketing campaign
  • Show up on peoples news feed
  • Allow your fans or followers to keep a sharp eye on what's going on at your company.

MyPRGenie gives you an option to follow your favorite companies. Companies that you follow will be ever present on your newsfeed, so you are always informed about what's going on at your favorite company.

The "follow" functionality is designed to improve your online visibility as well as provide breeding grounds for a viral or buzz marketing effort. Through the follow functionality you should be able to:

  • Improve your visibility online
  • Create a buzz or viral marketing campaign
  • Show up on peoples news feed
  • Allow your fans or followers to keep a sharp eye on what's going on at your company.

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"Like" to Get Buzz!

The "like" functionality on the MyPRGenie website is great for generating buzz for your company, product or a particular service. The “like” function enables users to create buzz virally. A company or product that you “like” gains more popularity and back-links on MyPRGenie, hence increasing its online visibility.

The more “likes” you earn the greater your visibility on MyPRGenie and hence on the web. The top liked press releases are displayed on the MyPRGenie homepage. This helps you:

  • Increase your online visibility
  • Give your release a chance to stay at the MyPRGenie homepage, hence visible to all the visitor and customers who...

The "like" functionality on the MyPRGenie website is great for generating buzz for your company, product or a particular service. The “like” function enables users to create buzz virally. A company or product that you “like” gains more popularity and back-links on MyPRGenie, hence increasing its online visibility.

The more “likes” you earn the greater your visibility on MyPRGenie and hence on the web. The top liked press releases are displayed on the MyPRGenie homepage. This helps you:

  • Increase your online visibility
  • Give your release a chance to stay at the MyPRGenie homepage, hence visible to all the visitor and customers who visit MyPRGenie.
  • Improve your search engine rankings

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Keep on Blogging: 5 Tips How from MyPRGenie

Blogging is a great way to drive traffic to your website and raise your profile with key audiences, establishing yourself as an expert or authority in your field. Here are some tips on how to keep your blogging ideas flowing, courtesy of MyPRGenie.

1. Get in the groove:

Effective blogging requires a commitment. Set up a routine that you’ll be able to keep up with for the long haul, with the goal of consistently generating new blog content every few days, at the very least.

2. What’s new?

Set up Google news alerts for topics and issues that you might blog about. Establish RSS feeds to get information from your favorite websites. Don’t forget to...

Blogging is a great way to drive traffic to your website and raise your profile with key audiences, establishing yourself as an expert or authority in your field. Here are some tips on how to keep your blogging ideas flowing, courtesy of MyPRGenie.

1. Get in the groove:

Effective blogging requires a commitment. Set up a routine that you’ll be able to keep up with for the long haul, with the goal of consistently generating new blog content every few days, at the very least.

2. What’s new?

Set up Google news alerts for topics and issues that you might blog about. Establish RSS feeds to get information from your favorite websites. Don’t forget to link it to your source material, when appropriate.

3. Queue it up:

Because audiences crave new material, bloggers who don’t update their websites over a significant period will lose readers. So always keep building up your stockpile of blog ideas to get you through the dry periods.

4. Memory lane:

Look into your past for inspiration. Studies, research, papers or other professional writing you’ve done can be fodder for your blog.

5. Reach out:

Encourage your readers to respond to your blog, and read through their comments for ideas on what to write about. Contact other professionals in your field, or clients even, to keep up on the hot topics of the day, and pick their brains for blog ideas.

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MyPRGenie Announces Ten Tips for a Winning Press Release

More and more small businesses are bypassing traditional PR methods for a more efficient option of online press release distribution and SEO, provided by services like MyPRGenie. With that trend in mind, MyPRGenie has come up with a top-10 list of tips for writing press releases.

Top 10 Press-Release Writing Tips

10. Always include the basic information:

Every press release should include the name of a person to contact for more information, along with his or her job title, phone number(s) and e-mail address. You should also include a dateline—the date of the press release and the town or city where the news is occurring, a headline that briefly summarizes the news and an...

More and more small businesses are bypassing traditional PR methods for a more efficient option of online press release distribution and SEO, provided by services like MyPRGenie. With that trend in mind, MyPRGenie has come up with a top-10 list of tips for writing press releases.

Top 10 Press-Release Writing Tips

10. Always include the basic information:

Every press release should include the name of a person to contact for more information, along with his or her job title, phone number(s) and e-mail address. You should also include a dateline—the date of the press release and the town or city where the news is occurring, a headline that briefly summarizes the news and an “about us” paragraph that summarizes the subject of the press release, providing background information on the company or person or event, including website(s) where the reader can go for more information.

9. Avoid jargon:

Don’t assume that your audience will understand technical language or industry terms. More often than not, they won’t. Write as if you are describing your news to a fifth grader.

8. Get to the point:

Also keep in mind that your reader probably has very little patience. Draw them in with a lead paragraph that is both catchy and brief, summing up the story and giving them enough of a taste that they will want to read on.

7. Spelling counts:

So does grammar. It may not be fair, but typos and writing slip ups reflect poorly on you and your credibility. So make sure you double- and triple-check for mistakes, and an extra set of eyes is always recommended. Even the best editors need editors.

6. The five Ws:

As the Journalism 101 professors will tell you, a news story should answer the questions of who, what, when, where, why and how? Answer those questions in your press release.

5. Watch your words:

Make sure that every fact in your press release can be verified, and that every person or company named in your release has given their permission for what you are writing about them. Don’t embellish—your readers will sniff it out, and you’ll be discredited.

4. People count:

When possible, try to include people in your story. People are more interesting than processes or inanimate objects, and readers relate to other people. If you can, include a personal anecdote or description of how your news affects people, including the readers.

3. Use quotes:

Direct quotations from the key people involved in the news of your press release–provided those quotes are conversational and interesting–help draw the reader in. Make sure they are brief and don’t sound as if they were written by a contract attorney.

2. Answer the question:

“What is the news here?” Keep in mind that your audience is a journalist or website reader who is interested in the news story that you are hopefully delivering through your press release. They will not respond to a sales pitch or a lecture. Build your story around a news hook, or the reason that this is news: an upcoming event, an award, a milestone, an announcement, or the release of a new product or service, for example.

1. Just the facts, ma’am:

Get to the point, and don’t let florid descriptive language get in the way of the story. You’ve only got 400 words or so to tell your story, so make every word count.

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Blogging for Maximum PR Benefit--5 Tips from MyPRGenie

A company blog can be a great public relations tool, building traffic for the company’s website and establishing the writer as an authoritative voice. Here are some tips for getting started in blogging, courtesy of the PR experts at MyPRGenie.com.

1. Choose your blog platform:

You can host your blog on your own website, or choose from the free blog-hosting options, such as Wordpress.org, Wordpress.com, Blogger.com and Tumblr.com. (A side note: Wordpress.com is easier to use than Wordpress.org, but Wordpress.org gives you more control.) With free blog sites, you’re limited by their templates and themes. Hosting your own blog allows you to customize, and to reap revenues from any advertising you may have.

2. Bring...

A company blog can be a great public relations tool, building traffic for the company’s website and establishing the writer as an authoritative voice. Here are some tips for getting started in blogging, courtesy of the PR experts at MyPRGenie.com.

1. Choose your blog platform:

You can host your blog on your own website, or choose from the free blog-hosting options, such as Wordpress.org, Wordpress.com, Blogger.com and Tumblr.com. (A side note: Wordpress.com is easier to use than Wordpress.org, but Wordpress.org gives you more control.) With free blog sites, you’re limited by their templates and themes. Hosting your own blog allows you to customize, and to reap revenues from any advertising you may have.

2. Bring in the traffic:

If you’re hosting your own blog and want to earn money from advertisements, the bigger your readership the bigger your revenues. The easiest way to build up an audience is to post fresh content at least several times a week. Another way to ramp up traffic is to read and comment on other blogs focused in the same market. Always add a link back to your blog whenever you comment, and always write a genuine response. Sync up Google Analytics to track your blog’s traffic.

3. Welcome the comments:

A company blog will attract both positive and negative comments, and you should welcome both. Respond quickly to negative comments, and don’t try to restrict negative comments too severely, or it could backfire. Do ask those who comment to register their e-mails, or to at least be respectful in their posts.

 4. Utilize RSS feeds:

RSS (Really Simple Syndication) feeds are an easy way for blog readers to subscribe to your blogs. Make sure you add the tool if you’re hosting your blog on your own website. RSS is already integrated into almost all of the free blog sites.

5. Learn from fellow bloggers:

Check out the most popular blogs that target your industry to learn what people are reading. Technorati.com categorizes blogs by interest and traffic.

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MyPRGenie’s Top 5 Tips for Social Media Marketing

A lot of people are talking about how social media can help promote today’s businesses. Every business looking to gain web presence by using social media needs to start off with these essentials tips.

1. Blog your business identity:

When you first hear about a company what do you do? You Google it. Creating and constantly updating a blog for your business is staple in establishing brand identity. As of last year, 77 percent of all Internet users read blogs. So there is a huge possibility that your potential customers will be reading your blog to understand the values behind your enterprise, how credible your company is and whether or not they’d like to do business with...

A lot of people are talking about how social media can help promote today’s businesses. Every business looking to gain web presence by using social media needs to start off with these essentials tips.

1. Blog your business identity:

When you first hear about a company what do you do? You Google it. Creating and constantly updating a blog for your business is staple in establishing brand identity. As of last year, 77 percent of all Internet users read blogs. So there is a huge possibility that your potential customers will be reading your blog to understand the values behind your enterprise, how credible your company is and whether or not they’d like to do business with you.

2. The tweet is sweet:

A great way to incorporate the human element into your brand identity is to set up a company Twitter account. If you’re offering a service, tweeting tips and advice about your industry makes you the expert. People will more likely want to buy from an expert.

3. Facebook or LinkedIn or Both?

Linkedin is an important professional social media tool, so you shouldn’t be without it. While LinkedIn highlights your professional assets, a Facebook page represents another opportunity for you to get your brand out there. Both are excellent PR moves to significantly increase your brand online. However, they should not replace your website or online news room.

4. You too can YouTube:

YouTube is no longer just a place to watch music videos and funny viral videos, now it’s a widely used tool to market one’s company. Coca Cola, Geico and Walt Disney all have YouTube channels, and so do many small businesses. In the digital age that we live in, it’s no longer a picture that speaks a thousand words, but a 10-minute video that projects loudly. Think of what your company stands for and why customers should choose you over your competitors. This is the message to push on YouTube. Create a channel and upload videos of interviews, clips and events that best exemplify why your company is better than the rest.

5. Stay on top of things:

The biggest mistake you can make after configuring your company’s social media essentials-the blog and signups for Twitter Facebook, YouTube and other sites — is to forget to remain current. It’s important to update consistently, network often and offer fresh content. Make a goal to write at least 2-3 blog posts at a time and then post them periodically through the week.

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Online Promotion: 4 Tips from MyPRGenie

As the audience numbers have exploded for websites in recent years, it’s more important than ever for marketers to promote their companies online. The MyPRGenie.com experts have a few helpful tips on how to get started with online promotion.

1. Set up a website:

Think of this as a base of operations--all online promotions should bring the customer back to your website. An account on Facebook or Twitter can also be effective, and free. But they shouldn’t be used in isolation; they should be tools to draw audiences to your website.

2. Optimization:

Search engine optimization boosts your website’s ranking in online searches, such as with Google. By utilizing keywords and links to well-traveled websites...

As the audience numbers have exploded for websites in recent years, it’s more important than ever for marketers to promote their companies online. The MyPRGenie.com experts have a few helpful tips on how to get started with online promotion.

1. Set up a website:

Think of this as a base of operations--all online promotions should bring the customer back to your website. An account on Facebook or Twitter can also be effective, and free. But they shouldn’t be used in isolation; they should be tools to draw audiences to your website.

2. Optimization:

Search engine optimization boosts your website’s ranking in online searches, such as with Google. By utilizing keywords and links to well-traveled websites on your own web pages, you can boost your ranking. See our other blog entries for specific SEO tips, at http://blog.myprgenie.com

3. Social media:

Social media marketing can produce wonderful results. Set up an account on Facebook, Twitter and YouTube; make interesting posts regularly; and link your followers back to your website.

4. I’d prefer to pay:

Many websites offer inexpensive online advertising, such as Google Adwords. Just make sure that the websites where your advertisements appear are reaching your target audiences.

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Building Relationships with Journalists: 8 Tips from MyPRGenie

All good relationships take time and effort, and that holds especially true with PR. Here are some pointers from the public relations experts at MyPRGenie for establishing fruitful relationships with journalists.

1. Know your target:
 
Read up on what the journalist you’re targeting has written to find out what he or she covers, and what is interesting to the journalist’s audience. Don’t waste time pitching on a topic unrelated to their beat.

2. Know your client:

Before you start reaching out, become a resident expert on your client and the issues that you’ll be discussing. The more knowledgeable you are, the better your chances of establishing strong connections with journalists.

3. Get to...

All good relationships take time and effort, and that holds especially true with PR. Here are some pointers from the public relations experts at MyPRGenie for establishing fruitful relationships with journalists.

1. Know your target:
 
Read up on what the journalist you’re targeting has written to find out what he or she covers, and what is interesting to the journalist’s audience. Don’t waste time pitching on a topic unrelated to their beat.

2. Know your client:

Before you start reaching out, become a resident expert on your client and the issues that you’ll be discussing. The more knowledgeable you are, the better your chances of establishing strong connections with journalists.

3. Get to the point:

Your first questions on your initial call to a journalist, always: Are you on deadline? Do you have a minute to talk? If they do have time, explain why your client may be of interest to them, quickly and succinctly.

4. Who are you?

Get to know your journalists--take notes and keep a file on each person. What do they value? Information? Insight? News tips? Story ideas? Press releases, or exclusives only? Do they prefer face-to-face meetings, e-mail or phone? What are their deadline pressures?

5. Altruism helps:

Put that knowledge of their likes and dislikes to use. Call with a story tip you’ve heard about, even if it’s not about your client. Suggest story angles they may not have considered. Send an interesting link. Compliment them on their big stories.

6. Deliver the goods:

When a journalist is seeking information or an interview, do everything in your power to get them what they need, and quickly. Failing to respond to a journalist on deadline is inexcusable.

7. Cast a wide net:

Always be on the lookout for new journalists to contact by tracking the media coverage of your client’s industry.

8. Keep after it:

Once your research has established that a particular journalist should be interested in your client, be persistent, but not annoying. Following up at least weekly shouldn’t be too intrusive. There will come a time when he or she needs a story idea, or an expert, or some source information, and you’ll be there. Journalists usually prefer to go to companies that they have a beneficial relationship with rather than hunting for stories on press release distribution platforms.

 

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How to Retain Clients--5 Tips from MyPRGenie

Businesses spend millions of dollars to attract new clients, but retaining them is just as essential for long-term success. Here are 5 tips on how, from the public relations experts at MyPRGenie.com
 
1. Do your homework:

Learning about your clients and their needs is crucial, and studying a client’s business can develop new opportunities for your own business. Find out their goals and their needs; attend planning sessions with them. Ask what they specifically want from your business relationship.
 
2. Focus on their needs:
 
Focus your time and resources on better serving your existing clients. Go deeper instead of wider. Make your existing customers the top priority. Nurture your customer relationships by consistently treating...

Businesses spend millions of dollars to attract new clients, but retaining them is just as essential for long-term success. Here are 5 tips on how, from the public relations experts at MyPRGenie.com
 
1. Do your homework:

Learning about your clients and their needs is crucial, and studying a client’s business can develop new opportunities for your own business. Find out their goals and their needs; attend planning sessions with them. Ask what they specifically want from your business relationship.
 
2. Focus on their needs:
 
Focus your time and resources on better serving your existing clients. Go deeper instead of wider. Make your existing customers the top priority. Nurture your customer relationships by consistently treating all customers with respect and honesty.
 
3. Provide superior service:

 
Customer service should be considered an investment, not an expense. A reputation for outstanding customer service will pay off over the long term, because it is cheaper to retain an existing customer than to acquire a new one. Give special attention to the complaints and compliments of your existing clients, and use them to fine-tune your customer relationships and to foster long-lasting loyalty.

4. Develop loyalty programs:
 
Customer loyalty programs—providing gifts, services or discounts to long-term clients—can add an impressive boost to customer retention. Providing your most profitable customers with a dedicated support phone line can also be a good investment.

5. Get feedback:
 
Client feedback provides an excellent learning opportunity, and companies should actively seek out that feedback. If a client complains, ensure that they receive top priority. Troubleshoot the issue and try to reach a satisfactory agreement for everyone. Utilize the company’s website, blog, social media sites and e-mail for avenues of feedback. Make the customer feel valued by involving them with every step, and by thoughtfully considering their input. A customer, who feels strongly, even in complaining, may prove more valuable to your efforts to improving your service than the contented customer.

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Attracting Eyeballs to Your Website: 5 Tips from MyPRGenie

Got a new website for your business and want to drive traffic to it? MyPRGenie.com has 5 tips on how to do it.  
 
1. Blog early and often:
 
Setting up a blog is easy, and posting to it regularly with quality material can be your biggest traffic generator. Write about your industry; show off your expertise; promote your business. Also, go to other related blogs to leave your comments with links back to your blog or website.

2. Use SEO:
 
Ranking high on the top search engine rankings, like Google, Yahoo, AOL and Bing, can generate high traffic to your website. SEO, or search engine optimization, boosts your search rankings. SEO is helped by...

Got a new website for your business and want to drive traffic to it? MyPRGenie.com has 5 tips on how to do it.  
 
1. Blog early and often:
 
Setting up a blog is easy, and posting to it regularly with quality material can be your biggest traffic generator. Write about your industry; show off your expertise; promote your business. Also, go to other related blogs to leave your comments with links back to your blog or website.

2. Use SEO:
 
Ranking high on the top search engine rankings, like Google, Yahoo, AOL and Bing, can generate high traffic to your website. SEO, or search engine optimization, boosts your search rankings. SEO is helped by posting original content, linking to popular websites and by focusing on keywords and key phrases that you are promoting. See other posts on our blog for specific SEO tips: http://blog.myprgenie.com/#awp:
 
3. Power of the press release:
 
A press release about a new product, a free service or sales campaign is a powerful tool for generating traffic for your site. Always include your company’s basic information along with your website address. Seeking advice from an online press release distribution platform, such as MyPRGenie.com, can be another key for success.

 
4. Use social media:

Set up an account on Facebook, Twitter and YouTube; make interesting posts regularly; and link your followers back to your website. Build your own network and join communities on sites such as LinkedIn to drive traffic to your website and blogs. Be active in social media groups related to your website so you’ll be seen as an expert in your field.

5. Write articles:
 
Write articles with original and unique content, and distribute them online by posting to your company’s website or submitting to directories. Always include a few lines about your company, and a link back to your website. Remember to include the keywords and key phrases that your SEO efforts are targeting. Focus on quality rather than quantity to encourage links with highly ranked websites.

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Add Video to Your Marketing Mix --5 Reasons Why from MyPRGenie

With more and more people getting addicted to websites like Facebook, you can now tap into a larger percentage of your target market, online through social media. Here are a some reasons why video should be a key component of your social media marketing efforts, supplied courtesy of the experts at MyPRGenie.com.

1. Adaptability

Social media websites are adapting every day to make marketing easier. For example: Facebook supports fan pages, and the daily activity of your fan pages can be viewed by you and your friends through their news feeds. This is fertile ground for viral marketing. All you need is to do is 'sow the virus,' and video helps you do...

With more and more people getting addicted to websites like Facebook, you can now tap into a larger percentage of your target market, online through social media. Here are a some reasons why video should be a key component of your social media marketing efforts, supplied courtesy of the experts at MyPRGenie.com.

1. Adaptability

Social media websites are adapting every day to make marketing easier. For example: Facebook supports fan pages, and the daily activity of your fan pages can be viewed by you and your friends through their news feeds. This is fertile ground for viral marketing. All you need is to do is 'sow the virus,' and video helps you do that.

2. Cheap and easy

Videos are easy to make, cheap, and an effective way to get the attention of potential customers. Videos are visually stimulating and get your message across. In the hands of an expert, videos can prove to be a very effective tool for viral marketing campaigns.

3. Value of entertainment

It is always easier to catch someone's attention using a video than to ask someone to read a promotional piece. Social media websites are nothing more than a source of entertainment, and videos that have entertainment value are something that people are willing to share amongst friends. So if a video has a catchy caption and seems interesting, people will watch it.

4. Share at a click

Social media websites like Facebook allow you to share videos with your friends at a click of a mouse. This is ideal for starting a viral campaign. The easier it is to share, the better it is for a marketer.

5. The YouTube effect

YouTube is an attractive proposition for product promotion. With one of the highest traffic rankings in the world, YouTube can help you get the message across to a wide audience. Promoting products through YouTube is easy: all you need is a video. Upload your video to YouTube, give it a catchy caption and wait for people to find the video.

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SEO Made Easy -- Tips from MyPRGenie

SEO or search engine optimization, tells search engines that your website is relevant to certain keywords or phrases. Here are some helpful tips from MyPRGenie.com to keep in mind about using SEO for your own website.

How SEO works

You use SEO to boost the standing of your website in search engine rankings, which drives more viewers to your site. You can't buy yourself a position at the top of the search results; you have to work your way up.

Each search engine has its own algorithm for ranking websites and recognizing which ones are relevant. Google, for example, believes that if a website has links to other...

SEO or search engine optimization, tells search engines that your website is relevant to certain keywords or phrases. Here are some helpful tips from MyPRGenie.com to keep in mind about using SEO for your own website.

How SEO works

You use SEO to boost the standing of your website in search engine rankings, which drives more viewers to your site. You can't buy yourself a position at the top of the search results; you have to work your way up.

Each search engine has its own algorithm for ranking websites and recognizing which ones are relevant. Google, for example, believes that if a website has links to other reliable websites related to a keyword, then that site should be ranked higher.

Use keyword density, not keyword stuffing

The content on your website should mention the keyword or phrase a few times. Some experts claim that keyword density for a website—the percentage of a certain keyword among all the others words on the site–should be between 4% and 12%. Anything higher will probably be defined as keyword stuffing, search engines will penalize websites for this practice.

Build the back links

A good back-linking strategy is very important for boosting your search engine rankings. A search engine tries to identify the quality of the site by looking at how many ‘authoritative,’ or high-traffic,’ sites it links to. So make sure your website is mentioned on high-traffic websites.

Take authority

The best way to go about getting your very own ‘authoritative’ links is to link your website to social media websites like Facebook. Start by creating a fan page on Facebook, and invite people to join.

Next: Have another website write a paid piece for your site, and to post it on their own website.

Another strategy: Get in touch with the blogging community and post blog entries about your website and products. Blogging regularly will help improve your rankings, as well as drive traffic to your website.

Be patient

These tips should help you improve your search engine rankings, but remember: You won’t see results overnight. It might take a month or two to observe actual changes in ranking.

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MyPRGenie Web Distribution

MyPRGenie Web Distribution allows you to target over 250 websites, databases and online service globally. Below is a partial list of the sites to which MyPRGenie Web Distribution sends member news.

  • Newsday
  • The Boston Globe
  • International Business Times
  • The San Francisco Chronicle
  • Star Tribune
  • Houston Chronicle
  • Daily Herald
  • CBS MoneyWatch
  • The MiamiHerald
  • San Jose Mercury News
  • The Sun News
  • Kansas City Star
  • United Press International
  • Star Telegram
  • The Columbus Dispatch
  • The News & Observer
  • WRAL
  • StreetInsider
  • Market Pulse
  • Contra Costa Times
  • El Nuevo Herald
  • The Olympian
  • NewsOK
  • The Daily Breeze
  • Minyanville
  • The Sacramento Bee
  • Press Enterprise
  • El Paso Times
  • Press-Telegram
  • Dealbreaker
  • Lexington Herald-Leader
  • Albany Times Union
  • LA Daily News
  • Wichita Eagle
  • Sun Herald
  • Publicus
  • Pasadena Star-News
  • The Daily Record
  • Minnesota Public Radio
  • Anchorage Daily News
  • The Street Sweeper
  • The News Tribune
  • Inside Bay Area
  • Biospace
  • The Bellingham Herald
  • Whittier Daily News
  • Centre Daily Times
  • The State
  • Sign On San Diego
  • The Buffalo News
  • BestGrowthStock
  • San Gabriel Valley Tribune
  • Idaho Statesman
  • Redlands Daily Facts
  • TCPalm
  • Digital Media Wire
  • San Bernardino County Sun
  • A.M. Best Company
  • Belleville News Democrat
  • Bradenton Herald
  • Santa Cruz Sentinel
  • The Island Packet
  • Securities Technology Monitor
  • Las Cruces Sun-News
  • Oil & Gas Financial Journal
  • Power-Gen Worldwide
  • Macon Telegraph
  • eOption
  • The Cincinnati Enquirer
  • 740 KVOR
  • The State Journal
  • HeraldNet Everett, Washington
  • Hydro Review
  • Market Intelligence Center
  • Renewable Energy World
  • FayObserver
  • RCR Wireless News
  • IC Places
  • The Columbus Ledger Enquirer
  • Rockford Register Star
  • DailyBulletin.com
  • Oil & Gas Journal Online
  • Value Investing News
  • San Mateo Daily Journal
  • Farmington Daily Times
  • InvestorPlace
  • BioMedReports
  • The Network Journal
  • Industrial Info
  • Indianapolis Business Journal
  • Beyond The Dow
  • myMotherLode.com California Gold Country
  • Carlsbad Current-Argus
  • StreetIQ
  • MoneyShow.com
  • The Daily Jeffersonian
  • InfoStor
  • SiliconValley.com
  • KGO Newstalk 810 San Francisco
  • Ruidoso News
  • KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas

Below is a Small Sample of Accesswire Distribution

    Major Newspapers
  • USA Today
  • The Boston Globe
  • The Tampa Tribune
  • Denver Post
  • The Miami Herald

  • The Salt Lake Tribune
  • The Mercury News
  • Houston Chronicle
  • The Columbus Dispatch
  • The Chicago Daily Herald

  • The Philadelphia Enquirer
  • Los Angeles Daily News
  • Financial Post
  • Toronto Star
    Associated Press
  • New York Times
  • USA Today
  • Washington Post
  • Los Angeles Times
  • Chicago Tribune
  • Star Tribune

  • Daily News
  • Houston Chronicle
  • Denver Post
  • Arizona Republic
  • Dallas Morning News
  • Detroit Free Press

  • Tampa Bay Times
  • Philadelphia Inquirer
  • Plain Dealer
  • Oregonian
    Major Broadcast TV Networks
  • 6abc.com/WPVI
  • 7Online.com/WABC New York
  • ABC11TV
  • CBS 11 TV
  • CBS2 Chicago
  • CBS 2/KCAL 9 Los Angeles
  • CBS3 Philadelphia
  • CBS4 Denver
  • CBS 5 San Francisco
  • KAIT ABC-8 (Jonesboro, AR)
  • KAUZ-TV CBS-6 (Wichita Falls, TX)
  • KAZT IND-7 (Phoenix/Prescott, AZ)
  • KBMT-TV ABC-12 (Beaumont, TX)
  • KCAU ABC-9 (Sioux City, IA)
  • KCBA-TV FOX-35 (Salinas, CA)
  • KCBD NBC-11 (Lubbock, TX)
  • KCEN-TV NBC-9 (Temple, TX)
  • KCOY CBS-12 (Santa Maria, CA)
  • KDUH-TV ABC-3 (Scottsbluff, NE)
  • KEYETV Austin
  • KFDA CBS-10 (Amarillo, TX)
  • KFJX-TV FOX-14 (Pittsburg, KS)
  • KFMB-TV CBS-8 (San Diego, CA)
  • KFRE-TV CW-59 (Fresno, CA)
  • KFSN-TV Fresno
  • KFVE MyNetworkTV-5 (Honolulu, HI)
  • KFVS CBS-12 (Cape Girardeau, MO)
  • KGO Newstalk 810 San Francisco
  • KHNL-TV NBC-8 (Honolulu, HI)
  • KHQ-TV NBC-6 (Spokane, WA)
  • KION CBS-46 (Salinas, CA)
  • KKFX FOX-11 (Santa Maria, CA)
  • KLFY CBS-10 (Lafayette, LA)
  • KLKN ABC-8 (Lincoln, NE)
  • KLTV ABC-7 (Tyler, TX)
  • KMEG-TV CBS-14 (Sioux City, IA)
  • KMPH-TV FOX-26 (Fresno, CA)
  • KNOE-TV CBS-8 (Monroe, LA)
  • KOTA ABC-3 (Rapid City, SD)
  • KOTV-TV CBS-6 (Tulsa, OK)
  • KPLC NBC-7 (Lake Charles-Lafayette, LA)
  • KPTH-TV FOX-44 (Dakota Dunes, SD)
  • KPTM-TV FOX-42 (Omaha, NE)
  • KQCW CW-12/19 (Tulsa, OK)
  • KRHD-TV ABC-40 (Bryan-College St, TX)
  • KSFY-TV ABC-13 (Sioux Falls, SD

  • KSLA CBS-12 (Shreveport, LA)
  • KSWO-TV ABC-7 (Lawton, OK)
  • KSWT-TV CBS-13 (Yuma, AZ)
  • KTEN NBC-10 (Denison, TX)
  • KTIV NBC-4 (Sioux City, IA)
  • KTRE ABC-9 (Lufkin, TX)
  • KTRK-TV Houston
  • KTRV-TV FOX-12 (Nampa, ID)
  • KTTC NBC-10 (Rochester, MN)
  • KTUL-TV ABC-8 (Tulsa, OK)
  • KTVG-TV FOX-17
  • KSNB-TV FOX-4 (Kearney, NE)
  • KTVN-TV CBS-2 (Reno, NV)
  • KUAM-TV NBC-8 (Hagatna, Guam)
  • KUTV 2News Utah
  • KWES-TV NBC-9 (Midland, TX)
  • KWQC NBC-6 (Davenport, IA)
  • KWTV-TV CBS-9 (Oklahoma City, OK)
  • KWWL-TV NBC-7 (Waterloo, IA)
  • KXLT FOX-47 (Rochester, MN)
  • KXVO-TV CW-15 (Omaha, NE)
  • KXXV-TV ABC-25 (Waco, TX)
  • KYTX CBS-19 (Tyler, TX)
  • WABC-TV (New York City)
  • WAFB CBS-9 (Baton Rouge, LA)
  • WAFF NBC-48 (Huntsville, AL)
  • WALB NBC-10 (Albany, GA)
  • WAND-TV NBC-17 (Decatur, IL)
  • WAOW-TV ABC-9 (Wausau, WI)
  • WAVE NBC-3 (Louisville, KY)
  • WBAY ABC-2 (Green Bay, WI)
  • WBCB-TV CW-21 (Youngstown, OH)
  • WBMA-TV ABC-33 (Birmingham, AL)
  • WBOC CBS-16 (Salisbury, MD)
  • WBRC-TV FOX-6 (Birmingham, AL)
  • WBTV CBS-3 (Charlotte, NC)
  • WBZ-TV (Boston)
  • WCAX CBS-3 (Burlington, VT)
  • WCBS-TV (New York City)
  • WCCO WLNS CBS-6 (Lansing, MI)
  • WCIV-TV ABC-4 (Charleston, SC)
  • WCSC CBS-5 (Charleston, SC)
  • WCWG-TV CW-20 (Greensboro, NC)
  • WDAM NBC-7 (Hattiesburg-Laurel, MS)
  • WDRB FOX-41 (Louisville, KY)
  • WECT NBC-6 (Wilmington, NC)

  • WFFF-TV FOX-44 (Colchester, VT)
  • WFIE NBC-14 (Evansville, IN)
  • WFLX FOX-29 (West Palm Beach, FL)
  • WFMJ-TV NBC-21 (Youngstown, OH)
  • WFXG-TV FOX-54 (Augusta, GA)
  • WGEM-TV NBC-10 (Quincy, IL)
  • WGFL-TV CBS-4 (Gainesville, FL)
  • WGGB-TV FOX-6 (Springfield, MA)
  • WHBF CBS-4 (Rock Island, IL)
  • WHTM-TV ABC-27 (Harrisburg, PA)
  • WISTV NBC-10 (Columbia, SC)
  • WKOW-TV ABC-27 (Madison, WI)
  • WKRN ABC-2 (Nashville, TN)
  • WLBT NBC-3 (Jackson, MS)
  • WLNE-TV ABC-6 (Providence, RI)
  • WLOX ABC-13 (Biloxi, MS)
  • WLS-TV Chicago
  • WMBF NBC-32 (Myrtle Beach, SC)
  • WMC NBC-5 (Memphis, TN)
  • WOI ABC-5 (West Des Moines, IA)
  • WOIO CBS-19 (Cleveland, OH)
  • WQOW-TV ABC-18 (Eau Claire, WI)
  • WRCB-TV NBC-3 (Chattanooga, TN)
  • WREX-TV NBC-13 (Rockford, IL)
  • WRIC ABC-8 (Richmond, VA)
  • WSET-TV ABC-13 (Lynchburg, VA)
  • WSFA NBC-12 (Montgomery, AL)
  • WSFX-TV FOX-26 (Wilmington, NC)
  • WSJV-TV FOX-28 (South Bend, IN)
  • WTEN ABC-10 (Albany, NY)
  • WTHR NBC-13 (Indianapolis, IN)
  • WTNZ FOX-43 (Knoxville, TN)
  • WTOC CBS-11 (Savannah, GA)
  • WTOL CBS-11 (Toledo, OH)
  • WTVF-TV CBS-5 (Nashville, TN)
  • WTVM ABC-9 (Columbus, GA)
  • WUPV-TV CW-65 (Ashland, VA)
  • WVNY-TV ABC-22 (Colchester, VT)
  • WVVA NBC-6 (Bluefield, WV)
  • WWBT NBC-12 (Richmond, VA)
  • WXIX FOX-19 (Cincinnati, OH)
  • WXOW ABC-19 (La Crosse, WI)
  • WXTX-TV FOX-54 (Columbus, GA)
  • WXVT-TV CBS-15 (Greenville, MS)
    Search Engines
  • Google
  • Yahoo

  • Bing

  • Ask
    Major News Sites
  • Yahoo News
  • Google News
  • Benzinga
  • MarketWatch
  • InvestorsHub
  • ADVFN
  • DailyFinance.com
  • United Press International

  • The Motley Fool
  • Stockhouse
  • Zacks
  • 4-traders
  • NewsVine
  • Benzinga
  • CNET News
  • WallStreetSelect

  • About.com
  • PaidContent
  • MorningStar
  • Business Insider
  • Worth
  • Stock Nod
  • Stockwatch
  • StreetInsider
    Social Media Sites
  • Twitter
  • Facebook

  • Linkedin
  • Tumblr

  • Socialpicks
  • Portfoliosharing
    Apps and Mobile Sites
  • Pulse News
  • Yahoo Mobile

  • Google Currents
  • MarketWatch Mobile
  • Accesswire Mobile

  • and most other RSS news reader Apps
    Specialty Publications
  • Biospace
  • BioMedReports

  • Renewable Energy Network
  • Oil & Gas Investor

  • Nations Restaurant News
  • PennWell