How to Write a Press Release for an Event?
An online press release has become a popular way to boost publicity. Information about events like new products or services launched by a company, new additions or goal of attaining higher profit levels which can be shared through a press release. Another instant which requires a press release is mainly when one needs to promote for an upcoming event.
However, a lot of media representatives often inquire about howand what to write in a press release for an event.The nature of the event gives you more insight on how to write a press release. You have to keep in your mind that it’s not at all an invitation card but actually it encompasses lot of issues associated with your event. For simplicity let’s say it resembles or near to a movie trailer.
A press release needs to be interesting and well augmented withcorrect information. The strength and influenceof this release can be determinedby the participation on the actual day. In order to reveal about your event, your press release needs to have both elaborate details and it should have the element of amusement which can attract people more than before.
You can start by giving an idea about the main purpose of the event and show them some stills at a glance. But you need to keep one thing in your mind that there should always be a factor of surprise to the audience like by tantalizing them to visit and make them to explore it for themselves. The next step is to highlight the renowned personalities or celebrities who are attending this event. Shed light on the major themes of the event and setup a possible dress code if relevant. Then the main part is to convince them to come by justifying the cause for holding this event. By telling them what good will it forthose who are attending?
Now the difficult part is to create hype for public to purchase tickets to attend the main event. This can be easier if you do it by giving any giveaways or gifts.
Now last paragraph of your press release should include the accurate venue, time of the event and other necessary details, and if there is an age limit then mention in it. Most events are held by raising sponsorships so give your sponsors due recognition and appreciation.
Now the main element to consider is to set up the perfect time to hit your press release on all the popular newswires. You don’t have to get it going out too early and slipping off people’s mind and more overit should not be released on a short notice.
Prepare your attendees and give them the leverage to manage their schedule. End it with a welcoming note,itwill be great if you try to put in a catchy and interesting phrase and pay emphasis on a warm invitation and you will havethe crowd thronging the event.