Search Engine and Social Media Optimization, Turning Buzz into Leads

IT Press Releases

The world of information technology (IT) is growing rapidly. New advancements in hardware and software are happening every day all over the world. Technology professionals are in constant need to inform the masses about their latest achievements and the fastest way of doing this is through IT press releases. Most IT press releases are used as a publicity tool by the IT Companies.

Online press releases are used for the dissemination of news information. The channels used by press release experts are search engines, blogs, news wires, social media networks and other news and IT related platforms. This not only helps in making the masses aware of the news information but also helps in generating traffic for the website and a better ranking on the search engines. Let’s see how each of these channels helps in the distribution of IT press releases.

The IT press releases that are sent to the PR platforms are designed to be SEO friendly. The PR platforms use the Keywords in the text to help make the press release rank high on the search engines and gain more viewers. Keywords help the search engines in displaying the press release whenever any person searches for information related to the keywords. A good press release can also be picked up and displayed on the news page of search engines like Google news, yahoo news, etc.

IT press releases are also uploaded to news wires as news wires are considered to be a valid and reliable source of news information. There are some news wires that are dedicated to purely IT related news. Most news wires are interlinked and share the press releases with each other. This helps the press release to reach maximum number of people. All the news agencies are linked to news wire services and journalists depend heavily on them for the latest news.

The IT press releases are also posted on IT related blogs and social media networks, where people have easy access to them and can comment on them. This helps the public to have direct contact with the company and can give their valuable feedback to them. This direct communication helps in building a relationship between the masses and the company. This way the company can cater to the needs to the people better.

When PR platforms post the IT press releases on the different news and IT related websites it helps in increasing the ranking of the website. The text of the IT press releases contains links to the company’s website. When the spiders of search engines come across the backlinks of a website they help in ranking the website accordingly. The quality of the content is also checked by these spiders and the ranking of the website the press release is pasted. If the page rank of the website is improved it will automatically generate more traffic.