Search Engine and Social Media Optimization, Turning Buzz into Leads

A press release is a communication that is sent to news media to be distributed among the masses. The press release can be in written, audio or video format depending on the medium of the news providers. Press releases are considered as a major source of news information all over the world. They are the most commonly used public relations tool now days. Press releases can be of many types depending on what it is covering. It can be a small business press release informing the masses about its new development or the development of a new product. It can be used to help change public opinion or to build awareness.  It can also be used to gain support for nonprofit organizations.

Press releases have the same basic format:

FOR IMMEDIATE RELEASE

Headline

Sub-heading

City, State/ country, Date – Main body of the press release

Contact information

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Remember the press release title and main body needs to be interesting for the readers. The information needs to be news worthy. The information needs to be simple and easy to understand. The first paragraph will contain the news elements, Who, When, Where, Why, What and How. The writing of the press release needs to be concise and don’t create unnecessary hype. The main information needs to be arranged in the inverted pyramid form. The information that you distribute needs to be simple and easy to understand, so do not use jargons in the press release.

The main purpose of a press release is to inform the masses about the latest event or happening of the organization sending the press release. You need to keep the information as short and simple as possible. It is always good to arranging the information in a bullet format so that journalists and readers can easily scan through it.

Once you have written the press release you will start the distribution process. Currently there are numerous online press release distribution platforms that are working for the distribution of the press release on both online and traditional news Medias. The best example of this online press release distribution service can be given by MyPRGenie. It helps the business to reach the maximum number of people. It makes the press release search engine friendly and by using search engine optimization tools the press release ranks higher on search engines. The press release is also sent to news wires, social media networks, news related websites, RSS feeds and most importantly to media contacts that are available in the media database. MyPRGenie has the largest media database with over 540,000 journalist contacts around the world.