How to Make a Press Release Packet?

A press release packet can be very useful when promoting a product or a service and is used by a vast majority of companies, organizations and businesses. Press release packets can be used to offer information to customers, media outlets, clients as well as investors. You need to give a lot of thought to what should be included in the press release packet so that it will help you get visibility for your company or brand.

For people looking to create and distribute a press release packet that will create public awareness for their products and help them promote their company, here are some ideas:

The first step is to identify the target audience for the press release packet. Is the press release packet for the media, potential investors, board of trustees or donors? Once you have identified your target audience, it will become easy for you to choose the information that you want to include in the press release packet.

If you have any brochures, pamphlets or some other promotional material for your company, you can add it to the press release packet. Information about each of your products or services should also be added to the press release packet. 

If you have any recently released press releases, such as press releases about a new business acquisition, grand opening, product offering or leadership change, you can add them to the press release packet. The packet should also contain background information about the company. 

If you're planning to send the press release packet to journalists and media outlets, along with a press release you want to distribute, the press release should be clearly marked as such.  

Keep in mind that while common press releases are sent to a wide audience, a press release packet is sent only to targeted audience with specific goals in mind. Sending the press release packet to every journalist and media outlet in the area is a waste of resources. It should be sent only to the journalists and media outlets that are interested in the topic and are likely to write about it. 

It is usually recommended that the information in the press release packet be printed on high quality paper with organization’s letter head on it. This helps in giving the packet an official and professional look. In case your organization does not have letter heads, you can color print the information on good quality paper along with logo and contact information.

Use a binder or a folder to enclose the press release packet. Do not fold the papers, as it forms winkles that spoil the presentation. When arranging the material place the most important information on top or in the beginning of the folder followed by less important information. If possible, use a folder that has a pocket in the front where you can place your card, so that the folder can easily be identified.

Make sure that your mailing list is up to date, as individuals and businesses may have changed their addresses. Once the packet is sent you should regularly check your mail to see if anyone has responded or has any further queries.

MyPRGenie Web Distribution

MyPRGenie Web Distribution allows you to target over 250 websites, databases and online service globally. Below is a partial list of the sites to which MyPRGenie Web Distribution sends member news.

  • Newsday
  • The Boston Globe
  • International Business Times
  • The San Francisco Chronicle
  • Star Tribune
  • Houston Chronicle
  • Daily Herald
  • CBS MoneyWatch
  • The MiamiHerald
  • San Jose Mercury News
  • The Sun News
  • Kansas City Star
  • United Press International
  • Star Telegram
  • The Columbus Dispatch
  • The News & Observer
  • WRAL
  • StreetInsider
  • Market Pulse
  • Contra Costa Times
  • El Nuevo Herald
  • The Olympian
  • NewsOK
  • The Daily Breeze
  • Minyanville
  • The Sacramento Bee
  • Press Enterprise
  • El Paso Times
  • Press-Telegram
  • Dealbreaker
  • Lexington Herald-Leader
  • Albany Times Union
  • LA Daily News
  • Wichita Eagle
  • Sun Herald
  • Publicus
  • Pasadena Star-News
  • The Daily Record
  • Minnesota Public Radio
  • Anchorage Daily News
  • The Street Sweeper
  • The News Tribune
  • Inside Bay Area
  • Biospace
  • The Bellingham Herald
  • Whittier Daily News
  • Centre Daily Times
  • The State
  • Sign On San Diego
  • The Buffalo News
  • BestGrowthStock
  • San Gabriel Valley Tribune
  • Idaho Statesman
  • Redlands Daily Facts
  • TCPalm
  • Digital Media Wire
  • San Bernardino County Sun
  • A.M. Best Company
  • Belleville News Democrat
  • Bradenton Herald
  • Santa Cruz Sentinel
  • The Island Packet
  • Securities Technology Monitor
  • Las Cruces Sun-News
  • Oil & Gas Financial Journal
  • Power-Gen Worldwide
  • Macon Telegraph
  • eOption
  • The Cincinnati Enquirer
  • 740 KVOR
  • The State Journal
  • HeraldNet Everett, Washington
  • Hydro Review
  • Market Intelligence Center
  • Renewable Energy World
  • FayObserver
  • RCR Wireless News
  • IC Places
  • The Columbus Ledger Enquirer
  • Rockford Register Star
  • DailyBulletin.com
  • Oil & Gas Journal Online
  • Value Investing News
  • San Mateo Daily Journal
  • Farmington Daily Times
  • InvestorPlace
  • BioMedReports
  • The Network Journal
  • Industrial Info
  • Indianapolis Business Journal
  • Beyond The Dow
  • myMotherLode.com California Gold Country
  • Carlsbad Current-Argus
  • StreetIQ
  • MoneyShow.com
  • The Daily Jeffersonian
  • InfoStor
  • SiliconValley.com
  • KGO Newstalk 810 San Francisco
  • Ruidoso News
  • KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas

Below is a Small Sample of Accesswire Distribution

    Major Newspapers
  • USA Today
  • The Boston Globe
  • The Tampa Tribune
  • Denver Post
  • The Miami Herald

  • The Salt Lake Tribune
  • The Mercury News
  • Houston Chronicle
  • The Columbus Dispatch
  • The Chicago Daily Herald

  • The Philadelphia Enquirer
  • Los Angeles Daily News
  • Financial Post
  • Toronto Star
    Associated Press
  • New York Times
  • USA Today
  • Washington Post
  • Los Angeles Times
  • Chicago Tribune
  • Star Tribune

  • Daily News
  • Houston Chronicle
  • Denver Post
  • Arizona Republic
  • Dallas Morning News
  • Detroit Free Press

  • Tampa Bay Times
  • Philadelphia Inquirer
  • Plain Dealer
  • Oregonian
    Major Broadcast TV Networks
  • 6abc.com/WPVI
  • 7Online.com/WABC New York
  • ABC11TV
  • CBS 11 TV
  • CBS2 Chicago
  • CBS 2/KCAL 9 Los Angeles
  • CBS3 Philadelphia
  • CBS4 Denver
  • CBS 5 San Francisco
  • KAIT ABC-8 (Jonesboro, AR)
  • KAUZ-TV CBS-6 (Wichita Falls, TX)
  • KAZT IND-7 (Phoenix/Prescott, AZ)
  • KBMT-TV ABC-12 (Beaumont, TX)
  • KCAU ABC-9 (Sioux City, IA)
  • KCBA-TV FOX-35 (Salinas, CA)
  • KCBD NBC-11 (Lubbock, TX)
  • KCEN-TV NBC-9 (Temple, TX)
  • KCOY CBS-12 (Santa Maria, CA)
  • KDUH-TV ABC-3 (Scottsbluff, NE)
  • KEYETV Austin
  • KFDA CBS-10 (Amarillo, TX)
  • KFJX-TV FOX-14 (Pittsburg, KS)
  • KFMB-TV CBS-8 (San Diego, CA)
  • KFRE-TV CW-59 (Fresno, CA)
  • KFSN-TV Fresno
  • KFVE MyNetworkTV-5 (Honolulu, HI)
  • KFVS CBS-12 (Cape Girardeau, MO)
  • KGO Newstalk 810 San Francisco
  • KHNL-TV NBC-8 (Honolulu, HI)
  • KHQ-TV NBC-6 (Spokane, WA)
  • KION CBS-46 (Salinas, CA)
  • KKFX FOX-11 (Santa Maria, CA)
  • KLFY CBS-10 (Lafayette, LA)
  • KLKN ABC-8 (Lincoln, NE)
  • KLTV ABC-7 (Tyler, TX)
  • KMEG-TV CBS-14 (Sioux City, IA)
  • KMPH-TV FOX-26 (Fresno, CA)
  • KNOE-TV CBS-8 (Monroe, LA)
  • KOTA ABC-3 (Rapid City, SD)
  • KOTV-TV CBS-6 (Tulsa, OK)
  • KPLC NBC-7 (Lake Charles-Lafayette, LA)
  • KPTH-TV FOX-44 (Dakota Dunes, SD)
  • KPTM-TV FOX-42 (Omaha, NE)
  • KQCW CW-12/19 (Tulsa, OK)
  • KRHD-TV ABC-40 (Bryan-College St, TX)
  • KSFY-TV ABC-13 (Sioux Falls, SD

  • KSLA CBS-12 (Shreveport, LA)
  • KSWO-TV ABC-7 (Lawton, OK)
  • KSWT-TV CBS-13 (Yuma, AZ)
  • KTEN NBC-10 (Denison, TX)
  • KTIV NBC-4 (Sioux City, IA)
  • KTRE ABC-9 (Lufkin, TX)
  • KTRK-TV Houston
  • KTRV-TV FOX-12 (Nampa, ID)
  • KTTC NBC-10 (Rochester, MN)
  • KTUL-TV ABC-8 (Tulsa, OK)
  • KTVG-TV FOX-17
  • KSNB-TV FOX-4 (Kearney, NE)
  • KTVN-TV CBS-2 (Reno, NV)
  • KUAM-TV NBC-8 (Hagatna, Guam)
  • KUTV 2News Utah
  • KWES-TV NBC-9 (Midland, TX)
  • KWQC NBC-6 (Davenport, IA)
  • KWTV-TV CBS-9 (Oklahoma City, OK)
  • KWWL-TV NBC-7 (Waterloo, IA)
  • KXLT FOX-47 (Rochester, MN)
  • KXVO-TV CW-15 (Omaha, NE)
  • KXXV-TV ABC-25 (Waco, TX)
  • KYTX CBS-19 (Tyler, TX)
  • WABC-TV (New York City)
  • WAFB CBS-9 (Baton Rouge, LA)
  • WAFF NBC-48 (Huntsville, AL)
  • WALB NBC-10 (Albany, GA)
  • WAND-TV NBC-17 (Decatur, IL)
  • WAOW-TV ABC-9 (Wausau, WI)
  • WAVE NBC-3 (Louisville, KY)
  • WBAY ABC-2 (Green Bay, WI)
  • WBCB-TV CW-21 (Youngstown, OH)
  • WBMA-TV ABC-33 (Birmingham, AL)
  • WBOC CBS-16 (Salisbury, MD)
  • WBRC-TV FOX-6 (Birmingham, AL)
  • WBTV CBS-3 (Charlotte, NC)
  • WBZ-TV (Boston)
  • WCAX CBS-3 (Burlington, VT)
  • WCBS-TV (New York City)
  • WCCO WLNS CBS-6 (Lansing, MI)
  • WCIV-TV ABC-4 (Charleston, SC)
  • WCSC CBS-5 (Charleston, SC)
  • WCWG-TV CW-20 (Greensboro, NC)
  • WDAM NBC-7 (Hattiesburg-Laurel, MS)
  • WDRB FOX-41 (Louisville, KY)
  • WECT NBC-6 (Wilmington, NC)

  • WFFF-TV FOX-44 (Colchester, VT)
  • WFIE NBC-14 (Evansville, IN)
  • WFLX FOX-29 (West Palm Beach, FL)
  • WFMJ-TV NBC-21 (Youngstown, OH)
  • WFXG-TV FOX-54 (Augusta, GA)
  • WGEM-TV NBC-10 (Quincy, IL)
  • WGFL-TV CBS-4 (Gainesville, FL)
  • WGGB-TV FOX-6 (Springfield, MA)
  • WHBF CBS-4 (Rock Island, IL)
  • WHTM-TV ABC-27 (Harrisburg, PA)
  • WISTV NBC-10 (Columbia, SC)
  • WKOW-TV ABC-27 (Madison, WI)
  • WKRN ABC-2 (Nashville, TN)
  • WLBT NBC-3 (Jackson, MS)
  • WLNE-TV ABC-6 (Providence, RI)
  • WLOX ABC-13 (Biloxi, MS)
  • WLS-TV Chicago
  • WMBF NBC-32 (Myrtle Beach, SC)
  • WMC NBC-5 (Memphis, TN)
  • WOI ABC-5 (West Des Moines, IA)
  • WOIO CBS-19 (Cleveland, OH)
  • WQOW-TV ABC-18 (Eau Claire, WI)
  • WRCB-TV NBC-3 (Chattanooga, TN)
  • WREX-TV NBC-13 (Rockford, IL)
  • WRIC ABC-8 (Richmond, VA)
  • WSET-TV ABC-13 (Lynchburg, VA)
  • WSFA NBC-12 (Montgomery, AL)
  • WSFX-TV FOX-26 (Wilmington, NC)
  • WSJV-TV FOX-28 (South Bend, IN)
  • WTEN ABC-10 (Albany, NY)
  • WTHR NBC-13 (Indianapolis, IN)
  • WTNZ FOX-43 (Knoxville, TN)
  • WTOC CBS-11 (Savannah, GA)
  • WTOL CBS-11 (Toledo, OH)
  • WTVF-TV CBS-5 (Nashville, TN)
  • WTVM ABC-9 (Columbus, GA)
  • WUPV-TV CW-65 (Ashland, VA)
  • WVNY-TV ABC-22 (Colchester, VT)
  • WVVA NBC-6 (Bluefield, WV)
  • WWBT NBC-12 (Richmond, VA)
  • WXIX FOX-19 (Cincinnati, OH)
  • WXOW ABC-19 (La Crosse, WI)
  • WXTX-TV FOX-54 (Columbus, GA)
  • WXVT-TV CBS-15 (Greenville, MS)
    Search Engines
  • Google
  • Yahoo

  • Bing

  • Ask
    Major News Sites
  • Yahoo News
  • Google News
  • Benzinga
  • MarketWatch
  • InvestorsHub
  • ADVFN
  • DailyFinance.com
  • United Press International

  • The Motley Fool
  • Stockhouse
  • Zacks
  • 4-traders
  • NewsVine
  • Benzinga
  • CNET News
  • WallStreetSelect

  • About.com
  • PaidContent
  • MorningStar
  • Business Insider
  • Worth
  • Stock Nod
  • Stockwatch
  • StreetInsider
    Social Media Sites
  • Twitter
  • Facebook

  • Linkedin
  • Tumblr

  • Socialpicks
  • Portfoliosharing
    Apps and Mobile Sites
  • Pulse News
  • Yahoo Mobile

  • Google Currents
  • MarketWatch Mobile
  • Accesswire Mobile

  • and most other RSS news reader Apps
    Specialty Publications
  • Biospace
  • BioMedReports

  • Renewable Energy Network
  • Oil & Gas Investor

  • Nations Restaurant News
  • PennWell