How to Write a Press Release to Promote Your Business?

The best method for the promotion of any business is advertising. One of the most inexpensive and effective forms of advertising is through a press release. Many businesses send articles and letters to the news media for the promotion of their business, which can do some good but are not as effective as a press releases. Many businesses don’t use this wonderful tool for their advertising purposes, a major reason for which is the inability to write a good press release. Keeping this in view we would like to give you a few tips on how to write a press release to promote your business. Press releases can be written for publication in newspapers, magazines and online publications.

The first thing that any one reads is the headline. It needs to have a lure to bring readers towards the release. The head line needs to have keywords in it, and it should offer a short summary to the readers. The first paragraph will start with name of city, state/country and the date. After the date line you will start the main body of the press release.

After the headline captures the attention for the reader the first paragraph need to build up the interest of the readers. In the first paragraph you will present answer to the five W (who, when, where, why and what), these answers will make the press release news worthy. People like to know what is happening in your business and what the latest achievements of your organization are.

The later paragraphs can give detailed explanation to the answers of the first paragraph. It is recommended to add quotes of the top management in these paragraphs. In the last paragraph you will mention the critical information. How to purchase your product, where can they get more information from, who to contact. At the end of the press release you will mention your contact information. And write ### to indicate the press release is finished.

I would like to emphasize here that the writing should be crisp, interesting and simple. Do not use many jargons, the readers man not understand them.

MyPRGenie Web Distribution

MyPRGenie Web Distribution allows you to target over 250 websites, databases and online service globally. Below is a partial list of the sites to which MyPRGenie Web Distribution sends member news.

  • Newsday
  • The Boston Globe
  • International Business Times
  • The San Francisco Chronicle
  • Star Tribune
  • Houston Chronicle
  • Daily Herald
  • CBS MoneyWatch
  • The MiamiHerald
  • San Jose Mercury News
  • The Sun News
  • Kansas City Star
  • United Press International
  • Star Telegram
  • The Columbus Dispatch
  • The News & Observer
  • WRAL
  • StreetInsider
  • Market Pulse
  • Contra Costa Times
  • El Nuevo Herald
  • The Olympian
  • NewsOK
  • The Daily Breeze
  • Minyanville
  • The Sacramento Bee
  • Press Enterprise
  • El Paso Times
  • Press-Telegram
  • Dealbreaker
  • Lexington Herald-Leader
  • Albany Times Union
  • LA Daily News
  • Wichita Eagle
  • Sun Herald
  • Publicus
  • Pasadena Star-News
  • The Daily Record
  • Minnesota Public Radio
  • Anchorage Daily News
  • The Street Sweeper
  • The News Tribune
  • Inside Bay Area
  • Biospace
  • The Bellingham Herald
  • Whittier Daily News
  • Centre Daily Times
  • The State
  • Sign On San Diego
  • The Buffalo News
  • BestGrowthStock
  • San Gabriel Valley Tribune
  • Idaho Statesman
  • Redlands Daily Facts
  • TCPalm
  • Digital Media Wire
  • San Bernardino County Sun
  • A.M. Best Company
  • Belleville News Democrat
  • Bradenton Herald
  • Santa Cruz Sentinel
  • The Island Packet
  • Securities Technology Monitor
  • Las Cruces Sun-News
  • Oil & Gas Financial Journal
  • Power-Gen Worldwide
  • Macon Telegraph
  • eOption
  • The Cincinnati Enquirer
  • 740 KVOR
  • The State Journal
  • HeraldNet Everett, Washington
  • Hydro Review
  • Market Intelligence Center
  • Renewable Energy World
  • FayObserver
  • RCR Wireless News
  • IC Places
  • The Columbus Ledger Enquirer
  • Rockford Register Star
  • DailyBulletin.com
  • Oil & Gas Journal Online
  • Value Investing News
  • San Mateo Daily Journal
  • Farmington Daily Times
  • InvestorPlace
  • BioMedReports
  • The Network Journal
  • Industrial Info
  • Indianapolis Business Journal
  • Beyond The Dow
  • myMotherLode.com California Gold Country
  • Carlsbad Current-Argus
  • StreetIQ
  • MoneyShow.com
  • The Daily Jeffersonian
  • InfoStor
  • SiliconValley.com
  • KGO Newstalk 810 San Francisco
  • Ruidoso News
  • KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas

Below is a Small Sample of Accesswire Distribution

    Major Newspapers
  • USA Today
  • The Boston Globe
  • The Tampa Tribune
  • Denver Post
  • The Miami Herald

  • The Salt Lake Tribune
  • The Mercury News
  • Houston Chronicle
  • The Columbus Dispatch
  • The Chicago Daily Herald

  • The Philadelphia Enquirer
  • Los Angeles Daily News
  • Financial Post
  • Toronto Star
    Associated Press
  • New York Times
  • USA Today
  • Washington Post
  • Los Angeles Times
  • Chicago Tribune
  • Star Tribune

  • Daily News
  • Houston Chronicle
  • Denver Post
  • Arizona Republic
  • Dallas Morning News
  • Detroit Free Press

  • Tampa Bay Times
  • Philadelphia Inquirer
  • Plain Dealer
  • Oregonian
    Major Broadcast TV Networks
  • 6abc.com/WPVI
  • 7Online.com/WABC New York
  • ABC11TV
  • CBS 11 TV
  • CBS2 Chicago
  • CBS 2/KCAL 9 Los Angeles
  • CBS3 Philadelphia
  • CBS4 Denver
  • CBS 5 San Francisco
  • KAIT ABC-8 (Jonesboro, AR)
  • KAUZ-TV CBS-6 (Wichita Falls, TX)
  • KAZT IND-7 (Phoenix/Prescott, AZ)
  • KBMT-TV ABC-12 (Beaumont, TX)
  • KCAU ABC-9 (Sioux City, IA)
  • KCBA-TV FOX-35 (Salinas, CA)
  • KCBD NBC-11 (Lubbock, TX)
  • KCEN-TV NBC-9 (Temple, TX)
  • KCOY CBS-12 (Santa Maria, CA)
  • KDUH-TV ABC-3 (Scottsbluff, NE)
  • KEYETV Austin
  • KFDA CBS-10 (Amarillo, TX)
  • KFJX-TV FOX-14 (Pittsburg, KS)
  • KFMB-TV CBS-8 (San Diego, CA)
  • KFRE-TV CW-59 (Fresno, CA)
  • KFSN-TV Fresno
  • KFVE MyNetworkTV-5 (Honolulu, HI)
  • KFVS CBS-12 (Cape Girardeau, MO)
  • KGO Newstalk 810 San Francisco
  • KHNL-TV NBC-8 (Honolulu, HI)
  • KHQ-TV NBC-6 (Spokane, WA)
  • KION CBS-46 (Salinas, CA)
  • KKFX FOX-11 (Santa Maria, CA)
  • KLFY CBS-10 (Lafayette, LA)
  • KLKN ABC-8 (Lincoln, NE)
  • KLTV ABC-7 (Tyler, TX)
  • KMEG-TV CBS-14 (Sioux City, IA)
  • KMPH-TV FOX-26 (Fresno, CA)
  • KNOE-TV CBS-8 (Monroe, LA)
  • KOTA ABC-3 (Rapid City, SD)
  • KOTV-TV CBS-6 (Tulsa, OK)
  • KPLC NBC-7 (Lake Charles-Lafayette, LA)
  • KPTH-TV FOX-44 (Dakota Dunes, SD)
  • KPTM-TV FOX-42 (Omaha, NE)
  • KQCW CW-12/19 (Tulsa, OK)
  • KRHD-TV ABC-40 (Bryan-College St, TX)
  • KSFY-TV ABC-13 (Sioux Falls, SD

  • KSLA CBS-12 (Shreveport, LA)
  • KSWO-TV ABC-7 (Lawton, OK)
  • KSWT-TV CBS-13 (Yuma, AZ)
  • KTEN NBC-10 (Denison, TX)
  • KTIV NBC-4 (Sioux City, IA)
  • KTRE ABC-9 (Lufkin, TX)
  • KTRK-TV Houston
  • KTRV-TV FOX-12 (Nampa, ID)
  • KTTC NBC-10 (Rochester, MN)
  • KTUL-TV ABC-8 (Tulsa, OK)
  • KTVG-TV FOX-17
  • KSNB-TV FOX-4 (Kearney, NE)
  • KTVN-TV CBS-2 (Reno, NV)
  • KUAM-TV NBC-8 (Hagatna, Guam)
  • KUTV 2News Utah
  • KWES-TV NBC-9 (Midland, TX)
  • KWQC NBC-6 (Davenport, IA)
  • KWTV-TV CBS-9 (Oklahoma City, OK)
  • KWWL-TV NBC-7 (Waterloo, IA)
  • KXLT FOX-47 (Rochester, MN)
  • KXVO-TV CW-15 (Omaha, NE)
  • KXXV-TV ABC-25 (Waco, TX)
  • KYTX CBS-19 (Tyler, TX)
  • WABC-TV (New York City)
  • WAFB CBS-9 (Baton Rouge, LA)
  • WAFF NBC-48 (Huntsville, AL)
  • WALB NBC-10 (Albany, GA)
  • WAND-TV NBC-17 (Decatur, IL)
  • WAOW-TV ABC-9 (Wausau, WI)
  • WAVE NBC-3 (Louisville, KY)
  • WBAY ABC-2 (Green Bay, WI)
  • WBCB-TV CW-21 (Youngstown, OH)
  • WBMA-TV ABC-33 (Birmingham, AL)
  • WBOC CBS-16 (Salisbury, MD)
  • WBRC-TV FOX-6 (Birmingham, AL)
  • WBTV CBS-3 (Charlotte, NC)
  • WBZ-TV (Boston)
  • WCAX CBS-3 (Burlington, VT)
  • WCBS-TV (New York City)
  • WCCO WLNS CBS-6 (Lansing, MI)
  • WCIV-TV ABC-4 (Charleston, SC)
  • WCSC CBS-5 (Charleston, SC)
  • WCWG-TV CW-20 (Greensboro, NC)
  • WDAM NBC-7 (Hattiesburg-Laurel, MS)
  • WDRB FOX-41 (Louisville, KY)
  • WECT NBC-6 (Wilmington, NC)

  • WFFF-TV FOX-44 (Colchester, VT)
  • WFIE NBC-14 (Evansville, IN)
  • WFLX FOX-29 (West Palm Beach, FL)
  • WFMJ-TV NBC-21 (Youngstown, OH)
  • WFXG-TV FOX-54 (Augusta, GA)
  • WGEM-TV NBC-10 (Quincy, IL)
  • WGFL-TV CBS-4 (Gainesville, FL)
  • WGGB-TV FOX-6 (Springfield, MA)
  • WHBF CBS-4 (Rock Island, IL)
  • WHTM-TV ABC-27 (Harrisburg, PA)
  • WISTV NBC-10 (Columbia, SC)
  • WKOW-TV ABC-27 (Madison, WI)
  • WKRN ABC-2 (Nashville, TN)
  • WLBT NBC-3 (Jackson, MS)
  • WLNE-TV ABC-6 (Providence, RI)
  • WLOX ABC-13 (Biloxi, MS)
  • WLS-TV Chicago
  • WMBF NBC-32 (Myrtle Beach, SC)
  • WMC NBC-5 (Memphis, TN)
  • WOI ABC-5 (West Des Moines, IA)
  • WOIO CBS-19 (Cleveland, OH)
  • WQOW-TV ABC-18 (Eau Claire, WI)
  • WRCB-TV NBC-3 (Chattanooga, TN)
  • WREX-TV NBC-13 (Rockford, IL)
  • WRIC ABC-8 (Richmond, VA)
  • WSET-TV ABC-13 (Lynchburg, VA)
  • WSFA NBC-12 (Montgomery, AL)
  • WSFX-TV FOX-26 (Wilmington, NC)
  • WSJV-TV FOX-28 (South Bend, IN)
  • WTEN ABC-10 (Albany, NY)
  • WTHR NBC-13 (Indianapolis, IN)
  • WTNZ FOX-43 (Knoxville, TN)
  • WTOC CBS-11 (Savannah, GA)
  • WTOL CBS-11 (Toledo, OH)
  • WTVF-TV CBS-5 (Nashville, TN)
  • WTVM ABC-9 (Columbus, GA)
  • WUPV-TV CW-65 (Ashland, VA)
  • WVNY-TV ABC-22 (Colchester, VT)
  • WVVA NBC-6 (Bluefield, WV)
  • WWBT NBC-12 (Richmond, VA)
  • WXIX FOX-19 (Cincinnati, OH)
  • WXOW ABC-19 (La Crosse, WI)
  • WXTX-TV FOX-54 (Columbus, GA)
  • WXVT-TV CBS-15 (Greenville, MS)
    Search Engines
  • Google
  • Yahoo

  • Bing

  • Ask
    Major News Sites
  • Yahoo News
  • Google News
  • Benzinga
  • MarketWatch
  • InvestorsHub
  • ADVFN
  • DailyFinance.com
  • United Press International

  • The Motley Fool
  • Stockhouse
  • Zacks
  • 4-traders
  • NewsVine
  • Benzinga
  • CNET News
  • WallStreetSelect

  • About.com
  • PaidContent
  • MorningStar
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  • Worth
  • Stock Nod
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    Social Media Sites
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  • Socialpicks
  • Portfoliosharing
    Apps and Mobile Sites
  • Pulse News
  • Yahoo Mobile

  • Google Currents
  • MarketWatch Mobile
  • Accesswire Mobile

  • and most other RSS news reader Apps
    Specialty Publications
  • Biospace
  • BioMedReports

  • Renewable Energy Network
  • Oil & Gas Investor

  • Nations Restaurant News
  • PennWell