Search Engine and Social Media Optimization, Turning Buzz into Leads

How to Write a Press Release for a New Product?

A press release is one of the easiest and most effective tools to make the masses aware of your new product. The main objective of a press release is to create public awareness, get brand recognition and influence the target market to buy the product. Writing a press release is an art, and there are a few points you will need to follow when contemplating how to write a press release for a new product.

Whenever you start a press release you will state ‘for immediate release’ or the date you want the press release to be published. After this you will mention your contact information. Contact information will be: contact person’s name, contact number, fax number, e-mail address and the website address.

Next will be the headline, it needs to be catchy and have the ability to make the reader go through the press release. A good headline is the key to a successful press release. Most of the readers will be attracted to the press release only by reading the headline. The first paragraph will start with the Date line (city, state/country and date). Make sure to mention the five W and an H (Who, What, Why, When, Where and How) in the first paragraph.  Mention the important features, and where can it be purchased from.

In the second and third paragraph you can give detailed description regarding the advantages of the product. How is it better than all other products in the market. Why should the consumer buy your product and not the others available in the market. Keep in mind that you want to create the need of the product and present the product as the ultimate solution. It’s always helpful to mention quotes from the CEO or MD of the company explaining the need and advantages of the product.

In the final paragraph you can summaries the best features and main benefits of purchasing the product. You can also mention the price and the place where the product be purchased. Keep in view that the copy of the press release should be well written. Make sure the writing should be crisp and interesting. The copy must make your product the best in the world, the greatest invention after the wheel.

Once the press release is written you will mention the contact information once again. At the end you will write ### to indicate that the press release has finished.