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Software Press Release

The world of today has developed by leaps and bounds, the world which once was is in total negative of the world that is today. Gone are the analog day's, almost each and every thing has become digital, be it money or be it a business every thing has been computerized. We humans heavily rely on computers and in turn computers rely on softwares. Hence over the years the software industry has grown immensely, with each passing day new software is developed, hence there is a need for people to be informed of the latest developments in the software world. 

Which is why software industries need to come up with marketing strategies which are fast economical and efficient....

The world of today has developed by leaps and bounds, the world which once was is in total negative of the world that is today. Gone are the analog day's, almost each and every thing has become digital, be it money or be it a business every thing has been computerized. We humans heavily rely on computers and in turn computers rely on softwares. Hence over the years the software industry has grown immensely, with each passing day new software is developed, hence there is a need for people to be informed of the latest developments in the software world. 

Which is why software industries need to come up with marketing strategies which are fast economical and efficient. The best thing to do is incorporate making press release into their marketing strategy, because a Press release contains the three E's ( economical, efficient and effective ). A press release is any newsworthy statement which is written or recorded and distributed to various media professionals in a bid to gain publicity. It can be regarding anything be it an event, product, company, achievement or even about a high profile personality. 

The format of a software press release is the same as any other press release. First come up with the title of the press release, which should be interesting and should contain the keyword upon which the entire press release is based, which would make it more SEO friendly.The first paragraph of the body text should be the abstract of the press release as in it should contain the most important information of the press release. The second paragraph should be its extension building upon what the first paragraph contained. The third paragraph should contain quotes from experts of the industry along with the confessions of satisfied customers. The last paragraph should be conclusive and should end with a bang and that too in a way that it brings back the main focus of the press release back to you. 

After you have written you Software press release, you need to choose a popular and reliable newswire like MyPRGenie, which has a media data base of over five million journalist, along with various other offers which would make your press release very effective. In short MyPRGenie is the complete solution to all your press release needs.

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Create a Press Release

Since the dawn of modern times, the one business that has never reached any low is the marketing business. No matter what the business, whether small or large, they all need to form marketing strategies. With the passage of time, the need for marketing has remained the same but the strategies have become different. The business world of today has become one big rat race, the competition has become intense and the entire scene has become fast paced. Which is why companies need to form fast, efficient and effective marketing strategies that too in an economical fashion.

The best way to come about this issue is by incorporation of Press Releases in to one's marketing strategy, as they...

Since the dawn of modern times, the one business that has never reached any low is the marketing business. No matter what the business, whether small or large, they all need to form marketing strategies. With the passage of time, the need for marketing has remained the same but the strategies have become different. The business world of today has become one big rat race, the competition has become intense and the entire scene has become fast paced. Which is why companies need to form fast, efficient and effective marketing strategies that too in an economical fashion.

The best way to come about this issue is by incorporation of Press Releases in to one's marketing strategy, as they are very effective, very efficient and can spread your marketing message to the masses in the blink of an eye, thanks to the Internet. A press release is any newsworthy statement which is written or recorded and distributed to various media professionals in a bid to garner publicity for their marketing message.

Creating a press release can be a difficult task if you are unaware of all the facets of a press release. In order to create a press release you need to be well versed with the criteria's of a press release , the first being the format of the press release. Getting the format of the press release wrong happens to be one of the biggest reason as to why press releases tend to get rejected, as the format of a news release happens to be the very backbone of a media release, it holds the essence of a media release, as the format of a press release gives shape and definition to a press release. While creating a press release, you need to provide the information in a reverse pyramidal form, as that would be more captivating.

The last thing you should know that to complete the process of creating a press release is that you should always choose a reliable and popular newswire. A great choice is MyPRGenie, with its media database of over half a million journalist, it fulfills all your PR needs, helping you create your press release in the most effective manner.

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Submit a Medical Press Release

Over the last 3 decades or so, humans have developed by leaps and bounds, but all this development has come with a price tag. With this development, humanity has been plagued by new diseases like SARS, Bird flue, Dengue and a lot more. Therefore, various efforts are being put in by medical experts all around the globe, to find cures, hence medical technology has also grown beyond imagination. Various machines, medicine, therapies have been invented to make the world a better place, a safer place and a healthier place.

So with all these advancement it is imperative to keep the people aware of all the headways made in this field, so that each and every one of us...

Over the last 3 decades or so, humans have developed by leaps and bounds, but all this development has come with a price tag. With this development, humanity has been plagued by new diseases like SARS, Bird flue, Dengue and a lot more. Therefore, various efforts are being put in by medical experts all around the globe, to find cures, hence medical technology has also grown beyond imagination. Various machines, medicine, therapies have been invented to make the world a better place, a safer place and a healthier place.

So with all these advancement it is imperative to keep the people aware of all the headways made in this field, so that each and every one of us is aware of the possibilities out there, of what is curable, which is the best medicine or which is the best technique to rid themselves or their loved ones from a particular health issue. The best and the fastest of spreading medical news to the masses is by making a press release.

A press release is any newsworthy statement which is either written or recorded and distributed among various media professionals namely journalists, in a bid to gain publicity regarding your product, a person, company or an upcoming event. In a medical press release you inform the people about your medical or nutritional achievement . You need to mention the old medicine, diet plan to the people and than inform the people about how the medicine that you have come up with or the nutritional regime that you have come up with is better than the previous ones and would help keep individual healthy.

You need to inform the masses immediately no matter what the situation is as that might save lives.To do so there is no better way than making an electronic press release, which is a press release published online. This way your medical press release would reach the masses in the most efficient and effective of manners. A medical press release would be even more effective if you make it SEO friendly, which would enable it to rank higher than others. To distribute your PR in an even more effective manner, you should choose a popular and a reliable newswire.

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Submit a Technology Press Release

In the last century or so the world has developed by leaps and bounds, hence this can easily be stated to be the age of technology, where the world 100 years ago is not in the same vicinity as to what the world of today is . Technology has developed by leaps and bounds, what Jules Vernes once wrote has become a reality, with each passing day there are new developments, each passing day broadens our horizon setting new boundaries, accomplishing new feats and coming up with new achievements and new inventions, keeping the track of which at times seems to be impossible. Hence the technology industry needs to ensure that their product or new development does not remain...

In the last century or so the world has developed by leaps and bounds, hence this can easily be stated to be the age of technology, where the world 100 years ago is not in the same vicinity as to what the world of today is . Technology has developed by leaps and bounds, what Jules Vernes once wrote has become a reality, with each passing day there are new developments, each passing day broadens our horizon setting new boundaries, accomplishing new feats and coming up with new achievements and new inventions, keeping the track of which at times seems to be impossible. Hence the technology industry needs to ensure that their product or new development does not remain unnoticed, hence they need to make the public aware of their endeavor before its too late, therefore they have a constant need of advertisement in a bid to make the people aware and make hay while the sun shines. But the traditional form of advertisement usually is quite costly, hence out of the question. Therefore technology professionals have begun devising their marketing strategies around Press releases.

A press release is any news worthy statement which has been written or recorded and distributed to various media professionals namely journalists, in a bid to gain publicity for the message which they hope to put through to the masses. The format of a Technology press release would be the same as any other press release. he first paragraph of the body text should be the abstract of the press release as in it should contain the most important information of the press release. The second paragraph should be its extension building upon what the first paragraph contained. The third paragraph should contain quotes from experts of the industry along with the confessions of satisfied customers. The last paragraph should be conclusive and should end with a bang and that too in a way that it brings back the main focus of the press release to you.

The Press Release should be well written but in a very simple lingo, no need to add sugar coated words, as the purpose of the press release is to be easily understood and that is the criteria which makes a PR good, it is not supposed to be a piece of literature hence refrain from using heavy lingo.

After you have written your press release you need to hire the services of a very reliable and a popular newswire to have your PR distributed.

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Submit SEO Press Release

In this modern time, the world has gone digital, gone are the analog days. This digitalization has made the world an even smaller place, where within a blink of an eye we can send information, receive information, this can be called the age of learning, we can be termed as the “know it all” generation.

This change is so, largely because of the Internet, which has become the primary hub of information. Hence it is of the essence that one should use the World Wide Web to their advantage if they wish to prosper in the business world of today which has become one big rat race.

One way of doing so is by being constantly in...

In this modern time, the world has gone digital, gone are the analog days. This digitalization has made the world an even smaller place, where within a blink of an eye we can send information, receive information, this can be called the age of learning, we can be termed as the “know it all” generation.

This change is so, largely because of the Internet, which has become the primary hub of information. Hence it is of the essence that one should use the World Wide Web to their advantage if they wish to prosper in the business world of today which has become one big rat race.

One way of doing so is by being constantly in the limelight, so that people are aware of your presence, you should let the people know of all your endeavors, your latest offerings, your improvements, all in a bid to win the attention and interest of people, all of this can be easily done by making Press releases.

A press release is any news worthy statement which is written or recorded and distributed to various media professionals in a bid to garner publicity. Your press release can be regarding anything that is newsworthy e.g. an achievement, any latest offering by your company, an event or even about a public personality. 

You should understand that a simple press release won’t do, as there are hundreds of press releases made each day, so in order to rank higher among the rest you need to make an SEO press release. SEO stands for search engine optimization, it comprises of techniques that would enable you to rank higher in the Google rankings. 

An SEO press release is like any other press release, but with slight differences you can term it to be more organized and well thought of. To write an SEO press release you first need to identify a keyword, which would be the crux of your press release, you need to place the keyword smartly in the press release, not just for the sake of putting it in. The title of your press release should also contain the keyword. You can use more than one keyword in your press release but not more than three, because if you use more, than three and that too more than the required number of times, it would be considered to be spam.

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Online Marketing and Social Media

The marketing world of today is extremely dynamic, the rise of the internet gave birth to online marketing.  The term online marketing means to market yourself on various websites , channels etc. promoting yourself, this is fast becoming an integral and for some the primary technique of marketing strategies. This is so because the internet has now become the primary hub of information, where each day millions of people visit and surf the net browsing for information , hence marketing yourself on such a platform has become increasingly effective as well as economical.

Online marketing is more effective and economical than the conventional methods because it has a longer life, along with that it is visible to a...

The marketing world of today is extremely dynamic, the rise of the internet gave birth to online marketing.  The term online marketing means to market yourself on various websites , channels etc. promoting yourself, this is fast becoming an integral and for some the primary technique of marketing strategies. This is so because the internet has now become the primary hub of information, where each day millions of people visit and surf the net browsing for information , hence marketing yourself on such a platform has become increasingly effective as well as economical.

Online marketing is more effective and economical than the conventional methods because it has a longer life, along with that it is visible to a larger population than the conventional methods such as billboards etc.  But this form of online marketing though has a lot of perks has also some disadvantages, such as there are various companies selling the same product as you, how do you out rank them , how do you get ahead. But the primary problem which arises is that you may come up with good content, but how do you reach out to your target market. As genuine buyers would buy through your outlet, as they would prefer a more interactive atmosphere, hence the question is how do you make yourself interactive in the online world.

Well the answer to that is through  “ Social media networks” which are interactive networks , with people interconnected with one another via various inter dependencies. Social media networks are  one of the largest and fast growing community; there are over seven hundred million users on Facebook alone. The social media marketing process is better than other forms of marketing as it provides businesses and users to interact with each other directly.

Social media sites, make the online marketing experience more personalized for the consumer as well as the provider, making it at some points better than the real world experience. 

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Social Media Press Release

For marketing purposes, Facebook alone can be considered the third largest country in the world, with a population of well over 750 million people. Just like the real world, people in this country are organized in vibrant, interconnected communities. As far as a product or a service is concerned, they are just as likely, if not more so, to talk about it to one another whether they like it or not. Add to it the power of the written word and the effect of its entertainment value and the combination becomes explosive for any company or business not willing to focus on social media channels to manage its online reputation.

The problem that most companies face is that...

For marketing purposes, Facebook alone can be considered the third largest country in the world, with a population of well over 750 million people. Just like the real world, people in this country are organized in vibrant, interconnected communities. As far as a product or a service is concerned, they are just as likely, if not more so, to talk about it to one another whether they like it or not. Add to it the power of the written word and the effect of its entertainment value and the combination becomes explosive for any company or business not willing to focus on social media channels to manage its online reputation.

The problem that most companies face is that while the rewards are great for a company that successfully engages its users on social media sites, it is not often an easy task. Social media users are totally different from the consumers of any other media - chiefly because they're not just "consumers" at all. Any company or business that has tried to generate social media press releases using a traditional template will attest to the fact that it invariably results in failure.

Following are some of the ways you can make your social media press release more effective:

* The first thing the companies need to understand is that social media users don't like blatant attempts at marketing. They have developed a "blind spot" when it comes to marketing messages. The answer - be subtle!

* Nothing undermines a social media press release more than the fact that it's boring, which is what most traditional press releases are.

* If a press release says that the second largest company in the world is merging with the largest company in the world, social media users will probably not care, but show them a cat that breaks wind when it sneezes, and suddenly they will have time to share it with their friends and followers across 12 different social networks! Lesson: do not focus on the company. Focus on why it should interest the users.

* Finally, you must always try to make your press release more interactive and easy to share. You must remember that you're dealing with a generation of users that can barely stand watching TV, just because it's not editable!

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Social Media Dashboard

In the new age of social media, it doesn't matter whether a company is trying to build and curate its online reputation or not, an online reputation is going to be built for them no matter what. Even the companies that do spend resources on building their online reputation can sometimes find it difficult to manage the sheer expanse of information available to them. Dashboards are an innovative solution to this problem. They are powerful tools that can allow businesses to keep an eye on their online profiles besides communicating with their fans and followers.

Social media dashboards are tools that allow you to perform multiple social media functions, typically from a single window. You can not only...

In the new age of social media, it doesn't matter whether a company is trying to build and curate its online reputation or not, an online reputation is going to be built for them no matter what. Even the companies that do spend resources on building their online reputation can sometimes find it difficult to manage the sheer expanse of information available to them. Dashboards are an innovative solution to this problem. They are powerful tools that can allow businesses to keep an eye on their online profiles besides communicating with their fans and followers.

Social media dashboards are tools that allow you to perform multiple social media functions, typically from a single window. You can not only use and keep an eye on multiple accounts on one or more social media websites through these dashboards, you can also monitor and review social media analytics for your brand or company.

Social media dashboards are also useful for individuals who wish to use multiple social media accounts from a single window.

In addition to offering you dashboards that you can use for monitoring the social media activity you're interested in, some tools even allow you to create your own dashboards. This enables you to set up your dashboard just the way you want so that you're able to organize and maintain your online presence more efficiently.

Following are some of the most popular Social Media Dashboard tools:

* HootSuite & TweetDeck: Both these tools can be used for managing multiple Twitter and Facebook accounts. Both of them support multiple columns as well as multiple accounts on the same website.

* iGoogle & NetVibe: These can be used by people who in addition to using their social media accounts on Twitter, Facebook, Digg, Reddit and LinkedIn also want to get information on weather, sports, stocks and much more on the same page as well.

* MyWeebo: A tool that allows you to organize content and files in one place.

* Spredfast: Another tool for companies as well as individuals to communicate effectively with others online.

* Scout Labs: A social media dashboard that also has a feature for facilitating online collaboration.

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Social Media Analytics

Social media sites have been growing exponentially over the last few years forcing internet marketers to start focusing their energies more and more on social media marketing. An important result of this trend is that internet marketers are increasingly concentrating on not just monitoring social media activity around their brands but on measuring it.

Keeping track of the key performance indicators for their social media campaigns also makes a business sense for most companies because social communities are one of the most inexpensive and reliable ways of getting customer feedback.

There are a number of software programs and tools available for you in order to help you keep an eye on the key performance indicators of your...

Social media sites have been growing exponentially over the last few years forcing internet marketers to start focusing their energies more and more on social media marketing. An important result of this trend is that internet marketers are increasingly concentrating on not just monitoring social media activity around their brands but on measuring it.

Keeping track of the key performance indicators for their social media campaigns also makes a business sense for most companies because social communities are one of the most inexpensive and reliable ways of getting customer feedback.

There are a number of software programs and tools available for you in order to help you keep an eye on the key performance indicators of your social media campaign. Following are some of the social media analytics these tools can help you find out:

* You can learn about how your social media reach grows over time - number of fans, friends and followers etc.

* You can find out what kind of response each of your posts has generated - likes, comments etc.

* Who are the people that are most actively engaged with your product or service.

* You can also keep track of your ROI - learn how effectively your social media campaign is generating leads or visitors for your website. 

Additionally, tools are also available that can offer you a predictive analysis of the various aspects of your social media campaigns so that you can make necessary changes to your campaign.

Because of the highly transparent nature of social media, you can also keep an eye on the key performance indicators for your competitors and find out how your campaign is doing compared to them.

All these analytics (and tools) can help you figure out the most effective ways to get a favorable response from your customers. You can find out what causes applause, engagement and conversion etc so you can focus on doing more of that.

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Social Media Software

Social media software refers to the software programs and tools that can be used to improve communication on the various social media sites. From blogs, wiki websites, and social networking sites to internet forums and other websites that rely on user generated content, there are now a huge number of websites used by people to communicate and form communities online.

According to a report, in the US, social media sites account for 22% of all the time spent on the internet. Due to the the viral component of social media, it's vital for companies and businesses to have powerful tools that allow them to monitor and analyze social media conversations about their products and services. They also need...

Social media software refers to the software programs and tools that can be used to improve communication on the various social media sites. From blogs, wiki websites, and social networking sites to internet forums and other websites that rely on user generated content, there are now a huge number of websites used by people to communicate and form communities online.

According to a report, in the US, social media sites account for 22% of all the time spent on the internet. Due to the the viral component of social media, it's vital for companies and businesses to have powerful tools that allow them to monitor and analyze social media conversations about their products and services. They also need tools that enable them to handle communication with their clients more efficiently.

Some companies have even started using social media tools as innovative solutions for some of the most challenging tasks they have to perform on a regular basis, such as market research, peer to peer customer support (instead of regular customer support) and much more.

Following are some of the most important functions that you can perform with social media software:

Handling communication on social media sites: There are tools that enable individuals and companies to communicate more powerfully with their friends and followers online. These tools, for example can allow you to post on multiple social media sites simultaneously.

Social Media Monitoring: Social media monitoring tools allow you to monitor social media so that you can find out in real time the conversations that are taking place about your product or brand. You can also get alerts for social media mentions of the terms you care about through these tools.

Social Media Analytics Tools: These tools can help you keep track of the key performance indicators for your company or brand. You can, for example, keep track of the number of fans, followers, likes, comments etc on each of your posts or how one of your social media initiatives has performed since its launch.

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Social CRM

Social CRM is the use of social media by a company or a business to engage their customers online. It's a marketing strategy increasingly being used by the internet marketers so that they can use the power of social media to engage customers in collaborative conversations. The technique creates value for both the company and the customer by fostering strong relationships with clients, which is something that can be created only by working in trusted and transparent business environments.

According to some definitions of the term, social media monitoring is also part of Social CRM as it is important for businesses to keep track of what their customers are saying about their products on various social media sites.

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Social CRM is the use of social media by a company or a business to engage their customers online. It's a marketing strategy increasingly being used by the internet marketers so that they can use the power of social media to engage customers in collaborative conversations. The technique creates value for both the company and the customer by fostering strong relationships with clients, which is something that can be created only by working in trusted and transparent business environments.

According to some definitions of the term, social media monitoring is also part of Social CRM as it is important for businesses to keep track of what their customers are saying about their products on various social media sites.

Following are some of the ways Social CRM can be useful for both the companies and the customers:

Customer support: It allows for peer-to-peer customer support which is one of the most revolutionary concepts in customer support. Companies can now create platforms that allow their customers to interact with each other and help them with any issues or problems that they might have. Just take a look at the Apple forums to get an idea of how the power of Social CRM can be used by companies to offer the best customer service possible to their clients.

Market research: Market research for a company is not only more inexpensive through social CRM, it's also more accurate. Social CRM can allow companies to create and launch products that suit their customers' needs.

Product launches: It take a huge amount of resources for companies to arrange a product launch. Social CRM can allow companies to explore an additional avenue for creating a buzz around their products without having to spend a lot of resources.

Brand reputation management: Social CRM can also assist companies in managing their brand's online reputation.

Some of the technological advances driving the move to Social CRM by companies include the availability of sophisticated tools that enable companies to have access not only to locally stored data but also to get it from the various social applications, on demand. These tools can also offer predictive analytics that can help companies trigger actions to pre-empt undesirable outcomes. These social applications are also highly inexpensive and can easily be added to the existing tools.

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Social Media Management

Social media has fundamentally changed the way internet marketers handle their marketing campaigns. It is becoming one of the most important ways for companies to communicate with their clients. Internet marketers are also realizing that it doesn't matter whether they participate or not, their product or service is going to have a reputation on social networks. This is the reason why an increasing number of companies and businesses are now focusing their efforts on managing their social media profiles.

Managing social media is also important for the companies because of the nature of the media as a two-way communication platform. Users now have the genuine ability to make or break a business. The aim of social media management...

Social media has fundamentally changed the way internet marketers handle their marketing campaigns. It is becoming one of the most important ways for companies to communicate with their clients. Internet marketers are also realizing that it doesn't matter whether they participate or not, their product or service is going to have a reputation on social networks. This is the reason why an increasing number of companies and businesses are now focusing their efforts on managing their social media profiles.

Managing social media is also important for the companies because of the nature of the media as a two-way communication platform. Users now have the genuine ability to make or break a business. The aim of social media management is to build a positive online presence, engage users in a conversation and to get your message across to potential customers.

Social media is very different from the traditional media. Its rules can be very different too. That is why it is important to build your understanding of how to manage social media in order to create effective and compelling social media campaigns.

Following are some of the things you can do to manage your social media presence:

* Create accounts on social networking sites such as Twitter and Facebook and encourage your users to join you on these networks.

* Create a business profile on LinkedIn

* Creating a blog for your site

* Integrate the blog as a dynamic component of your static website. Many companies are even doing away with the static pages in order to build websites that engage their customers and build vibrant communities.

* Monitor, moderate and get proactive in engaging with users on your fan pages.

* Also monitor geocentric communities like Foursquare - it's free advertising.

* Allow your business more visibility by offering your clients a way to bookmark you on the various social bookmarking sites.

Various companies are now also offering social media management services to their clients. Besides managing their clients' social media profiles and online reputation they usually also offer email marketing services as well as text marketing services to the clients.

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Social Media Tools

Social media tools are all the tools and software programs that enable individuals and companies to use social media sites more effectively.

The popularity of social media sites has had important consequences for an internet marketer. While they had previously relied on methods of communication where their audience used to be simply passive listeners, they now have an audience that is not just a passive recipient of marketing messages but one that also participates in the conversation.

Social media tools are different from the traditional media tools in almost every respect:

1) Inexpensive: Social media tools are very inexpensive compared to the tools that allow you to use traditional media such as radio, TV and print...

Social media tools are all the tools and software programs that enable individuals and companies to use social media sites more effectively.

The popularity of social media sites has had important consequences for an internet marketer. While they had previously relied on methods of communication where their audience used to be simply passive listeners, they now have an audience that is not just a passive recipient of marketing messages but one that also participates in the conversation.

Social media tools are different from the traditional media tools in almost every respect:

1) Inexpensive: Social media tools are very inexpensive compared to the tools that allow you to use traditional media such as radio, TV and print media.

2) Accessibile: Traditional media is accessible only to a very few companies or people. Social media tools, however, are accessible even to private individuals.

3) No specialized skills required: Social media tools can be used effectively even by people who do not possess specialized skills.

There are so many social media websites available to the general public that it is important for companies and marketing professionals to use powerful social media tools that would allow them to monitor and participate in the conversations about their products or services. For example, there are tools that enable you to share on multiple social media sites simultaneously, tools that aggregate content on topics you care about and allow you to sift through it more efficiently, social bookmarking tools, and tools that make it easy to edit and share photos and videos online etc.

Specialized social media tools are also available for video blogging, creating instructional videos, and collaborating with other people online. You can also find real-time social media search engines tool and tools for analyzing social media stats for your product or service. You can also use these tools to set up alerts so that you're able to monitor the social media mentions for your product or service.

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Social Media Monitoring

Social media allows companies and organizations to form communities of users interested in their products. They can use the power of these communities to achieve their marketing objectives. However, it has been aptly said that you cannot control a conversation on social media, you can only hope to participate in it. This is both a challenging and a liberating prospect. It's challenging because it's different from any other method of communication with your clients and because you cannot monopolize the conversation. It is liberating because your clients can interact and join with you in co-creating value for your products or services.

It is vital for business owners to keep an eye on the conversations taking place about their...

Social media allows companies and organizations to form communities of users interested in their products. They can use the power of these communities to achieve their marketing objectives. However, it has been aptly said that you cannot control a conversation on social media, you can only hope to participate in it. This is both a challenging and a liberating prospect. It's challenging because it's different from any other method of communication with your clients and because you cannot monopolize the conversation. It is liberating because your clients can interact and join with you in co-creating value for your products or services.

It is vital for business owners to keep an eye on the conversations taking place about their product or service on various social media sites. This will allow them not only to have a proactive approach when it comes to participating in these conversations but also to keep track of social media metrics that they think are crucial to their business. There are a number of social media monitoring tools that can assist with this task. Some of the most important ones are as follows:

* Real-time search engines: These are search engines that can be used for searching on websites like Facebook and Twitter.

* Social Media mentions: Tools that allow you to set up social media alerts so that you can keep an eye on the social media mentions of your brand as well as keywords related to your field. These tools can help you figure out the level of awareness regarding your product or service.

* Measuring User Engagement: Tools are also available for measuring user engagement with your product or service. These tools comb through the various social media sites to find out how many users are talking about your products. They can also offer information about the top participants in these conversations.

* There are url shortening services that also allow you to measure the impact of what you're sharing.

* Tools are also available for monitoring Facebook and LinkedIn stats.

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Social Tools

The term Social Tools refers to all the tools that allow individuals, companies and businesses to manage communication with their followers on the various Web 2.0 sites such as social networking sites, blogs, internet forums, wikis, video sharing and social bookmarking sites etc. They also facilitate the creation of user generated content.

Social tools are a cost-effective way of building communities, communicating with clients and understanding user trends. This can enable you to engage users more fully with your product or service.

Following are some of the social tools most commonly used by companies as well as individuals:

Tools that make sharing easy and powerful: These are tools that allow you to automatically post on dozens...

The term Social Tools refers to all the tools that allow individuals, companies and businesses to manage communication with their followers on the various Web 2.0 sites such as social networking sites, blogs, internet forums, wikis, video sharing and social bookmarking sites etc. They also facilitate the creation of user generated content.

Social tools are a cost-effective way of building communities, communicating with clients and understanding user trends. This can enable you to engage users more fully with your product or service.

Following are some of the social tools most commonly used by companies as well as individuals:

Tools that make sharing easy and powerful: These are tools that allow you to automatically post on dozens of social networking websites with a single click. Other tools focus on specific websites. Various Twitter tools, for example, allow you to auto-follow, auto-respond and mass tweet, etc. They also let you know who the people are that are not following you, or the ones that you're not following back.

Bookmarking Tools: Powerful bookmarking tools that monitor not only what you bookmark but also the links you mention in your online posts.

Tools for creating tutorials or instructional videos: These are tools that allow you to create, edit and post instructional videos online.

Social Media Monitoring: There are tools that can be used to monitor and keep track of the key metrics for your company or website.

Photo and Video Sharing Tools: These are tools that make it easy for people to edit and share photos and video online. 

Other important social tools include:

* Tools for video blogging, such as the tools that allow you to interview someone at a distance and record and then post the video online.

* Tools that bring multiple social media channels into one place.

* Tools that gather information about prospective clients.

* Blogging tools.

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Internet Marketing Campaign

An internet marketing campaign is one of the most important parts of a company's overall marketing strategy. The goal of an internet marketing campaign should be to reach as many potential customers as possible and maintain the existing client base while remaining within the advertising budget.

Launching an internet marketing campaign - instructions:

Whether you're launching a new product or relaunching an existing one, here are the steps usually involved in creating an internet marketing campaign:

Planning:

Like all marketing campaigns, an internet marketing campaign also starts with planning. For this stage you need to have a proper understanding of your online customers. Only if you're aware of the customer trends and behavior can you...

An internet marketing campaign is one of the most important parts of a company's overall marketing strategy. The goal of an internet marketing campaign should be to reach as many potential customers as possible and maintain the existing client base while remaining within the advertising budget.

Launching an internet marketing campaign - instructions:

Whether you're launching a new product or relaunching an existing one, here are the steps usually involved in creating an internet marketing campaign:

Planning:

Like all marketing campaigns, an internet marketing campaign also starts with planning. For this stage you need to have a proper understanding of your online customers. Only if you're aware of the customer trends and behavior can you create an effective and engaging online marketing campaign. In the planning stage of an internet marketing campaign you should try to clearly define your marketing goals. These goals should be achievable and measurable. You should also define at this stage how the effectiveness of your marketing campaign will be measured, and the key metrics you'll be looking at.

On-Site Marketing Efforts:

On-Site marketing refers to the following:

1) Search Engine Optimization: Optimizing the page content as well as the website structure in order to make it more visible to search engines.

2) Website Usability: Making sure that your website is easy to use and can be navigated easily.

Off-Site Marketing Efforts:

Some of the off-site marketing techniques include the following:

1) Email Campaign: Email Campaigns can be launched to communicate directly with your clients.

2) Linking Campaign: Inbound links are very important for a website's search engine ranking. A website's linking strategy may include blogging and article marketing etc.

3) Social Media Marketing: Building communities around your product or service.

Advertising Campaign:

Here are some instructions for launching an advertising campaign:

Target Audience: Try to get as much information as possible about your target audience - their attitude and behavior.

Choosing the most appropriate websites for advertising: Sites that offer relevant content and are visited by the same people you're trying to target in your campaign.

Production: Online advertisement can be as simple or as complex as you want. From simple, text ads to graphics, 3D, audio and video ads etc, you can create any advertising material you want. You can also create forms for data acquisition from your visitors.

Execution: After preparing all the advertising material, it is now time to post it on the websites you've already selected. You'll need to monitor the campaign closely, however, to make sure that there are no bugs or other problems and that you're getting what you need.

Analyzing the results: Online campaigns typically start yielding results very quickly. Once a sufficient amount of data on your campaign is in, it is time to start analyzing the results. Besides looking at the key metrics you decided to track earlier, you should also try to figure out whether your click-through rate shows that you're on your way to achieving your marketing goals or if there is evidence to suggest that you've been able to influence the opinion of your audience as you set out to do.

If you're employing a marketing firm to handle your internet marketing campaign, you should try to offer them as much understanding of your business as possible.  Also offer them insight into the competitive landscape of your business. Try to develop a partnership with your agency and give them as much freedom as possible in order for them to come up with an effective and innovative solution for your marketing needs. 

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Website Marketing Software

One of the important aspects of the Internet as a marketing channel is that it is always changing and evolving. New and more effective methods of finding new customers are always being conceived and added to an internet marketer's arsenal. A good internet marketer needs good tools in order to be effective in achieving a company's marketing objectives.

Website marketing or internet marketing is very broad in its scope. There are several different types of business models used by various websites in order to generate their revenue. Marketing techniques for these websites also vary from one business model to the next. Website marketing software assists website owners in implementing each stage of their business model. Following are some...

One of the important aspects of the Internet as a marketing channel is that it is always changing and evolving. New and more effective methods of finding new customers are always being conceived and added to an internet marketer's arsenal. A good internet marketer needs good tools in order to be effective in achieving a company's marketing objectives.

Website marketing or internet marketing is very broad in its scope. There are several different types of business models used by various websites in order to generate their revenue. Marketing techniques for these websites also vary from one business model to the next. Website marketing software assists website owners in implementing each stage of their business model. Following are some of the most common business models for websites:

Traffic based websites: Websites that only rely on traffic to generate their revenue. The offer content or an online service to attract visitors to the site. Ads displayed on the website are the actual source of revenue for such websites.

E-Commerce: Some websites allow their customers to shop directly from the website.

Lead based websites: Websites that only gather information about potential clients. They contact these clients on a personal basis in order to offer their products or services.

Affiliate marketing: This is a process in which a website becomes an active seller of a product or a service developed by some other company.

There are four different components of a marketing campaign used by almost every website on the Internet. However, it should be noted that their emphasis on each component can be different. Each of these components is facilitated by a variety of software programs. Following are the four important components in almost every marketing campaign and website marketing software that can assist with each one:

Search Engine Optimization: Search Engine Optimization (SEO) refers to all the activities aimed at improving the search engine ranking of a website. From choosing the relevant keywords to the way the website url is structured, almost everything on a webpage affects its search engine ranking. There are many different website marketing software tools available to assist in improving each aspect of the process of optimizing a website for search engines. Some of these tools include keyword research tool, on-page SEO tool and back-link tracking software among many others.

Direct communication with clients: Direct communication with existing and potential clients is one of the most important aspects of a website's marketing strategy. Tools like CRM and Email Campaign Management Tools can help with this process.

Social Media Marketing: Social Media Marketing (SMM) refers to the Use of social networking platforms to build communities around a product or a service. Social Media Marketing tools can help you manage these networks.

Online Advertising: There are several different options available for websites and businesses that wish to launch an online advertising campaign. Pay Per Click (PPC) is probably the most widely used option. Website marketing software can also be used to manage your online advertising campaigns.

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Internet Marketing Program

Internet marketing has transformed the way a business functions in the marketplace. This is chiefly because of the fact that the customers themselves are no longer behaving the same way, or using the same tools they did even until a few years ago. In order to maximize its business, therefore, a company now needs to have an aggressive and innovative internet marketing strategy.

Internet has given even small businesses a chance to thrive in the marketplace if they have a good internet marketing strategy in place. But while a big company can have internet marketing experts and indeed entire marketing departments at their disposal, this is usually not the case with small businesses. They have to put together...

Internet marketing has transformed the way a business functions in the marketplace. This is chiefly because of the fact that the customers themselves are no longer behaving the same way, or using the same tools they did even until a few years ago. In order to maximize its business, therefore, a company now needs to have an aggressive and innovative internet marketing strategy.

Internet has given even small businesses a chance to thrive in the marketplace if they have a good internet marketing strategy in place. But while a big company can have internet marketing experts and indeed entire marketing departments at their disposal, this is usually not the case with small businesses. They have to put together a ragtag marketing campaign with whatever they can afford with their limited resources. While they can always educate themselves so that they understand various aspects of the internet marketing, this is also not an option for most owners of small businesses.

Internet marketing programs typically aim at offering their users a comprehensive resource for managing their internet marketing campaigns. They are a cost-effective tool for small businesses to improve their online presences. Internet marketing programs are usually a step-by-step guide that offer their users complete marketing solutions. They offer tips as well as a list of tools that their customers need at each stage of their marketing campaign.

A good internet marketing program should be an easy-to-use and low cost solution for people looking to create an online presence for their business. It should offer real-world examples to illustrate each point. Users should also be offered adequate support in order to answer any questions that they might have.

Following are some of the aspects of internet marketing that an internet marketing program can help you with:

Building a website: Building a website is the first step in your effort to establish an online presence. Internet marketing programs can help you choose the proper domain name, register it and find a hosting service. They also offer information on web design and tools you can use to design your own website.

Search Engine Optimization: Internet marketing programs offer resources to their users on basic SEO concepts and how they can be applied to get a good ranking in search engines. This includes on-page SEO techniques such as the proper placement of keywords, headings, description and other important page elements and off-page SEO techniques such as link building, video marketing, article marketing etc.

Finding potential customers: Besides focusing your attention on having a good search engine ranking, you can also launch advertisement campaigns to attract potential customers to your website. Internet marketing programs offer resources as well as tools to manage such campaigns.

User engagement: An important aspect of a website's internet marketing campaign is building a community around its product or service. Internet marketing programs can help to communicate directly with your clients through email marketing, as well as social media marketing.

Additionally a good internet marketing program should also assist their users in learning the ins and outs of affiliate marketing, online PR, blogging and conversion rate optimization etc.

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Marketing Tool

Success for a company in today's world does not simply depend on the strength of its products and services - product strength coupled with the ability to cater to the desires and trends of the customers is the only way for a company to achieve its fullest potential. More and more companies are now producing, designing and even promoting products in a way that suits their customers' taste.

Marketing programs and tools have made it possible for marketing professionals to understand the nuances of customer behavior and launch campaigns that help them access new markets and improve their presence in the existing ones.

The job of a marketing professional is to formulate a strategy that will afford...

Success for a company in today's world does not simply depend on the strength of its products and services - product strength coupled with the ability to cater to the desires and trends of the customers is the only way for a company to achieve its fullest potential. More and more companies are now producing, designing and even promoting products in a way that suits their customers' taste.

Marketing programs and tools have made it possible for marketing professionals to understand the nuances of customer behavior and launch campaigns that help them access new markets and improve their presence in the existing ones.

The job of a marketing professional is to formulate a strategy that will afford maximum spotlight for a product or a service in the market and to translate this popularity into revenue for the company. To that end, marketing professionals rely on a number of tools and software programs that allow them to be more effective. In a way, all the tools that allow a company to achieve its marketing objectives can be called marketing tools. These can include direct communication systems such as email campaign management tools as well as tools that help in the planning stages of a marketing campaign such as spreadsheets and business intelligence software etc.

Here are some of the most important tools used by marketing professionals:

CRM: Customer Relationship Management tool can help businesses manage their leads, customer contacts as well as their sales departments' workflows efficiently. CRM stores customer information allowing companies to offer personalized service to a huge number of clients.

Spreadsheets and Document Software: Spreadsheets and document software are analysis and presentation tools that are commonly used during the planning stages of a marketing campaign.

Content Management Tools: Content management tools allow companies to manage workflow and to store and retrieve content at will. It also facilitates collaborative content creation efforts for a large number of people.

Email Campaign Management tool: This is the most important tool for direct communication with your clients. Advanced email campaign management tools not only allow you to design and send emails to your customers, they can also gather data that can help you make your marketing campaigns more effective.

Tools for managing employee information, payroll and benefits: Since, marketing involves all activities of a company aimed at achieving its marketing objectives, tools for managing employee information can also be called marketing tools. These are used by Human Resource as well as Finance departments of most companies.

Supply Chain Management Software: These software programs are used to handle supply chain transactions as well as for managing supplier relations.

E-commerce tools: There are a number of other software programs that can assist you in handling various aspects of a business. These are collectively termed as e-commerce software. These tools can assist you in setting up an online store, updating product information, managing orders and much more.

Additionally, search engine optimization tools, video and audio editing software, survey tools and online advertisement management software are also important part of an internet marketer's toolkit.

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Internet Marketing Tool

While the number of available marketing channels continues to multiply, some of which shoot up or down in popularity over time, and become obsolete or more refined, the basic goal of marketing and indeed its basic principles stay the same. Marketing professionals across the world have to analyze market data to come up with and execute a strategy that allows their products and services to become successful in the market.

Marketing professionals have to use all the channels and platforms that allow them to get the word out about their products. Due to the popularity of the Internet over the last decade or so, it has become increasingly important for businesses to focus their marketing efforts on reaching...

While the number of available marketing channels continues to multiply, some of which shoot up or down in popularity over time, and become obsolete or more refined, the basic goal of marketing and indeed its basic principles stay the same. Marketing professionals across the world have to analyze market data to come up with and execute a strategy that allows their products and services to become successful in the market.

Marketing professionals have to use all the channels and platforms that allow them to get the word out about their products. Due to the popularity of the Internet over the last decade or so, it has become increasingly important for businesses to focus their marketing efforts on reaching their constituents over the Internet. There are over a billion people throughout the world using the internet on a regular basis. In some countries, over 70% of the population uses Internet regularly.

Successful marketing professionals all over the world have also kept pace with this trend and have used the online space as a vehicle for their marketing efforts. It is also becoming obvious that powerful tools, in the form of internet marketing software programs make it possible for businesses to launch successful marketing campaigns online.

An internet marketing software typically is a low cost, easy to use and flexible tool that allows you not only to make your regular marketing processes more effective, it also allows you to perform functions that are simply not possible through traditional methods. Following are some of the functions that the internet marketing tools can help you perform in an efficient and powerful manner:

Direct communication with existing and potential customers: The effectiveness of internet marketing tools in allowing you to communicate with users can't be matched by any other marketing tool. Their distinctive features include their interactive rather than interruptive character as well as their ability to offer measurable results. Some of the tools that can assist you in this process include email campaign management tools, customer relationship management software (CRM), online advertisement campaign management tools etc.

Visibility, branding and corporate identity: Tools that can help you improve your online visibility and assist you in your branding activities can also be called internet marketing tools. These tools include search engine optimization as well as content management tools among other.  Graphic design and document tools that can help you create brochures, business cards and other marketing material, thereby helping you build your corporate identity, can also be included in this category.

E-commerce activities: Tools that assist businesses in the process of selling products to their customers are referred to as e-commerce software. Point of sales software, billing tools and inventory management software are examples of such tools.

Analyzing market data: Tools such as Website Analytics gather user data and offer you the ability to analyze the performance of your marketing campaigns. They can help you identify customer trends and behavior which can be used to launch new products or make changes to the marketing campaign in order to increase its effectiveness.

Moreover, there are tools available that can facilitate your social media marketing efforts. Various Twitter tools, for example, have the functionality to auto follow, auto message, automatic posts to followers, mass tweets, twitter search and much more. SERP (Search Engine Results Pages) positioning tools can track your website's position against specific keywords.

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Internet Marketing Software

Due to the huge number of internet users and the potential of this medium to impress and influence the purchasing behavior of customers, it is vital for any kind of business to have a decent online presence.

It's becoming increasingly obvious that not only do people use the Internet to shop online, they also use websites like ebay.com as their price basis even when they go to a physical store to purchase a product. Another important trend is people reading user reviews before deciding which product to buy. It is, therefore, important for businesses to launch marketing campaigns designed specifically for the users of the world wide web.

A software program or tool that assists you in...

Due to the huge number of internet users and the potential of this medium to impress and influence the purchasing behavior of customers, it is vital for any kind of business to have a decent online presence.

It's becoming increasingly obvious that not only do people use the Internet to shop online, they also use websites like ebay.com as their price basis even when they go to a physical store to purchase a product. Another important trend is people reading user reviews before deciding which product to buy. It is, therefore, important for businesses to launch marketing campaigns designed specifically for the users of the world wide web.

A software program or tool that assists you in your online marketing campaigns is called an internet marketing software. These software programs can help you improve user engagement in your website or products. Internet marketing software is usually a low cost and quick-to-implement solution for businesses looking to improve their online visibility.

Software programs also allow you to improve the services you offer to your clients. They can collect huge amounts of user data that can be used in formulating a strategy to improve your product's standing in the market. Email campaign management software, for example, offers you reports on your email campaigns such as number of emails read, links clicked, number of emails forwarded, number of emails bounced etc. They also give you the ability to use this data to tweak your emails in order make users more receptive to your messages.

CRM: Customer Relationship Management software allows you to store crucial customer data and use it to personalize communication with your clients and making sure that nothing slips through the cracks. They can also increase efficiency by automating workflows.

Email Campaign Management: Email campaign management software assists you every step of the way in your email marketing campaigns. It can help you design attractive emails or newsletters, send them to your subscribers, and then keep an eye on user engagement and interaction in real-time. Some email management software programs also have the functionality for setting up automated emails as well as subscriber triggers in order to make your email marketing campaigns more effective. 

Search Engine Optimization tools: There are a number of SEO tools available that can help you improve your site's ranking in search results. On-page SEO tools offer information about the important page elements such as page url, title, descriptions and keywords, while off-page SEO tools can help you with back-link tracking, link building, social media marketing as well as tracking a website's position on search engine results pages (SERP's) against targeted keywords.

Tools for managing online advertisement: These can help you design, launch, manage and analyze your online advertisement campaigns.

Survey tools: These tools can help you design and launch surveys in order to improve your products or services.

Other important Internet marketing software programs include online collaboration tools, social media marketing tools, E-commerce tools, point of sale and billing tools etc.

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Internet Marketing Training

Internet has become the driving force behind people's decisions to buy the products they need. Typically, the customers either know what they want and they go to the internet and find the product's price; or they don't know what they want so they go to the internet to look through the available options. Businesses, therefore, have to have a strong Internet Marketing department in order to get the competitive edge in the market.

Internet marketing training can be useful even if you're not a marketing professional. Following are some of the reasons why a company or an individual might seek training in internet marketing:

1) Companies looking to improve their employees' ability to face the challenges of...

Internet has become the driving force behind people's decisions to buy the products they need. Typically, the customers either know what they want and they go to the internet and find the product's price; or they don't know what they want so they go to the internet to look through the available options. Businesses, therefore, have to have a strong Internet Marketing department in order to get the competitive edge in the market.

Internet marketing training can be useful even if you're not a marketing professional. Following are some of the reasons why a company or an individual might seek training in internet marketing:

1) Companies looking to improve their employees' ability to face the challenges of a modern marketplace. Internet marketing training can be offered to them as a capacity enhancement program. This is especially useful for companies that are trying to do their internet marketing in-house.

2) People who do not directly deal with internet marketing but would still like to get proper training because it would enable them to become more effective in their regular jobs.

3) It's important for those who're looking to start their own small business or even a website or a blog.

4) Internet marketing training can be used even in your job search. Because you can then use strategies that will help the employers find you.

Internet marketing has become a very vast field. There are tons of courses for you to choose from. Besides the usual suspects, Search Engine Optimization, Search Engine Marketing, Pay Per Click, Link Building and Email Marketing, there are also courses available on online directory submission, social bookmarking, social media optimization, content management and online PR etc. Other popular course include Adwords Training, Affiliate Marking, Online Testing, Website Usability, Conversion Optimization and Web Analytics among many others.

For those who wish to take a course on any of the various aspects of internet marketing, there are several different types of options to choose from. Some of these are as follows:

1) Online certification courses: For those who can't or don't want to go to a classroom everyday, this is a convenient option. You can learn from the comfort of your bedroom; view, fast forward or replay the lectures; and have 24/7 accessibility to course material.

2) Seminars and workshops: These are brief and introductory in nature. They're useful for people looking to get a general idea of what the subject involves and, of course, to figure out if they actually want to participate in the actual course. They're also an opportunity to network with people from the same industry.

3) Onsite Training: Onsite internet marketing training is especially useful for companies looking to improve their employee's understanding of the key issues they might come across during their job.

4) Schools/Colleges: Colleges and other educational institutes have also started offering courses on internet marketing. These institutes usually welcome not only the students but also professionals such as internet marketers, business owners and web designers etc.

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Get Found Online

As a business, if you can't be found, you might as well not exist. This statement is applicable in the case of both the physical world, and the virtual world. On the Internet, the most important thing for website owners is to make sure that their website can be found by people looking for the products or services they're offering.

Internet has transformed the way people learn about and purchase products. Print advertising, trade shows, promotional events and other traditional methods of marketing are now considered less important by a marketing professional than an internet marketing campaign. Customers are not only purchasing more products online, they're also looking through search results, blogosphere, review sites and social media sites...

As a business, if you can't be found, you might as well not exist. This statement is applicable in the case of both the physical world, and the virtual world. On the Internet, the most important thing for website owners is to make sure that their website can be found by people looking for the products or services they're offering.

Internet has transformed the way people learn about and purchase products. Print advertising, trade shows, promotional events and other traditional methods of marketing are now considered less important by a marketing professional than an internet marketing campaign. Customers are not only purchasing more products online, they're also looking through search results, blogosphere, review sites and social media sites before deciding which product to buy. Businesses, therefore, have to do everything they can to get found online.

Here are some techniques you can use to improve your website's visibility on the Internet:

1) Search engines are the most important source of traffic for almost every website. According to a research, most websites get almost 80% of their traffic from search engines. For a website, it's important to have at least the title, keywords, description and meta tags in place in order to make sure that search engines can find and index their websites easily. Building inbound links from other sites can also help improve your website's page rank. Directory submissions and communicating with other websites in your industry are also ways for you to build links to your site. Additionally, you can write an informative article and post it on various free content sites. They will usually let you add links to your website in the article and once it is published by other sites, links it contains can go a long way in improving your website's page rank.

2) Blogging in a sense is also a form of inbound marketing. But besides helping with SEO, it's also a way to engage users in a conversation.

3) Delete duplicate content from your website. Also, make sure someone else isn't publishing your content without your permission. Search engines can sometimes be stupid - they can rank the other site higher even if the content was originally published by you.

4) Use Pay Per Click or Adwords campaigns sparingly. Try to get found in organic search results.

5) Make sure you have an RSS feed in place for your website.

6) Try to create a fan base or build a community around your product. Use social networking sites and email newsletters in order to stay in contact with them.

7) Make sure that your contact information as well as information about your products is correct on the directory listings for your business.

8) Update your site continuously in order to keep the content up-to-date.

9) Reviews are very important in improving your site's visibility. So ask your customers to write reviews for you.

10) Keep track of the key metrics for your site and make sure they're moving in the right direction - number of inbound links, keyword rank over time compared to your competitors' and social media mentions are some of the things you should keep an eye on.

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Get Your Business Online

For almost any business, establishing an online presence is not just a luxury anymore, internet has taken center stage in the marketing efforts for most businesses. This is a direct result of the popularity of the Internet over the last few years. Users are not only purchasing the products they need online, they also try to find out information about the products they intend to purchase before they visit an actual store.

One of the challenges faced especially by small businesses is the perceived complexity of the process of taking a business online. In reality, however, establishing an online presence is not difficult at all. Of course, you can spend a lot of time and effort to improve...

For almost any business, establishing an online presence is not just a luxury anymore, internet has taken center stage in the marketing efforts for most businesses. This is a direct result of the popularity of the Internet over the last few years. Users are not only purchasing the products they need online, they also try to find out information about the products they intend to purchase before they visit an actual store.

One of the challenges faced especially by small businesses is the perceived complexity of the process of taking a business online. In reality, however, establishing an online presence is not difficult at all. Of course, you can spend a lot of time and effort to improve your online visibility once you're there, but the first step of getting your business online is simple. Here's a step-by-step guide of how you can start an online business or take your existing business online:

1) If you wish to start an online business from scratch, the most important thing is to find out a product or a service that you can offer to your customers. If you need some help with this, there are software programs available that can tell you what people are searching for on the Internet. You can use this data to find out the product or service that you can offer online.

2) Registering a domain name and hosting your website is the next step in setting up an online business. All you have to do is visit a domain registrar's website and see if the name you want for your website is available or not. Some registrars even offer highly affordable web-hosting services also.

3) Building a website can be a bit tricky but you can do it quite easily by using the right tools. You can use any of the freely available tools and templates to build your website. Content based sites can simply use a free and easy to use platform such as Wordpress to build their website.

4) If you want to use your website for direct sales also, here's what you can do:

(i) Use an e-commerce software that allows your visitors to shop online. Set up a Paypal account so that you're able to accept payments online.

(ii) Another option that is easy and can be implemented quite quickly is to set up a community store on eBay or Yahoo. This will allow you to accept credit cards online.

5) Once you've set up a business online, you need customers to come to your site. Some of the steps you can take to generate traffic to your site include focusing on basic seo (url, keywords and title of your website pages), search engine and directory submissions etc. Pay per click advertising is also a good way to generate traffic. You can create accounts on Facebook and Twitter in order to engage the users that come to your site. Blogging is also a great way to promote your site.

Getting your business online is quite easy but it's always a good idea to invest in getting some training on internet marketing so that you're able to use the online channel more fully in order to make your business a success.

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Website Advertising

Website advertising refers to the efforts made by companies and businesses to promote their products to the users of World Wide Web. In recent years, website advertising has become an industry worth tens of billion of dollars annually. According to an estimate, in 2012, $ 34.5 billion will be spent on online advertising in the US alone.

Besides the fact that it's vital for businesses to reach their constituents online, website advertising also offers a huge competitive advantage over traditional methods of advertisement. It is, for example, a lot less expensive than almost any other form of advertising.

Advertisers can launch several different variations of their ads, track the performance of each version, analyze data, tweak and...

Website advertising refers to the efforts made by companies and businesses to promote their products to the users of World Wide Web. In recent years, website advertising has become an industry worth tens of billion of dollars annually. According to an estimate, in 2012, $ 34.5 billion will be spent on online advertising in the US alone.

Besides the fact that it's vital for businesses to reach their constituents online, website advertising also offers a huge competitive advantage over traditional methods of advertisement. It is, for example, a lot less expensive than almost any other form of advertising.

Advertisers can launch several different variations of their ads, track the performance of each version, analyze data, tweak and then relaunch the ads without having to spend too much time and money. It also allows advertisers to focus more fully their target audience. Website advertising gives control to the viewers also, in that they can decide whether to view an ad or not.

Their are a number of advertising networks available for advertisers as well as publishers who can use them to achieve their business goals. Advertising networks typically offer targeting, tracking and reporting of advertisement statistics in addition to managing the ad space and ad supply for both publishers and advertisers. Google is the largest of these advertising networks. It controls roughly 70% of the online advertising market. Other major players include Yahoo!, MSN, AOL and Adbrite etc.

A number of techniques are used by advertisement networks as well as advertisers and publishers in general to improve ad performance. These include offering contextual ads, focusing on the location of the viewer and behavioral targeting, a term that refers to the previous web behavior of a user.

For those who want to advertise their products or services online, their are a number of different ad types to choose from. Text ads and banner ads are the most common but they can also use video or audio ads that start streaming when a page is opened. There are also pop-up and pop-under ads that open in a new window above or below the page a person is viewing. Other types of ads include Wallpaper ads, map ads and floating ads.

There are quite a few payment models that are used in the advertising industry for purchasing ad space. Some of the most widely used ones are as follows:

CPM (Cost per thousand impressions): This refers to the advertisers paying for the number of times their ad is shown to the visitors.

CPC (Cost per click): This is a payment model in which the advertisers pay for the number of times viewers click their ad and are sent to their website.

CPV (Cost per visitor): CPV refers to the model in which the advertisers pay only for those visitors (usually unique visitors) that reach the desired location.

CPA (Cost per acquisition): This is known as a performance based model because the advertisers in this case pay only for the number of visitors that complete a desired action - fill out a form or purchase a product.

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Internet Marketing

Internet Marketing, simply put, is the use of various techniques to get your message across to the Internet users in order to popularize your brand or to sell your products and services to your customers. Other terms used to refer to internet marketing include online marketing, web marketing or digital marketing etc.

Following are some of the techniques used in internet marketing:

Search Engine Optimization (SEO): A process aimed at ensuring that a website shows up high in un-paid or organic search results against the targeted keywords.

Search Engine Marketing (SEM): Increasing a website's visibility on search engine results page through SEO as well as advertisement.

Social Media Marketing: Connecting and communicating with your customers...

Internet Marketing, simply put, is the use of various techniques to get your message across to the Internet users in order to popularize your brand or to sell your products and services to your customers. Other terms used to refer to internet marketing include online marketing, web marketing or digital marketing etc.

Following are some of the techniques used in internet marketing:

Search Engine Optimization (SEO): A process aimed at ensuring that a website shows up high in un-paid or organic search results against the targeted keywords.

Search Engine Marketing (SEM): Increasing a website's visibility on search engine results page through SEO as well as advertisement.

Social Media Marketing: Connecting and communicating with your customers through various social networks.

Online Advertising: Using the Internet to promote your products.

Email Marketing: Communicating directly with your customers in order to achieve your marketing goals.

Mobile Marketing: Marketing products or services to customers through the use of mobile phones.

Since the purpose of internet marketing is to create and/or improve a company's online visibility, website design and development are also considered part of internet marketing.

Internet marketing today is not limited to the strictly online businesses such as website design, blogging or website hosting but brick and mortar businesses such as construction, printing and furniture manufacturing also have to rely on internet marketing to reach their customers. Hundreds of millions of SMS containing advertising material are sent out in Europe every month. According to one report, during the last decade or so alone, internet marketing has become an industry worth tens of billions of dollars annually.

Internet marketing campaigns usually rely on one or more of the online marketing techniques in order to increase a company or product's visibility to the Internet users. Internet marketing consultants can help companies and businesses use online channels to the fullest extent in order to reach their customers.

Additionally, tools like ECRM are becoming increasingly popular with businesses across the world that rely on them to manage their customer databases. Tools are also available for companies to manage their Pay Per Click or other online advertising campaigns.

One of the reasons advertisers are focusing more and more on internet marketing is the fact that it is way less expensive than the traditional marketing methods. Since the customers can react immediately to online marketing, its effects can also be visible immediately. Another important aspect of online advertising campaigns for the advertisers is the fact that it gives them the ability to measure the effectiveness of their ads. They can test the efficacy of their ads, tweak and then relaunch them without wasting a lot of resources.

Internet marketing also affords way more flexibility than any other marketing method. Besides specifying your target audience by geography or even the keyword your customers are likely to be searching for, you can also customize the landing page in order to make them more receptive to your advertisement. Cutting edge research now even allows for "Behavioral Targeting" which looks to show ads to people based on their past web behavior.

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Writing a Killer Press Release

In this article we will discuss a few tips that can help you to write a killer press release. The first step is to make a list of topics for the press release. The press release needs to be informative and well written.

When writing a killer press release the first thing that you will have to focus on is the title of the press release. The title needs to be unique and interesting. The success of any press release depends mainly on the title, as it is the first thing that any one reads and what attracts readers is the title. The title needs to attract and entice the readers to find out more about your news...

In this article we will discuss a few tips that can help you to write a killer press release. The first step is to make a list of topics for the press release. The press release needs to be informative and well written.

When writing a killer press release the first thing that you will have to focus on is the title of the press release. The title needs to be unique and interesting. The success of any press release depends mainly on the title, as it is the first thing that any one reads and what attracts readers is the title. The title needs to attract and entice the readers to find out more about your news information.  

The next main part is the body of text. The main body is the soul of your press release. It needs to be interesting and full of information. Remember you are writing a press release not a novel or story. Stick to the point. The first paragraph will contain the news elements the following paragraphs can elaborate them. The sentences should be concise. Do not use technical jargons. Arrange the information in an inverted pyramid format. Make sure you keep the attention of the readers till the end of the press release.  You are an expert of the topic that you are covering in your press release, so don’t feel shy in showing your expertise. The press release needs to read like news and not like an advertisement. The news need to be straight simple and to the point. Bigger is not always better, try and restrict the press release in one page. Try not to use ‘I’ or ‘we’ in the press release unless it is in a quotation.

A killer press release has to be according to the correct press release format. At the top of the page you will write “FOR IMMEDIATE RELEASE”. It is very important to understand the importance of send timely news, if the press release is sent after the event it will not have the value and if sent beforehand has the potential of getting misplaced in the chaos of the news rooms. Next you will give the title of the press release followed by the body of text. The text will start with the name of the city, state and date. After the dateline you will start the main body of text. The first paragraph will present answers to who, what, when, where, why and how. The following paragraph will give the detailed explanation of these questions. After the main body of text you will give the contact information. This contact information will include name of contact person, contact number, email and website address. That the end of the press release you will write ### to indicate that the press release is complete.

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Trade Fair Press Release

Trade fairs are an ideal way to promote and sell your product. Trade fairs have grown rapidly over the last few years. There are many trade shows, conferences and conventions that take place every day. Trade fairs have become a major attraction for all industries. The increasing popularity also means an increase in competition. It is now more difficult to attract attendees to your booth and get media attention. One of the most appropriate tools to attract people and gain publicity is a press release.

A good trade fair press release will guarantee the attendance of masses and media personal alike. When writing a trade fair press releases remember to make a strong impression. As the saying goes...

Trade fairs are an ideal way to promote and sell your product. Trade fairs have grown rapidly over the last few years. There are many trade shows, conferences and conventions that take place every day. Trade fairs have become a major attraction for all industries. The increasing popularity also means an increase in competition. It is now more difficult to attract attendees to your booth and get media attention. One of the most appropriate tools to attract people and gain publicity is a press release.

A good trade fair press release will guarantee the attendance of masses and media personal alike. When writing a trade fair press releases remember to make a strong impression. As the saying goes the first impressing is the lasting impression. You need to get the attention of the journalists and the masses. The press release needs to entice the readers to come and attend the trade fair. You can tell them about a new product launch, display of new innovations, improvement in the existing technology and so on. You can use any of these angles to help attract more visitors to the trade fair.

In the start of the trade fair press release you will write FOR IMMEDIATE RELEASE.Then you will give a catchy title for the press release. Do not try to create too much hype as it makes the press release loose its value and look more like an advertisement. Next you will give the body of the press release. The first paragraph always starts with the dateline. Remember to include the news elements in the first paragraph. The following paragraphs can give detailed information about the news elements i.e. who, what, where, when, why and how. Keep the language simple and easy to understand. The use of too many technical jargons can alienate the readers. You can list the different innovations being introduces in the trade fair in bullet format. Remember always to mention the most important information first. You can also add pictures and videos to help promote the product. Once the body is complete you will write your contact information. The contact information is very important as it enables journalists to get in contact with you if there are any queries. In all try to keep the press release within a ‘one page’ limit.

After writing the trade fair press release you will start the distribution process. It is better to use an online press release distribution platform that also offers SEO services. The best PR distribution platform that is easy to use and cost effective is MyPRGenie. It offers you both free and paid distribution serves according to your needs. The press will automatically get search engine optimized and then distributed to search engines, news wires, social networks, blogs, RSS feeds, media database and other news related websites. Through their media database you can get access to over 540,000 journalists worldwide, you can create your own list of journalists according to beat, topic, language, interest, city and country. 

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How to Use Keyword in Press Release

When writing a press release to be published on the World Wide Web you need to understand how the press release will get distributed online. The first thing you need to do is to make your press release search engine friendly. Search engine optimization enables search engine to find and index your press releases easily. The keywords that you use need to be supported by the text of the press release.

The core keyword needs to be added in the title of the press release. It will be repeated a in the main body of the test. The core keyword can be a single word or a phrase; it can be the name of your company/ website or...

When writing a press release to be published on the World Wide Web you need to understand how the press release will get distributed online. The first thing you need to do is to make your press release search engine friendly. Search engine optimization enables search engine to find and index your press releases easily. The keywords that you use need to be supported by the text of the press release.

The core keyword needs to be added in the title of the press release. It will be repeated a in the main body of the test. The core keyword can be a single word or a phrase; it can be the name of your company/ website or the main issue addressed by your press release. Before you decide on any keyword you need to check the number of searches conducted on search engines against that keyword. This will give you an idea of what key words to use and what level of competition you are likely to face. Google AdWords keyword tool is most commonly used to see the number of searches of a particular keyword and the level of competition it is facing. As a rule it is always better to use keywords that are high in searches and low in competition.

The placement of the keywords is a matter of importance. The keyword will be used in the main title of the press release and then multiple times in the body of the text. The concentration of the keywords needs to be high in the first and last paragraph. Do not bombard the press release with your keyword. The content of the press release is also of great importance. Remember there can be more than one keywords in your press release. On an average the keyword density should not be less than 2.8 and more than 3.2. The keyword density is the number of times the keyword is used in the press release.

Whenever someone will search for information against the keyword used by you, your press release will appear as a result. The content of the press release needs to be unique and not copied from any other location. By using online press release publications you will get access to a lot of backlinks, as your press release will be published on newswires, blogs, social networks and news related websites. All these combine to help in getting better ranking on the search engines.

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Environmental Press Release

Our environment is everything that surrounds us. Even though man has made major advancements in technology we have made a significant impact on our natural environment. Environmental press releases cover all the aspects of news related to environment. These press releases are mostly sent by non-government organization, environmental agencies and the United Nations. The main objective of environmental press release is to create awareness among the masses about our environment. There are many online press release platforms that deal mainly with environmental press releases.

Before you start writing an environmental press release you need to make a rough draft. Arrange all the information in the descending order, the most important information first followed by less important information. This...

Our environment is everything that surrounds us. Even though man has made major advancements in technology we have made a significant impact on our natural environment. Environmental press releases cover all the aspects of news related to environment. These press releases are mostly sent by non-government organization, environmental agencies and the United Nations. The main objective of environmental press release is to create awareness among the masses about our environment. There are many online press release platforms that deal mainly with environmental press releases.

Before you start writing an environmental press release you need to make a rough draft. Arrange all the information in the descending order, the most important information first followed by less important information. This is also called the inverted pyramid format. Keep your sentences small and to the point. You can use bullets and graphs to show emphasis where needed. All environmental news is important but to make a better impact you need to think like a journalist. A journalist understands the importance to the title of a story. You can easily work in a human interest angle for your press release. Once the title of the press release is decided and you have made a rough draft for your press release arranging it in the correct format.

Online press release distribution platforms have made it extremely easy for you to arrange your environmental press release in the correct format. MyPRGenie is one such online press release distribution service. It helps in arranging your information in the correct format and once you submit the press release it is distributed all over the World Wide Web. To use this platform you need to sign in and create your company profile, once this is done you can choose any one of the packages that are offered by this platform. MyPRGenie offers both paid and free press release distribution services. After selecting the package you can proceed to submitting your press release. You will always have the option of upgrading your package plan. To submityour environmental press release all you need to do is fill out the press release form and the press release will be submitted.

Once the press release is submitted it will first of all get search engine optimized and the distributed over the internet. The environmental press release will be sent to search engines, blogs, social media networks, newswire services, RSS feeds, media database and other news and environmental websites. This distribution process guarantees maximum exposure for your press release and enables you to achieve the desired results. You are also able to get feedback from the readers and insure the support of environmentally conscience followers. 

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Education Press Release

Press releases are an integral part of our communication industry. Most press releases are regarding businesses, nonprofit organizations, government activities and educational activities. Education press releases can be about open admissions, getting distinctions in exams, opening of a new department and so on.   

Educational press releases also cover academic studies or vocational studies. Whatever the case, your press releases need to be informative and newsworthy for the readers. When writing an educational press release you need to bear in mind your target audience. The press release needs to be concise and to the point. Do not write to much fluff. The text of the press release can be arranged in bullet format. If required you can enter...

Press releases are an integral part of our communication industry. Most press releases are regarding businesses, nonprofit organizations, government activities and educational activities. Education press releases can be about open admissions, getting distinctions in exams, opening of a new department and so on.   

Educational press releases also cover academic studies or vocational studies. Whatever the case, your press releases need to be informative and newsworthy for the readers. When writing an educational press release you need to bear in mind your target audience. The press release needs to be concise and to the point. Do not write to much fluff. The text of the press release can be arranged in bullet format. If required you can enter pictures, graphs, audio and video content according to your needs. The press release needs to be arranged in the inverted pyramid format.

The format of the education press release will be the same as any other press release. On the top of the page you will write FOR IMMEDIATE RELEASE. Next you will give the title of the press release. The title is the single most important line in the entire press release, it will tell the crux of the press release. After the title you will give the subtitle followed by the main body of the education press release. Remember to write the dateline in the start of the first paragraph. The dateline is very important as it contains the name of your city, state / country and the date of the release. The first paragraph will start directly after the dateline. The first paragraph will be the summary of the press release, giving answers to who, what, when, where, why and how. The following paragraphs will give detailed information of these news elements. Do not make the press release to long make sure it does not exceed one page. If the press release is too long it has a higher potential of getting ignored by the journalists.  

After the body of the press release is complete you will give your contact information. This includes the name of the contact person, contact number, fax, email and website address. Remember to place each one of these in a separate line.

Once the writing of the education press release is done you will start the distribution process. There are countless online press release distribution platforms that offer you a wide range of services. Most of these are paid services while some offer you completely free press release distribution. To get the maximum benefit from your press release it is recommended that you use a combination of both paid and free services. MyPRGenie is one such platform that offers you both free and paid services. Through this platform your press release will be search engine optimized and distributed to newswires, search engines, blogs, media database, RSS feeds, social networks and other news related websites. It is a complete business partner catering to all your business needs.

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Creative Press Release Tips

Creativity can have a great impact on your press release. It can enable your press release to go viral and spread rapidly. However creativity does carry risks with it. If the journalists do not like your creative approach your press release might not see the light of day. To understand what creative angle will work for you, you need to see what is already getting printed. See the response the creative press releases have among the audience. Once you have done your homework it will be easy for you to write your own creative press release have achieve the desired results. Here are a few creative press release tips that can help you in writing the best press release.

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Creativity can have a great impact on your press release. It can enable your press release to go viral and spread rapidly. However creativity does carry risks with it. If the journalists do not like your creative approach your press release might not see the light of day. To understand what creative angle will work for you, you need to see what is already getting printed. See the response the creative press releases have among the audience. Once you have done your homework it will be easy for you to write your own creative press release have achieve the desired results. Here are a few creative press release tips that can help you in writing the best press release.

For any press release the most important thing is the title. The title needs to carry a punch. It needs to be eye catchy and interesting for the journalists/ readers.You can always use a human interest angle to help increase the interest of the journalists. The title needs to be interestingbut should not be like spam or advertisement as journalists do not give that much importance to these press releases.  If the title gets the interest of the journalists it is equal to winning half the battle. Once the title is written you can start working on the main body of the press release.

When writing the press release you need to think like a journalist. This way you will understand the best way to present the news. The information that you present needs to be information and news worthy, the first paragraph will be the summery of the complete press release. It will give the answers to who, when, where, why, what and how. This information needs to be given is an interesting manner where the reader will want to know more about the news information. The human interest angle that you mentioned in the title, need to be carried throughout the press release. The following paragraphs will give details about the press release.

Remember you are writing a press release not a story or a novel. Keep the sentences short and to the point. The press release should not exceed one page as most journalists and readers are turned off by long press releases. You can always use comments from the experts and other feedback form others to help develop a better connection with the masses.

The format of the press release must always be followed. The basic format is simple and most commonly used. Write “For immediate release” at the top of the page. Next will come the heading followed by subheading and the body of press release. Remember to mention the dateline in the start of the first paragraph. After the body of the press release is complete you will give your contact information and finally ### to indicate the press release is complete.

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Press Release Database

There are thousands of press releases published every day. The world has become a global market and press releases are the fastest way of getting your news to the masses. Online press release platforms are an excellent way to access the news information. When journalists go through your press release they usually look for the information about your organization and latest developments to get a better picture. All the news that you uploaded on a press release distribution platform will be sorted and saved so that it can be accessed at any time by the journalists. 

A press release database is a place where you can get access to published press releases, so that it is easy for...

There are thousands of press releases published every day. The world has become a global market and press releases are the fastest way of getting your news to the masses. Online press release platforms are an excellent way to access the news information. When journalists go through your press release they usually look for the information about your organization and latest developments to get a better picture. All the news that you uploaded on a press release distribution platform will be sorted and saved so that it can be accessed at any time by the journalists. 

A press release database is a place where you can get access to published press releases, so that it is easy for journalists to get the complete picture of the company/ organization and its activities. Many online press release publications offer press release distribution services along with maintaining your press release database. One such press release platform is MyPRGenie; the best feature of this platform is that it offers you free press release database services. It won’t be wrong to say that MyPRGenie is a complete business partner for all your press release needs. All you need to do is sign up and have full advantage of this service.

All press releases that you publish to this platform it will automatically get search engine optimized and made search engine friendly. Next the press release will be uploaded to news wires, search engines, social media networks, blogs, RSS feeds and other news related websites. Besides that you can also send your press release to the media database, MyPRGenie has over 540,000 journalists from all over the world. This helps you reach your desired journalists directly and swiftly the journalists you desire according to country, city, language, beat, interest and topic. If desired you can also add you own media contacts to your press release so that your press release is sent to your own contacts at your desired time to distribute the press release.

The advantage forjournalists using MyPRGenie is that they can have access to all the press releases that you publish on this platform. This platform allows you to add audio, video and pictures to your press release. It offers the service of sending the press release via email to the journalists that are subscribed to their service. The press release is also sent directly to users through RSS. The press releases can be searched according to country, state, language and the category of the press release.

The benefits that you can have a by using MyPRGenie as your press release distribution platform is that SEO services are absolutely free. You can send the press release directly to journalists and you can also track your press release. All your press release can easily be viewed journalists, the content of the press release can be in audio, video, pictures and text format. The most important feature is that you have client service 24/7 in case you need assistance.  

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Current Press Releases

Press releases are by far the most popular tool used for public relations. As you are aware, the impact of news only materializes if it is distributed on time. This is where press releases make a difference. Media and journalists are always in need of news information and depend heavily on press releases to provide them with the latest information about the different businesses and organizations. There are many different online press release platforms that are able to provide instant news access to journalists so that they can gain access to the press releases.

One of the most effective, easy to use and price friendly online press release platforms is MyPRGenie. It is a fast growing, user friendly...

Press releases are by far the most popular tool used for public relations. As you are aware, the impact of news only materializes if it is distributed on time. This is where press releases make a difference. Media and journalists are always in need of news information and depend heavily on press releases to provide them with the latest information about the different businesses and organizations. There are many different online press release platforms that are able to provide instant news access to journalists so that they can gain access to the press releases.

One of the most effective, easy to use and price friendly online press release platforms is MyPRGenie. It is a fast growing, user friendly platform that offers complete press release distribution. If you visit this website you can find the current press release on the home page(http://www.myprgenie.com) and also on the SEO newswire (http://www.myprgenie.com/press-releases). Beside these pages your press release is also uploaded to search engines, blogs, social networks and other news related websites after getting search engine optimized.

This platform is also very useful for journalists as it offers to send the press release directly to the journalist. This can be done through RSS feeds and media contacts. MyPRGenie has over 540,000 journalist contacts in their media database. Enabling them to get instant access, to the current press release. 

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Community Newswire

Community is a group of people that come together with a common interest. It can be a common language, hobby, geographical location or the way to living. A community can also be defined as a group of people living together because they have the same customs and beliefs. There are many types of communities based on religion, customs or common interests. Some of the examples are Chinese community, Islamic community, Christian community and business community.

News wires are a reliable source of information. Today, many newspapers and news channels depend mainly on them. There are many types of news wire services, which can be categorized according to geographical location or a particular interest of the people. Communitypress release...

Community is a group of people that come together with a common interest. It can be a common language, hobby, geographical location or the way to living. A community can also be defined as a group of people living together because they have the same customs and beliefs. There are many types of communities based on religion, customs or common interests. Some of the examples are Chinese community, Islamic community, Christian community and business community.

News wires are a reliable source of information. Today, many newspapers and news channels depend mainly on them. There are many types of news wire services, which can be categorized according to geographical location or a particular interest of the people. Communitypress release can be used to reach a specific communityof a city, country or on a global scale. Many online news wire services specialize in sending the news information to a select community, the best example of this id the business news wire services.

When writing a press release for a community news wire service you need to understand your target audience. Make sure that the formatting is correct. You will have to give special attention to the title of the press release. It needs to attract people to your news information. The writing style needs to be interesting and informative. Make sure that the information you want to distribute through the press release is news worthy. Most importantly remember to dive your complete contact information at the end of the press release. This is important so that the journalist can reach you if they need any additional information.

The online press release distribution services are the best to help you reach your desired target audience. Numerous online press release distribution services can allow you to post your press release to community newswire. MyPRGenie is an online press release distribution that can help you reach a wider audience and enables your message to reach its maximum potential. Press releases that you uploaded to MyPRGenie and will be made SEO friendly and then it will be published on the news wire. Your press release will also distributed to search engines, blogs, social media websites, RSS feeds and other news related websites.

The best feature is that the news wire of MyPRGenie is connected with news wire services from all over the globe. The press releases that you send to this platform will automatically get publisher to the news wire of your city and country, giving you access to local communities. The press release will also distribute to the different specialized new wire services. By helping you get a better ranking for your press release on the search engine you can be confident that it will be more visible to your target audience. When the press release is posted on blogs and social media networks it helps build the popularity of the press release. All these platforms help your press release to become viral gain popularity.

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Cheap Press Release

Press releases are a major source of news information. Businesses, organizations and governments all depend heavily on press releases as a method of distributing their news. The World Wide Web has played a major role in making news easily accessible on a global scale. If a news takes place anywhere in the world, the information will be available on the internet. If you conduct a search on the internet for a good press release distribution platform you will find numerous sites that offer you press release distribution services.

These websites offering press release distribution services act as the fastest and most effective way to get your word out to people across the world. The only problem with this...

Press releases are a major source of news information. Businesses, organizations and governments all depend heavily on press releases as a method of distributing their news. The World Wide Web has played a major role in making news easily accessible on a global scale. If a news takes place anywhere in the world, the information will be available on the internet. If you conduct a search on the internet for a good press release distribution platform you will find numerous sites that offer you press release distribution services.

These websites offering press release distribution services act as the fastest and most effective way to get your word out to people across the world. The only problem with this is the cost involved.The major news release distribution services that effectively disseminate the news are extremely expensive. Some businesses try to distribute their news by themselves; these efforts are not that effective on a global scale. When the release is distributed online it needs to be made SEO friendly, the press release needs to be uploaded to newswires, social media networks, blogs and news related websites for the news to get maximum exposure and give desired results. There are some other press release sites that offer free distribution services, the services may be free but they are not able to give the proper coverage to your news information. The best way to effectively distribute your press release is by using a combination of both paid and free services.

One such platform is MyPRGenie; it is a complete business partner for all your communication needs. It offers you paid and free press release distribution along with complete search engine optimization services. When distributing your press release it is vital to make the press release search engine friendly. By making your press release search engine friendly you can guarantee a better placement for the release onthedifferentsearchengines, ifyourpress release comes on the first page of the search engines you can be confident that the press release well get maximum exposure.

MyPRGenie is ideal for new and small business that wants the get maximum exposure will minimum cost. It offers cheap press release distribution services. You can create a single company profile or multiple profiles depending on your need. The press release that is distributed to this platform is made search engine friendly, it is distributed to newswires, social media networks, search engines, RSS feeds, Blogs and other news related websites. The press release can also be sent to media contacts available in their media database. MyPRGenie has one of the largest media database in the world with over 540,000 journalists from around the globe. You have the access to select the journalists according to language, interest, beat, city, country and topic. Besides online press release distribution it also offers you SEO services that can increase the ranking for your website. if you are looking for a cheap press release distribution services then MyPRGenie is the only option for you, as it provides your with the best services.

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What is a Press Release

A press release is a communication that is sent to news media to be distributed among the masses. The press release can be in written, audio or video format depending on the medium of the news providers. Press releases are considered as a major source of news information all over the world. They are the most commonly used public relations tool now days. Press releases can be of many types depending on what it is covering. It can be a small business press release informing the masses about its new development or the development of a new product. It can be used to help change public opinion or to build awareness.  It can also be used to gain support...

A press release is a communication that is sent to news media to be distributed among the masses. The press release can be in written, audio or video format depending on the medium of the news providers. Press releases are considered as a major source of news information all over the world. They are the most commonly used public relations tool now days. Press releases can be of many types depending on what it is covering. It can be a small business press release informing the masses about its new development or the development of a new product. It can be used to help change public opinion or to build awareness.  It can also be used to gain support for nonprofit organizations.

Press releases have the same basic format:

FOR IMMEDIATE RELEASE

Headline

Sub-heading

City, State/ country, Date – Main body of the press release

Contact information

###

Remember the press release title and main body needs to be interesting for the readers. The information needs to be news worthy. The information needs to be simple and easy to understand. The first paragraph will contain the news elements, Who, When, Where, Why, What and How. The writing of the press release needs to be concise and don’t create unnecessary hype. The main information needs to be arranged in the inverted pyramid form. The information that you distribute needs to be simple and easy to understand, so do not use jargons in the press release.

The main purpose of a press release is to inform the masses about the latest event or happening of the organization sending the press release. You need to keep the information as short and simple as possible. It is always good to arranging the information in a bullet format so that journalists and readers can easily scan through it.

Once you have written the press release you will start the distribution process. Currently there are numerous online press release distribution platforms that are working for the distribution of the press release on both online and traditional news Medias. The best example of this online press release distribution service can be given by MyPRGenie. It helps the business to reach the maximum number of people. It makes the press release search engine friendly and by using search engine optimization tools the press release ranks higher on search engines. The press release is also sent to news wires, social media networks, news related websites, RSS feeds and most importantly to media contacts that are available in the media database. MyPRGenie has the largest media database with over 540,000 journalist contacts around the world.    

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UK Press Releases

UK press releases are those press releases that are mainly meant for publication in the United Kingdom. There are many press release platforms to which you can send your press release to get access to the UK market. You can easily find these press release distribution services through the World Wide Web. Most of these online press release platforms can help you reach your target audience. One such online PR platform is MyPRGenie. It has one of the world’s largest media database with over 540,000 journalists worldwide.

Each one of these platforms help you press release to get more promotion and if targeted properly it will help you to make a viral impact on your target audience. Let’s...

UK press releases are those press releases that are mainly meant for publication in the United Kingdom. There are many press release platforms to which you can send your press release to get access to the UK market. You can easily find these press release distribution services through the World Wide Web. Most of these online press release platforms can help you reach your target audience. One such online PR platform is MyPRGenie. It has one of the world’s largest media database with over 540,000 journalists worldwide.

Each one of these platforms help you press release to get more promotion and if targeted properly it will help you to make a viral impact on your target audience. Let’s see how each one of these helps your press release get more exposure in the UK and all over the world.

Once the press release is search engine optimized it will rank high on all search engines. The better your press release ranks on the search engines more will be the chances of it appearing on the first page of the search. Through news wires you can send your information to all the news networks. The news wire services can be used to target local, national, or international audiences. Similarly there are many blogs that are aimed at a certain target audience according to geographical location. By sending the UK press release to MyPRGenie you can get access to these blogs and post your press release to the blogs that are situated in the UK.

MyPRGenie offers you access to all platforms that can help you to reach the maximum potential of your UK press release. You can send it to journalists based in United Kingdom through the media database of MyPRGenie. The journalists can be categorized according to language, city, country, topic, interest and beat; allowing you to directly reach the correct journalist or your UK press release. Next you can send the UK press release to the UK based news wires that helps you to reach publications on a local and national level giving you a good entry point for you press release and be confident that your press release will reach your target audience. You will also be able to reach the online audience through search engines, blogs and RSS feeds. These mediums are all very useful in distribution your news information among the masses.

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Product Enhancements Press Release

By enhancing your product you can improve your business a great deal. But only enhancement is not enough as you also need to inform the customers that the product has been improved and is available in the market. If you don’t market your product in the right way, there is a great chance it will go completely unnoticed. To create an impact with your enhancement you need to write a product enhancements press release. It will allow you to reach a larger target audience with minimum cost. Press releases are mainly used to help build and change public opinion. Here are a few tips that will help you write a product enhancement press release.

 It is important to...

By enhancing your product you can improve your business a great deal. But only enhancement is not enough as you also need to inform the customers that the product has been improved and is available in the market. If you don’t market your product in the right way, there is a great chance it will go completely unnoticed. To create an impact with your enhancement you need to write a product enhancements press release. It will allow you to reach a larger target audience with minimum cost. Press releases are mainly used to help build and change public opinion. Here are a few tips that will help you write a product enhancement press release.

 It is important to get the information out there as soon as possible. The title is the single most important line in the entire press release. After the title you will start the main body of the release. The first paragraph will be the summery of the entire press release. Here you will mention the news elements. The writing style of the product enhancements press release needs to be formal. Remember not to stretch the press release to long. Mention the new improvements and how they are more users friendly. After completing the press release, you will mention your contact information so that if there are any queries they can be cleared. Remember to keep the content interesting for the journalist and the reader. You need to sell your product without letting it sound like an advertisement.

Once the product enhancements press release is completely written you will start distributing it. The best way to distribute the press release is through online press release distribution platform. Through these platforms you can reach a global audience and better promote your product. The online press release platforms offer you both paid and free press release distribution services. It is up to you whether you want to use the paid or free services. For best distribution of your product enhancement press release it is recommended that you use a combination of both paid and free press release distribution services.

MyPRGenie is a good platform that offers you both paid and free press release distribution services. Through this platform your press release will be search engine optimized; this helps you to get a high ranking on search engines and guarantees more visibility on the search engines. Next the press release will be sent to news wires, blogs and social media networks. To help you reach the maximum potential of your product enhancement press release you can send the press release via email to journalist’s contacts available in the media database of MyPRGenie. There are over five hundred and forty thousand journalists contacts worldwide available at MyPRGenie. You can make your own list according to language, city, country, interest, beat and topic.   

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Industry Press Releases

The press releases are the best mode of communication around the world. It helps to inform the public about the latest happenings related to a business or organization. All industries use press release to inform masses about their work. Every day we see hundreds of press releases form all the different industries. It does not matter what industry you belong to, what matters is that you know how to use a press release to make your information more visible. The best and most popular examples are entertainment industry press releases, music industry press releases, IT industry press releases, tourism industry press releases and agricultural industry press releases.

These industries are completely different form each other but...

The press releases are the best mode of communication around the world. It helps to inform the public about the latest happenings related to a business or organization. All industries use press release to inform masses about their work. Every day we see hundreds of press releases form all the different industries. It does not matter what industry you belong to, what matters is that you know how to use a press release to make your information more visible. The best and most popular examples are entertainment industry press releases, music industry press releases, IT industry press releases, tourism industry press releases and agricultural industry press releases.

These industries are completely different form each other but all benefit from press releases to inform the masses about their work. Press releases may differ in content but they have the same basic characteristics.

In the beginning of the press release you will mention FOR IMMEDIATE RELEASE. It is best to send the press release on time rather than before time. The atmosphere in news rooms is usually very hectic and there is a great chance that you industry press release might get forgotten in the chaos of the news room. The next thing you will write is the title of the press release, the title needs to be interesting and enticing for the journalist so that he is attracted to the industry press release. After the title you will start the main body of the press release. Remember to mention the dateline in the start of the first paragraph. The first paragraph will contain all the news elements. The following paragraphs can give a detailed explanation of the news elements.

At the end of the press release you will give your contact information. This includes the name of the contact person, contact numbers, email address and website address. Remember to write each one of these in a separate line. The contact information needs to be given so that if any journalist needs to get some information they can get in contact with you. Finally at the end of the press release you will put ### to indicate the industry press release.

Once the industry press release is complete, you will start the distribution process. There are many online PR platforms that offer’s you services to help you distribute the press release. The press release platforms offer to send the press release to social media networks, blogs, news wires, search engines, RSS feeds, media database and other news related websites. MyPRGenie offers you both paid and free services and this is ideal for a successful press release. It uses search engine optimizing tools that can help you achieve a better ranking on the search engines and insure more visibility. MyPRGenie also has one of the largest media database with over five hundred and forty thousand journalists from around the globe. You can use the database to create your own media contact list; the journalists can be separated according to language, city, country, beat, interest and topic.  

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Embargoed Press Release

An embargoed press release is the information that is sent to the media beforehand, and they are requested not to publish it until a later date/ time. A good example of this would be the copy of the Presidential address, which is sent to the news media hours before the president addresses the nation. Most embargoed press releases are of great importance and are usually accompanied by a legally bounding non-disclosure agreement to stop the news agencies form publishing it before time.

You need to keep in mind a few key points when writing an embargoed press release. The first thing is that the even though you are sending the press release beforehand it will be published at...

An embargoed press release is the information that is sent to the media beforehand, and they are requested not to publish it until a later date/ time. A good example of this would be the copy of the Presidential address, which is sent to the news media hours before the president addresses the nation. Most embargoed press releases are of great importance and are usually accompanied by a legally bounding non-disclosure agreement to stop the news agencies form publishing it before time.

You need to keep in mind a few key points when writing an embargoed press release. The first thing is that the even though you are sending the press release beforehand it will be published at the scheduled time so make sure the press release is written accordingly. Ever though the press release is embargoed it needs to follow the same formatting as a regular press release. Here instead of writing FOR IMMEDIATE RELEASE you will write TO BE RELEASED ON (DATE). Next you will give the headline and start the body of the press release. The headline and the first paragraph can be called the heart of the press release. They are what the journalists read to decide whether the press release is interesting enough for their audience or not. After the body of the embargo press release is complete you will give your contact information to complete the press release.

Most embargoed press release is sent directly to the journalists via email, snail mail or fax. Through this distribution process you are restricted to local or national news media. If you are looking for international exposure you need to use an online press release distribution platform. Online press release distribution platforms have an option where you can easily send your press release with a note telling them when to publish it. Online press release publications are able to send your press release to local national and international news media simultaneously. The embargoed press release is also distributed online, it is sent to search engines, media database, newswires, blogs, social media networks and other news related websites.

Most online press release platforms distribute the press release as soon as they receive it. For embargoed press releases it is best to use the online platform of MyPRGenie. It offers to hold the press release till a later time. The press release will be held till the right time and then sent to all online and main stream platforms at the desired time. The press release will be sent to the media contacts at the time of release, so that the journalists get the press release when it’s time to publish it. A major advantage of using MyPRGenie is that you can send the press release much in advance and be confident that it will reach all desired publication at the proper time.  

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Duplicate Content, SEO and Press Releases

Press releases are a major source of information and are used by businesses and organizations all over the world. It is considered as the fastest and most effective way to communicate your information to others around the globe. The fastest method of spreading the press release is through online press release distribution platforms. This helps the press release to reach a greater audience and gain more viewership. A key point to remember when distributing an online press release is that the content should be original.

All content that is distributed online needs to be informative and original. Search engines work by cashing pages, to do so they send crawlers to all the pages on a website. These bots...

Press releases are a major source of information and are used by businesses and organizations all over the world. It is considered as the fastest and most effective way to communicate your information to others around the globe. The fastest method of spreading the press release is through online press release distribution platforms. This helps the press release to reach a greater audience and gain more viewership. A key point to remember when distributing an online press release is that the content should be original.

All content that is distributed online needs to be informative and original. Search engines work by cashing pages, to do so they send crawlers to all the pages on a website. These bots scan the entire document and then send the information to the search engine database. If the content is duplicated the documented will lose its value on search engines. You may wonder that why is the press release is not duplicated, when you publish a press release it is automatically distributed to many blogs, news wires, search engines, social media content, and other news related websites.   

The press release that you upload the press release it is not shared completely on all the sites. The title and the first few lines are only published with a link to the platform where the press release is sent form and another link of the press release platform used. This enables more people to get access to the press release without the press release to lose its value due to duplicate data.  So it is very important that the press release that you publish online through PR platforms should be original and should not be duplicated.

If you publish duplicate content in press release, it will be have a negative impact on the search engine rating. As mentioned earlier search engines are always looking for fresh and unique content. So make sure that your press release has newsworthy, fresh and informative content so that you can get the maximum benefits from the SEO tools used to promote the press release.

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Create Press Release

A press release is the most widely used public relations tool these days. It is used by businesses, non-profit organizations, governments and many other industries every day. There are many different types of press releases that are used as a major source of news by all the news agencies. It is the fastest and most cost effective way to inform people about you. Press releases are mainly used to create and change public opinion. When creating a press release you need to keep in mind a few tips that can help you reach a greater audience. Make sure that you use arrange the press release in the correct format.

There are thousands of press releases sent to news...

A press release is the most widely used public relations tool these days. It is used by businesses, non-profit organizations, governments and many other industries every day. There are many different types of press releases that are used as a major source of news by all the news agencies. It is the fastest and most cost effective way to inform people about you. Press releases are mainly used to create and change public opinion. When creating a press release you need to keep in mind a few tips that can help you reach a greater audience. Make sure that you use arrange the press release in the correct format.

There are thousands of press releases sent to news outlets every day, so you need to make your press release stand out among them so that it is published or broadcasted. When creating a press release the first thing that you need to do is, think like a journalist. You need to understand how the journalist that sees your press release will react to the information, what angle would encourage him to spread the news among his readers.

You need to start strong. Make a big impact right at the start of the press release, this means that you need to have a good title of the press release. Most journalists don’t have time to go through the entire press release and so just read the title and the first few lines to analyze the content of the press release. It the title and the first paragraph are not able to grab the attention of the journalist there is a good chance the press release will not see the light of day and will be discarded. 

The information that you want to distribute needs to be news worthy. The journalists want to give information to their reads that will be helpful to them in the future. If your press release does not have any news worthy information then don’t send it. Remember to give the news elements early on in the press release. These news elements (who, what, when, where, why and how) are what make the information news worthy.

Don’t try to create hype in the press release. By creating a hype your press release will look more like an advertisement and less like news and this is not appreciated by journalists. Keep the information interesting for the journalists without making it look like a publicity stunt. 

Keep it straight and simple. The information that you are sending needs to be simple and easy to understand. Don’t use technical jargons, as it has the effect of alienating the readers that are not aware of these terms. Use easy to understand language, remember the press release once published will reach millions of people. You need for them to understand and identify with the news information.

Inverted pyramid format. The information that you are sending needs to be arranged in an inverted pyramid format, this means give the most important news first and then move to the information of lesser importance.

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Best Press Release

The term best press release is used to describe a press release that not only goes viral but is also informative for the readers. The best press release is also the most popular press release. There are many tools to help a press release become the best press release. These tools are used to make the press release search engine friendly and to distribute it all over the world.

The best press release should be well written. You need to show that you have a command on the topic of the press release that you want to publish. Here are a few tips that will help you write the best press release. Keep your information concise. The information...

The term best press release is used to describe a press release that not only goes viral but is also informative for the readers. The best press release is also the most popular press release. There are many tools to help a press release become the best press release. These tools are used to make the press release search engine friendly and to distribute it all over the world.

The best press release should be well written. You need to show that you have a command on the topic of the press release that you want to publish. Here are a few tips that will help you write the best press release. Keep your information concise. The information you are spreading needs to be news worthy. The press release needs to have some human interest angel in it to attract the readers to the press release. When writing the best press release you need to think like a journalist. Remember your first point of contact is journalists. Your press release needs to create among the journalists a desire to inform their readers about your news information.

Now that we have covered the main features fir the content of the press release let's see the formatting that you will use. The format of the press release will be as follows.

FOR IMMEDIATE RELEASE

Headline. This is the most important line in the entire press release. It is the first thing that any one will read. Remember to make an impact right from the start.

City, State/ Country, Date -- start of the first paragraph. Here you will address the main news elements, who, what, when, where, why and how. The first paragraph will give a brief introduction to the complete news of the press release. The following paragraphs will explain their points in detail. It is best if you arrange the news information in inverted pyramid format. The most important information comes first followed by the others. The main features can be presented in bullet form.

In the last paragraph you can give a little background information about yourself. If required you can add a quotation from the experts regarding your press release. Remember you are an expert so it is always recommended to give the quotes of the top management of your company.

Contact information: here you will mention your contact person's name, contact number, e-mail and website address. Each one of these will come in a separate line.

Now that you have written the copy of the best press release you will start with the distribution process. The fastest and easiest way to distribute your press release would be through online PR distribution services. The best and most user friendly service is MyPRGenie. It distributes your press release to search engines, newswires, media database, blogs and RSS feeds. The media database of MyPRGenie has more than 540,000 journalist contacts from all over the world.

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Amazing Press Release

An amazing press release is one that is able to gain a lot of visibility online and makes a good impression on the media. These press releases can go viral as soon as they are released. There are many case studies where we see the effect these amazing press releases have made on a global scale. These amazing press releases are distributed through online press release distributors. To make the press release have a viral effect, it is distributed to main stream news media and online publications. Press release distribution services can do wonders for your business and press release but are not used by most of the small business as they cost too much. There are two factors...

An amazing press release is one that is able to gain a lot of visibility online and makes a good impression on the media. These press releases can go viral as soon as they are released. There are many case studies where we see the effect these amazing press releases have made on a global scale. These amazing press releases are distributed through online press release distributors. To make the press release have a viral effect, it is distributed to main stream news media and online publications. Press release distribution services can do wonders for your business and press release but are not used by most of the small business as they cost too much. There are two factors that when combined make an amazing press release - the first is the writing and the second is the distribution. If any one of these is not done properly it will cause your press release to lose its potential of becoming a viral or amazing press release.

To write an amazing press release you need to start with arranging the press release in the correct format. Next you will need to give the news information in an interesting manner. First you will mention FOR IMMEDIATE RELEASE so that the journalists know that the press release is of importance and needs to be published as soon as possible. Next you will give the title of the press release. The title can be considered as one of the most important lines in the entire press release. The title is the first line that will be read by any one and it need to attract people and towards the press release. Next will be the body of the press release. To make sure that your press release is an amazing press release you need to make sure that the press release in newsworthy. Keep the sentences small and to the point. Stick to the facts. Do not create hype in the press release. The writing needs to be formal and should not look like an advertisement. Include a human element in your press release. After the body of the press release you need to give your contact information. The contact information enables journalists to contact you in case of any ambiguity.

Next you will start the distribution process; there are hundreds of PR platforms that offer you distribution services. The best and most inexpensive online press release publication is MyPRGenie. Being extremely user friendly you can easily send your press release to media contacts, newswires, search engines, blogs and social media networks. Depending on your need you can choose from its paid or free distribution services. It is always recommended that you use a combination of both paid and free services to get the best results. The proof of the success of MyPRGenie can easily be seen in the article by FOX Business: http://smallbusiness.foxbusiness.com/technology-web/2011/06/30/tips-for-automating-your-social-media/

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Writing a Press Release

Press releases are the most effective way to distribute news information to the masses and media. With technology the speed of spreading press releases has increased rapidly. Newswire services can now distribute press releases access across the entire world. Press releases can be about almost everything. The key element of any good press release is that it needs to be news worthy. If a press release is not news worthy it will not carry any interest for the news agencies, and they will not publish or broadcast your press release.

Writing a press release is a skill that can be acquired with a little practice. Here I will try to walk you through the steps of writing a...

Press releases are the most effective way to distribute news information to the masses and media. With technology the speed of spreading press releases has increased rapidly. Newswire services can now distribute press releases access across the entire world. Press releases can be about almost everything. The key element of any good press release is that it needs to be news worthy. If a press release is not news worthy it will not carry any interest for the news agencies, and they will not publish or broadcast your press release.

Writing a press release is a skill that can be acquired with a little practice. Here I will try to walk you through the steps of writing a press release. Before you start writing a press release you need to write down the main points of the press release. What news worthy information you want to update the masses about. Once you have written the main points of the press release then make a rough draft of the press release. Your writing style needs to be in accordance with the channel you plan to distribute the press release. Example: you will use casual language when writing a press release that is directed at the social media sites. The language will be more formal if the press release is for business news wires.

When writing a press release you will start the title of the press release. The title needs to be attractive and luring for the readers. The first impression that you make on a reader is with the title. It won’t be wrong in saying that the title is the single most important line of the entire press release. It is recommended to use an angle in your press release to attract readers. Once you have decided on the title of the press release you can start working on the main body of the press release.

In the first paragraph you will mention the main crux of the press release. The key elements that give the press release its news worthiness will also be mentioned in this paragraph. These key elements are Who, What, Where, When, Why and How. Without these elements a press release is incomplete. Detailed information of these elements can be given in the following paragraphs. Make sure that the writing is interesting for the reader. You need to tap the inquisitive nature of the readers and create in them the need to know more about the press release. Use quotation of the top management of your organization. You can use the sayings of other experts or the praises given to your product by the general public. This will add to the human-interest part of the press release.

When writing a press release you will start by mentioning the date of release in the top of the page, (FOR IMMEDIATE RELEASE or RELEASE ON 21-12-2012). Next you will write the title and then the body. Followed by your contact information and at the very end ### to indicate that the press release is complete. 

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Viral Marketing Techniques

In viral marketing, information that you distribute is transferred from one person to another just like a virus. The best medium for making you content go viral is social media. Viral marketing techniques help you to increase the flow of traffic to your website by making people share the information that is being prompted on the social media network.  It can be through text, audio, video or any other format that can motivate social media users to share the information.

The greatest advantage of using the viral marketing techniques is that it does not need you to spend loads of money or the expertise of technical marketing personal. Viral marketing techniques can be used in many different ways...

In viral marketing, information that you distribute is transferred from one person to another just like a virus. The best medium for making you content go viral is social media. Viral marketing techniques help you to increase the flow of traffic to your website by making people share the information that is being prompted on the social media network.  It can be through text, audio, video or any other format that can motivate social media users to share the information.

The greatest advantage of using the viral marketing techniques is that it does not need you to spend loads of money or the expertise of technical marketing personal. Viral marketing techniques can be used in many different ways to encourage the flood of traffic to your website. Here are mentioned a few of them to enable you to reach your marketing potential.

Interesting information needs to be given; the text can hold back links to your website. It can be an e-book report, or report anything that would catch the interest of the people and want to share the information among their friends. Do remember to keep the information accurate, informative and helpful for the readers so they feel the demand to share the information with friends.

Uploading videos can also be very helpful. This is also a key character of viral marketing. The clip can be interesting, entertaining and can even be a funny clip. The clip need not sell anything but the content should be such that it is readily passed from person to person, the video should spread like a virus. With today’s technology making a video should not be that difficult all you need is a digital camera.

If you like you can use tell a friend scripts on your website. This will allow users to easily share and distribute links to your website. Depending on the marketing strategy you can even offer incentives to your friends or visitors who refer more traffic to your website. By offering incentive you will easily see the flow of traffic increase rapidly for your website.  

Understand the latest buzz in the market. If you know what people are talking about you can send information about it and become the part of that hype. For this you need to be updated and ready to produce the information as soon as the buzz starts in the market. If you are too date you will not be able to cash in the full potential of the hype and the opportunity will be lost forever.

You can also use press releases and social networking sites as viral marketing techniques. Press releases are the fastest way of informing the people about you. Press releases are distributed to different platforms and can be sent to a targeting audience or to general public depending on your needs. The social networking sites have made a great impact and are growing rapidly. In a few years’ time Facebook has gained more than six hundred million users. It enables you to contact with likeminded people help your marketing needs. Social networking sites have made the sharing of content very easy and are considered a vital part of viral marketing techniques.  

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Survey Results Press Release

Surveys are conducted to find out public opinion and to see the root causes of different issues. Surveys are used mainly for research. There are two types of surveys: qualitative and quantitative. Whenever a survey is conducted it is published on different publications. The most effective way to get the information to the desired audience is through press releases. Survey results press release are published on many online and main stream publications. 

The key points you should remember when writing a press release on the results of survey are as follows: Remember to keep the writing interesting and informative. State the facts. Keep your findings as concise is possible. Remember you are writing a survey result press release...

Surveys are conducted to find out public opinion and to see the root causes of different issues. Surveys are used mainly for research. There are two types of surveys: qualitative and quantitative. Whenever a survey is conducted it is published on different publications. The most effective way to get the information to the desired audience is through press releases. Survey results press release are published on many online and main stream publications. 

The key points you should remember when writing a press release on the results of survey are as follows: Remember to keep the writing interesting and informative. State the facts. Keep your findings as concise is possible. Remember you are writing a survey result press release and not a compete report. In the first paragraph you need to mention the news elements. Who, what, when, where, why and how. It is always better to enter a few graphs to show the findings of your survey. The main points of the survey can be mentioned in bullet forms. Don’t use too many jargons.

Once the rough draft and the content are finalized you can arrange it in the correct format and get ready for the distribution process. The best way to distribute the survey result press release is through online press release distribution services. It enables you to reach both mainstream news and online news publications simultaneously. The biggest advantage of using an online press release publication is that the PR platform will search engine optimize your survey result press release. By using SEO tools it becomes easy for users to search for the press release on search engines. Your press release an also reach the first place on the search engines. This helps generate traffic to your website when the results of the survey can be studied in detail. If the press release in interesting it can also be published on the news page of the search engines.

Next the survey result press release is uploaded to the news wires. News wires are the most respected and widely used source of information for journalists. Every day thousands of journalists visit the different online news wires to get access to the latest news. Most news wires are interlinked and share the news that is published on them. Besides news wires you can also use media database to reach the journalists. Media database are a list of journalists contacts that you can send the press release to via email.  The best online press release distribution with the maximum journalist contacts is MyPRGenie. It has over five hundred and forty thousand journalist contacts worldwide. You can select the journalists according to language, city, country, interest, topic or beat.

By using MyPRGenie as you survey results press release distribution service you can get access to social media networks, blogs, RSS feeds and many other news websites. This helps you gain maximum exposure online and get a favorable response.

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Successful Press Release

Press releases are the ideal publicity tool. They are used to create awareness, motivate people and change public opinion. There are two parts of running a successful press release campaign. First is the writing and the second is the distribution. If either one of these is not done properly there are chances that your press release will not reach its maximum potential.

If your press release is not written well it might not see the light of day and have no effect. A poorly written press release is equal to no press release. When writing a successful press release the most importance will be given to the title. The title needs to be luring for the readers. It...

Press releases are the ideal publicity tool. They are used to create awareness, motivate people and change public opinion. There are two parts of running a successful press release campaign. First is the writing and the second is the distribution. If either one of these is not done properly there are chances that your press release will not reach its maximum potential.

If your press release is not written well it might not see the light of day and have no effect. A poorly written press release is equal to no press release. When writing a successful press release the most importance will be given to the title. The title needs to be luring for the readers. It needs to attract as many people as possible. When writing a title you can use an angle that will pull people towards it. After the title is complete you will move to the body of the press release. A successful press release needs to have the news elements in the first paragraph. This will be the summery of the press release. Remember to mention who, when, what, why, where and how in this paragraph. Most journalists read the title and the first few lines of the press release to decide if the information will be liked by their readers.

Make sure that you make an impact in these few lines, remember the first impression is the lasting impression. To not use slangs or jargons in the press release as journalists do not like it. Keep the language simple and professional. Do not try to hype the news it, it will make it look more like an advertisement and less like a press release.  Arrange the news information in the inverted pyramid format. Keep the sentences to the point do not put fluff in the press release. Keep it interesting and entertaining. Create the need for readers to share the news with friends. You want your press release to spread rough the world like a virus. Make sure you follow the correct format for the press release.   

The best way to distribute a successful press release campaign is through online press release publication services. If you search the World Wide Web you will come across hundreds of websites that offer you press release distribution services. The best and most cost effective is MyPRGenie. It makes your press release search engine friendly, increases visibility all over the web; it distributes the press release to search engines, news wires, social media networks, RSS feeds, blogs and other news related websites. All this is gone absolutely free. If you like you can take advantage of its media database; it is one of the largest databases of journalists in the world. It has over 540,000 journalists and can be selected according to country, city, language, topic, interest and beat of the journalist. Not only this, MyPRGenie also helps you to arrange all your information in the correct format to help you run a successful press release campaign. 

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Stock Offering Press Releases

The world of business relies heavily on press releases. Whenever a company goes from private to public status it needs to float its shares in the market. This attracts investors, stock brokers and other businessmen towards the stocks. All public trade companies are legally bound to inform the masses about their investments. Most businesses prefer to use press release distribution services as a tool to get the news information to the masses as soon as possible.

When writing your stock offering press release you need to keep in mind a few tips. The press release should not be too long. The writing style will be formal. Give information about your past achievements. Show masses why your company stocks...

The world of business relies heavily on press releases. Whenever a company goes from private to public status it needs to float its shares in the market. This attracts investors, stock brokers and other businessmen towards the stocks. All public trade companies are legally bound to inform the masses about their investments. Most businesses prefer to use press release distribution services as a tool to get the news information to the masses as soon as possible.

When writing your stock offering press release you need to keep in mind a few tips. The press release should not be too long. The writing style will be formal. Give information about your past achievements. Show masses why your company stocks are valuable and how it will be a good investment. Keep the sentences concise and information to the point. Make sure to follow the correct format.

In the beginning of the page you will write for immediate release. After that you will give the heading and sub heading. The heading or title should be the crux of the complete press release. The title is responsible for attracting journalists and readers to your press release. The subtitle will act like a teaser for the press release. It will give a little intro for the press release addressing the core of the press release. Many people make the mistake of repeating the subtitle in the first paragraph. This is not appreciated by the journalists and they usually remove the subtitle for such press releases.

In the body of the press release you will give the dateline and then start the press release. In the first paragraph you will discuss the news elements. The following paragraphs will give detailed explanations about the news elements. In the last paragraph give some background information about your company. Make sure the press release longer than one page. Once the body is complete you will five your contact information and in the end of the page you will give the symbol ### to indicate to the journalists that the press release is complete.

After writing the press release, comes the task of distributing the press release. The fastest and most cost effective way to distribute a stock offering press release is through online PR platforms. The best online press release platform that caters to all your business needs is MyPRGenie. It helps you to reach a wide range of target audience and gain exposure through traditional and online publications. A press release published through them will be search engine optimized and then distributed to news wires, search engines, business and news related websites, blogs, RSS feeds and media database. Their media database has the largest number of journalists’ contacts available online, over 540,000 journalists worldwide. 

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Seminar Press Release

A seminar is generally a form of academic instruction. Seminars are conducted all over the word to help educate people about different fields of study. Seminars can be about science, psychology, literature or any other walk of life. Most seminars have guest speakers who are experts in their field. A seminar can be a lecture, debate or a question & answer session between the audience and the guest speakers. The best way to attract people and to inform people about a seminar is through a press release. There are two types of seminar press releases: one is for inviting people to the seminars and the second is for informing people about the success of the seminar.

When writing...

A seminar is generally a form of academic instruction. Seminars are conducted all over the word to help educate people about different fields of study. Seminars can be about science, psychology, literature or any other walk of life. Most seminars have guest speakers who are experts in their field. A seminar can be a lecture, debate or a question & answer session between the audience and the guest speakers. The best way to attract people and to inform people about a seminar is through a press release. There are two types of seminar press releases: one is for inviting people to the seminars and the second is for informing people about the success of the seminar.

When writing a seminar press release you need to remember a few tips. The title needs to sum up the entire press release; it needs to be interesting and luring for the journalists and the readers. After the title you will start the body of the press release. The body always states with the date line. This is where you enter the name of your city and state, if you are form anywhere outside the United States of America you will mention the name of the city followed by the name of your country. This will be followed by the date and then the first paragraph will start.

In the body of the seminar press release you need to get the most important information first. The information in the press release needs to be news worthy remember to mention who, what, when, where, why and how. Arrange the information in inverted pyramid format. The guest speaker is the highlight of the seminar and thus the main attraction for people to come and attend it, make sure you give due importance to the speaker in the seminar press release. The information that you distribute among the masses can be arranged in bullet format. Remember to put the topics that will be addressed in the survey. Make sure the press release in not too long, it should complete on a single page.  At the end of the press release you will be you will give your contact information. At the end of the press release you will put ### to indicate the end of the press release.

Once you have completed the press release the task of distributing the press release will start. It is recommended that use online press release distributions. Online PR platforms are ideal for spreading information around the world. MyPRGenie is one of the best PR publications that is ideal to distribute your seminar press release. Through this platform you can send your seminar press release to search engines, media databases, news wire, blogs, news related sites, RSS feeds and social media networks in just a few clicks.     

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Press Release Distribution Tips

Press releases are an integral part of mass communication. It enables you to get your news information to the masses in the shortest period of time. It can help change and build public opinion. A successful press release depends on two main things: writing a good press release and distributing it properly. If a press release is well written but is not distributed properly it will not have the desired impact.When distributing your press release, make sure you send it to the right people. A planned distribution of the press release to a small group of correct journalists will give you more exposure as compared to sending it randomly to hundreds of journalists.

The first step you need...

Press releases are an integral part of mass communication. It enables you to get your news information to the masses in the shortest period of time. It can help change and build public opinion. A successful press release depends on two main things: writing a good press release and distributing it properly. If a press release is well written but is not distributed properly it will not have the desired impact.When distributing your press release, make sure you send it to the right people. A planned distribution of the press release to a small group of correct journalists will give you more exposure as compared to sending it randomly to hundreds of journalists.

The first step you need to take is making a media contact list. In this list you will keep the contact information of all the journalists what are associated to your field of interest. By sending the press release to a select group of journalists that cover your topic you can be confident that your news information has a better chance of getting published. Keep in mind that journalists keep switching newspapers and news stations, make sure that your media contact list is regularly updated. 

Next you can send the press release to newswire services. This is essential as newswires are a well reputed and constant source of information for all news media houses. By sending your press release to a newswire service you will increase the chances of the press release to be seen and picked up by journalists. Most newswire services are interlinked and share the press releases with each other at a local and international level.

Next you can distribute your press release to social media networks and blogs. This is very helpful as social media and blogs are ideal for viral marketing. They help viewers to get easy access to the press release and if the content is interesting it will be rapidly shared among friends. Social media networks and blogs help you in distributing your press release among likeminded people and build back links for the company website.

You can also use SEO tools and publish your press release on the different search engines. By coming on the first page of a search engine you can easily get more visibility and a lot of visitors to your website. If the press release is well write and properly search engine optimized, it can be picked up by the news page of the search engines and help you create the desired impact.

Doing all this on your own can be very time consuming and difficult. This iswhy it is recommended that you use an online press release distribution service so that you can effectively distribute your press release to your desired target audience. There are thousands of online press release publication services but most of them are very expensive. The most user friendly and cost effective press release distribution service is offered by MyPRGenie. With a few clicks you can SEO your press release and distribute it to search engines, newswires, social media networks, RSS feeds, news related websites and blogs. You can also have access to their media database that has over 540,000 journalists from all over the world. You can make your own Media contact lists according to beat, interest, city, country, language and topic.   

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Press Release Distribution Services

Press release distribution services are becoming one of the main driving forces behind online marketing. Companies have to pay huge sums of money as startup cost for advertising their products, but now things have taken a spin as these online service providers have made it a lot more convenient and inexpensive to get the word out. In order to attract propitious media attention to the professional PR clients, these pr services provide a platform for companies to promote their products, marketed events and services to the world at a low cost by using electronic mediums such as the web, email and fax to distribute press releases to journalists, publications and related media contacts.

Do you want to reach out to...

Press release distribution services are becoming one of the main driving forces behind online marketing. Companies have to pay huge sums of money as startup cost for advertising their products, but now things have taken a spin as these online service providers have made it a lot more convenient and inexpensive to get the word out. In order to attract propitious media attention to the professional PR clients, these pr services provide a platform for companies to promote their products, marketed events and services to the world at a low cost by using electronic mediums such as the web, email and fax to distribute press releases to journalists, publications and related media contacts.

Do you want to reach out to the media, increase your company’s online visibility or get favorable media attention? Just sign your company up for these online services and get innumerable creative ideas and PR tools to make your marketing effective and stress-free. Now all you have to do is put forward your announcements to the world in the form of press releases, news release, media release, press statement or video releases using especially designed PR distribution services. This will not only help you in gaining valuable publicity but also give u a calculated result as to how well your company is doing. These services will help u get established in the market as industry experts as more and more people read about your company’s information and performance, this get your news far and wide through various newswires which further help in gaining increased publicity.

They give you a well-established platform which provides access of information on hundreds of thousands of journalists and editorial prospects that will help you get targeted results for your company. All businesses as well as individuals can benefit from it, it is fairly inexpensive compared to the high costs of advertising and similarly you can boost your company’s visibility quite effectively all over the web without much hassle.With that they help manage your media contact databases, PR tools, event calendars and awidespread media research that places the press releases via the internet and through other intranets to increase the distinguishability of your news that you want to share with the people.It’s more convenient as your news is sent directly to reporters, editors and producers making it easy for you to gain some credibility. Linking your company with all the major news channels around the world, other big/small businesses, PR firms, publicly traded corporations, entertainment companies, book publishers, event management companies, business development research companies and others who've moved to PR News Channels to get enhanced results and get personalized services.

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Press Release Blogs

Press releases are an extremely important communication tool. Most businesses depend upon press releases to get publicity and communicate their message to people. A press release can be used to promote blogs and at the same time blogs can be used to distribute press releases. Press releases and blogs are interlinked with each other over the World Wide Web. Online press release distribution services use press releases to promote their blogs. Here are a few features that can help you promote blogs through press releases:

Remember that an external link to any website is a vote of confidence. These votes become more powerful when they come through a press release. Placing anchor text links in press releases can...

Press releases are an extremely important communication tool. Most businesses depend upon press releases to get publicity and communicate their message to people. A press release can be used to promote blogs and at the same time blogs can be used to distribute press releases. Press releases and blogs are interlinked with each other over the World Wide Web. Online press release distribution services use press releases to promote their blogs. Here are a few features that can help you promote blogs through press releases:

Remember that an external link to any website is a vote of confidence. These votes become more powerful when they come through a press release. Placing anchor text links in press releases can help increase the credibility for your blogs in the search engines. Press release not only helps in anchor text but also helps you gain domain authority from the website. When writing a press release for your blog remember not to put to many anchor text in the press release. Journalists and readers don’t like press release that have too many links. Try to keep your links on an average of one link per hundred and fifty works.

Press releases mostly rank high on search on search engines. This provides a great entry point for a new blog. If your content is good and the press release is highly search engine optimized, it can get on the first place of search engines. This will help transfer a lot of traffic to your blog and help make it a successful blog.

Bloggers also use press releases as a source of information. Some blogs allow press release platforms to publish the press releases on their platforms do that their readers can get easy access to the information. In this way the press release is distributed to people at their door step. By posting press releases on blogs you can get a good feedback from the targeted audience. This type of direct communication is very helpful in creating a “we feeling” between the company and the target audience. It also helps in generating awareness and routing traffic to the company website.  

MyPRGenie is a good press release distribution service that understands the importance of blogs. It not only helps distribute press release to more than one hundred blogs it also has created a new site to help new bloggers SEO their content through BlogGenie. In this way MyPRGenie offers you both press release coverage through Blogs and Blog coverage through press releases.

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Investor Press Release

Today, press releases play a very crucial part in the business sector. Every day hundreds of press releases are published that contain business information for investors. Whether your business is small or has branches all over the world, you need investors. The press release that you distribute can help attract investors to your business or it can be crafted for informing the investors about the financial situation of the business. Many business organizations are legally obliged by the SEC to inform investors, shareholders and other stake holders about their business development. This is why most business turn towards press releases as a main medium for the distribution of information.

Investor press release can be used to attract new...

Today, press releases play a very crucial part in the business sector. Every day hundreds of press releases are published that contain business information for investors. Whether your business is small or has branches all over the world, you need investors. The press release that you distribute can help attract investors to your business or it can be crafted for informing the investors about the financial situation of the business. Many business organizations are legally obliged by the SEC to inform investors, shareholders and other stake holders about their business development. This is why most business turn towards press releases as a main medium for the distribution of information.

Investor press release can be used to attract new investment or to retain existing investors. When writing an investor press release you need to keep the language formal. Stick to the facts. Keep the wordings simple and to the point. Do not hype the information. Make sure the information you are distributing is news worthy. You need to make the readers feel that their investments are safe with you.

Remember the title of any press release is the most important. The title you give to the investor press release needs to attract people. The title needs to summarize the complete press release in one sentence. After the title you will start the body of the press release. The first paragraph is also very important. Here you will give the introduction of the press release. Remember to give a brief explanation of who, what, when, why, where and how. The following paragraphs can give a detailed explanation about the investor press release. At the end of the press release you will give your contact information.  

Before you start the distribution process it is important that you arrange the information in the correct press release format. Once the press release is arranged in the correct format you can start distributing the press release. There are many ways to distribute the investor press release you can send it through snail mail, fax, e-mail or you can send it through an online press release distribution platform. There are countless online press release platforms offering you a wide range of services. Some are paid while others are completely free. To get the best results from your investor press release it is recommended that you use a combination of free and paid services.

A good online press release distribution platform that offers you both free and paid services is MyPRGenie.com. Through this platform you can simultaneously send press releases search engines, social media networks, blogs, news wires, RSS feeds and other news related websites. This enables your investor press release to receive maximum visibility all over the internet. By using the media database provided by MyPRGenie you can directly send the investor press release to journalists all over the world.  Their media database has over 540,000 journalists and you can select the journalists according to language, country, city, topic beat and interest. 

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Hosting a Contest Press Release

Hosting contests are an ideal publicity tool. They encourage people to participate and win prizes. Many websites host contests to attract people to the website. The ultimate goal is to increase the traffic and page ranking of the website. The best way to boost the popularity of your contest is through online press releases. A good press release will help you reach a lot of people faster than any other publicity tool.

When writing “hosting a contest press release”, you need to know your target audience. The hosting a contest press release needs to attract readers and journalists alike. The first thing in any press release is the title. The title is the most important part of the...

Hosting contests are an ideal publicity tool. They encourage people to participate and win prizes. Many websites host contests to attract people to the website. The ultimate goal is to increase the traffic and page ranking of the website. The best way to boost the popularity of your contest is through online press releases. A good press release will help you reach a lot of people faster than any other publicity tool.

When writing “hosting a contest press release”, you need to know your target audience. The hosting a contest press release needs to attract readers and journalists alike. The first thing in any press release is the title. The title is the most important part of the press release. It is responsible for people attract people towards the press release. Keep in mind that most journalists are attracted by the title and read the first paragraph before decide to publish the press release or discard it. Remember you need to make a big start. Making an impact does not mean you try to hype the press release, this only makes journalists loose interest in the press release. If a press release is hyped up you will end up making the press release look more like an advertisement and less like news.

In the beginning of the press release you will write FOR IMMEDIATE RELEASE. It is best to send the press release coinciding with the contest as if you send it to early it might be forgotten and if late it will not have such a great impact.

Next you will write the title of the hosting a contest press release. After the title you will start the body of the release. The body of hosting a contest press release will start with the date line. Here you will write the name of a city and state, if you are from anywhere outside the United States of America you will write the name of the country. After this you will write the date and start the main body of the hosting a contest press release. Here you will mention who, what, when, where, why and how. This will give the press release its newsworthiness. Be sure not to make the make the first paragraph to long. Writing of the press release need to be concise and do not use any technical jargons. Remember to mention the incentive you are offering to the contestants of the contest. At the end of the press release give a brief detail about your organization.  

Once the body of the hosting a contest press release is complete you will give your contact information that can help journalists in clearing any ambiguity. Next you will start the distribution process. It is always better to use an online press release distribution service that can help you reach both online and traditional news media. MyPRGenie is the best and most cost effective press release platform that can help you to reach a larger target audience. It distributes your press release to media contacts, search engines, blogs and newswires simultaneously.

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Charity Event Press Release

The best way to support any cause is through charity events. Most of these events go unnoticed because they are not publicized correctly. The best way to publicize a charity event is through a press release. Charity event press releases enable you to reach a larger target audience in a short period of time. When writing a charity event press release you need to keep in mind a few tips so that your event gets the maximum exposure.

Before you start writing a charity event press release collect all your information in a rough draft. In the draft first you will work on is the title of the press release. The title needs to be the crux of...

The best way to support any cause is through charity events. Most of these events go unnoticed because they are not publicized correctly. The best way to publicize a charity event is through a press release. Charity event press releases enable you to reach a larger target audience in a short period of time. When writing a charity event press release you need to keep in mind a few tips so that your event gets the maximum exposure.

Before you start writing a charity event press release collect all your information in a rough draft. In the draft first you will work on is the title of the press release. The title needs to be the crux of the press release it will mention the cause that is supported by your charity event. After the title you will work on the body of the charity press release, the information needs to be arranged in an inverted pyramid format. State the news worthy information in the first paragraph. There you will give a brief information catering the elements of news (who, what, when, where, why and how). The following paragraphs can give more details. The writing style needs to be crisp and should not contain any fluff. Remember to mention the name of any celebrity what you have invited. You can also give a quote form the celebrity or the chairperson of your organization. In the last paragraph you will tell about your past activities what your company has accomplished.

Once you have compiled all the necessary information you will arrange it in the correct format of the press release. It is always better to add a few photographs along with the press release. The fastest way of distributing the press release is through online press release distribution services. Through a good online press release distribution platform you can easily target main stream publications along with online publications. One such online press release publication is MyPRGenie. Through this platform you can send your charity event press release to search engines, media database, news wires, social media networks, blogs, RSS feeds and other news related websites. Each of these platforms will help you reach the maximum exposure.

By search engine optimizing your charity event press release you will be getting a better ranking on search engines that will result in more visibility. Media database gives you direct access to journalist so that you can directly send your charity event press release to them. The media database has over 540,000 journalist contacts worldwide. The charity event press release is also posted on local, national and international newswires to help journalists and editors easy access to it. By posting the press release to social media networking sites helps in accessing the social media network users and come in direct contact with them. Blogs, RSS feeds and other news related online publications are also helpful in making your celebrity reach the maximum number of people.  

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Electronic Press Release

The fastest way of distributing a press release is through the World Wide Web. The press releases that are distributed over the internet are called electronic press release. Electronic press release services are dedicated to help companies get quick and effective media coverage through electronic media. Electronic press releases are shorter that traditional press releases, they are arranged into four to five paragraphs each containing a few sentences. The maximum length of an electronic press release is around four hundred words.

You need to keep in mind a few key points when writing an electronic press release. The first is that the press release should not be restricted to time. The content that is uploaded to the internet...

The fastest way of distributing a press release is through the World Wide Web. The press releases that are distributed over the internet are called electronic press release. Electronic press release services are dedicated to help companies get quick and effective media coverage through electronic media. Electronic press releases are shorter that traditional press releases, they are arranged into four to five paragraphs each containing a few sentences. The maximum length of an electronic press release is around four hundred words.

You need to keep in mind a few key points when writing an electronic press release. The first is that the press release should not be restricted to time. The content that is uploaded to the internet can be viewed even at a much later date so it is always good not to use words like today, tomorrow, or yesterday. Instead you should use the exact date.  The language needs to be very simple, do not us technical jargons as it tends to alienate most readers. Remember to keep the language interesting with creating hype. The information needs to be newsworthy. You can arrange the information in bullet format. This enables journalists to scan through the electronic press release faster.   

Electronic press release has enabled companies to add pictures, audio and video content with the press release. As a result companies are able to target traditional and online news media simultaneously. The content of an electronic press release can be published on news wire services so the journalists form both print and electronic media can have access to the press release. Besides news wire you can also send the electronic press release to your desired journalists through e-mail. This ensures that the journalists receive the press release and can help you gain full exposure.

It is always better to use an online press release distribution service to help you reach the maximum potential of the electronic press release. These PR platforms help to distribute your electronic press release to search engines, social media networks, news wires and you can also use their media database to send the press release through e-mails. The best PR platform that caters to all your electronic press release needs is MyPRGenie. It has a media database containing over five hundred and forty thousand journalists worldwide.    

When you publish you electronic press release through MyPRGenie the press release will first be search engine optimized and then posted to all search engines. It will be uploaded to the news wire of MyPRGenie and will get shared with local national and international news wires. Next the electronic press release is also posted to different blogs and news related websites. This helps people to easily see the press release when they search for it on the internet. The electronic press release is also posted to the different social media networks where it can attract readers and compel users to share it with their friends. You can also make your own media database form the contacts provided by MyPRGenie and you can chose according to interest, beat, topic, language, city and country. 

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Government Press Release

The press releases sent by any department of the government are called a government press release. Press releases have become an integral part of mass communication. When any government wants to inform the people regarding any news, they mostly do so through a press release as it is the fastest way of distributing news information to the target audience. A government press release is used by every country in the world at both the local national and international level. Every government in the world has an information minister and every department has an information secretary through whom the information is distributed among the people.

Government press releases are usually posted on the local and national news wire services...

The press releases sent by any department of the government are called a government press release. Press releases have become an integral part of mass communication. When any government wants to inform the people regarding any news, they mostly do so through a press release as it is the fastest way of distributing news information to the target audience. A government press release is used by every country in the world at both the local national and international level. Every government in the world has an information minister and every department has an information secretary through whom the information is distributed among the people.

Government press releases are usually posted on the local and national news wire services for news media to easily access them. Sometimes they can be sent directly to the newspapers or stations. It is very important for government organizations to inform the public about their workings. In this way they can build trust and be true civil servants.  Government press releases are different from most press releases that are form private companies as they are not trying to sell anything, Government press release aim to share facts with the public to help build support and understanding for their decisions and actions. Government press releases always try to portray a good image for the government officials. By this the government offices is able to appear in a more positive light show the public their point of views. Even though most of the government press releases that are sent are negative in nature like, layoffs, tax increase or natural disaster. The office need to explain just cause for their plan of action and gain public support. If the government is able to get the public on their side then no problem is too great and can’t be overcome.   

When writing a government press release there are some tips that need to be remembered. These tips can help the public to accept the news information and generate support for the government. The first step that needs to be noted when writing a government press release is the target audience. You need to understand the mindset of the public, foresee how the news will affect them and find ways to get public support. State all the facts. Include all the news elements who, what, when, where, why and how. The language should be simple, sentences should be concise. Paragraphs should be small not more than five or six sentences. The complete press release should fit on one page. The language should be formal.     

Once the government press release is written you will arrange it in the correct format. In the beginning of the press release will be mentioned For Immediate Release. Then you will give the heading and the subheading followed by the body of the release. Remember to mention the date line in the beginning of the body of text. After the body is complete mention the contact information and at the very end put ### to indicate that the government press release is complete.

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Merger Press Release

A business merger or closure taking place in one part of the world can affect the entire global market. Most companies and business are asked by the SEC to inform their investors, shareholders and the business community about any activity that can affect the financial turnover. It is important to get the news out to the target audience as soon as possible and the most effective way to do this is through online press release distribution services.

When writing a merger press release you need to use professional language. Remember the users might have doubts about how the merger will affect the future of the company. You will be required to address this issue and also give a...

A business merger or closure taking place in one part of the world can affect the entire global market. Most companies and business are asked by the SEC to inform their investors, shareholders and the business community about any activity that can affect the financial turnover. It is important to get the news out to the target audience as soon as possible and the most effective way to do this is through online press release distribution services.

When writing a merger press release you need to use professional language. Remember the users might have doubts about how the merger will affect the future of the company. You will be required to address this issue and also give a plan for the future. The main reason of circulating the merger press release is to inform all stake holders that their future is secure with the company. You can also add quotes from the top management in order to reassure the stakeholders. Once you have compiled all the information that you want to enter in the merger press release you will arrange it in the correct format to enable journalists to go through the press release and then use the information in their publications.

At the top of the page you will write FOR IMMEDIATE RELEASE, next you will give the title of the press release followed by the body of the merger press release. Remember to insert the dateline in the start of the first paragraph. The first paragraph will contain the news elements (who, what, when, where, why and how) and the following paragraphs can give a detailed explanation.  Once the copy of the press release is complete you will give your contact information. The contact information is always stated at the end of the press release so that if there are any queries regarding the press release they can be answered before the press release is published. After arranging the merger press release in the correct format you will start the task of distribution.

There are countless online press release platforms that can help you to distribute your merger press release. The platform you chose can be purely business related or a general press release distribution platform. It is always better to distribute the online press release through a general press release distribution service. It helps the press release to reach a wider target audience. A good online press release distribution service like MyPRGenie will help distribute the news information to newswires, media database, search engines, social networks and other news related websites.

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Press Release Optimizer

A press release optimizer is the tool used to make a press release more prominent and rank high on search engines. Press release optimizer tools are growing in popularity as SEO is very important for marketing campaigns. There are many steps involved in the optimization of a press release. From the moment a press release is submitted to an online press release distribution service, the press release optimization techniques come into play.

The first step that an online press release distribution takes is that it scans the press release for important keywords that can be used for the search engine optimization process. After scanning the press release for key wards the press release is unloaded to the search...

A press release optimizer is the tool used to make a press release more prominent and rank high on search engines. Press release optimizer tools are growing in popularity as SEO is very important for marketing campaigns. There are many steps involved in the optimization of a press release. From the moment a press release is submitted to an online press release distribution service, the press release optimization techniques come into play.

The first step that an online press release distribution takes is that it scans the press release for important keywords that can be used for the search engine optimization process. After scanning the press release for key wards the press release is unloaded to the search engine. The key words help the press release to be searched easily when looking for topics related to the key words. Next the press release distribution process takes place. A good online press release distribution will then distribute the press release to search engines, social media networks, news wires blogs and other news related websites. Each and every one of these postings of the press release helps to make the press release more visible and prominent on the World Wide Web.

Search engines are responsible for sending more than 51% of the viewers of a press release and if the press release contains multimedia content it can receive up to 58% more viewership form social media networking sites. Either way the distribution of a press release to these platforms is essential to receive more viewership. Besides these we have to remember that a press release is mainly meant for journalists so that they can publish or broadcast the news information to their audience. Keeping this in mind the press release is uploaded to the different news wire services, so that journalists can easily access the information. News wires are considered as a reliable and valid source of information and most journalists regularly visit them to obtain the latest information about the news events. Some online press release distribution services also offer their media database, from which you can select your own list of journalists to whom you can send the press release. The media database of MyPRGenie has over 540,000 journalist contacts worldwide.

Press release optimizer is used in a twofold manner, it increases the visibility of the press release and in the process it helps to build a good reputation for the website. The function of the press release is primarily to spread the news information to the masses. The press release optimizer tools help the press release to reach the maximum number of people.

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Receiving An Award Press Release

Receiving an award is a great honor and is an ideal opportunity to publicize yourself. The award can be given to you for some work you have done or it could be for any achievement of your business/ organization.  Press releases are the best way to inform people that you have won an award. The award you receive need not be great - like a Nobel Prize or Oscar - it could be a small award. The trick is to present the information in a good manner. This is where writing a good press release comes in. 

When writing a “receiving an award press release”, remember to enter the name of the award in the title. It is...

Receiving an award is a great honor and is an ideal opportunity to publicize yourself. The award can be given to you for some work you have done or it could be for any achievement of your business/ organization.  Press releases are the best way to inform people that you have won an award. The award you receive need not be great - like a Nobel Prize or Oscar - it could be a small award. The trick is to present the information in a good manner. This is where writing a good press release comes in. 

When writing a “receiving an award press release”, remember to enter the name of the award in the title. It is important to enter the key characteristics of the news in the first paragraph, these are who, what, when, where, why and how. The following paragraphs will give a detailed information about these and information of the recipient. In the last paragraph will give a background of the organization that is giving out the award. It is always recommended that you add a photograph along with the press release.

Once you have compiled all the information of the press release. You can arrange the information in the correct format. At the beginning of the page you will write FOR IMMEDIATE RELEASE after this you will write the headline. The headline needs to be interesting for the readers. It needs to be such that more people are attracted to the release. After writing the press release you will start the main body of the text. In the beginning of the first paragraph you will mention the date line. The date line is the name of your city and state followed by the date of the release. A point to remember is that if the press release is being sent form anywhere other than United States of America then you will have to give the name of the city and country. After the date line you will start the body of the text. Remember to start the body in the same line. The information that you enter in the body of the text will be in inverted pyramid format. This means that you will start with the most important information and then the lesser important information. After completing the body of the text you will give your contact information and at the end of the press release give the sign ### to indicate that the press release is complete.

Online press release distribution service is ideal for receiving an award press release. It can help you reach a greater target market simultaneously. MyPRGenie offers you a complete press release distribution at a reasonable price. Through this platform you can publish your press release absolutely free, to news wires, search engines, RSS feeds, social media networks, blogs and other news related websites. By paying a little extra you can get access to their media database that will allow you do directly send the press release to more than 540,000 journalists from all over the world. You can select the journalists according to your interest, beat, city, country, topic and language. This platform allows you to track the emails sent to make sure who has checked it and who has not.

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Search Engine Optimizer

A search engine optimizer is a tool used to increase the traffic to your website. Its main objective is to increase the rating of the webpage on the search engines so that it is visible online and more people click on it. When selecting a search engine optimizer service you will have to very careful. The reason for this is that a number of search engine optimizer service providers use black hat techniques to help you gain the desired traffic. These techniques are effective but in the long run spoil the reputation of the company and spoil your page ranking on search engines. A good search engine optimizer service will use white hat techniques to help generate traffic for...

A search engine optimizer is a tool used to increase the traffic to your website. Its main objective is to increase the rating of the webpage on the search engines so that it is visible online and more people click on it. When selecting a search engine optimizer service you will have to very careful. The reason for this is that a number of search engine optimizer service providers use black hat techniques to help you gain the desired traffic. These techniques are effective but in the long run spoil the reputation of the company and spoil your page ranking on search engines. A good search engine optimizer service will use white hat techniques to help generate traffic for your website.

Search engine optimizers help attract more traffic towards the website through search engines. By increasing the ranking of a website to the top ten will guarantee more traffic to the website. You need to know that SEO is mostly technical in nature, but it is essential for internet marketing. By using search engine optimizer tools in the correct way it will help you maintain the desirable traffic to your website. When creating your website you should always remember that the content of the website has important words and phrases that can help attract traffic to your website. These key words are used by search engine optimizer to help you attract more traffic.

The first thing needed is to check is what key words are to be used. The selection of the key words is most important. The selection of the key words can be done by using Google tools and see the importance of a particular key word. The competition on the key words, compared to use the searches conducted by the search engines. You can also combine different key wards to make them more effective for the searches conducted. Next you will upload articles, images and content containing these key words on the search engines. This content will also be used for distribution on the different social media networking sites. This encourages users to share the content and gain more popularity for the website. It also helps increase the back links for the website. Regularly check the search engine ranking and you will need to do this from time to time.

By using keywords you can write press release and articles for posting on different sites to help you to improve page rank. The press release can easily be distributed through online press releases distribution services. The best PR platform is MyPRGenie, it offers free press release distribution that are search engine optimized and distributed to different search engines, news wires, blogs, social media networks and other news related websites. It helps the press release to rank high on search engines and by posting the press release to all these sites it enables to reach more people in a short time. The back links also help increase the ranking of the press release and the websites.

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SEO Copywriting

Achieving a high page rank on the search engines is very important for any online business. You need to produce copy for your website that can help you attract more people to your website. Remember that SEO copywriting is not as simple as traditional copy writing for websites. When writing for SEO you need to make the content SEO friendly. SEO copy writing is not all that difficult but there are certain things that need to be followed to make the copy more effective and SEO friendly.

Before you start SEO copywriting for your website you need to know how search engines work. Search engines send robots, crawlers and spiders to scan the content of your website. These...

Achieving a high page rank on the search engines is very important for any online business. You need to produce copy for your website that can help you attract more people to your website. Remember that SEO copywriting is not as simple as traditional copy writing for websites. When writing for SEO you need to make the content SEO friendly. SEO copy writing is not all that difficult but there are certain things that need to be followed to make the copy more effective and SEO friendly.

Before you start SEO copywriting for your website you need to know how search engines work. Search engines send robots, crawlers and spiders to scan the content of your website. These robots, crawlers and spiders are used to check the content of the websites and the links posted to the webpages. These search engine bots travel form page to page and in this way cover all the content that is available online.  

When you are copywriting for SEO always remember to use keywords. The key words are mainly responsible for sending traffic to your website. You can use Google ad words, key words tool, it is a free service provided by Google to look for key words that you can use in articles or on your website. From this tool you can also see the number of times the key word has been searched and its competition. You can also find other keywords that can be used by you while copy writing for Search engines.  The trick is to use key words that are high in searches and low in competition.

After the list of key words has been compiled you will use the in different articles. Here again you will have to see the key word density. Key word density is the number of times the keyword appears in the text. Remember not to flood the copy with key words. The key word density should be about 3. If the keyword density of the copy is too small or too great then it will lose value on the search engines. The key words are to be distributed throughout the copy with a higher density in the first and last paragraph.   

Another main point that needs to be remembered is that while SEO copy writing the content needs to be unique original and there are much software that are used by the search engines to check the uniqueness of the content. The content needs to be relevant to the topic and nature of the website. The content written by the different SEO copywriters can be distributed to different blogs, websites that support articles and if the content is written in a news format then you can distribute it over the web through online press release distribution services. 

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Social Media Optimizer

A social media optimizer can help you generate more traffic for your website through social media networks. A social media optimizer not only relies on social media networks but also uses search engines, and blogs. By using Social media optimizer services you will be able to directly boost your online links that will attract more traffic to your website on a global scale. More visibility means more traffic and more traffic equals to more sales and better page ranking on search engines. 

With every passing day more business are turning towards social media networks to help increase their business. If you still have not joined any social media network then it means that you are losing potential business...

A social media optimizer can help you generate more traffic for your website through social media networks. A social media optimizer not only relies on social media networks but also uses search engines, and blogs. By using Social media optimizer services you will be able to directly boost your online links that will attract more traffic to your website on a global scale. More visibility means more traffic and more traffic equals to more sales and better page ranking on search engines. 

With every passing day more business are turning towards social media networks to help increase their business. If you still have not joined any social media network then it means that you are losing potential business profit. Social media optimizer services are able to work faster and also encompass most of the benefits that are offered by search engine optimization. Once you understand the potential of social media networks, you will realize the best marketing tool available online is social media optimizer services. Out of all the social media optimizer services available online the best is MyPRGenie. It is a complete business partner for all your online marketing needs.

MyPRGenie is the ultimate business partner as it does not rely on only using one method of marketing. It is basically a press release distribution platform that offers you search engine optimization and social media optimizer services. MyPRGenie is in its self a business social media network encouraging business personal and journalists to interact with one and other and build a strong business relationship. You may wonder how MyPRGenie works and how is it able to generate traffic for your business website.  

All you need to do is register with the platform of MyPRGenie and become part of this website. Once part of this platform all you need to do is regularly send news release regarding your business, it can be in plain text or multimedia format. The press release that is received here is immediately search engine optimized and published on the news wire of MyPRGenie. Simultaneously the press release is published to the different search engines, news wires, social media networks, blogs and other news related websites.

This distribution process helps the press release to gain more visibility. It enables you to post the links of your website. MyPRGenie itself being business social network, shares the news release with other social media networks. It understands the popularity of link sharing on social media networks and uses this to build more popularity to your business. By distributing the news release on blogs and other news related websites increases the chances of main stream news media to access your news information and broadcast it through their platform.

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Sponsoring An Event Press Release

Most nonprofit organizations arrange charity events to help create awareness and generate funds for their cause. To make the event a success these organizations need to gather sponsors for the event. The ‘sponsoring an event press release’ is divided in two categories. The first is when the organization is asking for sponsors and the second is when a company or business has sponsored the event. 

When you are writing a press release asking for the sponsors, you need to remember that it is a call for action. You need to focus on the importance of the event and the gravity of the issue that you want to highlight. The writing of the press release needs to be formal,...

Most nonprofit organizations arrange charity events to help create awareness and generate funds for their cause. To make the event a success these organizations need to gather sponsors for the event. The ‘sponsoring an event press release’ is divided in two categories. The first is when the organization is asking for sponsors and the second is when a company or business has sponsored the event. 

When you are writing a press release asking for the sponsors, you need to remember that it is a call for action. You need to focus on the importance of the event and the gravity of the issue that you want to highlight. The writing of the press release needs to be formal, to the point and sympathetic to the cause. Make sure that you are sure about the dates of the event. Cause it gives a bad impression if you change the dates. Give details about the event, who the chief guest will be and mention the names of the celebrities that you plan to invite. Remember to give the advantages for the sponsor if they decide to take part in the event.

Press releases that are written by the sponsors of an event are basically publicity press release. They are designed to inform the people that the company is in favor of the cause supported by the event. This helps the company to create a ‘we feeling’ with the public. It helps the company to connect better with the people and builds on the public image of the company. Sponsoring an event press release can also encourage other companies to support the cause and make the event a success. The press releases that are sent by companies regarding the sponsorship of the event do not only need to be for charity event they can be cultural, social or entertainment events depending on the nature of the company. Sponsoring events are a great way to gain publicity for company.

Online press release distribution is ideal for sponsoring an event press release. It helps you to reach both main stream and online publications. A good press release platform that can help you get maximum exposure at minimum cost is MyPRGenie. When you send your press release to this platform it helps you to get a high ranking on search engines through its SEO tools. The press release becomes more visible on all search engines and gains more visibility. Besides this the press release is also distributed to the different news wires. By posting the sponsoring an event press release on MyPRGenie it will simultaneously get posted to local national and international news wires. This helps journalists to get easy and quick access to the press release and increases the chances of the press release getting republished on mainstream and online publications. You can also send the press release to journalists directly via emails MyPRGenie has a media database that contains over 540,000 journalists worldwide. Besides these the press release will be distributed to different social media networks, blogs and other news related websites. Giving you maximum coverage and enabling you to give wide spread exposure to your cause. 

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Advertising and Public Relations

Public relations and advertisements are two of the most important marketing techniques. Most businesses are not sure what king of advertising or public relations their business needs to achieve their desired goals. To decide what is the best tool to help boost your business you need to know the main differences between the two. Even though both of these are different promotional methods most people tend to confuse them with each other.

Advertisements on print or electronic media are always paid. Public relations are done through press releases, articles, features and so on but news outlets do not charge to publish or broadcast them.

In advertising the writing style is very vibrant. The language is colorful with...

Public relations and advertisements are two of the most important marketing techniques. Most businesses are not sure what king of advertising or public relations their business needs to achieve their desired goals. To decide what is the best tool to help boost your business you need to know the main differences between the two. Even though both of these are different promotional methods most people tend to confuse them with each other.

Advertisements on print or electronic media are always paid. Public relations are done through press releases, articles, features and so on but news outlets do not charge to publish or broadcast them.

In advertising the writing style is very vibrant. The language is colorful with a call to action. Advertisement language is mainly aimed at the target market to create hype and motivate people to buy a specific product. Public relations are more discreet they are used to update the masses about the company and product without really hyping it up. It gives detailed information in a way that is interesting for the readers/ viewers. Most information that is distributed through public relations has an angle to it. This angle tickles the curiosity of the target audience and attracts them towards the information.

Another major difference between advertising and public relations is that an advertisement is directly targeted at a specific demographic audience, e.g. people of a specific age group or location and so on. While the public relations are mainly targeted at the journalists and editors, if the journalist or editor takes interest in the public relations news information it will be published or broadcasted.

In advertisements the control is completely in your hands. You can decide the size, content, design and placement of the ad. With public relations you do not have any control how the media will present your information, there is no guarantee if the press will publish your information or not. The news agencies are not obliged in obliged in any way to cover your event or news story just because you sent them a press release regarding it.

 Advertisers are usually in contact with the marketing departments of publications and stay in correspondence with them for the complete duration of the ad campaign. Public relations experts are directly in contact with the journalists and news editors for the coverage of their news story. By maintaining a good relationship with the journalists your news information can be presented to the readers in the best possible manner suited to the nature of the readers.

Advertising and public relations go hand in hand with each other. These two tools of marketing can be interchanged and used to complement each other. When making an online marketing strategy public relations carry more weight. Press release distribution is the fastest and most effective way to inform the masses about you.

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Best Online Advertising

Online advertising is mainly used to bring traffic to your website and to increase sales. There are many different types of advertisings that can be used to achieve this goal. There are countless online advertising agencies that offer you a wide range of services. Seeing the growing demand of online advertisements the search engines like Google, Yahoo and so on are also offering their services. The basic principle of all these is the same, to attract people to the website and to help increase sales. The major benefit of online advertising is the immediate publishing of information and there are no limitations of time or locality. The search engines have gone a step ahead and become the leaders in...

Online advertising is mainly used to bring traffic to your website and to increase sales. There are many different types of advertisings that can be used to achieve this goal. There are countless online advertising agencies that offer you a wide range of services. Seeing the growing demand of online advertisements the search engines like Google, Yahoo and so on are also offering their services. The basic principle of all these is the same, to attract people to the website and to help increase sales. The major benefit of online advertising is the immediate publishing of information and there are no limitations of time or locality. The search engines have gone a step ahead and become the leaders in online advertising as they are able to present the ad according to the search that is being conducted by the user. This enables the websites to receive traffic that in interested in the content of the website and the products.

There are many different types of advisements, like CPM, CPA, CPC, etc. The costing will depend purely on the type of advertisement technique used. Here are a few online advertising techniques that are offered by the popular search engines.

CPM: Cost per Mille or Cost per Thousand is the advertisement where the advertiser pays for exposure of the advertisement to a specific audience. The cost for this type of advertisement is per thousand impressions. It can also be according to the number of times the advertisement is loaded, sometimes a few of these impressions are not counted as the page is reloaded or there is some internal user action.

CPA: Cost pre Action is the advertising technique where the publisher takes all the risks and the advertiser only pays on the completion of the transaction. In this type of advertising the publisher is solely responsible for the action that is caused by the adviser, it completely ignores any inadequacy in the seller’s website.

CPO: Cost per Order is similar to cost per action in this form of advertisement the advertiser pays the publisher each time an order is places. Here again the publisher takes full responsibility for the customer to place the order even if there is any issue in the conversion funnel.

CPV: It can mean Cost per Visitor or Cost per View. Cost per visitor is when the advertisement is sent to a specific audience then these viewers visit the website. Cost per View means that the ad is also used to advertise videos, the advertiser will pay each time a unique user is directed form the advertisement to the website or video.  

CPC: Cost per Click is the type of advertisement where the advertisers pay each time a user clicks on the advertisement and is redirected to the website. This is most commonly used to generate traffic to the website. The publishing of this advertisement does not cost anything. The advertiser has to pay only when a user clicks on the advertisement and is directed to the website. 

Besides all the above mentioned advertising techniques the most cost effective advertising technique is online press release distribution. You can reach a greater target audience, the cost is nominal and it is long lasting. Online press releases are distributed to search engines, news wires, blogs, social media networks, RSS Feeds and other news related websites. You can enter a lot more information in a press release as compared to a simple advertisement.

 

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Celebrity Press Release

Celebrity press releases are a great way to inform the masses about the latest news about a certain celebrity. It does not matter is you are an actor, direct, producer, fashion model, fashion designer or belong to any other walk of life, celebrity press releases can bring you into the spotlight. With paparazzi always on your tail trying to dig up dirt it is important for celebrities to use an equally effective tool to build their reputation and counteract the smear campaigns launched by paparazzi.  A celebrity press release is the single most effective tool used by public relation experts to overcome such problems.

A celebrity press release can be about a charity event, news movie or album...

Celebrity press releases are a great way to inform the masses about the latest news about a certain celebrity. It does not matter is you are an actor, direct, producer, fashion model, fashion designer or belong to any other walk of life, celebrity press releases can bring you into the spotlight. With paparazzi always on your tail trying to dig up dirt it is important for celebrities to use an equally effective tool to build their reputation and counteract the smear campaigns launched by paparazzi.  A celebrity press release is the single most effective tool used by public relation experts to overcome such problems.

A celebrity press release can be about a charity event, news movie or album launch, or any other activity that will catch the interest and build a good reputation. Most celebrities hire public relation companies to take care of all their PR needs. These PR platforms write and distribute their press releases. All celebrity press releases have a few things in common, and these are what help in making the celebrity press release more effective. When writing a celebrity press release, always remember to add the name of the celebrity in the headline. The name value of the celebrity will help attract the interest of the journalists and readers towards the press release. It is always good to add a few pictures of the celebrity with the press release as pictures attract more viewership. Most importantly give quotations from the celebrity regarding their stance in relations to the press release.

Once the celebrity press release is written you will start the distribution process. It is very important to get you news information out to the audience as soon as possible. There are many online press release platforms that can be used for this purpose but you need a press release platform can instantly and simultaneously distribute your press release to many platforms. A good online press release platform will distribute your celebrity press release to news wires, social media networks, blogs, RSS feeds, search engines and other celebrity news related websites. The best online press release distribution site for the distribution of celebrity press release is MyPRGenie. Besides distributing your press release to search engines, news wires, blogs social media networks and other news related websites, you can also have access to their media database. The media database of MyPRGenie has over five hundred and forty thousand journalists worldwide. This enables the public relations experts to select and effectively send the celebrity press release to the desired journalists. They also have a tracking system that can tell you at any given time how many journalists have seen the press release that was sent to then via email.

By writing a good celebrity press release and distributing it through a good online press release platform you can guarantee positive results. Online press releases have a much longer life span and can be accessed easily through searches conducted on search engines.  

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Health press release

With all the advancements in technology and medical science it is very important to stay updated about the latest cures for diseases. It is very important to inform the medical industry about any new development in the medical science. The fastest way to distribute medical news information is through a press release. To help doctors and other medical professionals there are specialized medical journals and news wires that are working day and night to keep doctors updated about the latest medical news.

In a health press release you need to inform the people about the old treatments and how yours is better. Keep the headline of the health press release to the point and concise. The headline needs...

With all the advancements in technology and medical science it is very important to stay updated about the latest cures for diseases. It is very important to inform the medical industry about any new development in the medical science. The fastest way to distribute medical news information is through a press release. To help doctors and other medical professionals there are specialized medical journals and news wires that are working day and night to keep doctors updated about the latest medical news.

In a health press release you need to inform the people about the old treatments and how yours is better. Keep the headline of the health press release to the point and concise. The headline needs to be the crux of the complete press release. The first paragraph of the health press release will be the summary of the press release. Stick to the facts. You need to put out the most important information first. In the following paragraphs you can give the details about your news. Remember not go into too much details, you are writing a press release not a thesis paper.

A health press release can be about a new drug or some new form of treatment. The health press release can also be about some new epidemic that might break out and needs immediate attention. No matter what the situation you need to inform the people as soon as possible. Online press release distributions are the best way to distribute the health press release. Online press release distribution services will help you reach a greater audience and allow the health press release to have a longer life span. Here is a grief description about how online press release distribution services can help you reach a greater audience.

As soon as you send your health press release to an online press release platform it is immediately made SEO friendly. Enabling it to become more visible during searches conducted on search engines. Next the health press release is distributed to search engines, news wires, social media networks, medical blogs and other health care related websites. This widely distributing of the press release helps more people to have access to the health press release and take full advantage of the news information. a good online press release distribution service is MyPRGenie. It not only helps you by distributing the health press release to all these, but also gives you access to over 540,000 journalists worldwide. You can make a list of the best suited journalists according to city, country, language, topic, interest and beat.    

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How to increase conversion rate

Conversion rate is the ratio of visitors that buy your product or undertake a desirable action. There are many factors that can help increase the conversion rate and increase the sales of a website. Most websites mainly focus on maximum flow of traffic to help boost their sales. A good flow of traffic is very important but it is better for website owners to focus on the conversion rate. By focusing on the conversion rate you can guarantee more sales and generate revenue.

For better sales the first thing that needs to be done is to generate a steady flow of customers. Once the flow of traffic is constant and increasing next you need to start working on...

Conversion rate is the ratio of visitors that buy your product or undertake a desirable action. There are many factors that can help increase the conversion rate and increase the sales of a website. Most websites mainly focus on maximum flow of traffic to help boost their sales. A good flow of traffic is very important but it is better for website owners to focus on the conversion rate. By focusing on the conversion rate you can guarantee more sales and generate revenue.

For better sales the first thing that needs to be done is to generate a steady flow of customers. Once the flow of traffic is constant and increasing next you need to start working on the conversion ratio. These can be major changes or it could very minor changes that encourage the visitors to buy the product that you are offering. Here are a few tips that can help you increase the conversion rate for your website.

Your website needs to be attractive and user friendly. This is a simple concept but most web designers end up making the process very complicated. Most sales that are done online are impulse buys; you need to be ready on catching that impulse. Keep the page design interesting and simple and the sale should be in the minimum clicks. 

Content of the website needs to be simple and clear. The visitors usually get annoyed when they complete the purchase process and find out that the product in not available or the shipping cost in not added to the price. Be as honest as you can, this encourages visitors to buy the product and leaves a good impression on their minds.

It is very important for people to trust you. With all the scams that are taking place it is very important to build trust between you and the users. Instead of giving a PO Box you should give your office or shop address. This helps the visitors to trust you more and complete the sales transaction. Besides this you can also give a phone number so that if any person calls a real person answers the call and clears any ambiguity. The trust level can also be increased by VeriSign Secured logo to the user if you have a SSL certificate.

It is important to have a clear return policy. Returning a product online is a major issue. This makes the customer double minded about the purchasing the product. If you give your complete address then it will be easy for the customer to trust the website and if any issue arises then the customer can easily come to your office or the shop and explain his problem or return the product.

Keep the customers updated about the shipment of the product. After the purchase the customer wants to know when will he receive the product and in which stage of shipment the product is currently. This will build confidence for the customer and he will be able to easily track the product. Besides this you can also offer different payment options, like master, visa, pay pal and so on.

The last and most important tip to increase the conversion rate is your unique selling point. The USP is what makes you stand apart from all the other competitors in the market. Every company and product has a unique selling point that you need to identify yours and make it more prominent to increase sales.

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How to increase Google page rank?

Page rank is determined by the number and quality of back-links to a website. It was created by Larry Page and is named after him. The algorithm is currently being used by Google to calculate a ranking for every page that exists on the World Wide Web.

Google page rank is very important for websites. It varies from 0 to 10 with 10 being the highest. It is mainly based on the back links of the page that are available online. The back links can be created in many ways that can easily be found by the spiders and crawlers of Google search engines. The higher page rank your website has the better positioning you will receive on...

Page rank is determined by the number and quality of back-links to a website. It was created by Larry Page and is named after him. The algorithm is currently being used by Google to calculate a ranking for every page that exists on the World Wide Web.

Google page rank is very important for websites. It varies from 0 to 10 with 10 being the highest. It is mainly based on the back links of the page that are available online. The back links can be created in many ways that can easily be found by the spiders and crawlers of Google search engines. The higher page rank your website has the better positioning you will receive on the search engine. Here are a few tips on how to increase Google page rank of your website.

Search Engine Directories: posting your links on search engine directories is a great way to get free links to your website. Most directories of search engines allow free submissions to their website. By link posting on search engine directories you will increase your chances of ranking higher on the popular search engines. Submitting to search engine directories allows you to increase your presence on the World Wide Web.

Articles: by creating and publishing articles you can easily attract people to your website. Articles are a good way of generating new traffic. You need to include your signature to the article. An article can be used for publicizing your website, it can also be used to show your expertise about any topic related to your website. Remember the content should to be original and well researched.    

Forum posting: forum posting is an ideal way of creating links for your website. Most forums allow you to have signature, and you need to put link to your website in the signature. Remember to try and join forums that are on the same topic as your website. By regularly posting on the different forums you can make a good impression and attract people to your website.

Press release: submitting press release on an online press release distribution service is the fastest way of generating links for your website. The press release needless to say has to be informative and newsworthy. Online press release distribution services like MyPRGenie offer to distribute the press release to search engines, news wires, social media networks, blogs, and many other news related websites. This instant press release distribution allows you to reach hundreds of sites simultaneously.

All these techniques help you to create links and it is responsible to increase the Page rank of your website. These techniques also encourage more traffic to be sent to your website.

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How to Use PR Newswire

PR Newswire is one of the largest newswire services in the world. It has been working as a press release distributing service since 1954. Initially it was hired by companies to distribute only plain text press releases; today it is clients include multinational companies, government organizations and nonprofit organizations. Now it provides complete online distribution services for your multimedia content. Over the years PR Newswire has built its reputation as a reliable news provider. Through PR Newswire you can distribute your news release on city, state and country level.

Even though PR Newswire services are very popular and held in high esteem, most small business don’t use this service for their press release needs. These businesses prefer to...

PR Newswire is one of the largest newswire services in the world. It has been working as a press release distributing service since 1954. Initially it was hired by companies to distribute only plain text press releases; today it is clients include multinational companies, government organizations and nonprofit organizations. Now it provides complete online distribution services for your multimedia content. Over the years PR Newswire has built its reputation as a reliable news provider. Through PR Newswire you can distribute your news release on city, state and country level.

Even though PR Newswire services are very popular and held in high esteem, most small business don’t use this service for their press release needs. These businesses prefer to use other press release platforms to cater to their news release needs. The biggest reason for this is the pricing plan that is offered by PR Newswire. Seeing this PR Newswire has created partnership with other online press release platforms so that small businesses can also use their services at a discounted rate.

The best press release platform that offers both free and paid distribution services is MyPRGenie. It is also in partnership with PR Newswire allowing you to use their services at a better rate. The services that are offered by MyPRGenie include SEO and distribution of the press release to news wires, search engines, social media network, media database, blogs and other news related websites. To help you access PR News wire all you need to do is sign up for free with MyPRGenie and then you can have an option to send the press release to the platform of PR newswire.

The services offered by MyPRGenie can help you to reach maximum number of people and also increase the ranking of your website. By making the press release search engine optimized it enables people to view the press release more easily as it ranks high on the search engines. If you want you can directly send the press release to journalists, if you don’t have a media database of your own  you can create a media contact list through MyPRGenie media database it has over five hundred and forty thousand journalists worldwide and can be selected through topic, beat, interest, language, city and country. By posting the press release to the different newswires, blogs, RSS feeds, social media networks and other news related websites you can create more awareness and generate more traffic to your website. The back links posted with the press release also helps increase the page rank of your website.  

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Media Wire

Media wire is just like a news wire that mainly caters to multimedia releases. People are usually more attracted to multimedia content as compared to plain text information. Media wire services help you reach a greater audience. The media wire is compatible with all multimedia content that you want to send to the masses. Media wire services are highly appreciated by television and radio stations as they are able to get audio and video feeds that can easily be used on news broadcasts.

You can find many media wire services on the World Wide Web. Out of all these websites one of the most popular and rapidly growing media wire service is MyPRGenie. It has become an ideal...

Media wire is just like a news wire that mainly caters to multimedia releases. People are usually more attracted to multimedia content as compared to plain text information. Media wire services help you reach a greater audience. The media wire is compatible with all multimedia content that you want to send to the masses. Media wire services are highly appreciated by television and radio stations as they are able to get audio and video feeds that can easily be used on news broadcasts.

You can find many media wire services on the World Wide Web. Out of all these websites one of the most popular and rapidly growing media wire service is MyPRGenie. It has become an ideal business partner that caters to all you news release needs. Besides the multimedia content you can also upload plain text press releases according to your requirement.By using this media wire platform you can reach a greater target audience. MyPRGenie does not only publish your media release on its media wire but also distributes it to search engines, social media networks, media database and other news media related websites.

This distribution process helps the media release to reach the desired target audience. Media wires, like news wires are considered as a reliable source of news information. The media wire services are responsible for providing complete information about the company to the various news outlets. This enables the news channel to compile complete back ground information about the company, business and organization. Just like news wire services the media wire services are also interlinked and share the media release with each other. This helps a wider distribution of the media release and increases its visibility for the viewers.

When a media release is uploaded to the media wire of MyPRGenie, it is at once search engine optimized so that it ranks better on search engines. This enables people to find the media release more easily when conducting searches on the different search engines. The distribution of the media release to social media networks is very important as it provides the users access information very easily. Facebook has over six hundred million users and twitter has over two hundred million users, likewise are the other social media networks. By publishing the media release to these networks you can access all these people and studies have shown that if the content of the media release is interesting then more people are likely to share it with their friends. The postings of the media release to the various blogs and news related websites help build a good reputation for the company and inform masses about their activities.    

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Online Branding

Building a good brand name is very important for achieving success. The World Wide Web is an ideal place to build brand recognition. Even though there are many ways to build the brand name on the web, you need to make a complete strategy to help you achieve this target. Brand building does not happen overnight. It involves constant advertisements, reminding the masses about yourself, building a good reputation and most importantly creating a ‘we feeling’ with the customers. There are many tools available online that offer a wide range of services for helping your online branding needs, the cheapest and most effective of all these is online press release distribution.

By writing and publishing online press releases...

Building a good brand name is very important for achieving success. The World Wide Web is an ideal place to build brand recognition. Even though there are many ways to build the brand name on the web, you need to make a complete strategy to help you achieve this target. Brand building does not happen overnight. It involves constant advertisements, reminding the masses about yourself, building a good reputation and most importantly creating a ‘we feeling’ with the customers. There are many tools available online that offer a wide range of services for helping your online branding needs, the cheapest and most effective of all these is online press release distribution.

By writing and publishing online press releases you can remind people about yourself and update them about the latest news about your business. Most online press release helps to distribute your news information to the mainstream news media along with online distribution. Through the online press release distribution your press release is Search engine optimized and then posted on search engines, news wires, blogs, RSS feeds, social media networks and other news related websites.  The placement of the press release helps improve the ranking of your website and is ideal for online branding.

The first and most important step in effective online branding through a press release is the writing of the press release. The press release needs to be news worthy, informative and interesting for the readers. If the press release is interesting and well written it will attract more readers and will have a greater impact.  While writing the press release remembers to keep it to the point, don’t try to create too much hype and keep the language simple. It is a well-known fact that a poorly written is equal to no press release. If the press release is well written there is a high probability that it can be picked up on the search engine and shown on the news pages of the different search engines.

Next the online press release distribution starts. Here the first step is to use search engine optimizing tools to help it rank high on search engines. A high ranking press release will be more visible to the readers. The press release is distributed to news wires, most news wires are interlinked and are depended upon heavily by journalists. News wires are considered as reliable source news information and in ideal medium to distribute press release and reach top journalists. The press release is also posted to the different social media networks. This enables the press release to access over hundred thousand users. Social media networks are ideal for building brand recognition of the product and also support the person to person sharing of content.

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PR Newswire Costs

Newswires have increased in popularity over the years in all major sectors. Even though the telegraph is not used these days the term newswire still lives on. Newswire services are the main channel for businesses to send their news information to the different news media houses. Nowadays every city, state and country has its own newswire service to share information with all the news broadcasters and publishers of that country. These newswire services can help you distribute your news on a local, national and international level.

Today, the most cost effective option is online newswire services. Through these online newswire services you will be able to access the local and international news agencies. The PR newswire costs will...

Newswires have increased in popularity over the years in all major sectors. Even though the telegraph is not used these days the term newswire still lives on. Newswire services are the main channel for businesses to send their news information to the different news media houses. Nowadays every city, state and country has its own newswire service to share information with all the news broadcasters and publishers of that country. These newswire services can help you distribute your news on a local, national and international level.

Today, the most cost effective option is online newswire services. Through these online newswire services you will be able to access the local and international news agencies. The PR newswire costs will vary according to the platform you choose. Some newswire services are absolutely free, others charge only member ship fee and some even charge per press release that is published on the newswire. Before you decide on any PR newswire service you should see the services that that PR newswire is offering and not just the cost. If you are just starting your business and think PR newswire costs too much then you might want to look at a press release platform that offers press release distribution and news wire services. MyPRGenie is one such press release platform that has its own newswire service. The PR newswire costs nothing on this platform.

MyPRGenie is an ideal business partner for all you press release needs. Its newswire service is connected to all the newswire services hosted by different cities and countries. There is no member ship fee of the basic package and it also offers you SEO services along with the press release distribution. A press release that is uploaded to the newswire of MyPRGenie will automatically be made SEO friendly for search engines. Once the press release is optimized for search engines you can be confident that your press release will be visible to a lot of people from all over the world.

This newswire also acts as a business social media network. Enabling others to follow your news stories and stay up dated about all your activities. MyPRGenie also distributes you press release to blogs, social media networks, RSS feeds and other news media websites. For a little extra cost you can have access to their media database, this will give you access to over 540,000 journalists worldwide. You can make your own list according to city, country, language, beat, interest and topic. By using the newswire of MyPRGenie you can be confident that you will achieve a global exposure and build your business with minimum cost. 

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Press release format

Most press release that are sent to news publishers and news broadcasters are discarded right away because they do not follow the correct press release format. The press release format is created for the ease of the journalists. It enables journalists to quickly scan through the press release and judge the worth of the news information. The press release format focuses on the arrangement of the information and does not focus on the nature of the press release. All press releases will have the same basic format. A standard press release format is as follows:

At the top of the page you write FOR IMMEDIATE RELEASE, if the press release is to be distributed immediately or RELEASESE ON...

Most press release that are sent to news publishers and news broadcasters are discarded right away because they do not follow the correct press release format. The press release format is created for the ease of the journalists. It enables journalists to quickly scan through the press release and judge the worth of the news information. The press release format focuses on the arrangement of the information and does not focus on the nature of the press release. All press releases will have the same basic format. A standard press release format is as follows:

At the top of the page you write FOR IMMEDIATE RELEASE, if the press release is to be distributed immediately or RELEASESE ON MM-DD-YYYY for a later date.

Headline: It needs to eye catching and interesting for the readers

Sub heading: the sub heading will be the crux of the press release. You have to create interest in the readers so that they read the complete press release for more information.     

Date line: body of text will start with the date line, this is the name of the city and the state from where the press release originated. If the press release is form anywhere other than the United Stated of America then you will mention the name of the city followed by the country. Along with this you will mention the date of the release.

Main Body of the press release: the first paragraph will be in continuation of the date line. The first paragraph will contain the main news information. Who, what, when, why, where and how will be mentioned here. Always remember to arrange the news information accordance to its importance. Most important information will be mentioned first.  The writing needs to be interesting and informative for the readers. The next paragraphs will give details about the news elements; you can also add quotations form the experts. This will give you a public interest angle for the press release.  In the last paragraph you will give details about your business and past achievements. Once the press release is complete you will give details of your contact information.

Contact person’s name:
Address:
Contact Number:
Fax Number:
Email:
Website:

###

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Advertising Agencies

Advertising agencies are a fundamental part of today’s business world.  They preform most of the public relations activities needed to build brand recognition and boost sales. Most advertising agencies deal in traditional mediums like newspapers ads, radio and television commercials, outdoor advertisements and BTL activities. These forms of advertisements are very successful on both the local and national scale. Advertising activities can be extremely expensive; so many advertising agencies, seeing this problem, have now started to turn their attention towards the World Wide Web. Most advertising agencies follow the pay per click, pay per lead and pay per action models, which are proving to be quite profitable.

However, high competition in the market is forcing advertising agencies to...

Advertising agencies are a fundamental part of today’s business world.  They preform most of the public relations activities needed to build brand recognition and boost sales. Most advertising agencies deal in traditional mediums like newspapers ads, radio and television commercials, outdoor advertisements and BTL activities. These forms of advertisements are very successful on both the local and national scale. Advertising activities can be extremely expensive; so many advertising agencies, seeing this problem, have now started to turn their attention towards the World Wide Web. Most advertising agencies follow the pay per click, pay per lead and pay per action models, which are proving to be quite profitable.

However, high competition in the market is forcing advertising agencies to look for a more effective and cost efficient ways. Many of them are turning towards online press releases as they offer an ideal way of communication and creating awareness about the businesses online. Online press release platforms are able to distribute press releases on many different platforms. Each of these platforms helps in advertising campaign of the business. Some of the places were the press releases are distributed are search engines, media database, news wires, social media networks, blogs, RSS Feeds and other news related websites. The best online press release website that is an ideal business partner for advertising agencies is MyPRGenie.

The first action performed on an online press release is to make it SEO friendly. This enables the press release to rank high on search engines and become more visible to people that are performing searches on the search engines. Next the press release is sent to different media contacts, the media database offered by MyPRGenie has over 540,000 journalists worldwide. Advertising agencies can choose journalists according to the beat, interest, topic, city, country and language. This enables advertising agencies to strategically distribute their news information.  Another valuable place where online press release services distribute press releases is news wires. News wires are a valuable source of information and all news agencies rely heavily on them. Most news wires are interlinked and share the press releases that are posted on them.

MyPRGenie is not only a press release distribution service but also works as a business social media network. It enables other business to interact and build relationships. The press release is distributed of other social media networks and enables direct communication between the business and the customers. This really helps in building a strong relationship and the feedback received can help improve in products. The placement of the press release on different blogs, and news related websites helps produce backlink. These backlinks help in the rating of the business website and improve sales. All these efforts combined help in building good reputation for the company and enable advertising agencies to perform an effective marketing and publicity campaign.

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Effective Press Release

Online press releases are considered an integral part of marketing strategy by most companies now. Online press releases are not only an effective method to inform the masses about your news; they can also be used to improve your SEO campaign. An effective press release is one that is able to build brand recognition, improve sales and help in building a good reputation for the company. 

A well written online press release will get you attention from news media, bloggers, and industry experts. It will also help improve your online visibility.  An effective press release will not only increase the interest of people but also generate healthy traffic for your website. The links inserted in the press release...

Online press releases are considered an integral part of marketing strategy by most companies now. Online press releases are not only an effective method to inform the masses about your news; they can also be used to improve your SEO campaign. An effective press release is one that is able to build brand recognition, improve sales and help in building a good reputation for the company. 

A well written online press release will get you attention from news media, bloggers, and industry experts. It will also help improve your online visibility.  An effective press release will not only increase the interest of people but also generate healthy traffic for your website. The links inserted in the press release will also help improve the SEO rating of your company website. The best feature of using distributing the press release online is the cost element. Some sites like MyPRGenie offer you completely free press release distribution. With just a few clicks you can simultaneously distribute your press release on search engines, news wires, RSS feeds, blogs, media database and other news related websites. This wide distribution process guarantees maximum exposure and positive results.

There are many different aspects that contribute towards an effective press release campaign. These include the writing, distribution and feedback. For any effective press release the most important aspect is the writing of the press release. Don’t forget the old saying “the first impression is the last impression.” Make sure you make an impact form the start; the headline should be interesting and attractive for the readers. You need to explain the summery of the press release in the first paragraph. Most journalists decide in less than 30 seconds if the press release is worth publishing or not. This is why you need to start strong and make an impact.

The press release needs to contain news worthy information. Any communication between companies/ business and news agencies cannot be called press release it the element of news is missing. The news needs to be arranged in the inverted pyramid format. Keep it short and to the point.  Do not sugar coat the story or add to much fluff, journalists prefer to get to the meat of the story as soon as possible. Stick to the facts; don’t try to exaggerate the press release unnecessarily. Don’t use technical / industrial jargons. Remember when sending the press release online you will have a larger audience some from your industry but most will be lay people. By using jargons you will alienate these potential customers.   

To create more interest among the reader’s different angles or vied points can be used. Make sure to follow the correct format of the press release. After completing the press release always remember to proof read before you send the press release for distribution. Once you have written an effective press release you can start the distribution process.

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Free Instant Press Release

The term free instant press release refers to press releases that are sent instantly free of any cost. The best way for publishing a free instant press release is online press release distribution services. These days more and more businesses are turning towards online press release distribution, as the World Wide Web is the fastest way to get the news information to a large number of people quickly. There are many online press release distributors that provide free instant press release distribution services. MyPRGenie offers you both free and paid online press release distribution services depending on your needs.

By using free instant press release distribution services offered by MyPRGenie you can send the press release to search...

The term free instant press release refers to press releases that are sent instantly free of any cost. The best way for publishing a free instant press release is online press release distribution services. These days more and more businesses are turning towards online press release distribution, as the World Wide Web is the fastest way to get the news information to a large number of people quickly. There are many online press release distributors that provide free instant press release distribution services. MyPRGenie offers you both free and paid online press release distribution services depending on your needs.

By using free instant press release distribution services offered by MyPRGenie you can send the press release to search engines, news wires, social media networks, RSS feeds, blogs and other news related websites. By distributing the press release to all these platforms the online press release service helps you reach maximum people with your news information, it also works as a great SEO tool helping you to increase your page rank and also increase the flow of traffic to your website. This two fold action makes online press release an ideal online marketing tool. Let’s see how free instant press release distribution can help businesses.

A recent study showed that more than search engines are responsible for more than 51% views of the press release. As soon as the online press release distribution service receives the press release they charge the key words of the press release so that the document ranks high on search engines. This enables search engines to easily find the press release and show it on the different searches.

News agencies all over the world are affiliated with different news wires. News wires are considered to be a reliable source of news information. It helps news publishing and broadcasting houses to het quick and easy access to the latest news. Most news wires are interlinked and share the press released on them. Currently every city, state and country has their own news wire services. By sending a press release to a MyPRGenie you can be confident that the press release will be distributed to the local, national and international news wires.

About 98% journalists visit the World Wide Web daily in search of the latest news. They check emails, visit news wires, and most importantly visit blogs and RSS feeds. Blogging is gaining popularity these days; blogs can be about in topic under the sun. By posting the press release on the different blogs it is easily accessible by journalists and others that are interested in such topics. Most people subscribe to RSS feeds so that any press release close to their area of interest is directed towards them.

MyPRGenie is also a business social network that distributes the press releases to the different other social media networks. This enables businesses to interact with one and other and build links with other users of social media networks. All these platforms can be accessed simultaneously providing you free instant press release distribution.

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High Tech News Press Release

High tech news press releases are mostly about all the latest technological advances. These can be in electronics, engineering, pharmaceutical or any other field. A high tech news press release is usually addressed to a specific target audience. There are some press release platforms that only work to distribute high tech news press releases. A major issue with these services is they more or less completely miss the general public and only target the media outlets that are dedicated to this type of news.  

It is always better to use a general press release platform for the distribution of high tech news press releases. The major reason for this is that a general press release platform will...

High tech news press releases are mostly about all the latest technological advances. These can be in electronics, engineering, pharmaceutical or any other field. A high tech news press release is usually addressed to a specific target audience. There are some press release platforms that only work to distribute high tech news press releases. A major issue with these services is they more or less completely miss the general public and only target the media outlets that are dedicated to this type of news.  

It is always better to use a general press release platform for the distribution of high tech news press releases. The major reason for this is that a general press release platform will not only distribute your press release to the media outlets related to technology, but also help you reach the general masses. Before you start the distribution process of any high tech news press release you have to write it. It is a known fact that a well written press release is most important. When writing the press release you need to make sure that you pay extra attention to the title of the press release if the title is not attractive your press release will not see the light of day. The title needs to be the crux of the press release. Keep it simple don’t try to give it to much hype. The body of the press release needs to contain the news information. It is always better to arrange the information in inverted pyramid form. To make it easy to scan you can use bullets. Keep the press release short and to the point. Try keeping the language simple; do not use too many technical jargons.

Once the press release is written you can start the distribution process. By searching the World Wide Web you can find hundreds of platforms that are offering press release distribution services. Here you will have to choose the service that is best suited for the distribution of your high tech news press release. The press release distribution services can be paid or completely free depending on your needs. One of the best press release distribution platforms that offer a combination of both paid and free services is MyPRGenie. Through this platform you can simultaneously send the high tech news press release to search engines, news wires, tech blogs, social media networks, RSS feeds and other news related websites. If you like you can also send the high tech press release directly to journalists through the media database; MyPRGenie has over five hundred and forty thousand journalists worldwide. You can choose the journalists according to country, city, language, beat, topic and interest. This enables you to directly send the press release to the journalists ideal for your press release. 

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Model Press Release

Press releases are sent to the news agencies in many situations. They can be about events, achievements, crisis management, etc. Press releases are ideal to mold the public opinion. They are the best way to inform and attract people towards your business. No matter what the situation may be, a press release is the fastest and the most effective way of distributing news information throughout the world.  Every day more and more businesses are turning towards press releases as a means to disseminate information. Still a lot of these press releases don’t see the light of day due to bad writing and formatting issues.

Model press releases can be written according to the need of the time. The...

Press releases are sent to the news agencies in many situations. They can be about events, achievements, crisis management, etc. Press releases are ideal to mold the public opinion. They are the best way to inform and attract people towards your business. No matter what the situation may be, a press release is the fastest and the most effective way of distributing news information throughout the world.  Every day more and more businesses are turning towards press releases as a means to disseminate information. Still a lot of these press releases don’t see the light of day due to bad writing and formatting issues.

Model press releases can be written according to the need of the time. The writing style will mainly depend on the type of press release. The writing style is formal for the business press releases and casual for social media press releases, but no matter what the content is about, some points remain constant. The headline needs to be attractive for journalists and readers alike. The content needs to be crisp and to the point. To make it easier for the journalists to scan through the press release it is always recommended to use sub headings or present the information in a bullet format. Always arrange the information in the inverted pyramid format, that is first tell the most important news and then the lesser important. Remember this is a press release not a novel so make sure the press release is between three to eight hundred words. There are more chances of the press release being ignored if it is too long.

Don’t use technical lingo in the press release, most of the readers and journalists might find it boring. Stick to the facts, don’t exaggerate or hype up the news. It is also recommended that you use an angle in the press release; an angle can create interest for the press release among the readers. You can use a quotations form the top management of your company or other experts in your field about the great work done by your company. By following these few steps you will be able to a good copy for the press release. These features are true for all press releases.

Now let’s look at the format of a model press release. At the top of the sheet you will write FOR IMMEDIATE RELEASE. Next you will write the headline of the press release. After the headline comes the body of the press release. The body always starts with the date line. The date line is the name of the city, state/ country and the date the press release is distributed. In the body of the press release you will mention the news information. Who, what, when, where, when and how will be mentioned in the body of the press release. Once the body of the press release is complete you will give your contact information, and at the very end you will write ### to show that the press release is complete.

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Photo PR Newswire

Press releases are regaining their popularity as a publicity tool. Every day more companies are turning their attention towards press releases as a publicity tool. The World Wide Web has changed the way news used to be distributed. The internet has made access to the latest news easy and instant. Almost every city and country has its own newswire service, enabling news agencies to access news from all over the world. Besides newswires associated with cities and countries there are some newswire services that specialize in distributing your news information worldwide.

A picture is worth a thousand words - keeping this in mind many newswire services have started to offer photo PR newswire distribution. By distributing a photo...

Press releases are regaining their popularity as a publicity tool. Every day more companies are turning their attention towards press releases as a publicity tool. The World Wide Web has changed the way news used to be distributed. The internet has made access to the latest news easy and instant. Almost every city and country has its own newswire service, enabling news agencies to access news from all over the world. Besides newswires associated with cities and countries there are some newswire services that specialize in distributing your news information worldwide.

A picture is worth a thousand words - keeping this in mind many newswire services have started to offer photo PR newswire distribution. By distributing a photo press release you can attract a larger audience. A recent case study showed that a press release with pictures has about 14% more viewership. The formatting of a photo press release will be similar to a traditional press release with the addition of photographs. Even with a photo press release the title is very important, if the title does not get the attention of the readers the press release might be a complete waste. The body of the photo press release will be to the point and crisp. When writing a photo press release you need not give a detailed explanation of the event. Keep the press release as simple and possible but do remember to include the news elements in the press release, who, what, when, where, why and how. Once the photo press release is written it’s time to upload it to a newswire. A good photo PR newswire that I have come across is MyPRGenie. It is not just a newswire service but also an ideal press release distribution service. This newswire is ideal for your photo press release as it is associated with over five hundred and forty thousand journalists worldwide. This allows you to reach every corner of the world.

MyPRGenie helps you to distribute the photo press release to many platforms; these include search engines, media database, blogs, social media networks, RSS feeds and other news related websites. Each one of these platforms helps you to reach the maximum potential of your photo press release. The press release will appear on all search engines with a higher ranking. By using the media database you will directly send the photo press release to the different media contacts provide by this platform. This enables you to have instant access to over half million journalists works wide. Posting the photo press release on the different blogs, RSS feeds and other news related websites helps people to view and give their feedback on the release.

MyPRGenie supports and encourages multimedia content and helps distribute it through all these channels. It also acts as a business social network that helps you interact with other businesses and journalists. Besides this your press release will also be posted to Facebook, Twitter and other social media networks to increase awareness and gain a fan following.   

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Press Release Headline

Press releases have become more popular than traditional advertisements in many segments of the market. As it not only gives the business exposure, but also helps build a good reputation. To make the press release effective you will need to write the press release following some rules. The most important part of a press release is its headline. The press release headline or title is what attracts people to the press release. If the press release headline isn’t good enough, then your press release won’t get a fair chance of becoming popular.

Every day newspapers and news stations receive thousands of press releases. It is important to make your press release stand out among them. The editors, journalists...

Press releases have become more popular than traditional advertisements in many segments of the market. As it not only gives the business exposure, but also helps build a good reputation. To make the press release effective you will need to write the press release following some rules. The most important part of a press release is its headline. The press release headline or title is what attracts people to the press release. If the press release headline isn’t good enough, then your press release won’t get a fair chance of becoming popular.

Every day newspapers and news stations receive thousands of press releases. It is important to make your press release stand out among them. The editors, journalists and news in charge don’t have the time to go through each and every one of these press releases. The main thing that they look at is the headline of the press release. If the headline attracts them then they move on to the body of the release. But if the press release headline is non-appealing or boring for the editor/ journalist then the press release will go ignored. So make sure that the press release headline is interesting for the journalist/ editor.

Here are a few tips that will help you write an attractive press release headline to lure the journalists towards the press release. Think like a journalist, good journalists knows that headlines sell newspapers. You need to convey the crux of the news information in the press release headline in order to capture the readers attention.  Stick to the basics; don’t try to create hype in the press release headline. Most journalists are not attracted by headline that tries to build hype about the press release and mostly discard them without reading. Keep it simple so that the journalists feel the need to inform his readers about the news information in the press release. Don’t be egoistic, if you are not a famous person with a huge following of people excited to read about your activities; don’t include your name or the name of your company in the headline. Putting your name or your company’s name in the headline can help boost your ego but it has a negative effect on the journalists. Most journalists don’t care about who you are they are more interested in knowing whether your activities will be interesting for their readers.  Don’t use jargons; most journalists don’t like to see technical language in the press release headline. Technical jargons will create a bad impression on the journalists and should be avoided unless the press release is for some technical magazine or publication. 

By following these few tips you should be able to write a good press release headline. That attracts journalists and readers alike.

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Press Release Writing Services

Press releases are a vital part of any publicity campaign.  Every day more businesses are turning towards press releases as a means of effective communication. News agencies receive hundreds of press releases daily, so you need to make your press release stand out among them. You can do so by writing a good press release. Writing a good press release is a skill that can be acquired through a little bit of practice. The World Wide Web is full of press release platforms that offer you guidance regarding all your press release needs, from writing to distribution to follow ups.

Some press release services also offer to write the press release for you. The press release writing services...

Press releases are a vital part of any publicity campaign.  Every day more businesses are turning towards press releases as a means of effective communication. News agencies receive hundreds of press releases daily, so you need to make your press release stand out among them. You can do so by writing a good press release. Writing a good press release is a skill that can be acquired through a little bit of practice. The World Wide Web is full of press release platforms that offer you guidance regarding all your press release needs, from writing to distribution to follow ups.

Some press release services also offer to write the press release for you. The press release writing services help articulate the message you want to share. It does not matter what kind of press release you need the press release writing services will produce it for you. The different types of press releases can be business press release, nonprofit organization press release, new product launch press release, crisis management press release and so on.

You may wonder why to use press release writing services. The answer is very simple, if you write a press release yourself it may not give you the desired exposure, as you know a well written press release is most important for press release distribution. If a press release is not well written there are more chances of it going unnoticed. And a poorly writing press release is equal to not writing a press release at all. To get the best press release written you need to provide the basic information for the press release, like who, what, where, when, why and how. Next you will explain the reason of the press release and the desired outcome you want form the press release distribution.

Good press release writing services will make an impact write form the first line read by the journalists/ viewers. The headline or title of the press release will be the bait to attract the readers towards the press release. Giving an interesting topic to the press release is like winning hale the battle. It is the title that attracts the attention of the readers. The next part is the body; it needs to be interesting and informative for the readers. Using press release writing services insures more people will take interest in the news information and more traffic will be directed to the website of the company.   

After the press release is written you can start distribution process. Here again you can use press release distribution services that will insure your message is wide spread and reaches your target audience. The different channels used are search engines, newswires, blogs, RSS feeds, social media networks and other news related websites. This distribution service is offered completely free by MyPRGenie.com, for a little extra charge you can also have access to their media database containing more than 540,000 journalists from all over the world.

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Video News Release

A video news release is different form advertisements as it is aired during the news timing as part of the news and not in the commercial time. The viewers see the video news release and consider it to be part of the news, researched by the news channel.

Video news releases are used more and more these days by PR firms for the distribution of news information.  A news segment that you see on the television has a lot of importance and it is considered to be factual and well researched. Companies that share video news releases can easily benefit from this. The writing of a video news release is not as writing a simple press release. The...

A video news release is different form advertisements as it is aired during the news timing as part of the news and not in the commercial time. The viewers see the video news release and consider it to be part of the news, researched by the news channel.

Video news releases are used more and more these days by PR firms for the distribution of news information.  A news segment that you see on the television has a lot of importance and it is considered to be factual and well researched. Companies that share video news releases can easily benefit from this. The writing of a video news release is not as writing a simple press release. The video news release is written as news that is being broadcasted to the audience. The audio needs to be more like news and less like an advertisement. Comments and opinions are taken form experts and common people that show the positive effects of the product. This touches the human interest angle in the news release.  This type of publicity gimmick was first used by pharmaceutical companies but now more and more PR platforms are using it.

Most news agencies use the video news release as is, while others use their own voice over to make seen more authentic. The voice over script is usually provided by the PR platform that sent the video news release. The product can be named two three times in the video news release. Make sure you justify the use of the product in the release. A major reason for news channels to use the video news release in the news broadcast is that it is cheaper than conducting their own research and then airing the piece. The length of an average VNR is one to two minutes. It needs to be informative and look like part of the news.

The video news release even though very much appreciated by public relations firms is not much liked by the media authorities.  The authorities demand that the source of the media release is announced in the news so that it is not misleading for the public. If a media release is discovered being aired the public can question the source of the information from the news editor or any higher official. If it is found to be a video release the viewers can ask the television station to announce the source of the release to the masses and clear any ambiguity. If the news channel refuses to air the retraction then the viewers has a right to forward the issue to the authorities.  

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Website Launch Press Release

Press releases are the fastest way of informing people about yourself and your business. The market is rapidly changing and now more and more companies are turning their attention towards the World Wide Web. Once the website is made and launched, the next step is to attract traffic towards the website and make it popular. This is where press releases come in. When writing a press release to inform people about the launch of the website you need to bear in mind a few things.  

First make a rough draft of the content/information you want to add to the press release. Start by giving the most important information followed by lesser important information. This style of arranging...

Press releases are the fastest way of informing people about yourself and your business. The market is rapidly changing and now more and more companies are turning their attention towards the World Wide Web. Once the website is made and launched, the next step is to attract traffic towards the website and make it popular. This is where press releases come in. When writing a press release to inform people about the launch of the website you need to bear in mind a few things.  

First make a rough draft of the content/information you want to add to the press release. Start by giving the most important information followed by lesser important information. This style of arranging the information is called the inverted pyramid. The information need to generate interest among the readers. Remember not to add to much detail in the content. An average press release should be between 300 - 700 words. Keeps the content entertaining for the readers. Keep it simple. Explain the need for the launch of the website. Do not put too much technical information. After arranging the content of the website launch press release we can start arranging it in the correct format.

When writing a press release state the date of the press release at the top of the page. It can be FOR IMMETIATE RELEASE or TO BE RELEASED ON mm-dd-yyyy. This will inform the punishers the correct date when they want to press release to be published or broadcasted. Next come the most important part of the press release. The title of the press release, make sure it is luring for the readers and the journalists so that they are attracted to the release. After the title you will start the body of the press release, the body will always start with the date line. The news elements will be mentioned in the first paragraph these are who, what, where, when, why and how. The following paragraphs can mention the details and you can also add quotations from the top management of the company. At the very end you will mention your contact information, so that any further queries can be answered.

Once the website launch press release is written and arranged in the correct format then the task of distribution will start.  It is recommended that you use an online press release platform for the distribution of the press release. By using a PR platform you will be able to distribute the press release to a number of online sources simultaneously. MyPRGenie an online press release distribution service can distribute your website launch press release simultaneously to search engines, newswires, blogs, RSS feeds, media database and other news related websites. The distribution to these different sites helps increase the ranking of the newly launched website and helps generate traffic towards it. By regularly sending press release through online platforms you can build a good repute and increase brand recognition.

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Business Social Networking Sites

The websites where people meet, interact and make new friends are known as social networking sites. The social networking sites are attracting more people every day and have become an ideal marketing platform for business. Some social networking sites are mainly designed for business professionals. More and more people are flocking to these business social networking sites. These business social networking sites have become an ideal platform for business men and professionals to interact. Most business social networking sites allow you to make a profile for your company. Professionals from all walks of life join these sites.

There are many business social networking sites that offer a range of services for professionals. Before you choose any one of...

The websites where people meet, interact and make new friends are known as social networking sites. The social networking sites are attracting more people every day and have become an ideal marketing platform for business. Some social networking sites are mainly designed for business professionals. More and more people are flocking to these business social networking sites. These business social networking sites have become an ideal platform for business men and professionals to interact. Most business social networking sites allow you to make a profile for your company. Professionals from all walks of life join these sites.

There are many business social networking sites that offer a range of services for professionals. Before you choose any one of them you should see the advantages they are offering and understand your requirements. Why do you want to make the company profile, it should be to help build business contacts. What advantages will I get from this site; hopefully it is where you can easily find business contacts that can be useful to your needs. It can be to help recruit new employees and increase sales. Whose attention am I trying to get, it could be advertising experts, marketing professionals or potential customers. After you have got answers to these questions you need to ask yourself which business social networking sites should be taken on, do you have enough staff to handle multiple social networking sites.

Now days many websites are encompassing the characteristics of social networking services to help you enjoy the experience and facilities of business social networking sites. One of the best examples of this is MyPRGenie. MyPRGenie is the first online press release platform that offers you complete business social networking experience besides the press release distribution services. It acts as a one stop shop for your PR needs. You may wonder how a press release platform can work as a business social networking site.  When you first join this press release platform you are asked to make a profile of your company or organization. This helps in categorizing your company according to industry. Next you can send your press releases online to different news wires, search engines, blogs, media database and other news related websites. The sending of press releases helps you to gain publicity. It builds brand recognition. By posting the press releases on many platforms, the ranking of your home website will increase.

Another major advantage of using MyPRGenie is that other members can become followers of the press releases of the company. This way whenever there is a new press release published by your company they will be informed. Similarly you can also follow the activities companies that you are interested in. people can also leave comments with the press release, this helps in company and journalists to come in direct contact and build their network.

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Business Social Software

Social networks are on the rise these days. There are more than six hundred million people using Facebook and over two hundred million people are using Twitter worldwide. This clearly shows the interest people have in creating social networks online. Seeing this growing trend many software companies have started to make social software that websites can use to make their sites social media friendly. These software mainly target companies to help build their business contacts.

The business social software helps you interact with other business men and professionals to promote your business. Using such software, you can get a change to discuss your business issues, find the best help and increase your productivity. Before you decide on any...

Social networks are on the rise these days. There are more than six hundred million people using Facebook and over two hundred million people are using Twitter worldwide. This clearly shows the interest people have in creating social networks online. Seeing this growing trend many software companies have started to make social software that websites can use to make their sites social media friendly. These software mainly target companies to help build their business contacts.

The business social software helps you interact with other business men and professionals to promote your business. Using such software, you can get a change to discuss your business issues, find the best help and increase your productivity. Before you decide on any business social software for your website you need to know what advantages you want. The people you desire to attract to the website. Is the site related to a specific target audience? Is your site going to be a purely business social networking site or will the business social networking tools are an added advantage of your websites? It will make the selection of the business social software very easy.

A good example of a website using business social software is MyPRGenie. MyPRGenie is a press release platform that uses business social software to build a business social network. In this way it caters to all your press release needs and helps you get in contact with other business professionals. It is targeted at businesses and journalists. It does not matter whether you are in a small organization or a multinational; press releases are the fastest and most effective way to publicize yourself. MyPRGenie helps you reach the maximum potential through their press release services and by using business social software it gives you the opportunity to interact with all the other users of this platform.

The benefits that MyPRGenie gains by using business social software are many. All the users create their company profile and can send press releases about their business. These press releases are distributed through search engines, news wires, RSS feeds, media contacts and other news websites and blogs. The users can see the press releases that are posted by other users. They can also follow a company’s press release and be updated about it. The most important feature offered by them us that the users and journalists can leave comments along with the press release. This gives journalists and users direct contact with the company. Any ambiguity that is created can be cleared from the source. The company also gets a chance to get a feedback from the audience.

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Small Business Social Media Marketing

Small businesses are turning towards social media networks to get publicity quickly. Publicity is the key to success and the fastest way to connect to a large number of people is through social media networks. A few years ago, social media’s future was uncertain but now it is here to stay and has made a huge impact in the communication industry. In just a few years more than six hundred million people have joined Facebook and more than two hundred million are on Twitter. This just shows the impact that social media has made across the globe. The traditional marketing techniques such as advertising, public relations and BTL activities are still very important. Now you must be wondering how...

Small businesses are turning towards social media networks to get publicity quickly. Publicity is the key to success and the fastest way to connect to a large number of people is through social media networks. A few years ago, social media’s future was uncertain but now it is here to stay and has made a huge impact in the communication industry. In just a few years more than six hundred million people have joined Facebook and more than two hundred million are on Twitter. This just shows the impact that social media has made across the globe. The traditional marketing techniques such as advertising, public relations and BTL activities are still very important. Now you must be wondering how small business social media marketing can benefit you and which social media networks can help you best. 

The biggest problem with most traditional or online marketing is the cost element. If you use pay per click, pay per lead, pay per action or any other of these popular modes online marketing, you will find that the cost is very high. Social marketing offers you better results at lower rates. The small business social media marketing uses social media networks like Facebook or Tweeter help you in the marketing, MySpace a social network for music celrbrities and YouTube a video social network. These sites have made small business social media marketing an easy task, by publishing articles, audioand video information on these sites to increase their business.

Small business social media marketing has also grown considerable. A recent case study showed that most small businesses have increased their sales considerably through social media marketing. All these social media networks attract more and more people. Small business social media marketing make their company pages to attract fans/followers. The followers attracted by these pages help to direct traffic towards the home page small business. The traffic helps to increase in the sales and also improve rating of the website.

MyPRGenie is a social press release platform that also acts as a business social network. This makes MyPRGenie ideal for small business social media marketing. Different businesses small and large make their profiles on this platform and attract followers to their profile. The press release that are published on this platform are distributed do different search engines, media database, blogs, RSS feed, news related websites and other social media networks. This helps in creating back links for the websites and improvesthe rating of the website. 

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Social Marketing Agency

Social marketing is becoming more popular than traditional marketing. More and more people are being drawn towards social marketing agencies to meet most of their business needs. The traditional marketing has its plus points but it is relatively very expensive. This is why a lot of social marketing agencies are emerging. They efficiently target people on social media networks to get their word out.

The internet has become one of the most effective tools for getting noticed in the world. Almost all businesses big or small have their own website now. But just having a website is not enough, you also need to direct traffic towards it and increase its page ranking.  This is where you will need...

Social marketing is becoming more popular than traditional marketing. More and more people are being drawn towards social marketing agencies to meet most of their business needs. The traditional marketing has its plus points but it is relatively very expensive. This is why a lot of social marketing agencies are emerging. They efficiently target people on social media networks to get their word out.

The internet has become one of the most effective tools for getting noticed in the world. Almost all businesses big or small have their own website now. But just having a website is not enough, you also need to direct traffic towards it and increase its page ranking.  This is where you will need the help of a social marketing agency. There are many platforms that can help you achieve this goal. You need to see which method will be most effective and help increase the traffic and build your company’s reputation. While searching for the best social marketing agency I stumbled across MyPRGenie. MyPRGenie is an online press release platform that also acts as a social marketing agency.

Public relations are the basic prerequisite of any marketing strategy. Online press releases are becoming more popular day by day on the World Wide Web. They cater to the basic need of the human psyche, up to date information and news about all that is happening in the world. Through press releases you can inform people about yourself. The only in key point is that you present the information that is news worthy. By using social marketing agency like MyPRGenie you will be able to easily target your desired audience. The press release distributed by them is SEO friendly, it is uploaded to search engines, blogs, RSS feeds, social media networks, news related websites and to their media database.  

A press release that is SEO friendly will rank high on the search engines. This means more visibility and more traffic towards the website. Media database is a list of contacts to which the press release can be sent. MyPRGenie has over five hundred and forty thousand journalists worldwide. It also allows you to choose journalists according to country, language, city, beat, topic and interest, ensuring the press releases reaches the targeted audience.

MyPRGenie has its own news wire that is interlinked with many other news wires. This enables journalists that are not connected to the media database to access the press release and use the news information for republication. The press release is also uploaded to the many social media networks, Blogs, RSS feeds and other news related websites. In this manner back links are created to the website and that helps increases in building the page rank of the website and generates more traffic to the website. By regularly sending press releases through this social marketing agency you can build a healthy reputation for your business and make your business flourish. 

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Social Marketing Services

In the past few years the market place has changed dramatically. Now most companies also have a presence on social media networking sites like Tweeter and Facebook. These enable companies to launch a successful marketing campaign. Not only does it improve traffic, but it also builds brand recognition. There are many websites on the World Wide Web that offer social marketing services. They combine a wide array of services to meet your marketing needs.

The fastest and most cost effective way of spreading news on the internet is through press releases. It is the best publicity tool available online. Among all the social marketing services MyPRGenie is the best as it combines the social networks with press release...

In the past few years the market place has changed dramatically. Now most companies also have a presence on social media networking sites like Tweeter and Facebook. These enable companies to launch a successful marketing campaign. Not only does it improve traffic, but it also builds brand recognition. There are many websites on the World Wide Web that offer social marketing services. They combine a wide array of services to meet your marketing needs.

The fastest and most cost effective way of spreading news on the internet is through press releases. It is the best publicity tool available online. Among all the social marketing services MyPRGenie is the best as it combines the social networks with press release distribution. A press release that is distributed through this network will automatically be distributed to the different social networks along with search engines, blogs, RSS feeds, media database, news wire and other news related websites. Each one of these postings helps in increasing the public recognition and increase the traffic of your website. Even if you don’t host your own business page of the social media networks your news information will be posted on the social media pages of MyPRGenie.

Let’s see step by step how MyPRGenie offers you social marketing services. The press release sent to this platform is made SEO friendly so that it becomes easy for people to search it on the search engines. This is done by charging to key words of the press release so that it becomes easy for the search engine to search for them. A press release is viewed 51% times by searches conducted on the different search engines. Next the press release is sent to the media database. MyPRGenie has one of the largest media data bases in the world with over five hundred and forty thousand journalists worldwide. You can select/ make you own media list according to your requirement. It can be segmented into country, city, language, interest, topic and beat. This can ensure your news information reaches the desired journalists for publication.

There are many journalists that are constantly visiting news wires, blogs and subscribe to them through RSS feeds to stay updates. When the press release is published on the news wire of MyPRGenie it will automatically be sent to the local and national news wire services of that country. This enables journalists that are not in the media database to also have access to the press release. By posting the press release on all these platforms you can rest a sure that your message will reach the targeted audience. It will be cost effective and by regularly sending press release through this social marketing service you can easily achieve your goals.

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Social Media and Business

Social media is increasingly becoming an important tool for marketing. More and more businesses are turning towards social media as a publicity tool. In the last few years Facebook has gained over six hundred million users and Twitter now has over two hundred million. These social networks were an untapped market for potential business. Seeing this trend many public relation companies and social media agencies turned their attention towards social media networks. The social media is ideal for business to gain popularity and brand recognition.

The World Wide Web has cemented the relationship between social media and businesses. Recent studies have shown that information travels fast through social media networks and agencies. Businesses create company pages on the...

Social media is increasingly becoming an important tool for marketing. More and more businesses are turning towards social media as a publicity tool. In the last few years Facebook has gained over six hundred million users and Twitter now has over two hundred million. These social networks were an untapped market for potential business. Seeing this trend many public relation companies and social media agencies turned their attention towards social media networks. The social media is ideal for business to gain popularity and brand recognition.

The World Wide Web has cemented the relationship between social media and businesses. Recent studies have shown that information travels fast through social media networks and agencies. Businesses create company pages on the different social media networking websites and start attracting fans / followers. These fans and followers are updated every time there is a new post, campaign or offer by the business. It also helps the business to come in direct contact with the people. The customers and potential customers are intimidated about any new happenings of the company. There are many other platforms that support social media and business relationships. The different online press release platforms have also understood the importance of using social media networks for business development.

MyPRGenie is an online press release platform that also acts like a business social media network. It utilizes the social media content to help grow your business. The first thing you need to do is created your company profile. It can be a single profile or multiple profiles depending on your requirements. Once the profile is made you can start sending your news content in the form of press releases. This press release platforms supports text, audio and video formats. The distribution process is designed to help build the reputation of the company. A press release distributed through MyPRGenie will be distributed to search engines, social media networks, media contacts, news wires, blogs and other news related websites. MyPRGenie helps by making your press release SEO friendly and enables the press release to get better ranking on the search engines, resulting in more visibility for the press release.

The press release is also posted on the different social media networks; it can be on the page of your company or MyPRGenie’s pages on the different social media networks like Facebook, Tweeter and so on. In other words even if you don’t have a web page on the different social media networks you can use MyPRGenie platform to gain access to this target audience. The media database allows you to select journalists that can republish your press release on their newspapers or news channels. Finally by posting your social media content on all the different platforms sites you can easily attract traffic to your website and the backlinks help build the page rank of your website. 

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Social Media Companies

A lot of social media companies are news oriented and share content in both text and multimedia format. The main purpose of social media companies is to create a platform where business and individuals can share their information and gain feedback. There are numerous social media companies on the World Wide Web. Before you choose any one of these social media companies to meet your marketing needs you must check what services are being offered and what are the charges.  

Studies indicate that people are more attracted to social media content than traditional mediums. MyPRGenie offers an innovative and unique press release platform that can caters to all your needs. It allows the users to add content...

A lot of social media companies are news oriented and share content in both text and multimedia format. The main purpose of social media companies is to create a platform where business and individuals can share their information and gain feedback. There are numerous social media companies on the World Wide Web. Before you choose any one of these social media companies to meet your marketing needs you must check what services are being offered and what are the charges.  

Studies indicate that people are more attracted to social media content than traditional mediums. MyPRGenie offers an innovative and unique press release platform that can caters to all your needs. It allows the users to add content in audio, video, text and multimedia formats. You can directly upload and share your social media content easily. Another advantage of using this platform as a marketing tool is the wide spread press release distribution. A press release that is published on this platform whether plain text or multimedia content is distributed on search engines, media database, RSS feeds social media networks and other news related websites.

This distribution process helps you to reach your target audience quickly and easily. When a press release is sent to MyPRGenie the first action taken on it is search engine optimization. This makes the press release SEO friendly and gains a better ranking on the search engines. Better ranking on search engines makes the press release more visible and attracts more traffic to the company website. By sending the press release or news release to the media contacts you can be confident that you news information will be sent to the desired target audience. To help you reach the correct target audience you can choose the journalists according to beat, interests, language, city, country and topic. There are more than five hundred and forty thousand journalists worldwide that are attached to this platform.

The press releases are also uploaded to social media networks to attract fans/ followers. This helps in increasing the popularity of the company. The RSS feeds help interested people to keep a track on the latest events of the company. The posting of the press release to different blogs and news websites also helps in increasing the publicity of the company. All together MyPRGenie is the best example of the work done by social media companies. Another interesting feature that is being offered by then is the pricing. It offers a combination of paid and free services depending on your business needs.

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Social Media News Release

A social media news release is a press release specially designed for online social media platforms. Most reporters that surf the Internet and use social media websites don’t feel the need to tap into traditional press releases. Seeing the demand for change, the style of writing the press release has been adapted to be in line with the trends on social media.

When writing a social media news release it is important to make it interesting and catchy. A social media news release needs to be both informative and interesting at the same time. The language of the news release must be casual; it should not sound to official. Try not to use technical jargons as most readers...

A social media news release is a press release specially designed for online social media platforms. Most reporters that surf the Internet and use social media websites don’t feel the need to tap into traditional press releases. Seeing the demand for change, the style of writing the press release has been adapted to be in line with the trends on social media.

When writing a social media news release it is important to make it interesting and catchy. A social media news release needs to be both informative and interesting at the same time. The language of the news release must be casual; it should not sound to official. Try not to use technical jargons as most readers may not understand them and the social media news release will lose its value. Make sure that the headline you use is eye catching and is able to get the readers interesting in the social media news release. The Social media news release needs to read like a story but don’t miss out the news element form it.

If you like you can use videos, pictures and graphs to prove your point. The text can be bold, italic or in bullet format to make it easier for the reader to browse through the social media news release. You can also add quotations form important people in the company, technical experts in the market or the common man and what effect the product has had on their lives. To make these quotations more prominent you can change its color or increase the font size. Always remember that journalists and readers only take a few seconds to decide if the social media news release is worth reading or not.

The social media news release is not just targeted at the press but also targets the online media world. Bloggers equally benefit from the social media news release as they like to use the information provided by the social media news release source information for their respective blogs. The bloggers find the changes made in the Social media news release very helpful, now they can quickly go through the news release and decide its importance.

The social media news release is distributed on the various social media networks like Facebook, Tweeter, Linkedin, etc. Search engines like Google, Yahoo, Bing and others also pick up the news release and share them on their sites. This gives a news release major coverage and they are available online for a much longer time period.  The growing interest of the masses in the social media websites is the main reason for the changes in the traditional press releases and social media news releases are the best way to capture this market.

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Social Media Platforms

In the last few years social media has seen rapid growth and is still on the rise.  Facebook alone has over six hundred million users. Almost all online businesses have their own social media pages to promote their brand. Social media platforms are a place where people can come together and share their news, ideas, thoughts, videos and other content. There are many different types of social media networks like:

  • Facebook – a social network
  • Twitter – a micro-blogging site
  • MySpace - a music social network
  • MyPRGenie & LinkedIn are business social networks.
...

In the last few years social media has seen rapid growth and is still on the rise.  Facebook alone has over six hundred million users. Almost all online businesses have their own social media pages to promote their brand. Social media platforms are a place where people can come together and share their news, ideas, thoughts, videos and other content. There are many different types of social media networks like:

  • Facebook – a social network
  • Twitter – a micro-blogging site
  • MySpace - a music social network
  • MyPRGenie & LinkedIn are business social networks.

These social media platforms have worked wonders for numerous businesses. They offer the fastest and most effective way for sharing information with your fans, followers and other businesses. MyPRGenie is a search engine optimizer, business social network and social media publicity engine. It enables you to distribute your news information or press releases to different search engines, news wires, media database, blogs, RSS feeds, other news related websites.  All these combined help you to reach the maximum potential of online marketing will almost no effort.

To find information about anything the first place that most people go to are the search engines. By making the press release SEO friendly it will appear at a high rank on any search engine. More visibility means more traffic and more traffic means better business. A recent study showed that about 51% viewers of press release come from searches conducted on search engines. News wires are considered as a reliable source of authentic news. All news agencies are linked to the different news wires to get fast and updated news for broadcasting. Most news wires are interlinked and share the press releases that are published on them. Through the media database you can choose the journalists that ideally suit the nature of the press release and the targeted audience. Posting on blogs and RSS feeds helps you to gain popularity and build back links.

When you upload the press release to MyPRGenie it will be sent to the social media platforms. This helps businesses to come in direct contact with the customers and build a healthy relationship with them. The customers can ask queries and give valuable feedback regarding the business or product. Social media platforms are the most healthy and cost effective way of getting connected to the targeted audience.

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Social media press release distribution

Social media platforms are gaining popularity all over the world. Websites like Facebook and Twitter have over six hundred million and two hundred million members respectively.  This just shows that the social media is growing and thousands of new people are joining it daily. PR platforms are now also adapting to this trend and have started social media press release distribution services. Initially, the biggest problem faced in social media press release distribution was that social media users do not like the normal format and language of the traditional press releases. To overcome this problem PR platforms change the writing style accordingly before the social media press release distribution takes place.

The language of the press release needs...

Social media platforms are gaining popularity all over the world. Websites like Facebook and Twitter have over six hundred million and two hundred million members respectively.  This just shows that the social media is growing and thousands of new people are joining it daily. PR platforms are now also adapting to this trend and have started social media press release distribution services. Initially, the biggest problem faced in social media press release distribution was that social media users do not like the normal format and language of the traditional press releases. To overcome this problem PR platforms change the writing style accordingly before the social media press release distribution takes place.

The language of the press release needs to be more casual or informal and it should read like a story rather than a news report. The social media press release distribution also feels a great need to introduce keyword into the press release. Keywords help make the press release more SEO friendly. Keywords optimization helps people to search for the press release, but here also don’t bombard the press release with the keywords as it causes the press release to lose its rating on the search engine. The key words need to be strategically placed throughout the press release, keeping a major concentration among the first and last paragraph to make it more SEO friendly. Next step that needs to be taken is to use changes in the font size; it can be changes in the color of text. By using bold, italic and bullets by using these features in the test it will be easy for the journalists and bloggers to scan the press release and gauge the importance of the press release. These simple changes in the text and writing style will help the press release to gain much popularity on the social media platforms.

Social media press release distribution platforms also recommend adding pictures, videos, audio and other multimedia content with the press release. A recent case study showed that people are more likely to share multimedia content with friends as compared to plain text documents. A press release that is posted on the social media platforms has a much longer life span and as shared among the users more rapidly. The increase in the longevity of the press release helps it to gain more views and build on the company’s reputation.

The social media press release distribution has not only been appreciated by the masses that use these networks but also liked by the journalists and bloggers. These few simple changes have allowed press releases to successfully adapt to the changing trends of the social media networks. The PR platforms responsible for distributing the press release on social media networks also target the specialized networks like Business social networks, mobile social networks, etc. social media press release distribution also helps the company/ organizations to directly interact with their target audience and journalists.

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Small Business Marketing

Small businesses are having more and more problems in the growing global market. Many businesses are emerging every day and the competition is getting fierce. The World Wide Web has given small businesses a chance to target consumers from all over the world. Small businesses use many marketing techniques like advertisements, sales, discount offers etc. The major problem with most of these techniques is that it works on a small scale and on a larger scale it costs too much. The fastest way to get publicity is through the internet. All you need to do is to make a website and then attract traffic to your website. To generate traffic you need to get a good ranking on search...

Small businesses are having more and more problems in the growing global market. Many businesses are emerging every day and the competition is getting fierce. The World Wide Web has given small businesses a chance to target consumers from all over the world. Small businesses use many marketing techniques like advertisements, sales, discount offers etc. The major problem with most of these techniques is that it works on a small scale and on a larger scale it costs too much. The fastest way to get publicity is through the internet. All you need to do is to make a website and then attract traffic to your website. To generate traffic you need to get a good ranking on search engines. There are many ways of doing this such as advertisement posting, link building, pry per click advertisement, etc.

However, a better tool that can be used for marketing is press release distribution. You might warder that how can press release distribution help in small business marketing? For this let’s see how the press release distribution works. Through press release you can inform the masses about the latest happenings and development of your organization. Most news agencies are always in need of news, your press release can be sent to them and help you gain a much wider exposure and publicity. Each medium where the press release is posted by PR platforms help you in your small business marketing campaign.

Press releases are first of all made SEO friendly, by using key words. This helps it getting a better ranking on the search engines. Whenever someone uses your key words in their search then your press release will be shown. The search engines ranking is directly proportional to the visibility of a press release. About 51% of viewers of the press release originate from the search engines. The next place where press releases are uploaded to different news wires. News wires are considered to be the largest source of news information for media broadcasters and publishers. When running a small business marketing campaign, press release distribution on news wire can be very useful. Other mediums where press release is distributed are social media networks, blogs RSS feeds and other news related websites.

By posting your press release on all these mediums the aim is to get maximum exposure in minimum time. The different places where the press releases are uploaded on line carry the link to the host website this helps to generate traffic for the website that in turn helps in the small business marketing campaign of the company. By regularly sending press releases online you can build a good reputation in the market for yourself. 

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Sample Press Releases

There are many press release platforms that offer press releases press release distribution services. The press releases can be about any topic as long as the information provided in them is news worthy. A press release can be used to inform the target market about a new product launch. It can be about crisis management, sports, nonprofit organizations, and business and so on. Press releases work best in building public opinion and creating awareness among the masses. The basic format of the press release is the same. Here are the first few lines of a sample press release:

For immediate release

Heading

Sub Heading

Date line – body of test (here you will mention Who...

There are many press release platforms that offer press releases press release distribution services. The press releases can be about any topic as long as the information provided in them is news worthy. A press release can be used to inform the target market about a new product launch. It can be about crisis management, sports, nonprofit organizations, and business and so on. Press releases work best in building public opinion and creating awareness among the masses. The basic format of the press release is the same. Here are the first few lines of a sample press release:

For immediate release

Heading

Sub Heading

Date line – body of test (here you will mention Who What Where When Why and How.)

Contact information

###

There are different types of press releases, including IT press release, Sports Press releases, Business press release, Music and Artist press release, Crisis management press release, etc. Each one of these press release have a different writing style. The content also needs to be compatible with the medium of distribution. The press release that is published on the different online platforms should not be confide to time, the press release that are posted online have a longer life span and can be accesses easily. The press release that is published on the social media networks need to be casual. To the point and made simple. Always remember to keep the press release small between 300 – 700 words. It is a press release and not a novel. You can use colors, font, bullets, bold or italics to convey the basic points of the press release.

Most of the PR platforms that offer online distribution cater to audio, video and multimedia content. The speed of sending and receiving information has made multimedia content transform very easy and quick. A recent study showed that multimedia content is more rapidly shared as compared to simple text. Press releases that contain multimedia content are shared fifty seven present more than the regular text press release.

Press releases also vary according to the place where they will be published or broadcasted. A press release that will be published on a business news wire will be formal, and a press release that is targeted at social media platforms will be casual. The most important part of a press release is the writing. Well written press releases can be put life into small news information and a poorly written press release can undermine important news.

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Public Relations News Release

Public Relations (PR) is the art of building and maintaining the public Image of high profile people, like politicians and celebrities. It also works for companies, businesses and non-profit organizations. There are many different tools used by public relation firms to help build the public image of their clients but the most common is a news release. A public relations news release can effectively help change and build the public image of an individual or company. Depending on the need of the time the public relations platform will help build, maintain or change the public opinion of the masses.

The masses will only take interest in your news information if you have a link with them. Public relations...

Public Relations (PR) is the art of building and maintaining the public Image of high profile people, like politicians and celebrities. It also works for companies, businesses and non-profit organizations. There are many different tools used by public relation firms to help build the public image of their clients but the most common is a news release. A public relations news release can effectively help change and build the public image of an individual or company. Depending on the need of the time the public relations platform will help build, maintain or change the public opinion of the masses.

The masses will only take interest in your news information if you have a link with them. Public relations help build such connections. Public relations news releases are able to reach a larger target audience in the shortest period of time. The internet has made the distribution process of any public relations news release very quick and cost effective. Previously media critics and public relations experts used to rely mainly on advertisements as a major source of communicating with the masses. This was effective but with the passage of time the masses have turned skeptic about adverts. Now the media experts are focusing on public relations news releases to get connected with the masses.

It is in the human psyche to know about what is happening in the world around them. Public relations news release distributers take advantage of this inquisitive nature to achieve their target of building brand recognition.  Viewers read the news element of the public relations news release indirectly register the company or brand name. This later starts forming a positive image in the mind of the consumer.  Public relations news release is responsible for the change in the public opinion of the masses. These days’ governments have also started to use this tool to their advantage.

The situation where public relations news release is most commonly used is it times of crisis. During a crisis situation the PR platforms need to contain the damage and change the public’s mind set. Most PR platforms use public relation news release as part of a systematic plan targeted at the masses. Most PR experts say that no publicity is bad publicity; you just need to know how to use the situation to your advantage.  Any news release that is distributed and aimed at the masses is directly or indirectly aimed at building public relations with the masses.

A major advantage of using the PR platforms for the distribution of your public relations news release is that the PR platforms distribute the news release simultaneously to the different news outlets and news wire services. In this way the viewer’s receive the same information from different sources and automatically believe the information to be well researched and true.  

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Press Release Marketing

The competition in the market is becoming more and more cut throat, which means that the need for publicity is increasing rapidly. The fastest and most cost effective way of distributing your news information worldwide is through online press releases. The way press release marketing works is that it makes people aware of the latest happenings of your company. They help build a respectable reputation for your company/brand name. Online press releases help in influencing the public opinion of the masses. A press release simultaneously distributes your news to many different channels. Publicity tools such as press release marketing are becoming very popular these days.

When you send an online press release, your marketing needs are met in...

The competition in the market is becoming more and more cut throat, which means that the need for publicity is increasing rapidly. The fastest and most cost effective way of distributing your news information worldwide is through online press releases. The way press release marketing works is that it makes people aware of the latest happenings of your company. They help build a respectable reputation for your company/brand name. Online press releases help in influencing the public opinion of the masses. A press release simultaneously distributes your news to many different channels. Publicity tools such as press release marketing are becoming very popular these days.

When you send an online press release, your marketing needs are met in many different ways. The first thing that PR platforms do is that they make the press release SEO friendly. This helps in receiving a better ranking on the search engines. In this way the press release will be at a better ranking and more visible to readers. The second benefit of uploading a press release to search engines is that most views are generated through search engines and traffic will be directed to your website. News wires are also used in press release marketing. Almost all press releases are posted on different news wires. All news media houses are associated with the different news wires as they are considered to be the most reliable source of information. If the press release is well written then you can be confident the release will be picked up by journalists. Most news wire services are interlinked and by uploading press release it can be shared among the news wires of the city, country and according to topic. A perfect example is that a business press release will be distributed among the general news wires and the specialized business news wires and sports related press release will be sent to sports press releases.

Similarly PR platforms distribute the press release to different blogs, RSS feeds, social media networks and other news related websites. All these posts help build the press release marketing campaign. The many platforms help to build back links for the websites. This helps to generate the traffic for the website and get a better ranking on the search engines. If you are able to gain the first position on the search engines it will automatically generate thousands of visitors to the website. By regularly sending the press release you can very easily build a good reputation among the viewers and customers. Press release marketing helps you to reinforce the brand name and loyalty among the customers.

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Press Release Distribution Contacts

Press releases are gaining popularity as a publicity tool. Press releases are aimed at the news media to distribute news information to the masses. Press releases can be distributed through many channels like email, fax, postal mail, newswires, etc. The objective is to inform the masses about the latest happening about an organization or company. To effectively distribute your press release you need to have contacts in the news media.

Before you compile a list of press release distribution contacts you will have to know the right people working at the right places. This means you need to know the interest, beat and topic of the journalist to whom you are sending the press release. You also need...

Press releases are gaining popularity as a publicity tool. Press releases are aimed at the news media to distribute news information to the masses. Press releases can be distributed through many channels like email, fax, postal mail, newswires, etc. The objective is to inform the masses about the latest happening about an organization or company. To effectively distribute your press release you need to have contacts in the news media.

Before you compile a list of press release distribution contacts you will have to know the right people working at the right places. This means you need to know the interest, beat and topic of the journalist to whom you are sending the press release. You also need to know that which journalist is working in what news agency. If you send the press release to the wrong journalist or if the journalist has left the news organization then the press release might not be published. The press release distribution contacts list needs to be updated form time to time. Having personal contacts with the journalists is always helpful; this way you will know the preference of the journalist how he likes to receive the press release. Most journalists like to receive the press release by email while others through fax as both these forms of communication are immediate, but some journalists and editors prefer receiving the press release via postal mail. So it is always good to know how the journalist will like to receive the press release.

Maintaining a list of press release distribution contacts can be a task in itself, even at a local level. As you know journalists keep moving from one organization to the other constantly. It becomes almost impossible at a national or international level. This is why PR companies have started to compile their own lists of press release distribution contacts. The best source of accessing a list of press release distribution contacts is through online press release distribution service providers. By searching the internet you can find hundreds of such sites. What you have to see here is that which platform will best suite your requirement. One of the best PR platforms that I have come across online is MyPRGenie, its press release distribution contacts list has over 540,000 journalists worldwide. It gives the opportunity to make my own list of press release distribution contacts. You can tailor make your own list by selecting journalists according to language, city, country, interest, topic or beat. This feature really helps to target the press release at the correct people.

The press release distribution contacts list is always kept updated and the PR platforms take care to make sure the journalist receives the press release according to his preferred medium i.e. email, fax postal mail or any other. The PR platforms also distribute the press release across the internet on newswires, search engines, blogs, social media networks and other news related web sites. This gives the press release a longer life and more viewers.    

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Media Release Writing

Today, we can send and receive information from all over the world instantly. The key to a successful business is communication. Media releases are the most cost effective way to communicate your news information to the masses. It is not only for the businesses that need media releases, but it’s also widely used by all sorts of news media houses. Journalists and news media professionals need quick and easy access to the latest information. There are thousands of media releases sent on news wires and news media houses daily. You need to craft your media releases in a certain way to stand out among the others.

While preparing a media release, you need to write down the major...

Today, we can send and receive information from all over the world instantly. The key to a successful business is communication. Media releases are the most cost effective way to communicate your news information to the masses. It is not only for the businesses that need media releases, but it’s also widely used by all sorts of news media houses. Journalists and news media professionals need quick and easy access to the latest information. There are thousands of media releases sent on news wires and news media houses daily. You need to craft your media releases in a certain way to stand out among the others.

While preparing a media release, you need to write down the major points of your news information. Make sure you include the information gets the media interest. Also include information that the public needs to know. Arrange all the news information in a descending order from most important to least important information. Find a point or angle of difference that makes your media release more attractive and stand out among all the other media releases. Use a human interest angle to make the story warmer and hook the readers.   

Now that you have collected all the information you need to make a rough draft for your media release writing. Here you will give a title to your media release. The title needs to be attractive and luring for the readers.  It needs to tap to the inquisitive nature of the people. Just by making the journalist pick up the media release and take interest in it can be considered as winning half the battle. After the press release title is decided you will come to the main part of media release writing the body of text. In the body you will address the news elements (who, what, where, why, when and how). Explain each of these elements and elaborate on the news story in the inverted pyramid form. The most important information first, followed by others. Write the media release as you want the journalist to report it. Use simple, clear and easily understandable language. Stick to the facts, don’t a use fluff in the press release.  Keep the text interesting, one way of doing this is by using quotes that are relevant to the release and build human interest. You can also highlight the benefits or achievements. Don’t make the media release to long. Remember to add the vital details. Proof read the rough draft of the media release before sending it to the reproducing it in the correct format.

The media release writing format is very simple. Start with mentioning the date of release, followed by the title of the media release. Next you will write the date line immediately followed by the body of the text. After the body of the text you will give your contact information and at the very end state ### to indicate that the press release is finished.

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Local Press Releases

Press releases that are sent to the news media according to their geographical location are called local press releases. The local press releases are mostly sent by small businesses in an effort to inform the masses about the latest happenings of the company. The writing format of the local press releases is the same as that of other press releases. The major difference is that it is targeted at a specific group of people. There are many ways for the distribution of local press releases. Most companies/businesses prefer to do the distribution themselves, while others prefer to use online press release distribution services. 

Most local press releases are published or broadcasted through local newspapers, television stations and radio...

Press releases that are sent to the news media according to their geographical location are called local press releases. The local press releases are mostly sent by small businesses in an effort to inform the masses about the latest happenings of the company. The writing format of the local press releases is the same as that of other press releases. The major difference is that it is targeted at a specific group of people. There are many ways for the distribution of local press releases. Most companies/businesses prefer to do the distribution themselves, while others prefer to use online press release distribution services. 

Most local press releases are published or broadcasted through local newspapers, television stations and radio stations. The objective is to get the message across to the local audience as swiftly as possible. For doing this the two most widely uses methods are news wires and media databases.

The local press releases are sent to the local news wire services for the distribution purposes. All the news agencies are connected with the news wires and can be easily accessed. The major advantage of news wires is that all the information provided by them is considered to be accurate and timely. Most of these news wire services are interlinked and share the press releases posted on them. Currently every city, state and country has its own news wire service to help in the distribution of news information.

The media database is the list of media contacts that you can send the press release for publication or broadcasting. The contacts in the media database can be report, editors or news producers. By having direct access to them you can send the press release via email, fax or postal mail. The list needs to be maintained and regularly updated as journalists keep switching jobs from time to time. By maintaining your own media database you can keep build a relationship with the media content and this will insure that your press release is published or broadcasted. You also need to know how the journalists prefer to receive the press release. Even though the World Wide Web is becoming more popular but some journalists still like to have postal mail delivered to their desk. If you have a good relationship with the media contact you will be able in what medium to send the press release.

The task of distributing press releases becomes easier using online press release platforms. Just with a few clicks you can distribute your local press releases to your desired audience. The circulation of the press release also increases through these platforms. Some of the advantages of distributing the press release through MyPRGenie are:

  • The press release is made SEO friendly
  • It is distributed to the search engines so that people can easily find it by conducting search.
  • Their newswires is connected with most of the local newswires
  • MyPRGenie also acts as a business social network
  • By posting the press release to different news related sites and Blogs you are able to generate more traffic for your website.
  • Their media database has over 540,000 journalists from all over the world. 

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IT Press Releases

The world of information technology (IT) is growing rapidly. New advancements in hardware and software are happening every day all over the world. Technology professionals are in constant need to inform the masses about their latest achievements and the fastest way of doing this is through IT press releases. Most IT press releases are used as a publicity tool by the IT Companies.

Online press releases are used for the dissemination of news information. The channels used by press release experts are search engines, blogs, news wires, social media networks and other news and IT related platforms. This not only helps in making the masses aware of the news information but also helps in generating traffic for the...

The world of information technology (IT) is growing rapidly. New advancements in hardware and software are happening every day all over the world. Technology professionals are in constant need to inform the masses about their latest achievements and the fastest way of doing this is through IT press releases. Most IT press releases are used as a publicity tool by the IT Companies.

Online press releases are used for the dissemination of news information. The channels used by press release experts are search engines, blogs, news wires, social media networks and other news and IT related platforms. This not only helps in making the masses aware of the news information but also helps in generating traffic for the website and a better ranking on the search engines. Let’s see how each of these channels helps in the distribution of IT press releases.

The IT press releases that are sent to the PR platforms are designed to be SEO friendly. The PR platforms use the Keywords in the text to help make the press release rank high on the search engines and gain more viewers. Keywords help the search engines in displaying the press release whenever any person searches for information related to the keywords. A good press release can also be picked up and displayed on the news page of search engines like Google news, yahoo news, etc.

IT press releases are also uploaded to news wires as news wires are considered to be a valid and reliable source of news information. There are some news wires that are dedicated to purely IT related news. Most news wires are interlinked and share the press releases with each other. This helps the press release to reach maximum number of people. All the news agencies are linked to news wire services and journalists depend heavily on them for the latest news.

The IT press releases are also posted on IT related blogs and social media networks, where people have easy access to them and can comment on them. This helps the public to have direct contact with the company and can give their valuable feedback to them. This direct communication helps in building a relationship between the masses and the company. This way the company can cater to the needs to the people better.

When PR platforms post the IT press releases on the different news and IT related websites it helps in increasing the ranking of the website. The text of the IT press releases contains links to the company’s website. When the spiders of search engines come across the backlinks of a website they help in ranking the website accordingly. The quality of the content is also checked by these spiders and the ranking of the website the press release is pasted. If the page rank of the website is improved it will automatically generate more traffic.  

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How to do a News Release

News releases are a major contributor to the information that is provided to us by the different news publishing and broadcasting houses. Almost all news releases that are sent by the companies are made for the purpose of publicity. For successful marketing you need to write a good press release and distribute it to your targeted audience. If you search the World Wide Web you will come across a lot of press release platforms that are offering news release distribution. These platforms also guide you and give tips about how to do a news release, from the writing to the distribution and follow up of the news release.

The process of writing a news release is not that...

News releases are a major contributor to the information that is provided to us by the different news publishing and broadcasting houses. Almost all news releases that are sent by the companies are made for the purpose of publicity. For successful marketing you need to write a good press release and distribute it to your targeted audience. If you search the World Wide Web you will come across a lot of press release platforms that are offering news release distribution. These platforms also guide you and give tips about how to do a news release, from the writing to the distribution and follow up of the news release.

The process of writing a news release is not that difficult. First make a rough draft of all the information you want to include in the news release. Decide on the title of the release needs to be interesting and luring for the readers. The title is the first line that attracts the readers; if the title is not attractive then the press release might be more or less ignored. Most PR experts believe that a poorly written press release is equal to not writing a press release at all.  The body of the press release needs to be entraining, informative and interesting for the readers. The first person you need to attract with the press release is the journalists so that they can publish and broadcast the press release. Stick to the facts. Keep the press release short; it should range between three to seven hundred words. For publishing the press release online you keep the language simple but entertaining.  Do not use technical jargons. Always remember you may be an expert in your field but the reporters and lay men that read the press release might not be, if the press release is to technical they might find it boring and loose interest.

It is always better to use a human interest angle in the press release, as it attracts more readers. There can be quotations from the top management, or the comments of other experts in your field. You can use bold italics and bullet format to make the important parts of the press release more prominent. This helps journalists to easily and quickly scan the press release. Remember journalists receive hundreds of press releases daily and most of them don’t go through the entire press release. The title, first few lines of the press release and by using changes in font you can attract more attention to the press release. You can also add multimedia content to the press release to make it more prominent.

The formatting of the press release is very simple. In the top you will mention FOR IMMEDIATE RELEASE or TO BE RELEASED ON …   next will be the title. In the first line of the first paragraph you will mention the date line followed by the body of the press release. Next will come the contact information and to indicate that the press release is complete you will write ###.  

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Affordable Press Release

Press releases are one of the most underused marketing tools. This is changing with the growing use of the World Wide Web. The internet is a medium that has connected the entire world. Press releases are gaining popularity as a marketing tool and ideal form of publicity. The publishing of press release on an online platform is like killing many birds with one stone. Online press releases have a long life span, they reach a larger target audience and the distribution is instant. Online press releases help shape public relations and enable you to build a good reputation for your company.

There are lots of online PR platforms that offer a wide range of services but the problem...

Press releases are one of the most underused marketing tools. This is changing with the growing use of the World Wide Web. The internet is a medium that has connected the entire world. Press releases are gaining popularity as a marketing tool and ideal form of publicity. The publishing of press release on an online platform is like killing many birds with one stone. Online press releases have a long life span, they reach a larger target audience and the distribution is instant. Online press releases help shape public relations and enable you to build a good reputation for your company.

There are lots of online PR platforms that offer a wide range of services but the problem with most of these is that they cost too much. One of the most affordable press release platforms is MyPRGenie. They are offering different price plans according to your needs. The basic plan that is offered by MyPRGenie is completely free. Depending on your needs you can choose any of their packages. Offering unlimited press releases, Single or Multi Company profiles, distribution to search engines, news wires, blogs, media database, RSS feeds, social media networks and other news related websites.

You may ask yourself that how do these affordable press release platforms work and are they effective. As you already know that news media houses are always in need for new stories. These press release platforms provide your news information to them and help distribute this news information. Almost 98% journalists surf the internet daily in search of latest news. The sources visited by them are news wires, email, blogs, social media networks; RSS feeds and most importantly search engines.

When you try to post an online press release yourself you can face many problems. The press release will not be picked up by search engines as it will not be SEO friendly. The charges of placing the press release to the different news wires will be very expensive. The media database that you send the press release to might not be updates and it will not access the journalists worldwide. All these issues can render your press release ineffective. If the press release is not SEO friendly it will not rank high on the search engines and people will not view it. If the media database is not updated regularly then you might end up sending the press release to the wrong journalist and completely miss the targeted audience.

The reason why I consider MyPRGenie an affordable press release distribution service is their different packages have advantages according to the cost. Their Basic package offers a company profile along with unlimited press release distribution to the different search engines, RSS feed, social media networks, newswires and posting of the press release to 100 blogs and news related websites. Their PRO package costs 39.99 monthly and offers multiple company profile along with all the facilities offered in the free package. The premium package offered by MyPRGenie costs 300 per month and along with all the services of the Pro package gives you access to their media database that has over 540,000 journalists worldwide. Compared to other PR platforms MyPRGenie is the most affordable press release distribution service.

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Press Release and Newswire

The term news wire was originally used during the days of telegraph, which made it possible for newspapers to have access to news from all over the country. The advancement in science has made news easily accessible from all over the world but the term newswire is still being used for the service providers.

Press releases and newswires go hand in hand. Companies and organizations write a press release and distribute it to the news media houses. Newswires act as a channel for the distribution of the press releases. The internet has many sites that offer press release and newswire distribution services. Some websites offer free press release and newswire distribution services, while other charge for these services....

The term news wire was originally used during the days of telegraph, which made it possible for newspapers to have access to news from all over the country. The advancement in science has made news easily accessible from all over the world but the term newswire is still being used for the service providers.

Press releases and newswires go hand in hand. Companies and organizations write a press release and distribute it to the news media houses. Newswires act as a channel for the distribution of the press releases. The internet has many sites that offer press release and newswire distribution services. Some websites offer free press release and newswire distribution services, while other charge for these services. The major difference among these press release and newswire services is the range of distribution being offered.

Most press release and newswire services offer a wide array of distribution platforms. They may directly send your press release to the news agencies or distribute the release through social media websites, blogs, search engines and news wires. It is a known fact that all news agencies are constantly looking for news, as something of importance is constantly happening all over the world. News agencies like to be in contact with press release and newswire services as it makes access to latest news much easier for them.

MyPRGenie is a press release and newswire platform that offers you both paid and free services. The press release and newswire offers you guidance on writing a press release and provides you with the best distribution services. MyPRGenie is not only press release and newswire distribution services, but it is also a Business social network; giving you a chance to interact with journalists and your target audience. The press release that is distributed through this platform will be Search engine optimized and then uploaded to search engines, helping the press release to have maximum exposure. It is also uploaded to their newswire, blogs, RSS feeds, social media networks and other news related websites.   

By the distribution of the press release and news wire services you can guarantee maximum exposure for your news information. It is always recommended to use a combination of both paid and free press release and news wire services when distributing your news information. The paid services will give you access to the media database that can help you reach the desired journalists directly. MyPRGenie has more than five hundred and forty thousand journalists in their media database.

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Press Release Agencies

Press release agencies distribute your press releases to the media. They offer you services ranging from the writing of the press release to distribution and tracking of the press release. Thousands of press releases are published every day, which means that you need to have an edge over the others to attract attention to your press release. This extra advantage is provided by the press release agencies that distribute the press release for you.

The main service offered by press release agencies is the distribution of the press release. There are many methods for the distribution of press releases and each one is targeted at different users. The first thing that press release agencies do for you is...

Press release agencies distribute your press releases to the media. They offer you services ranging from the writing of the press release to distribution and tracking of the press release. Thousands of press releases are published every day, which means that you need to have an edge over the others to attract attention to your press release. This extra advantage is provided by the press release agencies that distribute the press release for you.

The main service offered by press release agencies is the distribution of the press release. There are many methods for the distribution of press releases and each one is targeted at different users. The first thing that press release agencies do for you is that it makes the press release SEO friendly. The search engine optimization tool of the press release agencies increases the value of the keywords and then uploads it to the search engines. This helps viewers to easily search the press release through the search engines.

Most press release agencies carry their own newswire services where the press release is posted for easy access to the news media houses. Journalists, reporters and bloggers visit these newswires as often as possible as a source of news information. Any news that is broadcasted through a newswire is considered to be authentic and accurate. Press release agencies also provide complete company profiles of the source companies. This helps journalists, reporters and bloggers to go a complete background check to add weight to their news story. The journalists and bloggers can also follow the press releases of a particular company through the search and follow option that is offered by MyPRGenie. This enables the journalists to remain updated about the latest happenings in the company/ organization.

Through a press release agency like MyPRGenie you can also leave comments with the press release. This gives the journalists and bloggers direct contact with the companies and are able to give valuable feedback to the company and clear any ambiguity regarding the press release. This type of interaction helps build the business social network of the clients.

Press release agencies are the ideal medium used by companies to distribute their news information and journalists to receive the information. At present MyPRGenie has a network of over five hundred and forty thousand active journalists worldwide in their media database. This helps companies to target journalists according to city, country, language, interest, beat and topic. The journalists also prefer to be associated with this PR platform as it helps them to receive the reverent press releases via email. The press release agencies are a growing market. They are a requirement of the time and most of the companies and news media are dependent on them as a major source of news information.

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PR Newswire for Journalists

In today’s world information is power. It is the reporters and journalists that are responsible for gathering the information and providing us with the latest news. This is not an easy task as there are hundreds of things happening in every city and it becomes very hard to cover all the news events and then analyze what event is newsworthy and which is not. This is why most journalists rely on newswire services to receive the latest news. Different organizations, companies and public relations firms use a PR news wire to access the information.

News wires have become the main platform for organizations, companies, PR firms, NGOs, and many others to distribute their information. Every day thousands of...

In today’s world information is power. It is the reporters and journalists that are responsible for gathering the information and providing us with the latest news. This is not an easy task as there are hundreds of things happening in every city and it becomes very hard to cover all the news events and then analyze what event is newsworthy and which is not. This is why most journalists rely on newswire services to receive the latest news. Different organizations, companies and public relations firms use a PR news wire to access the information.

News wires have become the main platform for organizations, companies, PR firms, NGOs, and many others to distribute their information. Every day thousands of press releases are sent to different PR newswire for journalists to use as a source of information. The internet is filled with such press release websites. These sites can cover a specific topic like business, sports, entertainment, etc. or generally offer all information.  The main target for all these news wires are journalists. The companies sent the press release to the newswire and then the newswire distributed the information to the different journalists. Then journalists then publish the news and it reaches the masses.

Now days every city and country has their own newswire, and they are inter linked. This makes it easy for journalists to have access to national and international news. The internet has given instant access to all for sending and receiving news information. But this access is wasted when you don’t know where to send the press release and if it will reach the targeted people. Seeing this problem Press release platforms contact journalists, so that any press release related to their country, city, beat, language or interest can be sent to them directly via email. In this way the companies/ organizations also select journalists from the media database provided by the press release platform.

Journalists also try to attach themselves to the different PR platforms to directly receive the press release. They inform the PR platform the most preferred method of receiving the press release. It may be email, fax or postal mail. Many organizations like to compile their own media list; the only problem faced is that they are mostly not updated. A journalist might have changed the news organization he works for and the press release sent to him might not reach the desired news agency. PR platforms always keep their lists updated regarding the journalists.

MyPRGenie has more than five hundred and forty thousand journalists associated with their PR newswire for journalists distribution. You can select the journalists according to your requirement. Other than this a press release posted on their newswire will be circulated to different newswire, websites, search engines and blogs. All these mediums help the journalists find the news quickly.

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Online Press Releases

Online press releases are a growing phenomenon in the news industry. It is the cheapest and most effective way to inform the masses about the latest news about your business. Most people have just recently understood the power of online press releases. They not only help spread the news information but also help in building a good reputation and strong relations among the masses. The PR platforms that distribute online press releases are rapidly increasing. The online press releases are distributed through news wires, media databases, blogs, RSS feeds, social media networks, search engines and other news related websites. Online press releases have a greater value because they have a much longer life span.

When writing online press...

Online press releases are a growing phenomenon in the news industry. It is the cheapest and most effective way to inform the masses about the latest news about your business. Most people have just recently understood the power of online press releases. They not only help spread the news information but also help in building a good reputation and strong relations among the masses. The PR platforms that distribute online press releases are rapidly increasing. The online press releases are distributed through news wires, media databases, blogs, RSS feeds, social media networks, search engines and other news related websites. Online press releases have a greater value because they have a much longer life span.

When writing online press releases you will need to pay extra attention to a few things. Online press releases are long lasting and visible in searches so don’t make the press release time restricted. Use the exact date instead of today, tomorrow or yesterday. Use keywords throughout the press release, key words help the search engines in ranking the press release. The better ranking you get by the search engines the more visibility you will receive. It is always recommended to use an angle in the press release this helps in building interest among the readers. Use quotations graphs and pictures to emphasize main points. You can also use bold, italics or bullets in the press release as it helps the journalists to scan through the press release easily.

After writing the online press releases you can start working on the distribution process. The first place to send the press release is news wires; news wires are a major source of news information for journalists. Almost 98% journalists visit the World Wide Web daily in search of news information. Almost all the news agencies are subscribed to news wires to get easy and quick access to the latest news.  A better way to reach your target journalists is through media databases. You can send the press release via email to the media database. MyPRGenie a PR platform offers you a media database of over 540,000 journalists worldwide, you can choose the contacts through filters that include city, country, language, interest, topic and beat. These filters are very helpful in selection of journalists for distribution of the online press release.

After online press releases are made SEO friendly they will be uploaded to the different search engines. The SEO tools used by the Press release platforms aid in receiving better ranking on search engines and receive more visibility. The press release is also posted on different blogs that are related to the topic of the online press release. Many journalists subscribe to the RSS feeds of blogs and news wires to be informed of any news update instantly. Your online press releases are also posted social media networks in an effort to capture this growing market. The journalists and consumers can get in direct contact with the organization and give their valuable feedback.

Online press release are gaining more popularity with each passing day and are able to get your message to the targeted people the fastest and most effective manner.  

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Online Press Release Distribution Services

The World Wide Web is the best and fastest form of communication in today’s world. It has also become a major source of information for individuals and companies. If you want to find out about anything the first place to search is the internet. The fastest and most cost effective way to spread your information all over the world is through online press release distribution services.

You can find many online press release distribution services that can help you spread the news information to your target audience. PR platforms that offer online press release distribution services use search engines, newswires, RSS feeds, media database, blogs and social media networks to achieve their target. Each one of these channels...

The World Wide Web is the best and fastest form of communication in today’s world. It has also become a major source of information for individuals and companies. If you want to find out about anything the first place to search is the internet. The fastest and most cost effective way to spread your information all over the world is through online press release distribution services.

You can find many online press release distribution services that can help you spread the news information to your target audience. PR platforms that offer online press release distribution services use search engines, newswires, RSS feeds, media database, blogs and social media networks to achieve their target. Each one of these channels help in acquiring more viewers for the press release.

After receiving the press releases the first thing that the online press release distribution services do is they make the press release SEO friendly. By using the keywords of the press release the online press release distribution services are able to make the press release rank higher and make it more visible on the search engines. Whenever a search is conducted using these keywords the search engines present the press release among the results.

Online press release distribution services also upload the press release to different newswires. This helps journalists and bloggers to easily access the news and then reproduce it on their platforms. Newswires are considered as an authentic source of news information. Online newswires are accessible by news related personal all over the world and are considered as a rich source of news information. The RSS (Really Simple Syndication) feeds that are subscribed to these newswires help the journalist get the press release as soon as it is uploaded to the newswire.

The journalists that are associated with the online press release distribution services received the press releases in the form of emails. This saves time and the press release is delivered to the concerned journalists instantly. The company and organizations sending the press release also use the lists offered by the online press release distribution services to select the most effective journalists to send the press release. 

The benefits that online press release distribution services offer by uploading the press release to blogs and social media networks is that the customers get a chance to interact with the company or organization. This enables the companies or organizations to get direct and first hand feedback from the customers. This interaction can help them to access the impact that then news made, and a chance to clear any confusions (if there are any).

Online press release distribution services are useful to both journalists and companies. Companies are easily able to send their news information and journalists can easily access the information. By regularly sending press releases through these online press release distribution services you can gain publicity and build a solid reputation for your organization.

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Online News Release

The term press release was originally used to describe any written news worthy information provided to the newspapers. With the development in technology the news agencies moved from newspapers to radio, television and now the internet. Keeping these changes in view the term press release was changed to news release, but both these terms are still interchangeable. Currently the fastest way of distribution of the news release is through the internet. When writing an online news release there are a few things that you need to remember. You need to make the online news release search engine friendly because at the moment the search engines are the fastest way of finding any information.

Make sure you use keywords...

The term press release was originally used to describe any written news worthy information provided to the newspapers. With the development in technology the news agencies moved from newspapers to radio, television and now the internet. Keeping these changes in view the term press release was changed to news release, but both these terms are still interchangeable. Currently the fastest way of distribution of the news release is through the internet. When writing an online news release there are a few things that you need to remember. You need to make the online news release search engine friendly because at the moment the search engines are the fastest way of finding any information.

Make sure you use keywords when writing the online news release. The key words can be the name of the event mentioned in your news release, the name of the company, or any other related information. The keywords should be mentioned in the title and the body of the news release. Remember to strategically place the key words throughout the online news release. It is recommended to keep a higher density of the keyword in the first and last paragraphs. Don’t make the headline or the body of the news release to long. Keep the language simple and interesting. The news release needs to get your message to the masses in a simple but effective manner. The online news release should not be time restricted. The news release that is posted online will remain available for people to search for a long time, so do not use words like yesterday, today or tomorrow. If required you can mention the specific date of the event.

Check the different platforms where the online news release will be distributed. It can be to news wires, blogs, RSS feeds, search engines, business social media websites and other news related websites. These placements help in building links for the website and help it attain a higher ranking on the search engines. These placements of online news release also help in directing traffic the website and increase in the popularity of the business.

The PR platforms that offer online news release distribution can be free or paid service providers. Before you decide on any of these platforms you need to check the services that are included in their free and paid online news release distribution. Paid services will offer you more exposure and guaranteed placement on search engine, news wires and above all access to their media database. This means that you can send the news release to thousands of journalists all over the world. MyPRGenie offers you access to over five hundred and forty thousand journalists. You can make your own list according to geographical location, language, interest, topic or beat of the journalists. You can also add journalists of your own before sending the online news release.

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How do I Issue a Press Release

Writing a press release is a skill that can be acquired through a little bit of work. Press releases are an effective method for making people aware of the latest news. The oldest account of press releases being sent to newspapers dates back to 1880s. Over the years the role of press releases has changes a great deal, press releases were originally sent only form government. Later press releases are also used by other organizations and companies to inform the masses about the happenings of their organizations or company. Now days the distribution of press release has been made extremely easy through the internet. By signing up to an online press release platform you can easily send your press...

Writing a press release is a skill that can be acquired through a little bit of work. Press releases are an effective method for making people aware of the latest news. The oldest account of press releases being sent to newspapers dates back to 1880s. Over the years the role of press releases has changes a great deal, press releases were originally sent only form government. Later press releases are also used by other organizations and companies to inform the masses about the happenings of their organizations or company. Now days the distribution of press release has been made extremely easy through the internet. By signing up to an online press release platform you can easily send your press release all over the world.

If you are wondering about how to issue a press release the first thing that needs to be done is the writing of the press release. There are a few very important features that make a press release and no press release is complete without it. These are the date of the release, headline, date line, body of text and the contact information. Let’s go through them one by one according to the format.

Date of Release
The date you want the release to be published is mentioned here. Depending on your requirement you can write FOR IMMEDIATE RELEASE or TO BE RELEASES ON dd-mm-yyyy. This helps the news media to know when to publish the press release. It will be stated at the top of the press release.

Headline
This is the single most important line in the entire press release. The headline is what attracts the readers to the press release. You need to make the headline intriguing and interesting for the readers.

Date Line
After the headline and before the start of the first paragraph you will mention the date line. The date line is the name of the city and start where the news originated. In the press release is released from anywhere other than the United States of America then you will mention the name of the city and the country. This will be followed by the release date.

Body of Text
Right after the date line the main body of text will start. Here you will mention the main news elements of the press release, Who, What, When, Where, Why and how. The writing should be crisp and to the point. Keep it simple but interesting.

Contact Information
The contact information need to contain the name of the contact person, his contact numbers (fax, cell or office), and his email address. This information is very important so that the news agency can get in touch with him if there is any problem.

Once the press release is written it can be submitted to any press release distribution platform to be disseminated among the masses. Online PR platforms distribute the press release through newswires, search engines, RSS fees, social media networks, blogs and other news related websites.

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Free Press Release Posting

In today’s global market every business wants to get noticed and become a prominent name. The attention span of people is becoming shorter. You need to reinforce your brand name again and again so that it is embedded in the psyche of the customer. Most companies use advertising to achieve this aim. Advertisements have their advantages but the drawbacks are that they are too costly and the public understands most of these to be just marketing gimmicks. A better way of reinforcing the brand name in the minds of the customers is through press releases. A press release informs the customers about all the achievements of the company as well as happening and future plans of the organization.

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In today’s global market every business wants to get noticed and become a prominent name. The attention span of people is becoming shorter. You need to reinforce your brand name again and again so that it is embedded in the psyche of the customer. Most companies use advertising to achieve this aim. Advertisements have their advantages but the drawbacks are that they are too costly and the public understands most of these to be just marketing gimmicks. A better way of reinforcing the brand name in the minds of the customers is through press releases. A press release informs the customers about all the achievements of the company as well as happening and future plans of the organization.

When we talk about press releases as a marketing and publicity tool we can’t ignore the major contribution of the internet in making this possible. Through the internet now we can send and receive information from all over the world instantly. The World Wide Web is host to many PR platforms that offer free press release posting services. These free press release posting services include newswires, search engines, blogs, social media networks and other news related websites. Now we will see how these free press release posting sites can help in boosting your business by the distribution of your press release.   

Newswires are considered as a foremost source of information by most of the news outlets worldwide. The free press release posting services distribute the press release through different newswires and journalists are able to access easily for publication. Most of the online newswires are interlinked and share most of their information free press release posting services capitalize on this feature to distribute the press release.

Before the press release is uploaded to the search engines a free press release posting service will scan the press release for keywords and then optimize them for the search engine. This process helps in making the press release search engine friendly. A recent study showed that the ratio of a press release viewed through searches conducted by search engines is up to 51%. Free press release postings services help in achieving maximum visibility.

Blogs are on a growing trend these days; you can find blogs on almost any topic under the sun. Most bloggers depend on press releases as a source of raw information that can be researched and then presented in their blogs. Free press release posting services see the significance of this phenomenon and use it to their advantage. By distributing the press release to social media networks the free press release posting services are able to link the company directly with the consumer. The consumers and journalists can give direct feedback, leave comments and clear any doubt that might have been created through the press release.

Free press release posting services go a long way in creating awareness among the masses. They help in building a good reputation of the company, reinforce the brand name and help generate new customers. The best part is that free press release posting does not cost you an arm and a leg like advertisements and when the company and product are mentioned in the news it gains a higher public opinion value.

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Company News Releases

Initially, press releases were only directed at the newspapers; now with the advancements in technology the trend has changed. People now prefer to see the news on the television and on news websites. This change has given rise to the term news release as it covers all the news providing agencies.

Company news releases sent by companies to different news providers.  It does not matter if you are a new company just entering the market or have been working for a long time - news releases are the need of the time. Any new activity that you are involved in can be presented in company news releases for the masses to get informed about you. There are numerous...

Initially, press releases were only directed at the newspapers; now with the advancements in technology the trend has changed. People now prefer to see the news on the television and on news websites. This change has given rise to the term news release as it covers all the news providing agencies.

Company news releases sent by companies to different news providers.  It does not matter if you are a new company just entering the market or have been working for a long time - news releases are the need of the time. Any new activity that you are involved in can be presented in company news releases for the masses to get informed about you. There are numerous websites that offer to distribute your news information to the different news agencies. These press release platforms not only distribute the news information but also help you in the writing of your company news releases and then make it more search engine friendly.

All companies young and old constantly need publicity. Most companies use advertising to achieve this task. Even though Advertising is very helpful but the masses have getting skeptic towards advertisements. This is why companies have turned their attention to news releases to recapture their marketing goals. Company news releases inform the masses about the latest happenings; they remind the prospective clients of their ongoing work and build on the brand recognition.

Company news releases can contain any newsworthy information. Some companies have been using news releases for a long time as they are required by law and the SEC to inform their investors and shareholders about the latest company news. The company press releases are the fastest and most effective way to inform the masses about the latest news. Seeing the competition in the market you need to make an impression from the start. The first thing that any one notices in any press release is a headline or title. Make sure that the title of the company news release is interesting and eye catching, the second most important thing in the company news release is a body of the release the body needs to be informative and interesting and make the readers wanting to know more.

The online distribution of the company press release through a PR platform can help you get instant access to the target market. Your company news release needs to be distributed to a large audience simultaneously. A good PR platform can distribute the news release to search engines, blogs, business social networks, news wires, media contacts and other news and finance related websites. By distributing the company news releases through these channels you can rest a sure that your message will reach the targeted audience.

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Audio News Release

A news release is sent to the news agencies with the purpose of distributing the information to the masses. An audio news release is the news information that is distributed to the news media in a voice only recorded format. Most audio press releases are targeted at the online and electronic media. Other than radio stations different news channels websites and blogs also use the audio news release as a source of information.

A recent study showed that more people are inclined to view multimedia and audio releases as compared to written news releases. Most press releases are targeted at televisions and newspapers, but the radio a very popular medium of communication is largely ignored. Radio stations are...

A news release is sent to the news agencies with the purpose of distributing the information to the masses. An audio news release is the news information that is distributed to the news media in a voice only recorded format. Most audio press releases are targeted at the online and electronic media. Other than radio stations different news channels websites and blogs also use the audio news release as a source of information.

A recent study showed that more people are inclined to view multimedia and audio releases as compared to written news releases. Most press releases are targeted at televisions and newspapers, but the radio a very popular medium of communication is largely ignored. Radio stations are still very popular with morning and drive time shows. An audio news release is ideal to reach this audience. To create an audio news release you first need to decide on an angel for the audio news release. Now you will script out a lede, a lede is the opening statement of the audio news release to hype the interest of the listeners. Next you will script out the body of the audio news release, here you will address the news elements of the news release. Who, Why, What, When, Where and How should be mentioned but make sure that you make it interesting for the listener.

On average the length of the audio news release is 60 seconds. It can be sent to the interested radio stations by record it over the telephone or send it via email. Online press release platforms offer to send the audio news release to the different news outlets (radio and television). Other than the traditional news media PR platforms also distribute the audio news release to news wires, blogs and social media networks. The internet allows people to access the audio news release for a much longer time period. People can share it among their friends and the news information can reach a greater audience.

The social media networks have made the sharing of news media releases very easy. People interact and comment on them.  This enables you to get a feedback and views about your news release. Some of the advantages of sending an audio press release are:

  • Maximum exposure. By sending the news release to many stations you will be able to reach a larger number of people.
  • Time consumption. People can listen to the news release on the move; they can do multitasking and get updated about the information.
  • Turnaround time. The turnaround time of a news release distributed through radio is approximately 24 hours.
  • Long life. When a news release is distributed through the internet it can be accessed even at a later date or time.

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Press Release Example

Some of the prime press release examples are product press releases, regular press releases, business press releases, quarterly earning press releases, email press releases and engagement press releases. No matter what press release example you chose to write, the basic information is going to be the same. The difference among these press release examples are the format or the placement of the information in the press release.  The basic information that you need to provide in any press release are the same i.e. head line, sub heading, body of the text, contact information.

The headline should be eye catchy and interesting.   The body must always start with the name of the city and state/country, then comes the date....

Some of the prime press release examples are product press releases, regular press releases, business press releases, quarterly earning press releases, email press releases and engagement press releases. No matter what press release example you chose to write, the basic information is going to be the same. The difference among these press release examples are the format or the placement of the information in the press release.  The basic information that you need to provide in any press release are the same i.e. head line, sub heading, body of the text, contact information.

The headline should be eye catchy and interesting.   The body must always start with the name of the city and state/country, then comes the date. The first paragraph of the press release should have the important information of the release i.e. when, where, why, what, who and how. This is what gives your copy and news worthy element. In some of the other press release examples you may find different templates for the arrangement of the contact information. Now the way the information is presented and makes the press release different. All the press release examples mentioned above have different layouts. In some the contact information is mentioned in the beginning, in others it is stated at the end. Some have the contact information on the right side of the release while in others you have it on the left hand side.

Most PR platforms online offer you press release examples so that you can follow that format when send the press release. MyPRGenie.com goes a step further; you can see the format of their standard press release and by filling the template all your data will be automatically arranged in the correct format. Besides press release send through the platform of MyPRGenie.com are search engine optimized. This helps the press release to have a much higher viewer ship and get the desired results.   

The press release examples that you find over the internet, can be confusing and complicated. Always try to keep you press release as simple as you can. The best and simplest format of a press release would be: Heading, sub heading, first paragraph of the press release that starts with the name of the city and the state/country, then date and the copy of the press release.  At the end you will have to mention the contact information to complete the press release.

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Multimedia news release

The internet had revolutionized the news industry. A lot of people now prefer to use videos, pictures, and audio files to get their word out. A recently conducted survey shows that people are more inclined to share multimedia news release as compared to written press releases. The multimedia elements attract more viewers and readers tend to revisit the multimedia news release more often compared to traditional press releases.

More and more PR platforms are offering the tools to upload a multimedia news release. Now with high speed streaming the multimedia news release is delivered across online publications, blogs and search engines. The news information has become completely compatible with social networks. The average time duration of a multimedia...

The internet had revolutionized the news industry. A lot of people now prefer to use videos, pictures, and audio files to get their word out. A recently conducted survey shows that people are more inclined to share multimedia news release as compared to written press releases. The multimedia elements attract more viewers and readers tend to revisit the multimedia news release more often compared to traditional press releases.

More and more PR platforms are offering the tools to upload a multimedia news release. Now with high speed streaming the multimedia news release is delivered across online publications, blogs and search engines. The news information has become completely compatible with social networks. The average time duration of a multimedia news release is between two to five minutes and contains a lot of information. Most journalists and bloggers prefer to be subscribed to news wires services that offer multimedia news releases. A recent study showed that forty eight percent of bloggers and journalists that subscribe to multimedia news release services use pictures, audio and videos in their blogs and online news articles.

The public relations experts say that news releases that contain pictures have fourteen percent more views. Similarly if a video is added to the news release the views will increase to about twenty percent. By combining videos and pictures the views will boost by forty eight percent.  Most views that a text news release receives is through the searches conducted by the search engines, up to fifty one percent.  The multimedia news release attract more views through news related websites and blogs this is estimated at about fifty seven percent. These figures clearly show that a multimedia news release attracts more viewers as compared to a simple test news release.  The news sites also have a greater tendency to share news releases that contain multimedia content as compared to simple text news releases.

The average life of a multimedia news release is considered to be at least twice as long as a written press release. The longer the news stays afloat the better chances it has of visibility. According to some media critics the average shelf life of a multimedia news release is up to 20 days where as the text news release has a shelf life of about 9 days. Besides the increase in shelf life the videos are more commonly shared among the social media websites and this also increases the viewership of the news release.

The bottom line is that multimedia news release has a majorly growing trend. The journalists and bloggers that are responsible for the dissemination of news also prefer them. Previously the major issue faced by companies was the cost involved in the making of the multimedia news release and the distribution process. The advancements in technology have more or less almost resolved this issue.  Any person with a little know-how about MS office can make a PowerPoint presentation and attach pictures and videos in it or simply make a video news release before uploading it to newswire service providers. If you like you can upload your multimedia news release completely free of cost at MyPRGenie.com.

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Media release

Media release is an umbrella term used for both press releases and multimedia news releases. A media release is usually written to share some important information with the news media.  First of all, you need to identify your target audience by considering factors such as the city they live in and their areas of specialization. A media release can be most easily distributed through the online PR platforms and newswire services.

A media release can be about any topic - it could be about a new product launch, new album or song release or to publicize an opinion, issue or event. To get the attention of the readers you need to make the title of the news release...

Media release is an umbrella term used for both press releases and multimedia news releases. A media release is usually written to share some important information with the news media.  First of all, you need to identify your target audience by considering factors such as the city they live in and their areas of specialization. A media release can be most easily distributed through the online PR platforms and newswire services.

A media release can be about any topic - it could be about a new product launch, new album or song release or to publicize an opinion, issue or event. To get the attention of the readers you need to make the title of the news release an intriguing as possible. The title is the first thing that any one notices about your media release, that is you bait to attract readers. After the title of the release is successful in getting the attention of the reader; the first paragraph needs to hook the reads into your story. There are thousands of media releases sent to the news outlets daily. You need your media release to stand out among them. On an average a journalist spends twenty to thirty seconds going through a news release before deciding if it is worth being published or not.

The timing of sending a news release to the news media houses is also very important. The timing should coincide with the event. If the news release is sent in advance then it might be forgotten in the chaos of the news room. If it sent after the event is finished the media houses might have doubts regarding the running of the news release, considering the fact the news might have gotten to old. This is why you need to time the news release with your event so that the media houses publish the story.

As I mentioned earlier the fastest and most effective way to distribute you media release is through online press release platforms. MyPRGenie offers you a wide array of services, created solely to fulfill your media release needs. You can choose from the different price packages offered by them, which range from free services to paid monthly and yearly subscriptions. MyPRGenie distributes your media release to news wires, social media networks, blogs, media contacts, search engines and other news related websites. By spreading the news on these different platforms you can be confident that your media release will reach the desired target audience in accordance to your needs.  

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Media release distribution

There are many online PR platforms that offer to distribute media releases. Before you decide on any of them you need to ask yourself a few questions: what channels will be used? How much will it cost? Will it reach the target audience? What benefits will it bring?  

The first step for the successful distribution of a media release is writing it properly. The media release needs to be interesting and entertaining. Before you start writing a media release you should read a few articles that are published in the newspapers. Observe the writing style and then write your media release. A well written media release will give it better chances of being picked up by news...

There are many online PR platforms that offer to distribute media releases. Before you decide on any of them you need to ask yourself a few questions: what channels will be used? How much will it cost? Will it reach the target audience? What benefits will it bring?  

The first step for the successful distribution of a media release is writing it properly. The media release needs to be interesting and entertaining. Before you start writing a media release you should read a few articles that are published in the newspapers. Observe the writing style and then write your media release. A well written media release will give it better chances of being picked up by news agencies. Once you have written it and created an eye catching title, you can proceed to the the media release distribution process.

Media release distribution services currently being offered online are both free and paid. The paid media release distribution will give you more exposure as compared to the free services. The media release distribution can be through many different ways. The media release distribution can be to different newswires, relevant blogs, uploaded to search engines, business social media websites and other news related websites. Media release distribution can also be done through email, fax or snail mail to media contacts of your own or provided by the media database of the PR platform. I would suggest that you use a combination of free and paid services.

Now that you know the different ways of media release distribution, you need to analyze which of these methods will be best to reach your targeted audience. It does not have to be just one method; you can use a combination of methods. Remember the media release distribution needs to be target oriented. Know the people that you want to send the information to and then start the distribution process. It is useless to send the media release to hundreds of sites and none of them being related to your topic.

There are many benefits of media release distribution. The first and most important is to get your news information to the desired audience. Online media release distribution creates many backlinks that help improve the ranking of the website. A good PR platform will search engine optimize the media release before sending it, this will result in the media release ranking high on the search engine and generate more traffic for your site. By regularly sending media releases you will be also to build a healthy reputation for your company.  

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Free press release sites

Press releases are the fastest and one of the most effective ways to distribute your information. The World Wide Web has given a new life to the press release through news wire services. The web has hundreds of paid and free press release sites, offering you press release distribution services. If you search the internet you will find many websites that offer you both free and paid services.

Whether you are a small business owner or a multinational, the need for publicity is always there and free press release sites help you reach the target audience. The services offered by free press release sites guide you every step of the way in writing a press release, arranging the...

Press releases are the fastest and one of the most effective ways to distribute your information. The World Wide Web has given a new life to the press release through news wire services. The web has hundreds of paid and free press release sites, offering you press release distribution services. If you search the internet you will find many websites that offer you both free and paid services.

Whether you are a small business owner or a multinational, the need for publicity is always there and free press release sites help you reach the target audience. The services offered by free press release sites guide you every step of the way in writing a press release, arranging the data in the proper order and distribution of the press release. Free press release sites give you guidelines on how to write the press release and then place the information in a template so that it can be arranged in the correct format. Once the press release is written then the main task of distribution starts. Some of the platforms where a free press release sites can publish your press release are news wires, social media websites, blogs, RSS feeds, search engines and other news related websites. 

Another advantage to using a free press release sites is that it offers you search engine optimization services. What this does is make your press release rank high on the search engine resulting in high visibility and more exposure. The SEO tool uses the key words of the press release and optimizes them for the search engines. This way whenever anyone searches using the keywords of your press release the search engine will automatically show the press release in the results.

The free press release sites also help by posting links with all your press release. When these links are circulated over the internet it helps in generating more traffic to your website. The more links you have to your websites circulating on the internet, the better page rank will be given to your website by the search engines.

Many news related web sites also tend to pick up your press release and publish it on their websites and in the RSS feeds this also increases in the exposure of the press release. If you regularly send press releases using free press release sites it will help promote your business, build company and brand recognition. The free press release sites are fully capable of catering to your press release needs but it is always better to use combination of paid and free press release distribution services.

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Free newswire

News wires are one of the major sources of information worldwide. News wire services became popular with the invention of the telegraph. The telegraph made it possible for news and information to travel great distances at high speeds.  Since that time the advancements in communication have increased rapidly, but the term newswire has stayed and became a part of the journalist lingo. Internet has made the process of transferring information extremely fast. Now almost every city, state and country has its own newswire. There are many media houses and PR platforms that host their own news wires.

We can find hundreds of sites that offer free newswire services. Most of the free newswire services also allow you to...

News wires are one of the major sources of information worldwide. News wire services became popular with the invention of the telegraph. The telegraph made it possible for news and information to travel great distances at high speeds.  Since that time the advancements in communication have increased rapidly, but the term newswire has stayed and became a part of the journalist lingo. Internet has made the process of transferring information extremely fast. Now almost every city, state and country has its own newswire. There are many media houses and PR platforms that host their own news wires.

We can find hundreds of sites that offer free newswire services. Most of the free newswire services also allow you to connect with journalists, editors and bloggers. The newswires are mainly used by companies that want to convey their message to the masses as soon as possible. These news wires are usually inter linked e.g. If you send a press release to be published on MyPRGenie newswire it will automatically be uploaded to the newswires of city and state. Other than this free newswire services are also offered by the different search engines like Google, Yahoo, etc. the only requirement is that you need to present yourself as a valid news provider.

Before you elect to use any free newswire service you should see the media contacts that the newswire offers. Check if the press release will be sent to journalists from the news agencies that you desire. See the clients that are already associated with the free newswire platform. Make sure that the free newswire will reach your target market. Only after you have confirmed that the free newswire can reach your target audience should you decide the service.

It is always better to choose a PR platform that not only offers you free newswire posting but combines it with other services. here again I’ll give the example of MyPRGenie, other than free newswire placement it provides you with SEO services and placement of the press release to over a hundred websites and blogs. SEO means search engine optimization, this helps the press release to rank high on the search engine and get more visibility. The placement of websites and blogs translates to more people viewing the press release. The web links that you attach to the press release helps direct traffic to your website and increases the search engine rating of the website.

These added advantages of using the free newswire services of PR platforms help a great deal in building the company reputation.  The increased online visibility not only helps in more traffic to your website, more sales and most of all brand recognition. These are a few of the many reason that might interest you in opting for a PR platform that offers free newswire services.

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Free news release distribution

In today’s growing market the key to a successful business is publicity. Publicity can be through advertising, ATL activities and BTL activities. The problem with most kinds of advertising is that it is very costly and does not have that great an impact in the global market. A much better and more effective way of publicity is through news releases. The news release can be about any event or activity conducted by your company. If you are worried about the cost of distribution of the news release then you can make a general search over the Internet and find many websites that offer both paid and free news release distribution.

Free news release distribution sites offer you guidance...

In today’s growing market the key to a successful business is publicity. Publicity can be through advertising, ATL activities and BTL activities. The problem with most kinds of advertising is that it is very costly and does not have that great an impact in the global market. A much better and more effective way of publicity is through news releases. The news release can be about any event or activity conducted by your company. If you are worried about the cost of distribution of the news release then you can make a general search over the Internet and find many websites that offer both paid and free news release distribution.

Free news release distribution sites offer you guidance on every step of the news release process. Free news release distribution sites give you useful tips about writing a powerful news release that will not only help you get publicity but also enable you to achieve a high ranking on the search engines.  As you must know, all news agencies are constantly in need of the latest news stories and updates. The World Wide Web is has become a powerful medium used by reporters, journalists and researchers to remain updated about the latest events. Free news release distribution sites provide the news agencies your information through news wire and emails. Some of the other methods used by free news release distribution sites are search engines, blogs, business social networks and other news related websites.

When you upload a news release on the free news release distribution sites, the site will automatically pickup your key words used in the news release and then optimize them for use on the search engines. This enables the news release to rank high on the search engines and whenever anyone conducts a search using any of your key words your news release will be shown in the results. By spreading your information to the different platforms the free news release distribution sites help in many ways both directly and indirectly. Free press release distribution directly effects your publicity campaign by sending the news information to the different news related websites and news agencies. These agencies then use the news on their platforms giving your business complete coverage. The other sites where the news is uploaded through the free news release distribution process like search engines, blogs, RSS feeds and social media networks help in building backlinks that help in promoting the website of the business. This generates traffic to the website and helps in building a good repute for the company. It is recommended to regularly send news release regarding your business through the free news release distribution platforms to continue building on your publicity campaign. The only effort used is writing of the press release the distribution process as offered completely free by these news release platforms.

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Financial news wire

The finance industry is so well connected that an event in one part of the world can affect the global financial market. The people associated with the world of finance are always looking for channels to remain updated about the latest financial news. News received at the right time can translate into profitable trades and deals. There are many financial news wire services that provide up-to-date news information.

The Stock Exchange Commission requires many public trade companies and other companies to disclose certain information. These companies are legally bound to release information regarding the firm to their investors and the media. The information can be beneficial or have adverse effects, either way the investor/ share holder has a...

The finance industry is so well connected that an event in one part of the world can affect the global financial market. The people associated with the world of finance are always looking for channels to remain updated about the latest financial news. News received at the right time can translate into profitable trades and deals. There are many financial news wire services that provide up-to-date news information.

The Stock Exchange Commission requires many public trade companies and other companies to disclose certain information. These companies are legally bound to release information regarding the firm to their investors and the media. The information can be beneficial or have adverse effects, either way the investor/ share holder has a right to know about the security of their investment. Most of these companies use financial news wire services to send their information to the masses in a quick and effective manner. The information provided to financial news wire services is used to speculate what effect it might have on the financial market. These financial news wire services are responsible keeping the world market updated about the latest happenings.

The people that mainly depend upon these financial news wire services are stock brokers, investors, shareholders, finance analysts, financial advisers and others financial news providers. The financial news wire services are a valid source of information as they come directly from the source. The news information is to the point and based purely on facts. The analysts can use this information to their advantage.

There are many different platforms that cater to the needs of financial news wire services, they may be independent or be associated to business news media. The information that is carried by the financial news wire services can be about the change in the top management of the company, a new product launch, the financial reports, plans for closing down a plant/ factory. It can be about moving a business location and what positive benefits it can have. The information can also be about the merger of two companies or the takeover of a company. The financial news wire can also carry some political and government news and the effect it has on the local market, this directly or indirectly effects the global commodity market.

The need of specialized news wires catering to the needs of the financial market is immense. Currently every newspaper and news channel has a section that deals with the business news. Besides reporting the news they also have experts with years of experience debating the effect of the news information on the global market. This information helps the businessmen and financial executives to use the information in making money or securing their finances.

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Business news wire

Any event that happens anywhere in the world can have an impact on the business world. It is important to inform people about the latest happenings of your company or organization, which is why some news wires are dedicated to providing business related information. These business news wire services can be very helpful in sending the press release to the target audience in a specific location or even for distributing it to the entire world.

Business news wire services enable news agencies to find interesting news stories. The experts can then speculate regarding the effects that information will have on the overall market. All public trade companies, investors and companies that are required to disclose information to investors...

Any event that happens anywhere in the world can have an impact on the business world. It is important to inform people about the latest happenings of your company or organization, which is why some news wires are dedicated to providing business related information. These business news wire services can be very helpful in sending the press release to the target audience in a specific location or even for distributing it to the entire world.

Business news wire services enable news agencies to find interesting news stories. The experts can then speculate regarding the effects that information will have on the overall market. All public trade companies, investors and companies that are required to disclose information to investors by SEC use business news wire services. Business news wire services are responsible for sending information to the target audience effectively in minimum time.

The press releases found on the business news wire can be about a number of things. The release can be about changes in the company/ organization management, about the expansion of the company, the finical report of the last quarter or year. It can be about some new innovation or achievement of the company. It can also be about closure or downsizing in the organization. Any information related to business aspect of the company can be broadcasted through the business news wire. The press release can also be about a crisis that the company is going through; it is always recommended to ask your lawyer to check the press release before sending it. When sending press release always remember that no publicity is bad publicity and sending a PR on the business news wire will guarantee maximum exposure.    

Business news wire services are mostly used by stock brokers. As they need to be updated about the market and know the latest movements of the stock market and evaluate the effect it might have on the financial market. The press releases sent to the business news wire are picked up by journalists, business analysts and financial service providers. Getting up to date and timely information can make all the difference. Money can be made or lost according to this information that is provided. Seeing the importance of business related press release many news wire services only deal with business press releases. A business news wire caters to all the business related press releases.

By sending the press release to a business news wire you can be confident that your information will reach the business community. There are many business news wire services on the internet; you need to see which service will work best for you. These business news wire distribution services can be paid services or completely free of cost. It is your job to select the business news wire that can provide the best results. 

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Business news release

Whether you are starting a new business, looking for publicity, or want to get your brand recognized, the best way to achieve all this by crafting a compelling business news release. The world has become a global market and the competition faced is fierce. Seeing the demands of the global market, many press release platforms are dedicated to providing the world with the updated business information. Business news release services have become quite popular around the world. Some press releases that can have an effect on the global market are also added e.g. news related to terrorist activities, natural disasters, political events.

When writing a business news release you need to focus on a few key points. Make...

Whether you are starting a new business, looking for publicity, or want to get your brand recognized, the best way to achieve all this by crafting a compelling business news release. The world has become a global market and the competition faced is fierce. Seeing the demands of the global market, many press release platforms are dedicated to providing the world with the updated business information. Business news release services have become quite popular around the world. Some press releases that can have an effect on the global market are also added e.g. news related to terrorist activities, natural disasters, political events.

When writing a business news release you need to focus on a few key points. Make sure that the information provided in the business news release is news worthy. The business news release can be about any aspect of your business; from relocation to a company merger. Any business related information that you think is news worthy can be published as a business news release. To get the maximum result for your business news release the writing style should be crisp. State the facts give complete and to the point information, don’t beat about the bush. The information you give should be informative and interesting at the same time, if required you can add pictures graphs and quotations to emphasize upon the key points of the business news release. Once you have written your business news release you will have to find a platform to distribute the news release. If you search the internet you can find many press release platforms that are offering distribution services. The wide array of service providers offer you both free and paid services. You can choose from these press release platforms according to your business needs. Do confirm that the press release platforms can help you reach your target market. These press release platforms distribute the business news releases through many different channels online. Business news release distribution takes place through search engines, newswires, blogs, business social media websites, and other financial and news related websites.

If you use MyPRGenie as your press release platform, you have the opportunity to decide the whether to use their paid or free services, to help you reach the desired audience. Your news release will be distributed to the different news wires, search engines, media contacts, blogs, social media networks and other financial news websites. MyPRGenie is also a business social network, this helps in interaction between companies, building business contacts and directly interacting with the journalists that are distributing the news information. People can also leave comments on the business news release and provide you with their valuable feedback.  

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Business social network

Social media networks are becoming increasingly popular across the globe among individuals and companies alike. Websites like Facebook, Tweeter, LinkedIn and MySpace are widely used in almost all industries. Now PR platforms have also started to embrace characteristics of social media networks to provide better services to their customers. Such PR platforms are commonly referred to as business social networks.

Any press release submitted to MyPRGenie, the first business social network and newswire, is simultaneously uploaded to the MyPRGenie social media page and the social media profiles of the customer. Business social networks even allow users to follow companies that publish press release, which means that they will be notified as soon as the company publishes a new...

Social media networks are becoming increasingly popular across the globe among individuals and companies alike. Websites like Facebook, Tweeter, LinkedIn and MySpace are widely used in almost all industries. Now PR platforms have also started to embrace characteristics of social media networks to provide better services to their customers. Such PR platforms are commonly referred to as business social networks.

Any press release submitted to MyPRGenie, the first business social network and newswire, is simultaneously uploaded to the MyPRGenie social media page and the social media profiles of the customer. Business social networks even allow users to follow companies that publish press release, which means that they will be notified as soon as the company publishes a new press release.

Business social networks are growing dramatically as many companies like to build business to business networks. They enable you to be updated with what the businesses are talking about and what the latest events or the current trends in the market are. Business social networks help in building these links and you can even select companies based on industry, location, company level, etc. Business entrepreneurs are always looking for platforms that can help them build their links and broaden their business horizons.  

MyPRGenie is helping build these business to business links through their press release platform. When you register with MyPRGenie you are asked to make your business profile. It can be a single company/ brand name profile or a multi profiled company. Once you have made your company profile you will be added to their business directory, this way whenever you upload a press release the readers or viewers can visit your business profile and find out more information regarding your company. Similarly you can also visit the business profiles of companies that are related to yours or that you are interest in. This can really be helpful in building your business social network.

Other than having access to the business profiles, you can follow the press releases that are published on their newswire. Every press release has the option of ‘follow’ with it. By clicking on it you will automatically be updated whenever a new press release is published by that company. Likewise others can also follow you press releases and stay updated about the events of your company. The follow option is very useful as you will not have to search of updates every time, the latest press release will be sent to you directly. The more followers you have the better your press release will be circulated.   

MyPRGenie has an over five hundred and forty thousand journalists affiliated with their platform worldwide. This helps in giving your press release a global exposure. The journalists and followers that read your press release can contact you directly by leaving a comment and give feedback on your press release. This can help build your business social network and clear any ambiguity.

Press release platforms help build your business social networks as they are more business oriented. To help build a good repute and increase your business social network you should regularly send press release through these PR platforms.    

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Global News Wire

The term news wire emerged with the invention of the telegraph, which made it possible for newspapers to get and share news from all over the country at great speeds. In today’s world where the Internet has become very popular for sharing news, online news wires are widely used by newspapers, radio station, television networks and websites to gather news.

The market has completely changed with globalization. Now most organizations are interested in sharing their news on global news wire platforms. A global news wire usually has editors and journalists that cover the stories for that particular company. A global news wire will gather stories, graphics and photographs and sent them to the different newspapers, or news stations.

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The term news wire emerged with the invention of the telegraph, which made it possible for newspapers to get and share news from all over the country at great speeds. In today’s world where the Internet has become very popular for sharing news, online news wires are widely used by newspapers, radio station, television networks and websites to gather news.

The market has completely changed with globalization. Now most organizations are interested in sharing their news on global news wire platforms. A global news wire usually has editors and journalists that cover the stories for that particular company. A global news wire will gather stories, graphics and photographs and sent them to the different newspapers, or news stations.

Global news wire platforms provide complete and accurate information from the source to the publishing and broadcasting media houses. All corporate companies and organizations prefer to send their information to the media about the latest happenings of the company/ organization through global news wire services. If you surf the internet you will find many news wire services that can help you get global access, all newswires that are online can be accessed globally. What needs to be seen is that do they cater to your target audience. Most global news wire are for the general public where journalists, editors, bloggers and the general masses can access them. Some are more target-oriented and cater to a specific group of people. Like business newswire for business requirements, NFL newswire for the fans of the national football league and so on. 

Global news wire services help you to reach a much larger audience instantly. All major news channels have their own news wires so that the viewers or readers can access the information at any time they want. It can be in the form of written, audio or video format. A major issue faced when we think about online global news wire services is pricing. The most famous online newswire is PR News Wire, the cost of distributing a press release through them is very high. Then there are other PR platforms like MyPRGenie that offer you newswire services and also offer you access to other newswires at discounted rates. In this way you can enjoy the facility provided by major news wires at reduced prices. You also need to know how the journalists prefer to receive news. When you use a global news wire you can be confident that the press release is sent to the targeted journalists in their preferred format. It may be email or fax.

With constant advancements in technology the accessibility of masses to news has also improved. Through the internet now everyone has global news wire access. Whether you are a small web based company or a multinational/ corporate organization you can send your information all over the world through global news wire services.

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Media press release

A media press release is a press release that is specifically targeted at social media websites. Through a social media press release you can target a specific community of people online. This gives you a chance to take full advantage of the online and social media tools. A social media press release includes social networking videos, images, audio, traditional videos and can even include hyperlinks to your website or links to related facts and figures. The main target audiences for media press release are bloggers and journalists. This is a great way to provide them with accurate facts and quotes. The material that is provided through social media press release can be examined in more detail and then presented...

A media press release is a press release that is specifically targeted at social media websites. Through a social media press release you can target a specific community of people online. This gives you a chance to take full advantage of the online and social media tools. A social media press release includes social networking videos, images, audio, traditional videos and can even include hyperlinks to your website or links to related facts and figures. The main target audiences for media press release are bloggers and journalists. This is a great way to provide them with accurate facts and quotes. The material that is provided through social media press release can be examined in more detail and then presented on the blog or publication. The media press release also gives the readers a chance to interact with the company or organization that got the release published.   

Traditional press releases that are posted to the different business social websites do not have a lot of impact on the readers. As most readers find the writing too formal and uninteresting, to attract people with a social media press release you will need to change the writing style. Make it interesting and casual, you don’t want the press release to give the feel of a typical press release. Make sure that the title has the ability to lure the readers towards the press release. Once you have written a title for the media press release, you will move towards the main body of the release. The writing of the media press release will be casual but interesting. 

Make sure you state the most important news first. The who, what, where, why, when and how need to be mentioned first. Any media press release is incomplete without this information. Make sure to capture the attention of the readers in these few lines. You only have a few seconds to attract and mesmerize the readers. The writing should make the reader feel the need to find out more. Don’t make the press release to long. Keep it to the point, state the facts and at the same time keep it interesting and casual. Do not use any technical jargons, as most of the readers might not understand it. Make sure you use key words sensibly. The keywords that you use should be used in the title and the body of the press release. To get the maximum SEO rating for the press release place have a high concentration of the keyword in the first and last paragraph.

You can add videos, pictures, audio, captions, italics, bullets and bold text to emphasize on the important parts of the media press release. All these features will help to make the press release more prominent and the readers will be able to scan through the press release easily and quickly. The faster the blogger of journalist can scan through the social media press release the sooner he will be able to judge the value of the release.

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Newswire Distribution

If you are planning to use press releases for the online publicity of your organization, you might want to look into the newswire distribution offered by PR platforms.  Newswire distribution for your press release can help you reach a large number or targeted audiences. The newswire distribution is not only used by companies and organizations, but journalists also rely on them heavily. Many reporters subscribe to newswire distribution services to get access to the latest news and stay updated.  If you don’t have your own media list then the best option for distribution of your press release is a newswire.

You can find many newswire distribution services online. The most popular is PR Newswire and is considered as...

If you are planning to use press releases for the online publicity of your organization, you might want to look into the newswire distribution offered by PR platforms.  Newswire distribution for your press release can help you reach a large number or targeted audiences. The newswire distribution is not only used by companies and organizations, but journalists also rely on them heavily. Many reporters subscribe to newswire distribution services to get access to the latest news and stay updated.  If you don’t have your own media list then the best option for distribution of your press release is a newswire.

You can find many newswire distribution services online. The most popular is PR Newswire and is considered as the largest information and news distribution network. There are other press release distribution platforms like MyPRGenie.com that offer both free and paid services. To get the best results it is recommended to use both free and a well-established PR platform. Don’t forget that free distributions sites have a limited audience. In my experience MyPRGenie offers you the best of both words. They offer you a place on PR Newswire at a very nominal price. Here are a few advantages of using newswire distribution for your press release.

Visibility: a press release that is distributed online has a much longer life. Once the press release has been search engine optimized (SEO), it will rank high on search engines. Make it appear every time someone searches for related key words. A recent study showed that 98% journalists visit the web daily. Many investors and consumers also turn to the internet to gather information. The first place they search to get latest news are newswires. If a press release is disseminated through newswire distributions it will definitely be viewed. The newswire distribution of MyPRGenie.com not only SEO the press release but also uploads it to most of the search engines and newswires.in this way the press release gets high visibility.

Cost and Time effective: newswire distribution if done your-self will take a long time, not to mention the money that will be charged by every newswire. By using PR platforms you can have newswire distribution access at low rates. MyPRGenie offers you both paid and free services to choose from.  In just a few clicks you can have full advantage of their newswire distribution services. They also offer access to use PR Newswire at better rates. Giving you access to the world’s largest news and information distribution network. The press release will be distributed to five thousand plus websites, visibility on Google news, yahoo news and many more.

Newswire distribution not only helps business but is also helpful to journalists. Most journalists surf the internet daily in search of news. Newswires are a valuable source of news and information for them. Once they find a news/ press release that catches their interest, they can do a detailed search and then publish an article or editorial about it.

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Newswire release

In this age of communication, newswire platforms occupy a very important spot. The methods of spreading information are increasing dramatically and include television channels, radio stations, newspapers, magazines and online publications. All of these news media platforms do not have a reporter or correspondent in every part of the world. Most of them get the latest news by looking for a newswire release that suits their needs. Almost every big media house has its own newswire. Newswire release is press release that is posted on various newswires for immediate exposure. When writing a newswire release you need to make sure that the writing style is best suited for the target audience. The press release needs to be according to...

In this age of communication, newswire platforms occupy a very important spot. The methods of spreading information are increasing dramatically and include television channels, radio stations, newspapers, magazines and online publications. All of these news media platforms do not have a reporter or correspondent in every part of the world. Most of them get the latest news by looking for a newswire release that suits their needs. Almost every big media house has its own newswire. Newswire release is press release that is posted on various newswires for immediate exposure. When writing a newswire release you need to make sure that the writing style is best suited for the target audience. The press release needs to be according to the nature of the newswire. It will be totally useless if you send a political press release to a scientific newswire. Make sure you know the nature of the newswire before sending your newswire release to them.

The advantages of newswire release are numerous; it’s not only helpful for the companies or organizations but also helpful for journalists. Many journalists surf the internet daily in search of the latest news and information. A common source of information is newswires, the newswire release are a major source of information. Other than newswires release, blogs, business social media and emails are also used for the collection of news. In a journalists point of view a newswire release has more credibility as compared to the information gathered from other sources.

A newswire is available 24/7, so companies and organizations can upload the newswire release at any time and the journalists can also access it whenever they want. The press release that is posted on the newswire has a longer life. People can search it and access the newswire release at much later dates. This is a reason that when writing a press release online you should not limit it to time.

The newswire release can be targeted at national or international media. You can be sure that the information is broadcasted to the various sources in real time. The press release can be through email, fax or broadcasted. Sending a press release through a newswire is the best and most cost effective way of distributing the press release for both print and electronic media. 

Most of the newswires have incorporated a search system that enables viewers to search for news according to category, country, language, state/city and date. This is very helpful when you want to know about a particular section of the industry in a specific location. All the press releases that are published on newswires can easily be verified. Newswires are an indispensable source of information for media organizations all over the world.

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Newswire services

Since the dawn of time humans have had an unquenchable curiosity to find out what is happening around them. As technology advanced, information was distributed through books, newspapers, telegraph, radio, television and now the internet. By searching the internet we can find out the latest news from all over the world. In the current day and age the most widely used source of news information are newswires. Newswire services are used by journalists, bloggers, news media, investors, companies, organizations, etc. Many organizations use newswire services for the distribution of their press release and getting the latest news/ updates.

Most newswire services are aimed to give the complete corporate information to investors, websites, databases and other media. Newswire services...

Since the dawn of time humans have had an unquenchable curiosity to find out what is happening around them. As technology advanced, information was distributed through books, newspapers, telegraph, radio, television and now the internet. By searching the internet we can find out the latest news from all over the world. In the current day and age the most widely used source of news information are newswires. Newswire services are used by journalists, bloggers, news media, investors, companies, organizations, etc. Many organizations use newswire services for the distribution of their press release and getting the latest news/ updates.

Most newswire services are aimed to give the complete corporate information to investors, websites, databases and other media. Newswire services work for public and private companies, investor related firms, IPOs and all the companies that are required to disclose information to investors by SEC. These companies or organizations need to send the news information to the target audience in the most effective and quick manner.  Newswire services are able to distribute the information most effectively.

There are multiple methods used by newswire services for the distribution of the press release.  These mediums include satellite, internet, fax or personal contacts. The news media that utilize the press release can vary in terms of national, international, city, state, regional and local areas. Newswire services will also publish these press releases or news information on your corporate website. Through newswire services you can inform large audiences quickly.

Newswire services that distribute press release online are most commonly pickup by journalists and bloggers. They are able to collect the main facts and quotes and use them in their articles, editorials or blogs. Besides this they can leave a message, query or comment with the press release so that the organization/ company can answer the query or gather feedback regarding the release. In this way the target market and the organization get a chance to come in direct contact.

One of the most important feature of newswire services is the search options. Most newswire services allow you to search for press release according to category, country, state, city, language, date or organization. This helps the journalists or bloggers to search for a press release according to their requirements. They can even do a background check to find any older press release through this newswire service.

When you search the internet you will find many PR platforms that offer newswire services. These can be used for local as well as global distribution of the press release. There are some newswires that only cater to a section of the society like business newswires or science and technology newswires. While choosing the service make sure to pick one that can cater to your requirements and business needs.

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NFL News Wire

National football league (NFL) is one of the most popular sports in the US. Both fans and sports broadcasting agencies religiously follow the latest happenings in the world of NFL. Keeping this in mind the NFL sends many press releases to different NFL news wire services and sports news wires. This enables fans and the sports channels to stay abreast with the latest NFL events. It may be news about a new team or a player who has being introduced.

Any news regarding these sporting events can be found on NFL news wire services. There are many NFL news wire services, some of which are associated with television channels like ESPN, CBS and so on. Other NFL news...

National football league (NFL) is one of the most popular sports in the US. Both fans and sports broadcasting agencies religiously follow the latest happenings in the world of NFL. Keeping this in mind the NFL sends many press releases to different NFL news wire services and sports news wires. This enables fans and the sports channels to stay abreast with the latest NFL events. It may be news about a new team or a player who has being introduced.

Any news regarding these sporting events can be found on NFL news wire services. There are many NFL news wire services, some of which are associated with television channels like ESPN, CBS and so on. Other NFL news wire services are working independently. Either way the purpose is the same - to inform the masses about the latest happenings form the world of NFL.

The press releases that are sent to these news wires are mostly from the public relations firms that represent the sportsmen, the team or the NFL Board. It means that the news can be about a particular player; his recovery from an injury, his retirement announcement, his changing the team or the team dropping him. The team management can sent the press release regarding the schedule of the games, how well they play, in which city and how long the tour can be. It can also be about a winning streak of a team or stats particular player. They can also be regarding the changes made in the roster, the reasons for the change; it may be due to injury or the player leaving the team and so on. The NFL board also sends press releases to the NFL news wire services regarding any major update in the sport. It can relate to a fine or a ban being imposed on a team or a player.

Now that we know the people that send the news information to the NFL news wire services, lets see who all are targeted by this information. Generally the target is the fan base. People that are interested in the sport, who want to know about what is happening in the world of National Football League. But the information does not go directly to them. The NFL News wire services send the news information from their wire to the different sports channels, sports magazines and newspapers.

Whether it is ‘Monday night football’ or ‘the super bawl’ the sports fans and enthusiasts want to know the latest updates, news, reviews and speculations. Through the NFL News Wire services they are able to know the latest news information. Any news that is broadcasted by the NFL News Wire Service can be relied upon. Most of the NLF news wire services get the information from the source, and have credibility.

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PR News Wire

A PR news wire usually includes many categories such as business, music, entertainment, technology, etc. You can find a number of PR news wire services on the web. The websites that provide PR news wire services are often associated with search engines, news channels, or independent PR platforms. One of the most widely used PR news wire service is PRNewsWire. However, you have to pay a certain fee to publish your news/press release on this platform. You can also explore some of the other PR news wire platforms that offer similar services.

The function of a PR news wire service is to get the complete and accurate information about the company to the target audience. PR news wire...

A PR news wire usually includes many categories such as business, music, entertainment, technology, etc. You can find a number of PR news wire services on the web. The websites that provide PR news wire services are often associated with search engines, news channels, or independent PR platforms. One of the most widely used PR news wire service is PRNewsWire. However, you have to pay a certain fee to publish your news/press release on this platform. You can also explore some of the other PR news wire platforms that offer similar services.

The function of a PR news wire service is to get the complete and accurate information about the company to the target audience. PR news wire services are most commonly used by organizations to inform the masses about their latest achievements and news. Non Profit Organizations, music labels and artist, public relations firms, sports leagues, boards and associations and other companies also use the PR news wire services. The main reason to use PR news wires is that when a news/ press release is circulated through news wire it will automatically get more importance.

Some PR news wire services also hire journalists, editors and researchers to gather news and information for them. These journalists verify the news information sent to them and then release it to the news wire. Once the press release is sent on the wire then it can be accessed by different news agencies to be published. Some news media houses only prefer to receive press release of a specific category, while others like to obtain all the news that is released on the news wire. This way they get a chance to go through all the press releases and decide for them selves that which news is important and which is not.

PR news wire services are not only used by journalists but also used by many bloggers as a source of information. These Bloggers are always in search of information and like to remain updated. PR news wire is considered to be a constant source of news information in a raw format. They then use this information in different blogs and journalists alike.

Some PR platforms offer other services besides their PR news wire. These services can be both pain and free. The services include to SEO the press release by using keywords; distributing the press release to various websites and blogs; sending the press release to media database; publishing the press release on different social media networks. PR platforms like MyPRGenie offer to publish the press release on PRNewswire at discounted rates. When ever you send a press release to PR news wire services it is always recommended to use both free and paid services to achieve maximum exposure.

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Press Release Distribution Reviews

A press release is recorded or written information that is sent to news media to be disseminated to a specific group or the general masses. The distribution process can vary depending on the target audience ranging from local to international. There are many PR platforms and newswires that offer you this service. Before you chose any of them you need to read press release distribution reviews about that PR platform. Only after doing a thorough background check should you go ahead and select a PR platform that best suits your needs.

The features you need to check when going through the press release distribution reviews are credibility, media database, Search engine optimization, the channels through which press releases...

A press release is recorded or written information that is sent to news media to be disseminated to a specific group or the general masses. The distribution process can vary depending on the target audience ranging from local to international. There are many PR platforms and newswires that offer you this service. Before you chose any of them you need to read press release distribution reviews about that PR platform. Only after doing a thorough background check should you go ahead and select a PR platform that best suits your needs.

The features you need to check when going through the press release distribution reviews are credibility, media database, Search engine optimization, the channels through which press releases are distributed and pricing. These are important and need to be understood before you decide on any PR platform.

Credibility: here you will see that, for how long the company has been working. The clients they already have. What is their worth in the market? When we come across any information on the internet, the first thing that comes to mind is whether it is accurate or not. This question is removed if the source of the information is a reliable one. You will automatically believe any news that you see on Google news or on any other news website that has maintained its reputation like BBC. So make sure that the PR platform you decide upon is considered as a credible source.

Media Database: this is a list of journalists that are registered to the PR platform. When sending a press release you will have an option to select journalists according to beat, interest, city, state, country and language. This way you can easily target the journalists who you want to send the press release. Some PR platforms like MyPRGenie also offer to track your press release and show you how many journalists have viewed the release.

Search Engine Optimization: the PR platform should be able to optimize your press release for search engines. Through SEO your press release will rank high on the search engines. Whenever there is a search regarding any of the keywords used in the PR your release will appear on the first or second page. This means more visibility and more traffic for your website.

Distribution: distribution is most important when you are going through press release distribution reviews. Here you will find out the different channels used by PR Platforms for the distribution of the press release. The most common are e-mail, newswire, business social media, search engines, blogs and other websites. Here you will have to see that the different sites where the press release is being uploaded have traffic. No use if the release is published of 1000 sites that have no traffic on them. And each site that the press release is uploaded will help in the SEO rating of your website.

Pricing: there are numerous PR platforms offering you various services, both paid and free. If your target is achieved through free press release distribution then why waste money. Remember the paid services always give better results.

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US News Wire

News wires have emerged as a major source of information across the world. The Internet has made news wires a global phenomenon. Newspapers, news channels and other news agencies are in need of the latest news and rely heavily on the news wire services. When a press release is distributed online through PR platforms, it is sent to a news wire of that city, state. US news wire services are linked to all the news media organizations from the United States. The press release that is sent to MyPRGenie will automatically be sent to the different news wires of that city and the state. This way you can be sure that the release will reach the target audience of...

News wires have emerged as a major source of information across the world. The Internet has made news wires a global phenomenon. Newspapers, news channels and other news agencies are in need of the latest news and rely heavily on the news wire services. When a press release is distributed online through PR platforms, it is sent to a news wire of that city, state. US news wire services are linked to all the news media organizations from the United States. The press release that is sent to MyPRGenie will automatically be sent to the different news wires of that city and the state. This way you can be sure that the release will reach the target audience of your desire. The news media companies receive the press release via news wire, gauge its importance and then publish/broadcast it on their respective platform. US News wire services encompass a wide range of topics like business, sports, entertainment, etc. Companies, organizations and many PR firms use US news wire services for the distribution of their news stories.

If you surf the internet you can find many different news wire services based in the US that will be able to distribute the press releases for you. Most of these have links with the US news wire service so that the press release can be distributed on a micro level and globally.  Most US news wire services initially catered to US based news only, but through the growing use of the internet people from all over the world have access to US news wire services. Now people can send a press release to be distributed in a specific city or state of the United States through US news wire services even if they are not based in the United States of America.

The journalists that are searching for news and information can also access the information easily through US news wire services. They can narrow the search using the search tools provided by the US news wire websites, this way they can find the news according to the category/ industry, city, state, date, and even the name of the company or organization. This really helps the journalists to target the search and get results quickly. The news that is obtained from a news wire is considered to be authentic; the news information is ‘to the point’ and states the facts and graphs that can be used by the journalist in his article or editorial. In the resent years many bloggers have also started to use the US news wire services as a source of reliable information and raw material for their blogs. To distribute news information all over the United States, the fastest and most reliable way would be to send the press release to US news wire services.

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How to Write Web Based Press Releases?

Press releases are commonly used by many companies for the distribution of information to the news media. Radio, television, news editors and newspaper reporters all depend on the news information they receive from press releases. In the past few years the internet has made access to latest information very easy. A recent study showed that 98% journalists visit the web daily to check mail, do research, find press releases, find new stories and visit blogs. Web based press releases have broadened the horizon for both companies and news agencies. With all these advantages a few changes have been made in the press release format.  Here are a few tips on how to write web based press releases.

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Press releases are commonly used by many companies for the distribution of information to the news media. Radio, television, news editors and newspaper reporters all depend on the news information they receive from press releases. In the past few years the internet has made access to latest information very easy. A recent study showed that 98% journalists visit the web daily to check mail, do research, find press releases, find new stories and visit blogs. Web based press releases have broadened the horizon for both companies and news agencies. With all these advantages a few changes have been made in the press release format.  Here are a few tips on how to write web based press releases.

The content of a web based press release needs to be search engine optimized (SEO). The release should have carefully chosen keywords and well researched.  The reason to have a SEO friendly press release is that people will search your release through search engines. The more SEO friendly the press release the higher it will rank and more people will have visibility. Another way to rank high on search engines is by using SEO friendly links. These links also help readers that might want to know more about the company, organization or product.

The format of the press release is also changed to keep it SEO friendly. You need to give the text subheadings, and the subheadings need to have search friendly keywords. Use tables and bulleted list where applicable. Keep the paragraphs short and do not underline the subheadings.

The writing should be simple and addressing a large audience. The web based press release is not targeted at a specific group only, it range expands to the world. Don’t use technical jargons as many readers will not understand them. Remember with online press releases your audience is the entire world. Do not restrict the information of the web based press release to a specific date. The information posted online needs to be relevant for a long period of time.  Mention the name of the contact person along with his e-mail address, contact number and website for people that may want more information.

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How to Write a Press Release for the Theatre?

Even though the trend of going to the theater has somewhat become less popular, millions of people still enjoy live performances across the globe. However, theatres need to publicize their events effectively to attract the right sort of audiences. A well written press release will not only ensure a full house but will also help media coverage and publicity. Here are a few tips on ‘how to write a press release for the theatre’ that will help you promote your theatrical performances.

Before you start writing the press release you should make a rough draft of the release. Make an outline of the essential information you want to enter in the release. Keep the writing of...

Even though the trend of going to the theater has somewhat become less popular, millions of people still enjoy live performances across the globe. However, theatres need to publicize their events effectively to attract the right sort of audiences. A well written press release will not only ensure a full house but will also help media coverage and publicity. Here are a few tips on ‘how to write a press release for the theatre’ that will help you promote your theatrical performances.

Before you start writing the press release you should make a rough draft of the release. Make an outline of the essential information you want to enter in the release. Keep the writing of the release interesting and simple. Make sure you enter the what, where, who, when, why and how in the press release. If it’s possible use some angle to entice the readers into reading about the theatrical production. The angle will also help in making an intriguing title for the press release.

Give the name of the famous performers, director involved in the play. Mention the major guests that will come to see the performance. Make sure to enter public interest information, why should the audience see the play, does it deal with their issues, how can the audience relate to the performance.  The writing of the press release needs to be interesting but do not sensationalize it. Make sure the release does not exceed one page.

The press release will follow the standard format. At the top of the page you will write FOR RELEASE (date) or FOR IMMEDIATE RELEASE. The title will be followed by the subtitle and then body of test. Remember to mention date line at the start of the first paragraph. At the end of the press release you will give your contact information. 

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How to Write a Press Release for a TV Station?

News agencies (radio, television, newspapers and websites) are always in search of news stories. The news channels are growing dramatically across the globe. One of the major sources of news stories for all of them is press releases. Every news channel receives hundreds of press releases daily. All releases are important but with so many releases it becomes difficult to manage all of them and thus many press releases don’t get any attention. Here are a few guidelines on how to write a press release for a TV station.

Send the press release when you want it to be broadcasted. Press releases sent in advance are usually forgotten in the flow of information taking place in the...

News agencies (radio, television, newspapers and websites) are always in search of news stories. The news channels are growing dramatically across the globe. One of the major sources of news stories for all of them is press releases. Every news channel receives hundreds of press releases daily. All releases are important but with so many releases it becomes difficult to manage all of them and thus many press releases don’t get any attention. Here are a few guidelines on how to write a press release for a TV station.

Send the press release when you want it to be broadcasted. Press releases sent in advance are usually forgotten in the flow of information taking place in the news room. Don’t forget to write “FOR IMMEDIATE RELEASE” at the top of the page. Make sure that the headline is interesting; it needs to be able to grab the attention of the reader. The headline should encompass the entire press release.

The first paragraph is very important; it is called the hook lines. The sentences should be small and to the point. If the main idea can be explained quickly and easily, then the press release will get its due importance. Make sure you give answers to Who, What, When, Where, Why and How. Mention the name of the guests that are invited to the event. The writing should be in the inverted pyramid format. You should use bullet to make the content more prominent and make it easy for journalists to scan through the news. Don’t use words like today, yesterday or tomorrow because you don’t know when the release will be broadcasted. It is preferred that you use the date instead. You can use large fonts, bold, italics, bullets, spacing and subheadings to help communicate the important parts of the press release. If the release is about a future event then make sure that the time, date and address are clearly mentioned, there placement should be separate from the main body of text. At the end of the press release write “for further information” and then give the contact information.

Once the press release is sent you need to call and follow up on the release. This way you can confirm if the press release received and you can get a chance to put more emphases on the release. Many times the release is not received or is lost in the news room. A call can give it a new life. Follow up on e-mail usually does not get an immediate response but the call lets you know exactly where you stand.  

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How to Write a Press Release for a Relocated Business?

If you have relocated your business it is important to inform the public about it and there is no better way to do so than through a press release. But what is so interesting about your relocation and why would people want to read about it. When writing a press release you need to put in an angle to encourage the readers to read your press release.

The headline needs to be intriguing for the readers to make them read the release. Remember not to make the headline to long, it needs to be small and have a great deal of punch. After the head line write two or three line sub heading.  The subheading will...

If you have relocated your business it is important to inform the public about it and there is no better way to do so than through a press release. But what is so interesting about your relocation and why would people want to read about it. When writing a press release you need to put in an angle to encourage the readers to read your press release.

The headline needs to be intriguing for the readers to make them read the release. Remember not to make the headline to long, it needs to be small and have a great deal of punch. After the head line write two or three line sub heading.  The subheading will be a summary of the press release and should contain something regarding the angle being used by you.

Give the dateline at the start of the first paragraph. The date line has the name of the City, State/ Country and the date (states of USA only). The first paragraph needs to be interesting, witty and informative. Keep the sentences and paragraphs small and make it sound as news and not just publicity. The information of the relocation will be mentioned here. The reasons for the relocation can me mentioned in the following paragraphs. Focus on the points what would be of interest to the people.  You can give a background of the business, how many years have you been in business. The number of employees your company has. Give positive advantages of the relocation, and how it will help in the development of the community and business alike. You can end the release by mentioning the location of your business again. Discuss the future plans of the business, the potential that this move has brought for the business. At the very end you can give your readers complete information about how you can be contacted. This information will include name of contact person, email address, office phone number, fax number and website.

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How to Write a Performing Arts Press Release?

The term performing arts first emerged in the English language in 1711. Performing arts represent all forms of art in which the artist uses his own face, presence and body as a medium. Music, dance, magic, spoken word, opera, musicals, drama and circus arts are all encompassed by performing arts. Press release is an effective way to inform the masses about any performing arts genre, whether it’s theater, music, dance or festival. A well-written press release will not only inform the audience about the performance but also encourage the audience to attend it. When you are contemplating about how to write a performing arts press release, the following tips can prove to be useful.

Start the press release...

The term performing arts first emerged in the English language in 1711. Performing arts represent all forms of art in which the artist uses his own face, presence and body as a medium. Music, dance, magic, spoken word, opera, musicals, drama and circus arts are all encompassed by performing arts. Press release is an effective way to inform the masses about any performing arts genre, whether it’s theater, music, dance or festival. A well-written press release will not only inform the audience about the performance but also encourage the audience to attend it. When you are contemplating about how to write a performing arts press release, the following tips can prove to be useful.

Start the press release with the date of the release, or if you want to send it right away you can mention FOR IMMEDIATE RELEASE. Next is the headline or the title of the press release. The title needs to be interesting and luring for the readers. The title is the first thing that any one notices in a release. Don’t make the title too long, it’s always recommended to use a unique viewpoint for the press release that is reflected in the title. The title and the first paragraph are the most important parts of the press release. Most journalists decide the importance of the press release by reading its title and first few lines.

The first paragraph that follows the title needs to encompass the five W’s and the H. The ‘Who, What, Where, Why, What and How’ give the press release its news worthiness; no news is complete without these elements. Make sure you mention these elements in the first few lines of the release as you want to get the most important information out first. In the following paragraphs you can give details about the artist, his background, his previous work and his ideology.

Next you can mention a few quotes about the artist or musician. Do state the location of the event once again at the end of the release. Once the body of the press release is complete you will give your contact information.  Remember to place each of the contact information in a separate line. Don’t forget to proof read the release before sending it for distribution.

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How to Write a Fashion Press Release?

Any press release related to fashion, garment or textile designing is known as a fashion press release. In today’s world of fashion, self-promotion is vital for connecting your fashion house or company with the news media. Press releases are much more effective than advertisements as they reach a greater target audience and give more relevant information. Press releases not only help in building good reputation but also increase sales through favorable publicity. Even though the elements of the press release are simple and straightforward, you will need to follow a set format to win the attention of newspaper reporters and magazine writers. Here are a few tips that can help you write a fashion press release.

Before you...

Any press release related to fashion, garment or textile designing is known as a fashion press release. In today’s world of fashion, self-promotion is vital for connecting your fashion house or company with the news media. Press releases are much more effective than advertisements as they reach a greater target audience and give more relevant information. Press releases not only help in building good reputation but also increase sales through favorable publicity. Even though the elements of the press release are simple and straightforward, you will need to follow a set format to win the attention of newspaper reporters and magazine writers. Here are a few tips that can help you write a fashion press release.

Before you start writing the press release you need to make a rough draft of the release. Gather all the valuable information related to the press release. Create an interesting and intriguing title for the press release. When creating the title keep in mind the publications to whom you plan to send the press release. The title of your fashion press release needs to be appealing to the fashion related media. The writing of the press release needs to be honest and interesting.

Place the information in inverted pyramid information, most important information in the beginning of the release, then discuss the lesser important information. The first paragraph needs to have the elements of the news to make the press release newsworthy. Who, What, When, Where, Why and How are the basic elements of news. The following paragraphs can give the background of the designer and company. The press release needs to be time sensitive as fashions keep changing. Now that you have completed the rough draft and have arranged the information in the inverted pyramid format. You can write the proper press release.

At the top right corner mention the FOR IMMEDIATE RELEASE or the date of the release, next you will give the title, and then the body of the press release. Remember to give the dateline in the beginning of the first paragraph. Once the body is complete then you will mention your contact information. And finally write ### at the end of the release to indicate that the release is complete.

Don’t make the release to long it should not exceed one page. After completing the press release proof read it a few times make sure there are no mistakes and then send it to the fashion newspapers or magazines.

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How to Write a Crisis Communication Press Release?

When a catastrophe (manmade or natural) befalls your business try not to panic and put all your efforts towards damage control. In crisis situations if you don’t work with a calm mind you might destroy the reputation of your organization. The quickest way to disperse information in such times is through a press release. It may be addressed to a target audience (investors, employees, share holders, business community) or the general public. No matter who the audience is, you need to get your message out there. Here is a guide on ‘how to write a crisis communication press release’ that may help you through a difficult time.

Before you start writing the press release you need to bear...

When a catastrophe (manmade or natural) befalls your business try not to panic and put all your efforts towards damage control. In crisis situations if you don’t work with a calm mind you might destroy the reputation of your organization. The quickest way to disperse information in such times is through a press release. It may be addressed to a target audience (investors, employees, share holders, business community) or the general public. No matter who the audience is, you need to get your message out there. Here is a guide on ‘how to write a crisis communication press release’ that may help you through a difficult time.

Before you start writing the press release you need to bear in mind the target audience and the objectives you want to accomplish with the press release. The main objectives will be to build a positive public opinion and support.

  • Neutralize negative publicity: Show the values of the company and prevent any harmful publicity from damaging the image of the company.
  • Provide accurate information: Tell it as it happened, if it’s the company’s fault then take responsibility for it. You need to be wise and not give out to much information that can have repercussions.
  • Show concern: people need to know that you are concerned about the public safety. It is better to take a short-term hit on profits then to lose previously loyal customers. Do not let the crisis destroy the public image of the company/brand and weaken team morale.
  • Safeguard legality: consult your lawyers before releasing the crisis press release. Poorly written line or a misplaced phrase can cause serious legal liabilities.
  • Maintain positive image:  give emphasis to the positive aspects of your business. The companies that can change public opinion and turn the bad situation in their favor usually win back the trust of old customers and gain new customers.

Write “For Immediate Release” at the top of the page. The Headline needs to be proactive and should build a positive image. The first paragraph will summarize the content of the entire press release. The summary will help news outlets understand the nature of the communication in reference to the crisis. Keep the body not more than three hundred words, use bullets to highlight key points. The gravity of the language must reflect an appropriate level of concern.  Strike fast and get your information out. Show concern to minimize the damage and remember to use a proactive approach. At the end of the release you will mention your contact information. 

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How to Submit a Press Release to Google?

Online press releases are the best way to get free publicity. When you search the web you will find many PR platforms that can help you in the press release distribution. These sites offer many different services both paid and free. If you want to submit a press release directly to Google so that it appears on Google News, you will have to become a Google news provider. All you need to do is submit an online form that contains your contact information, URL and nature of the press release. Even if your press release meets all the requirements there is no surety it will definitely be published, remember that Google reserves the right to include or discard any...

Online press releases are the best way to get free publicity. When you search the web you will find many PR platforms that can help you in the press release distribution. These sites offer many different services both paid and free. If you want to submit a press release directly to Google so that it appears on Google News, you will have to become a Google news provider. All you need to do is submit an online form that contains your contact information, URL and nature of the press release. Even if your press release meets all the requirements there is no surety it will definitely be published, remember that Google reserves the right to include or discard any news it chooses.

To submit a press release to Google, visit news.google.com. On this webpage, navigate to the bottom and find ‘Help’ tap. Click on ‘Help’ to open the Google News Help page. On this page you will find many options click ‘Suggest news content,’ it is situated under ‘Email us.’ This will open a new page with questions and answers, click on the yes or no options to answer these questions. The questions will be regarding the press release. These questions also indicate that Google News only considers news attachments of a mobile site, YouTube or a website. If the press release already does on appear on any one of these formats then Google News will not consider it for publication.  

After you have filled out the yes or no options you will be asked to fill out general information about the press release, this also includes your URL. Then you will be asked about your location, the city, state/ Province and country. Next the information about the website where the press release is already posted will be submitted.  After entering the URL remember to check the ‘Press Release’ option. The last section will be your contact information, name, email address, etc. Recheck all the information that you have entered and then submit the form. The ‘Submit’ tab is located at the bottom of the page.

Once you have submitted the press release then you will wait for the Google representative to contact you via email. The representative will let you know if the press release has been approved by Google News or not.

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How to Optimize a Press Release for Search Engine Traffic?

The fastest way of getting free publicity online is through press releases. But it’s not as simple as writinga good press release and uploading it. By using strategic relevant keywords, you will be able to optimizethe press release for search engines. An optimized press release will get better search engine exposure,a high ranking position, a longer life and generate more traffic for your website.

To optimize the press release for search engine traffic you need to make an impact from the first line.Your title for the press release should attract the readers towards it. The first impression counts themost; use it to attract the readers. Keep the title short and crisp. Use key words in the title to...

The fastest way of getting free publicity online is through press releases. But it’s not as simple as writinga good press release and uploading it. By using strategic relevant keywords, you will be able to optimizethe press release for search engines. An optimized press release will get better search engine exposure,a high ranking position, a longer life and generate more traffic for your website.

To optimize the press release for search engine traffic you need to make an impact from the first line.Your title for the press release should attract the readers towards it. The first impression counts themost; use it to attract the readers. Keep the title short and crisp. Use key words in the title to help itrank higher on the search engine. The entire press release needs to be original and well written. If itis not, it won’t rank that high on the search engine and neither will it attract the journalists. Use thecompany’s name in the title as it is a keyword. The name of the company needs to be mentioned a fewtimes in the body of the press release.

Search the internet and find a few words that are most commonly used when people search for yourcompany or product. Strategically and sensibly choose the top key words for your press release. Thereshould be a high density of key words in the first and last paragraph. Backline one or two of the keywords to your website, link them to appropriate pages of the website. Mention the URL of your websiteand link it to the press release.

Your press release needs to have news worthy and fresh content. Publish press releases frequently soyou will be known as a news source. These press releases are picked up by the search engines, newsengines and related websites.

You can also use PR platforms like MyPRGenie.com for the distribution of your press release.MyPRGenie.com offers to distribute your press release to media database, websites, blogs, newswiresand search engines. By posting your press release to many sites you can build backlinks for your site andincrease the SEO rating of your website. These few tips should help you reach the top ten placement onsearch engines in less than 24 hours.

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Media database

To make your press release most effective you not only need to know people in the right places you also need to know how to get their interest. For this reason you need to write a good press release. If you are using your own media contacts, then make sure the list stays updated. Most of the time journalists keep switching from one newspaper to the other. So always make sure that you have the contact of the current journalist in that specific news media. You don’t need to worry about this issue with PR platforms as it’s their job to keep the media database...

media database.jpg

To make your press release most effective you not only need to know people in the right places you also need to know how to get their interest. For this reason you need to write a good press release. If you are using your own media contacts, then make sure the list stays updated. Most of the time journalists keep switching from one newspaper to the other. So always make sure that you have the contact of the current journalist in that specific news media. You don’t need to worry about this issue with PR platforms as it’s their job to keep the media database updated. 

Whenever we talk about press release distribution the importance of a media database cannot be undermined. A press release loses its value if it does not reach the right people at the proper time. The press release can have a greater impact if it is sent to a few correct journalists rather than sent to hundred irrelevant people. A planned and targeted campaign is always more fruitful.

A media database is a list of media contacts that you can send your press releases to. It can include journalists, editors, anchors and reporters. Many people and organizations compile their own personal media database and directly send the press release to them. This was a very commonly used practice before the internet. These days the world has turned into a global village and people can easily access the global media through the internet. The media database that organizations had compiled was usually through personal contacts and close to their geographical location. These media database were not that effective for publicity on the global scale.

Keeping in view the demand for globalized media database many PR platforms started compile the list of journalist and media personal from all over the world. Now many PR platforms have compiled their own media database. These platforms offer the customers access to their database and charge them for it. This way the company or organization can be confident that their press release will be circulated throughout the world.

Some PR platforms like MyPRGenie offer their customers to make their own list from the media database provided to them. These lists can be according to various specifications like language, country, city, interest, beat and topic. Taking advantage of this facility now the customers can specifically send the press release to a select group of journalists and enjoy maximum benefits. MyPRGenie offers you access to over five hundred and forty thousand journalists from all over the world.

Media database not only help companies and organizations they are highly appreciated by journalists. Journalists like to be added to the media database of PR platforms so that any press release that is related to them can directly be sent to them via email. This saves the journalists time, rather than spending time looking for news he can spend it on research about the specific press release.

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Submit Press Release

Online press releases are being used by a lot of organizations. MyPRGenie offers you various options ofpublishing press releases and shoutouts. You can use press releases to target media professionals andjournalists and shoutouts for making short announcements and headlines, more like an online banner.The feature to upload photos and videos and get top search engine results is also available. MyPRGeniestrives to make the ‘submit press release button’ really simple.

Be wary of press release distribution scams and do some research before hitting the ‘submit pressrelease’ button on a website. Registering, wasting time filling loads of fields and then realizing youhave to pay a large sum of money can be really cumbersome. MyPRGenie provides you with easy accesssolutions with...

Online press releases are being used by a lot of organizations. MyPRGenie offers you various options ofpublishing press releases and shoutouts. You can use press releases to target media professionals andjournalists and shoutouts for making short announcements and headlines, more like an online banner.The feature to upload photos and videos and get top search engine results is also available. MyPRGeniestrives to make the ‘submit press release button’ really simple.

Be wary of press release distribution scams and do some research before hitting the ‘submit pressrelease’ button on a website. Registering, wasting time filling loads of fields and then realizing youhave to pay a large sum of money can be really cumbersome. MyPRGenie provides you with easy accesssolutions with all the pricing packages, conditions and methods stated clearly with no strings attachedwhen you submit press release.

The platform can’t guarantee effective results unless you are willing put in the required effort to submitPress Release. Like any given task you need to address questions like why, when, who, where and howwhile you submit press release. Yes as much as these short repetitive words haunt you, there are hereto stay. Improvising on them ensures the success and appropriateness of your pr. The more elaboratelyyou deal with answering the question, greater will be the publicity.

That’s all about the fields and necessary details to be filled but the milestone is the content. It’s not acandid blog where you use slang, abbreviations but must follow essential grammatical or punctuationrules. Try to be professional and eloquent, avoid catchy marketing phrases, take is as a article that’sgoing to be published in a newspaper. And journalism surely has its rules. Once you’ve done doing thedifficult job, here comes the fun part: which is hitting the ‘ submit press release’ button.

If you are skeptical on the quality after taking care of all the guidelines, don’t panic. When you submitPress release is one thing but getting it published is another. Once you hit ‘submit press release’ button,you’ve done your bit. The rest will be taken care of by the done by the online newswire you’ve hired.At MyPRGenie, sit a panel of experience journalist and SEO experts who excel at rectifying the PR,modifying the content so it gets indexed on the major search engine etc.

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Search Press Releases

In today’s global market with high competition in all industries, everyone is trying to make a name forthemselves. Whether you are a business owner, a journalist, an analyst, the most commonly used andeasily accessible tool that can be used is the internet. A study has shown that 98% of the journalists visitthe internet on daily basis. They go online to check emails, search press releases, research articles andvisit forums and blogs. There are many different ways to search for press releases on the web.

Search engines

A quick way to search press releases is through the search engines. There are many search engines likeGoogle, yahoo, Bing, etc. All that needs to be done is write the keywords...

In today’s global market with high competition in all industries, everyone is trying to make a name forthemselves. Whether you are a business owner, a journalist, an analyst, the most commonly used andeasily accessible tool that can be used is the internet. A study has shown that 98% of the journalists visitthe internet on daily basis. They go online to check emails, search press releases, research articles andvisit forums and blogs. There are many different ways to search for press releases on the web.

Search engines

A quick way to search press releases is through the search engines. There are many search engines likeGoogle, yahoo, Bing, etc. All that needs to be done is write the keywords of the press release in thesearch bar and the search engine will automatically show you the list of press release / articles thatcontain those keywords. When you search press releases the search engines are the most widely usedtool all over the world. The search engines may be used by the maximum number of people, but it is notthe most effective. The reason is that a search engine will show you the results according to their ownranking. The press release that you are looking for may not rank that high and might be found on oneof the lower ranking pages. This is a major reason that most businesses use PR platforms for the pressrelease distribution as PR platforms help to SEO the press release.

Blogs

If you want to search press releases then it is always a good idea to visit the blogs related to your areaof interest. Many organizations post their press releases on the blogs related to their products. So whenyou search press releases always try to visit the blogs related your field of interest. Another featurethat you find in blogs is that people leave comments on the blogs. This helps get a feedback of the pressrelease.

PR platforms

When we decide to search press releases we can never undermine the importance of the PR platforms.Almost every PR platform has its own newswire where you can search press releases. To search pressreleases on a PR platform like MyPRGenie.com is very simple. All you need to do is visit their websiteand then go to the newswire page. Here you will have access to all the press release ever publishedthrough MyPRGenie.com. You also have the option to search press releases by language, country andcategory. Other than this PR Platforms help SEO the Press release and distribute it to different searchengines, websites, blogs, newswires and business social networks.

People from all walks of life, from time to time search press releases to be updated about the latesthappening in the field of interest. These methods are the most commonly used to search press releases.

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Music Press Release Tips

A music press release can be about any newsworthy information about an artist, album or performance.It could also be regarding a live concert, new CD release or a major gig. Do your homework before youwrite a PR. See what types of news are circulating in the news media, which will give you an idea as towhat you need to write in the press release. Here are a few music press release tips that will help you inwriting your press releases.

The Headline and the first paragraph are most important in the press release. The headline attractsthe readers towards the press release and the first paragraph hooks the readers onto the news. It isrecommended that you use an angle...

A music press release can be about any newsworthy information about an artist, album or performance.It could also be regarding a live concert, new CD release or a major gig. Do your homework before youwrite a PR. See what types of news are circulating in the news media, which will give you an idea as towhat you need to write in the press release. Here are a few music press release tips that will help you inwriting your press releases.

The Headline and the first paragraph are most important in the press release. The headline attractsthe readers towards the press release and the first paragraph hooks the readers onto the news. It isrecommended that you use an angle in the press release, this way you will be able to make it moreinteresting for the readers. The how, what, why, where, when and what also need to be discussed here.In the following paragraphs you can give additional information regarding all the musical achievementsand a brief background of the musician. Also add quotes from other musicians and famous people aboutthe artist. At the end you can mention the musician’s website or fan page, also mention the recording label.

The writing of the press release is not enough; you need to follow the correct format for the pressrelease to be taken seriously. At the top of the page you will write "FOR IMMEDIATE RELEASE" or “FORRELEASE (date)”. Then write the contact information. Contact person’s name, contact number, faxnumber, email address, website and recording label. Then the Headline the body of the press release,the first paragraph will begin with the date line. Once the body of the press release is completed you willleave a couple of blank lines, and place “###” to indicate the end of the press release.

Once the press release is complete you need to send it to your media contacts. Or you can use online PRplatforms that will distribute the press release for you.

Press Release Tips

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How to Write Press Releases for SEO?

Press releases are one of the most effective tools for online publicity. Organizations frequently usepress releases to distribute their news to the masses. Online press releases have a longer life span, andthus increase online visibility. The information that is being distributed through a press release needsto be news worthy. Well written press releases not only helps in informing the masses about the latesthappenings of the company, but they also help in building a good reputation for the company. It is notenough to just write a good copy. You will also need to remember a few tips to make the press releasemore SEO (search engine optimization) friendly. Search Engine Optimization involves techniques thathelp your page, website, advertisement or press release...

Press releases are one of the most effective tools for online publicity. Organizations frequently usepress releases to distribute their news to the masses. Online press releases have a longer life span, andthus increase online visibility. The information that is being distributed through a press release needsto be news worthy. Well written press releases not only helps in informing the masses about the latesthappenings of the company, but they also help in building a good reputation for the company. It is notenough to just write a good copy. You will also need to remember a few tips to make the press releasemore SEO (search engine optimization) friendly. Search Engine Optimization involves techniques thathelp your page, website, advertisement or press release get better ranking on search engines. Thehigher the SEO ranking the better the visibility. Here are a few tips on how to write press release for SEO.

The first thing that you need to do is make a list of keywords. These are the words or phrases that canbe used for the search of your press release. These may include the company name, product name,etc. Once the list of keywords is made you can start working on the headline. The headline should bedescriptive and interesting. It is advised to use the most valuable keywords in the headline; you can usemore than one keyword.

Break down the body of press release into sub headings; use the key words in the sub headings. Keepthe language of the press release as simple as you can. Do not use technical jargons and use smallsentences. The readers of the press release may not be technical persons, keep the writing for thegeneral public. You can use pointers or bullets in the press release to make it easier for the readers. Theplacement of the keywords need to done sensibly, the headlines, first and last paragraph should be richin keywords.

Make sure that you use many back links in the press release so that if anyone needs more informationthey can be directed to the website. By using these tips you should be able to write a SEO friendly pressrelease.

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How to Write an Artist Press Release?

In the world of arts, one of the most common PR tools used is a press release. If you are a musician,actor, painter, or belong to some other field of art, you need to inform and update people about youractivities. A written communication that provides news worthy information to the news media is calledpress release. They offer an ideal way to get publicity for any event or achievement. Thus the skill ofwriting a good press release is very valuable.

Many companies do reasearch on how to write an artist press release. First see what the release is allabout: Is the artist having an exhibition? Has the musician released a new single/ album? Is there goingto be a musical...

In the world of arts, one of the most common PR tools used is a press release. If you are a musician,actor, painter, or belong to some other field of art, you need to inform and update people about youractivities. A written communication that provides news worthy information to the news media is calledpress release. They offer an ideal way to get publicity for any event or achievement. Thus the skill ofwriting a good press release is very valuable.

Many companies do reasearch on how to write an artist press release. First see what the release is allabout: Is the artist having an exhibition? Has the musician released a new single/ album? Is there goingto be a musical or theatrical performance?

A press release starts with a headline, which is the single most important line of the entire press release.The headline should have magnetism - it should attract the reader and compel them to read the entirepress release. After the headline you will start writing the body of the release. The first paragraph is themost important, start the paragraph by mentioning the name of the city and the state/country (nameof state only for USA) and then the date. After these details the main body will start. The writing shouldbe crisp and engaging for the audience. The first paragraph should have the crux of the release andshould contain the elements of news (How, When, Why, Who, What and Where). The explanation of thestory will be in the following paragraphs. It is always good to mention a few quotes from other famouspeople regarding the artist. In the last paragraph write about the artist, his background, his previousachievements and so on. At the end of the press release mention the name of the contact person andother contact information. Write ### at the end of the press release to indicate that the press releasehas ended.

If you follow the above mentioned tips you should not have any problem in ‘How to Write an ArtistPress Release’.

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How to Write a Social Media Press Release?

How to Write a Social Media Press Release

Press releases are written to communicate the happenings of an organization or company to the media.In the current day and age the internet has become the fastest way of communication. The distributionof press release has also changed rapidly. Now the traditional snail mail has almost completely beenreplaced by e-mail and online distributions. Online PR platforms have started online press releasedistribution to help circulate the press release among the masses. Even though the standard format of apress release is useful for PR platforms, it does not make a great impact on social media networks. Hereare a few guidelines about how to write a social media press release (SMPR).

A social...

How to Write a Social Media Press Release

Press releases are written to communicate the happenings of an organization or company to the media.In the current day and age the internet has become the fastest way of communication. The distributionof press release has also changed rapidly. Now the traditional snail mail has almost completely beenreplaced by e-mail and online distributions. Online PR platforms have started online press releasedistribution to help circulate the press release among the masses. Even though the standard format of apress release is useful for PR platforms, it does not make a great impact on social media networks. Hereare a few guidelines about how to write a social media press release (SMPR).

A social media press release is an altered form of the traditional press release, which is more suitablefor the social media environment. The format of the SMPR is similar to the basic press release, but thewriting style is different. To gain interest you need to lure the readers towards the release by usingrelitavely informal language. Make the headline short and attention grabbing, remember that youonly have a few seconds to make an impact so make every second count. It’s important that you usekeywords in the headline as it is SEO friendly. You need to create a powerful buzz around the pressrelease, get people flagging and bookmark it and sending it to their friends. To create value you mayneed to give an angle to the social media press release. The angle may be of public opinion, insider tip orany other thing else. The language of the press release is very important. Keep the language as simple asyou can. Try not to use technical verbiage as most readers might not understand it and might consider itdull. The language needs to be friendly, entertaining and easily understandable.

The SMPR needs to be brief and to the point. Use attention grapping words and phrases in the headlineand subheadings. Use links within the text to direct people to your site. It is important to use SEOfriendly keywords in the press release. You can use pictures, captions, bullets, bold, italic and underlinedtest to help readers scan through the press release.

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How to Write a Press Release to Promote Your Business?

The best method for the promotion of any business is advertising. One of the most inexpensive and effective forms of advertising is through a press release. Many businesses send articles and letters to the news media for the promotion of their business, which can do some good but are not as effective as a press releases. Many businesses don’t use this wonderful tool for their advertising purposes, a major reason for which is the inability to write a good press release. Keeping this in view we would like to give you a few tips on how to write a press release to promote your business. Press releases can be written for publication in newspapers, magazines and online publications.

The first thing that...

The best method for the promotion of any business is advertising. One of the most inexpensive and effective forms of advertising is through a press release. Many businesses send articles and letters to the news media for the promotion of their business, which can do some good but are not as effective as a press releases. Many businesses don’t use this wonderful tool for their advertising purposes, a major reason for which is the inability to write a good press release. Keeping this in view we would like to give you a few tips on how to write a press release to promote your business. Press releases can be written for publication in newspapers, magazines and online publications.

The first thing that any one reads is the headline. It needs to have a lure to bring readers towards the release. The head line needs to have keywords in it, and it should offer a short summary to the readers. The first paragraph will start with name of city, state/country and the date. After the date line you will start the main body of the press release.

After the headline captures the attention for the reader the first paragraph need to build up the interest of the readers. In the first paragraph you will present answer to the five W (who, when, where, why and what), these answers will make the press release news worthy. People like to know what is happening in your business and what the latest achievements of your organization are.

The later paragraphs can give detailed explanation to the answers of the first paragraph. It is recommended to add quotes of the top management in these paragraphs. In the last paragraph you will mention the critical information. How to purchase your product, where can they get more information from, who to contact. At the end of the press release you will mention your contact information. And write ### to indicate the press release is finished.

I would like to emphasize here that the writing should be crisp, interesting and simple. Do not use many jargons, the readers man not understand them.

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How to Write a Press Release for a New Client?

Companies and organizations use press releases for sending information to the news media. Freepublicity always helps and a press release can prove to the ideal tool for sharing information. Writing apress release is a skill that can easily be mastered and will be valuable to your portfolio. When we thinkabout how to write a press release for a new client, we usually consider a number of factors such asit’s target audience and purpose. By following these guidelines you will be able to write a great pressrelease for your client.

At the start of the press release be sure to write the date of publishing. If you want it to be publishedright away then state “For immediate release”. Then...

Companies and organizations use press releases for sending information to the news media. Freepublicity always helps and a press release can prove to the ideal tool for sharing information. Writing apress release is a skill that can easily be mastered and will be valuable to your portfolio. When we thinkabout how to write a press release for a new client, we usually consider a number of factors such asit’s target audience and purpose. By following these guidelines you will be able to write a great pressrelease for your client.

At the start of the press release be sure to write the date of publishing. If you want it to be publishedright away then state “For immediate release”. Then you will mention your contact information: thename of the contact person, contact number, fax number, email address and website address. Writeeach of them in a separate line. After the contact information you will mention the most important linein the entire press release, the Headline. The headline needs to have the name of the new client. Makethe headline interesting and attractive.

The first paragraph will start with the date line (city, state/country, date). The body of text needs tobe engaging for the reader. If the headline is the bait then first paragraph will be the hook of the pressrelease. The opening paragraph needs to include the basic questions of news: what, when, why, where,who and how. Make sure the writing is interesting and exciting for the readers. Make it sound like news,do not sensationalize it.

The body needs to be written in the inverted pyramid format. Begin with the most importantinformation and then move to lesser important information. It is always good to include quotations fromthe experts. It can be the CEO or the top management of the company. This will cater to the humaninterest elements that the readers like.

In the last paragraph give a brief history of the new client. Stick to the facts and do not exaggeratethe information. News publications can carry any press release sent to them, if the release is wellwritten and engages the readers it has a better chance of being published. After completing the pressrelease proofread it many times. Once the body of press release is complete you will mention thecontact information in the same way it was mentioned at the beginning of the release. End the releasewith ‘###’.

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How to Get a Press Release Noticed?

One of the most widely used tools for the dissemination of information to news media is a press release. People consider news media as a credible source of information, which is why many companies and organizations use press releases as a tool to get free publicity. Journalists receive numerous press releases daily. It is important to make sure your press release makes an impact so that it gets published. You will need to follow a few guidelines to make sure your press release gets noticed.

Make sure that the headline is interesting and attractive. Your headline needs to be inviting and intriguing as it is the first thing that any one reads. The headline should be the crux of the article....

One of the most widely used tools for the dissemination of information to news media is a press release. People consider news media as a credible source of information, which is why many companies and organizations use press releases as a tool to get free publicity. Journalists receive numerous press releases daily. It is important to make sure your press release makes an impact so that it gets published. You will need to follow a few guidelines to make sure your press release gets noticed.

Make sure that the headline is interesting and attractive. Your headline needs to be inviting and intriguing as it is the first thing that any one reads. The headline should be the crux of the article. The headline is the bait for the reader, and the first paragraph if the hook. When writing the press release you need to think like a reporter. The press release needs to be newsworthy, and should sound like news. The press release needs to contain the key elements of news, these elements are Who, When, Where, Why, What and How. Remember most journalists decide the worth of the press release in about 30 seconds by reading the headline and the first paragraph. The press release needs to be written to the inverted pyramid style. Most important information is written first and the lesser important information follows.

Keep the writing of the press release simple and it should look like news not advertisement. Use small sentences, and if needed use bullets to make it simpler. Tell the truth, stick to the facts and avoid fluff. Use active voice; verbs in active voice give life to the press release. Your statements need to be enforced with evidence, mention quotes from experts. Proof read the press release again and again.

The contact information and the date of the release are to be mentioned at the beginning of the page. Once the press release is complete send it to your media contacts. Don’t send the release to all your media contacts, send it to the journalists according to their interest or beat. Another thing that you need to focus on is follow ups. Contact the journalists and confirm if and when the release will be published. Don’t nag the journalists by repeated calls or emails. Finally wait for a positive response.

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Business Press Releases

The main function of the business press releases is that it makes the masses aware of any new event,achievement or happening in the organization. Everyone these days wants to get the latest newsas soon as it happens. Online business press releases can help companies in many ways, includingpromotion of the website, builds a good reputation for the business, generates traffic for the businesswebsite and helps get a better ranking from search engines. Business press releases not only help thebusinesses but they are also beneficial for journalists and analysts.

When writing business press releases you should always keep in mind that the information you wantto communicate should be newsworthy. The characters that make news are the five ‘W’s and...

The main function of the business press releases is that it makes the masses aware of any new event,achievement or happening in the organization. Everyone these days wants to get the latest newsas soon as it happens. Online business press releases can help companies in many ways, includingpromotion of the website, builds a good reputation for the business, generates traffic for the businesswebsite and helps get a better ranking from search engines. Business press releases not only help thebusinesses but they are also beneficial for journalists and analysts.

When writing business press releases you should always keep in mind that the information you wantto communicate should be newsworthy. The characters that make news are the five ‘W’s and an ‘H’,the five ‘W’s are Who, What, Why, When, Where, and the ‘H’ represents How. These are the key to anynews. These elements should be mentioned in the first paragraph of the press release. The rest of theBusiness press release should be written in the inverted pyramid format. In other words state the mostimportant information first followed by the information of less importance. Make sure the writing iscrisp and can catch and hold the attention of the audience.

There are many ways of sending online business press releases. It is always good to use the experience/expertise of a PR platform for the distribution of business press releases. There are many online PRplatforms that you can use for the purpose of distributing business press releases. These services can befree of cost, or they can be paid press release distributions. Myprgenie.com offers you a wide array ofservices both free and paid, to help you in distributing the information to the desired target audience.Once the press release copy is written then the process of press release distribution starts. The servicesoffered by MyPRGenie.com include sending the press release to websites, posting it on blogs, emailing itto your media database, making the PR search engine optimized and posting it on many newswires.

The journalist community gives a great deal of importance to business press release. Journalists arealways in need of the latest information; they need to know what is happening and analyze the result itwill have on the general market. A recent study showed that about 98% of journalists use the internetdaily; they check their e-mail, research on articles, search for the latest news and visit forums and blogsbut most importantly they search for the latest press releases for their news articles. Most journalistsprefer to get the business press release as e-mail so that they can quickly process the release and send itfor publishing. Journalists like to be in the media database of the PR platforms so that the business pressrelease is sent to them via email as soon as it is released.

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How to Write a Press Release for an Event?

An online press release has become a popular way to boost publicity. Information about events like new products or services launched by a company, new additions or goal of attaining higher profit levels which can be shared through a press release. Another instant which requires a press release is mainly when one needs to promote for an upcoming event.

However, a lot of media representatives often inquire about howand what to write in a press release for an event.The nature of the event gives you more insight on how to write a press release. You have to keep in your mind that it’s not at all an invitation card but actually it encompasses lot of issues associated with...

An online press release has become a popular way to boost publicity. Information about events like new products or services launched by a company, new additions or goal of attaining higher profit levels which can be shared through a press release. Another instant which requires a press release is mainly when one needs to promote for an upcoming event.

However, a lot of media representatives often inquire about howand what to write in a press release for an event.The nature of the event gives you more insight on how to write a press release. You have to keep in your mind that it’s not at all an invitation card but actually it encompasses lot of issues associated with your event. For simplicity let’s say it resembles or near to a movie trailer.

A press release needs to be interesting and well augmented withcorrect information. The strength and influenceof this release can be determinedby the participation on the actual day. In order to reveal about your event, your press release needs to have both elaborate details and it should have the element of amusement which can attract people more than before.

You can start by giving an idea about the main purpose of the event and show them some stills at a glance. But you need to keep one thing in your mind that there should always be a factor of surprise to the audience like by tantalizing them to visit and make them to explore it for themselves. The next step is to highlight the renowned personalities or celebrities who are attending this event. Shed light on the major themes of the event and setup a possible dress code if relevant. Then the main part is to convince them to come by justifying the cause for holding this event. By telling them what good will it forthose who are attending?

Now the difficult part is to create hype for public to purchase tickets to attend the main event. This can be easier if you do it by giving any giveaways or gifts.

Now last paragraph of your press release should include the accurate venue, time of the event and other necessary details, and if there is an age limit then mention in it. Most events are held by raising sponsorships so give your sponsors due recognition and appreciation.

Now the main element to consider is to set up the perfect time to hit your press release on all the popular newswires. You don’t have to get it going out too early and slipping off people’s mind and more overit should not be released on a short notice.

Prepare your attendees and give them the leverage to manage their schedule. End it with a welcoming note,itwill be great if you try to put in a catchy and interesting phrase and pay emphasis on a warm invitation and you will havethe crowd thronging the event.

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How to Write a Press Release for a Nonprofit Organization?

Publishing a press release is a good way to publicize your nonprofit organization. It can help increase thepublic’s knowledge about your organization. You need to understand how to write a press release for anonprofit organization and the different elements involved in press release.

The press release will start with “For Immediate Release” if you need to send the release right away ormention the date of the release if it’s for a later date. Then you will give your contact information (nameof contact person, contact number and e-mail) so that the journalists can get back to you for any query.

Now comes the single most important line of the entire press release. This is the headline. The Headlineshould...

Publishing a press release is a good way to publicize your nonprofit organization. It can help increase thepublic’s knowledge about your organization. You need to understand how to write a press release for anonprofit organization and the different elements involved in press release.

The press release will start with “For Immediate Release” if you need to send the release right away ormention the date of the release if it’s for a later date. Then you will give your contact information (nameof contact person, contact number and e-mail) so that the journalists can get back to you for any query.

Now comes the single most important line of the entire press release. This is the headline. The Headlineshould be interesting and eye catching. It needs to build an interest among the readers that when theysee it they want to read more about it.

The first paragraph always starts with the date line with i.e. name of the city and state/ country (countryfor cities outside USA) and the date. After the dateline you will give a summary of the newsworthyinformation regarding the organization. You can give a detailed explanation of the news in the followingparagraph. It is very helpful to give headings to every new paragraph that you write. This way each newparagraph will address a new aspect of the release. Don’t lengthen the release too much or make thesentences to long as the readers will lose interest. Keep the writing as crisp as possible.

It is always healthy to use quotations to support the point that you want to make. The quotes can befrom influential people from within your organization or they can be from outside the organization.Quotes always have a strong and positive impact when making a statement. It is better to round ofthe press release with some information of the organization. It can be the mission statement or thepast achievements. At the end of the release you will mention your contact information i.e. Contactperson’s name, his title, contact number, fax number, email address, website and physical address ofthe nonprofit organization.

Once the press release is complete you need to find a good PR platform that can help you in the pressrelease distribution. If you have your own media database then you can directly send them the pressrelease.

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How to Write a Press Release for a New Product?

A press release is one of the easiest and most effective tools to make the masses aware of your new product. The main objective of a press release is to create public awareness, get brand recognition and influence the target market to buy the product. Writing a press release is an art, and there are a few points you will need to follow when contemplating how to write a press release for a new product.

Whenever you start a press release you will state ‘for immediate release’ or the date you want the press release to be published. After this you will mention your contact information. Contact information will be: contact person’s name, contact number, fax number,...

A press release is one of the easiest and most effective tools to make the masses aware of your new product. The main objective of a press release is to create public awareness, get brand recognition and influence the target market to buy the product. Writing a press release is an art, and there are a few points you will need to follow when contemplating how to write a press release for a new product.

Whenever you start a press release you will state ‘for immediate release’ or the date you want the press release to be published. After this you will mention your contact information. Contact information will be: contact person’s name, contact number, fax number, e-mail address and the website address.

Next will be the headline, it needs to be catchy and have the ability to make the reader go through the press release. A good headline is the key to a successful press release. Most of the readers will be attracted to the press release only by reading the headline. The first paragraph will start with the Date line (city, state/country and date). Make sure to mention the five W and an H (Who, What, Why, When, Where and How) in the first paragraph.  Mention the important features, and where can it be purchased from.

In the second and third paragraph you can give detailed description regarding the advantages of the product. How is it better than all other products in the market. Why should the consumer buy your product and not the others available in the market. Keep in mind that you want to create the need of the product and present the product as the ultimate solution. It’s always helpful to mention quotes from the CEO or MD of the company explaining the need and advantages of the product.

In the final paragraph you can summaries the best features and main benefits of purchasing the product. You can also mention the price and the place where the product be purchased. Keep in view that the copy of the press release should be well written. Make sure the writing should be crisp and interesting. The copy must make your product the best in the world, the greatest invention after the wheel.

Once the press release is written you will mention the contact information once again. At the end you will write ### to indicate that the press release has finished.

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How to Write a Press Release for a Book?

Publicity is the key to all successful ventures. If no one knows about your book then no one will read it. A press release is one of the best ways to generate spotlight for your book. However, a badly written press release defeats the purpose. A well written press release, on the other hand, is one of the best ways to make an impact on the readers to convince them to read the book. Here are some tips for writing a press release for a book:

When writing the press release you need to start with the contact information. Make sure you mention the publisher's name and the snail mail address along with other contact information. This will...

Publicity is the key to all successful ventures. If no one knows about your book then no one will read it. A press release is one of the best ways to generate spotlight for your book. However, a badly written press release defeats the purpose. A well written press release, on the other hand, is one of the best ways to make an impact on the readers to convince them to read the book. Here are some tips for writing a press release for a book:

When writing the press release you need to start with the contact information. Make sure you mention the publisher's name and the snail mail address along with other contact information. This will by followed by the main headline. It is hard to overstate the importance of a headline in a press release. In most cases, it is the difference between the people reading the press release or not – both outcomes have important consequences as far as the book is concerned. The heading should be eye catching, interesting and compelling for the readers. If possible, the headline should drop a hint about why the book is relevant to the readers. 

The headline is followed by the subheading. In two or three sentences, the subheading expands on the main heading and builds the interest of the readers and convinces them to keep reading the press release. The body of any press release starts with a dateline. The dateline mentions the name of the city and the state/country where the press release originated. It also includes the current date, if the issuer wants to disseminate the press release immediately, or a later date, if they want to request an embargo. This can enable you to delay the press release so as to coincide it with the launch of the book.

The main body of the press release should discuss the book in more detail including its content and style as well as its relevance to the readers. Any quotes that you have obtained from the reviewers can also be mentioned in this section. The body of the press release should also provide a brief introduction of the author, their previous accomplishments as well as their motivation for writing the current book. The last paragraph should offer some general information about the publisher, and how the readers can purchase the book.

Once the press release has been created, you can either submit it to journalists and media outlets yourself or you can simply use a press release distribution service such as MyPRGenie.com which provides both a free and a paid option for distributing the press release. 

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How to Use a Press Release for Online Marketing?

The secret of successful marketing is publicity - for businesses, no publicity is bad publicity. Online press releases are one of the best ways to make a positive impact on the reputation of your business. Online press releases not only help in getting your product maximum exposure, they also have a great impact your website's ranking in search engines. Following are some tips on how to use a press release for online marketing. These tips will not only help increase sales but also enhance the visibility of your company or product.

While writing a press release, the headline is probably the most important thing that you need to focus on. The headline needs to be interesting and eye...

The secret of successful marketing is publicity - for businesses, no publicity is bad publicity. Online press releases are one of the best ways to make a positive impact on the reputation of your business. Online press releases not only help in getting your product maximum exposure, they also have a great impact your website's ranking in search engines. Following are some tips on how to use a press release for online marketing. These tips will not only help increase sales but also enhance the visibility of your company or product.

While writing a press release, the headline is probably the most important thing that you need to focus on. The headline needs to be interesting and eye catching. Don’t make the headline too long or dull as this will cause the readers to lose interest. The heading needs to sound like news and not an advertisement or publicity.

If the headline is there to grab the attention of the reader, the purpose of the first paragraph is to maintain their interest and convince them to keep reading. Make sure that the first paragraph is also interesting and has newsworthy information. Keep your sentences short and crisp. Once the reader starts reading the press release he or she should feel the need to find out more about it.

Don’t forget to mention your website in the press release. You should make backlinks to your site as it helps in improving the SEO ranking for your site. Try not to write a very long press release, it should be around five hundred to six hundred words.

Make sure you follow the complete format of the press release starting with mentioning “For Immediate Release” or the date you want it to be published at the beginning. Also mention your contact information for anyone who might need more information. Put the ### symbol at the end to indicate that the press release has ended.

When the press release has been written you will have to distribute it. You can go about it yourself by posting it on newswires, blogs, RSS feeds and other websites. If you like, you can use PR platforms likeMyPRGenie.com that offer you both free and paid online press release distribution options.

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How to Understand the Key Elements of a Press Release?

For companies and businesses, the basic function of a press release is to inform the general public through mass media about the latest happenings at the organization. A press release can be distributed both online and offline. There are many benefits to pusblishing press releses regularly, and it’s important for businesses to try to understand the key elements of a press release in order to use it more effectively.

Press releases are created to do a job, and so long as the goal of the press release is accomplished, its format or even the basic elements probably don't matter too much. However, over the years, a standardized pattern has developed for creating press releases. While it's not set...

For companies and businesses, the basic function of a press release is to inform the general public through mass media about the latest happenings at the organization. A press release can be distributed both online and offline. There are many benefits to pusblishing press releses regularly, and it’s important for businesses to try to understand the key elements of a press release in order to use it more effectively.

Press releases are created to do a job, and so long as the goal of the press release is accomplished, its format or even the basic elements probably don't matter too much. However, over the years, a standardized pattern has developed for creating press releases. While it's not set in stone, following the standardized pattern usually makes the press release more effective. The pattern includes the basic elements of a press release and how they should be dealt with while writing the press release.

As with any news item, the key elements of a press release include the five W's and an H - Who, When, What, Why, Where and How. A news item is not complete unless it contains answers to the five W's and an H. A press release, similarly has to answer these basic questions in order for it to be newsworthy.

Now let's take a look at the six key elements of the press release one by one.

WHO: Here we will mention the company/organization that wants to make the announcement. It can also mean the company or individual involved in the happening that is being reported in the press release. The ‘Who’ can be a multinational company or it can be an individual, he can be an artist or musician, or the author of a new book etc.

WHEN: here we can mention the date when the events referred to in the press release happened, or will happen. The "When" can, for example, be the date of an event or a product launch. 

WHAT: This part focuses on what the organization, company, or the individual wants to report about. The What can refer to a convention, a product launch, a change in personnel, or any other important event that the company deems newsworthy. 

WHY: The ‘Why’ explains the reason or the need and motivation behind the particular event that's being reported. 

WHERE: In this section, we mention the place where the event took place or will take place. 

HOW: The How refers to the manner in which the event took place - why the event is notable and newsworthy. 

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How to Select a Press Release Service?

In today's global marketplace the impact of a press release can be massive. When it comes to getting spotlight for a company, brand or a product, a press release is one of the quickest and the most effective ways to get noticed and make people aware of what is happening in your organization. However, with so many online PR platforms, it is important to select the one that best suits your needs. The answer to the question of how to select a press release service that will be the most cost-effective for your company or brand depends on your target audience, the nature of your brand and which media contacts you want to send the press release to.

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In today's global marketplace the impact of a press release can be massive. When it comes to getting spotlight for a company, brand or a product, a press release is one of the quickest and the most effective ways to get noticed and make people aware of what is happening in your organization. However, with so many online PR platforms, it is important to select the one that best suits your needs. The answer to the question of how to select a press release service that will be the most cost-effective for your company or brand depends on your target audience, the nature of your brand and which media contacts you want to send the press release to.

Before selecting a press release service, it is advisable to look at the list of clients that they have dealt with previously. This will give you some idea of how effective the service can be in your particular domain. You can also look at user reviews for a particular service on third-party website before entering into a partnership with them. The PR platform should be able to optimize the press release for search engines. A good press release service will also have a sufficient number of media contacts in their database. Make sure that the PR platform can work with efficiency so that you don't have to wait for too long for your press release to end up in the right places. There is no use of the press release if it reaches the target audience too late.

The press release service you choose should also have a good reputation with the reporters, bloggers and media outlets so that your press release gets the attention it deserves. A new business needs to promote its business and build a respectable reputation for itself. A good PR platform can help you promote your brand, enhance your visibility and reach new markets. Companies also need to make sure that the service is not too expensive. For small businesses, it is important to select a service that will not drain their resources more than it needs to. 

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How to Make a Press Release Packet?

A press release packet can be very useful when promoting a product or a service and is used by a vast majority of companies, organizations and businesses. Press release packets can be used to offer information to customers, media outlets, clients as well as investors. You need to give a lot of thought to what should be included in the press release packet so that it will help you get visibility for your company or brand.

For people looking to create and distribute a press release packet that will create public awareness for their products and help them promote their company, here are some ideas:

The first step is to identify the target audience for the press...

A press release packet can be very useful when promoting a product or a service and is used by a vast majority of companies, organizations and businesses. Press release packets can be used to offer information to customers, media outlets, clients as well as investors. You need to give a lot of thought to what should be included in the press release packet so that it will help you get visibility for your company or brand.

For people looking to create and distribute a press release packet that will create public awareness for their products and help them promote their company, here are some ideas:

The first step is to identify the target audience for the press release packet. Is the press release packet for the media, potential investors, board of trustees or donors? Once you have identified your target audience, it will become easy for you to choose the information that you want to include in the press release packet.

If you have any brochures, pamphlets or some other promotional material for your company, you can add it to the press release packet. Information about each of your products or services should also be added to the press release packet. 

If you have any recently released press releases, such as press releases about a new business acquisition, grand opening, product offering or leadership change, you can add them to the press release packet. The packet should also contain background information about the company. 

If you're planning to send the press release packet to journalists and media outlets, along with a press release you want to distribute, the press release should be clearly marked as such.  

Keep in mind that while common press releases are sent to a wide audience, a press release packet is sent only to targeted audience with specific goals in mind. Sending the press release packet to every journalist and media outlet in the area is a waste of resources. It should be sent only to the journalists and media outlets that are interested in the topic and are likely to write about it. 

It is usually recommended that the information in the press release packet be printed on high quality paper with organization’s letter head on it. This helps in giving the packet an official and professional look. In case your organization does not have letter heads, you can color print the information on good quality paper along with logo and contact information.

Use a binder or a folder to enclose the press release packet. Do not fold the papers, as it forms winkles that spoil the presentation. When arranging the material place the most important information on top or in the beginning of the folder followed by less important information. If possible, use a folder that has a pocket in the front where you can place your card, so that the folder can easily be identified.

Make sure that your mailing list is up to date, as individuals and businesses may have changed their addresses. Once the packet is sent you should regularly check your mail to see if anyone has responded or has any further queries.

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How to Create a Press Release for a Convention?

Publishing a press release is a great way to let people know about the convention you are organizing. The advantage that you will have through press releases is that you can start distributing information about the convention months in advance.

Here are some tips for people looking to create and distribute a press release for their convention:

The title line of the press release should convey the theme of the convention. The heading should be interesting and eye catching. Headline is the first thing anyone reads so it won’t be wrong to say that it’s the most important line of the press release. 

The first paragraph of the press release should give...

Publishing a press release is a great way to let people know about the convention you are organizing. The advantage that you will have through press releases is that you can start distributing information about the convention months in advance.

Here are some tips for people looking to create and distribute a press release for their convention:

The title line of the press release should convey the theme of the convention. The heading should be interesting and eye catching. Headline is the first thing anyone reads so it won’t be wrong to say that it’s the most important line of the press release. 

The first paragraph of the press release should give the main details of the convention. The What, Where, Who, Why, When and How are discussed in this paragraph. The dates of the convention are important and should be mentioned in the first paragraph. In the following paragraphs you can give detailed information about the convention. You can also mention the program details and a little about the special guests that will be coming to the convention. It is important that you select the guests for the convention wisely. Celebrities may have great personal value but if they do not merge with the theme of the convention, or do not appeal directly to your target audience, it may not be very productive for you.

Make sure you mention your website so that people can visit it for more information. The press release should also contain information on how people can register for the convention or where they can obtain the tickets. This can be through stores, through the website or via emails. Be sure to include your contact information as it can be used in case someone needs additional information. Don’t forget to write ### at the end of the release to indicate to the publisher that the press release has ended.

Once the press release is has been created, the task of its distribution begins. Before you start your press release distribution you need to properly identify your target audience. If it is youth you are targeting then publish the press release in the universities in the area. If it’s a medical convention or a business convention, you can get the press release published in relevant journals. The Internet also provides you with many forums, blogs and news sites where you can publish the press release.

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Web Press Release

A press release is a recorded or written announcement directed at members of news media and is distributed to print, broadcast and electronic media outlets. When we talk about web press releases it means that the release is distributed over the Internet via e-mail or published on blogs, newswires, social networking sites and search engines etc. The advantage of a web press release is that it can be accessed by anyone using the Internet. Online press release has a longer lifespan than a traditional press release because the content you create stays on websites and blogs etc. Here are some of the important points that you need to keep in mind while writing and distributing a web press release:

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A press release is a recorded or written announcement directed at members of news media and is distributed to print, broadcast and electronic media outlets. When we talk about web press releases it means that the release is distributed over the Internet via e-mail or published on blogs, newswires, social networking sites and search engines etc. The advantage of a web press release is that it can be accessed by anyone using the Internet. Online press release has a longer lifespan than a traditional press release because the content you create stays on websites and blogs etc. Here are some of the important points that you need to keep in mind while writing and distributing a web press release:

Key words:

Make the title attractive and catchy and mention the important keywords in the title. This will make it more visibile on search engines for people looking for similar content. The keywords shoud also be mentioned in the subheading and the body of the press release. There should not, however, be unnecessary and excessive use of keywords in the web press release as this is considered a black hat SEO technique and is not looked upon kindly by the search engines.

Newsworthy:

Even more than the traditional press release, content in the web press release should be newsworthy because this is going to be distributed directly to the users who are usually not interested in looking through a pile of promotional material to get the content they want. For a web press release to be successful, it has to be interesting and contain something the readers find useful and relevant. The content should be informative and up-to-date. Don’t try to fill the body of the web press release with fluff. Keep it crisp, simple and interesting. 

Know your target audience:

It is important to know exactly who you're trying to reach with your press release. An understanding of the particular charachteristics of your target audience such as their geographic location, age group, gender as well as the consumer behaviour of your users etc can help you create web press releases that they will find interesting and relevant.

Online press release distribution:

After the press release has been created you have to choose the right way to disseminate this news effectively. You can do it yourself or use a Press Release Platform. There are many online PR platforms that can be used for this purpose. These PR platforms give you access to hundreds of thousands of journalists, bloggers and media outlets worldwide that you can select from. The online press release sent through these platforms is automatically sent to social networks, search engines, news websites and blogs etc. Press release distribution websites are usually very inexpensive, which is a plus for small businesses looking to explore new markets. 

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Press Release Online

Whether you're looking to publicize your business online, or need to connect with journalists as well as your customers, a press release online is one of the best ways to generate spotlight for companies, businesses and organizations. While a traditional press release still works, and is something that companies rely on whenever they have something newsworthy to report to the journalists and media outlets, issuing a press release online is also being recognized as a great way to reach target audiences on the worldwide web. 

It is hardly possible to overstate the importance of the Internet in today's world. Almost everyone today, no matter what country they live in, uses the Internet on a more or...

Whether you're looking to publicize your business online, or need to connect with journalists as well as your customers, a press release online is one of the best ways to generate spotlight for companies, businesses and organizations. While a traditional press release still works, and is something that companies rely on whenever they have something newsworthy to report to the journalists and media outlets, issuing a press release online is also being recognized as a great way to reach target audiences on the worldwide web. 

It is hardly possible to overstate the importance of the Internet in today's world. Almost everyone today, no matter what country they live in, uses the Internet on a more or less regular basis. For companies and businesses, therefore, improving their product or brand's visibility online is not optional anymore. They have to engage their existing customers and reach potential ones online in order to retain their competitiveness in the marketplace. For any company looking to successfully achieve this goal, online press release is always going to be an important part of the equation. 

While, much like a traditional press release, a press release online can be used to reach the journalists, bloggers and media outlets, it can also help companies achieve something that the traditional press releases simply can't do. It can, for example, be used to engage their customers on social media websites. Online press releases can also help with the SEO of a website. By distributing the press release on different websites and blogs, companies can generate useful backlinks, which in turn can help them increase the pagerank of their websites. Additionally, online press releases can contain links, photos and videos, which can help companies improve user engagement. 

For an online press release to be successful, however, companies have to create their press releases that their users will actually find interesting. The press release, first of all, should contain something newsworthy. Companies should avoid blowing their own trumpet or sounding too grandiloquent, and instead focus on why the readers should care about the news that the press release contains. Companies that focus on what their users are actually interested in, are more likely to enlist their users' help in reaching new markets. 

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Press Release Services

A press release is written or recorded content targeted at news media, containing some newsworthy information. The purpose of a press release is to try to get the spotlight from the media outlets for something that a company, organization or an individual cares about. Press release services encompass almost everything related to press releases, ranging from the writing of press releases to their distribution. There are quite a few PR platforms on the web that offer press release services. Following are some of the services that a good press release service usually offers:

Writing the Press Release

The most important thing while writing the press release is to make sure that the information you want to circulate...

A press release is written or recorded content targeted at news media, containing some newsworthy information. The purpose of a press release is to try to get the spotlight from the media outlets for something that a company, organization or an individual cares about. Press release services encompass almost everything related to press releases, ranging from the writing of press releases to their distribution. There are quite a few PR platforms on the web that offer press release services. Following are some of the services that a good press release service usually offers:

Writing the Press Release

The most important thing while writing the press release is to make sure that the information you want to circulate is newsworthy. The main objective of the press release is to attract the attention of your target audience and making an impact. Press release services can assist you in writing and designing your press release so that you can add photos, videos, charts and more to the press release in order to make it more effective. Press release services can also help you find out keywords related to the content you're creating.  

Press Release Distribution

Distribution is one of the key services that the PR platforms can offer to their users. Most PR platforms that provide press release services have a very effective way of distributing press releases to newswires, journalists and bloggers etc. They can also submit the press release to various search engines generating additional spotlight for your press release. 

Media Database

Media database or media contact list is the list of journalists that is provided by PR platforms. Most press release services allow you to create your own media contact list using their database. You can filter the reporters, bloggers and media outlets according to country, language, interest and topic etc. Once you have set up the list exactly the way you want, sending your press releases to them becomes very easy and straightforward. Another related feature provided by some press release services is the ability to find out who are the people that have opened your email. 

Press Release Serives for Journalists

It’s not just the companies and businesses that benefit from the press release services, journalists can also use them to get access to resources that can help them write great news stories. A recent study has revealed that 98% journalists use the Internet on a daily basis. Majority of them use press release services to get the latest news and resources related to the topic they're interested in. 

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Press Release Software

In today’s highly competitive business environment, companies and businesses need to take advantage of every opportunity to engage their users and reach out to potential customers. A press release is one of the best ways of achieving this goal. You can find an array of online press release software that can be helpful for companies in almost anything related to press releases. Press release software helps you to create your own press releases and distribute them to the media outlets as well as the people at large. You can also find press release software that can help you find the latest press releases on the web regarding your area of interest.

Here are some of the...

In today’s highly competitive business environment, companies and businesses need to take advantage of every opportunity to engage their users and reach out to potential customers. A press release is one of the best ways of achieving this goal. You can find an array of online press release software that can be helpful for companies in almost anything related to press releases. Press release software helps you to create your own press releases and distribute them to the media outlets as well as the people at large. You can also find press release software that can help you find the latest press releases on the web regarding your area of interest.

Here are some of the press release software that companies and businesses will find useful: 

Writing and designing the press release:

Press release software can be found on the web that can help you every step of the way in writing the press release. These software programs give you a simple and easy way to format the press release. All you need to do is fill out the fields with relevant information.The press release software will automatically arrange the information in the correct format. They can also help you add pictures, videos, graphs and charts to the press release. 

Distributing the press release

Good press release software programs will distribute the press release to all your media contacts as well as the PR platforms, blogs, search engines as well as business social networks. The media contacts can be your own personal list that you have curated over time or it can be obtained from the media contact database of the PR platforms. When using the database of the press release platforms you can chose the journalists and media outlets you want to contact according to the country, language, interest, topic or beat. 

Optimizing for search engines: 

Press release software will tell you about the strength of the keywords that you are using. They can tell you, for example, how competitive a certain keyword is. You can also find out the related keywords that people search for in order to find similar content. Additionally, press release software can also help you submit your press release to search engines, press release websites, blogs, and social networking sites. The backlinks that you get from all these sources can help you improve the pagerank of your website. 

Searching for press releases: 

Press release software can also help you find the latest press releases related to your area of interest. This is a great way to find out the latest information about any topic, company or industry you're interested in. This software is most commonly used by journalists to help them filter through the information available to them on the internet.

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Press Release Template

In today's global market, a press release is one of the best marketing tools available to companies and businesses. Press releases now are usually created following a standardized format. Even a very well written copy sometimes can't have the desired effect if it does not follow the right format. If there are any of the basic elements of the press release missing from the template, the journalists, bloggers and media outlets can find it hard to get all the information they need to write a news story based on that press release. This, of course,...

In today's global market, a press release is one of the best marketing tools available to companies and businesses. Press releases now are usually created following a standardized format. Even a very well written copy sometimes can't have the desired effect if it does not follow the right format. If there are any of the basic elements of the press release missing from the template, the journalists, bloggers and media outlets can find it hard to get all the information they need to write a news story based on that press release. This, of course, is not good news for the company issuing the press release. The aim of a press release template is to help people create effective press releases. 

Some websites offer software programs that can help you create press releases. They have a built-in system that can auto-arrange the information you enter so that you end up with a press release in the proper format. They also help you identify important keywords so that you can generate maximum spotlight for your online press release from search engines. Some press release distribution services even offer forms that you can fill out in order to create a press release. These forms are a great way to ensure that all the important elements of the press release are in place. 

 

Here is a general press release template that works in most situations: 

 

FOR IMMEDIATE RELEASE

HEADLINE

SUBHEADING

DATELINE (City, State/Country, Date) – 

MAIN BODY

COMPANY BACKGROUND

CONTACT INFO

###

 

The Headline of the press release should be interesting so that it grabs the attention of the reader. The subheading explains the main headline within one or two lines. 

The subheading is followed by the main body of the press release. In the first paragraph you should give a summary of the press release. Who, what, when, why, where and how should be mentioned here. The next few paragraphs will give details of the information you want to distribute. 

Last paragraph will give some background information about the company issuing the press release.

The press release ends with the contact info of someone from the company that is issuing the press release. The contact info should include name of the contact person, company name, contact number, fax number: e-mail address and website url. 

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MyPRGenie Web Distribution

MyPRGenie Web Distribution allows you to target over 250 websites, databases and online service globally. Below is a partial list of the sites to which MyPRGenie Web Distribution sends member news.

  • Newsday
  • The Boston Globe
  • International Business Times
  • The San Francisco Chronicle
  • Star Tribune
  • Houston Chronicle
  • Daily Herald
  • CBS MoneyWatch
  • The MiamiHerald
  • San Jose Mercury News
  • The Sun News
  • Kansas City Star
  • United Press International
  • Star Telegram
  • The Columbus Dispatch
  • The News & Observer
  • WRAL
  • StreetInsider
  • Market Pulse
  • Contra Costa Times
  • El Nuevo Herald
  • The Olympian
  • NewsOK
  • The Daily Breeze
  • Minyanville
  • The Sacramento Bee
  • Press Enterprise
  • El Paso Times
  • Press-Telegram
  • Dealbreaker
  • Lexington Herald-Leader
  • Albany Times Union
  • LA Daily News
  • Wichita Eagle
  • Sun Herald
  • Publicus
  • Pasadena Star-News
  • The Daily Record
  • Minnesota Public Radio
  • Anchorage Daily News
  • The Street Sweeper
  • The News Tribune
  • Inside Bay Area
  • Biospace
  • The Bellingham Herald
  • Whittier Daily News
  • Centre Daily Times
  • The State
  • Sign On San Diego
  • The Buffalo News
  • BestGrowthStock
  • San Gabriel Valley Tribune
  • Idaho Statesman
  • Redlands Daily Facts
  • TCPalm
  • Digital Media Wire
  • San Bernardino County Sun
  • A.M. Best Company
  • Belleville News Democrat
  • Bradenton Herald
  • Santa Cruz Sentinel
  • The Island Packet
  • Securities Technology Monitor
  • Las Cruces Sun-News
  • Oil & Gas Financial Journal
  • Power-Gen Worldwide
  • Macon Telegraph
  • eOption
  • The Cincinnati Enquirer
  • 740 KVOR
  • The State Journal
  • HeraldNet Everett, Washington
  • Hydro Review
  • Market Intelligence Center
  • Renewable Energy World
  • FayObserver
  • RCR Wireless News
  • IC Places
  • The Columbus Ledger Enquirer
  • Rockford Register Star
  • DailyBulletin.com
  • Oil & Gas Journal Online
  • Value Investing News
  • San Mateo Daily Journal
  • Farmington Daily Times
  • InvestorPlace
  • BioMedReports
  • The Network Journal
  • Industrial Info
  • Indianapolis Business Journal
  • Beyond The Dow
  • myMotherLode.com California Gold Country
  • Carlsbad Current-Argus
  • StreetIQ
  • MoneyShow.com
  • The Daily Jeffersonian
  • InfoStor
  • SiliconValley.com
  • KGO Newstalk 810 San Francisco
  • Ruidoso News
  • KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas

Below is a Small Sample of Accesswire Distribution

    Major Newspapers
  • USA Today
  • The Boston Globe
  • The Tampa Tribune
  • Denver Post
  • The Miami Herald

  • The Salt Lake Tribune
  • The Mercury News
  • Houston Chronicle
  • The Columbus Dispatch
  • The Chicago Daily Herald

  • The Philadelphia Enquirer
  • Los Angeles Daily News
  • Financial Post
  • Toronto Star
    Associated Press
  • New York Times
  • USA Today
  • Washington Post
  • Los Angeles Times
  • Chicago Tribune
  • Star Tribune

  • Daily News
  • Houston Chronicle
  • Denver Post
  • Arizona Republic
  • Dallas Morning News
  • Detroit Free Press

  • Tampa Bay Times
  • Philadelphia Inquirer
  • Plain Dealer
  • Oregonian
    Major Broadcast TV Networks
  • 6abc.com/WPVI
  • 7Online.com/WABC New York
  • ABC11TV
  • CBS 11 TV
  • CBS2 Chicago
  • CBS 2/KCAL 9 Los Angeles
  • CBS3 Philadelphia
  • CBS4 Denver
  • CBS 5 San Francisco
  • KAIT ABC-8 (Jonesboro, AR)
  • KAUZ-TV CBS-6 (Wichita Falls, TX)
  • KAZT IND-7 (Phoenix/Prescott, AZ)
  • KBMT-TV ABC-12 (Beaumont, TX)
  • KCAU ABC-9 (Sioux City, IA)
  • KCBA-TV FOX-35 (Salinas, CA)
  • KCBD NBC-11 (Lubbock, TX)
  • KCEN-TV NBC-9 (Temple, TX)
  • KCOY CBS-12 (Santa Maria, CA)
  • KDUH-TV ABC-3 (Scottsbluff, NE)
  • KEYETV Austin
  • KFDA CBS-10 (Amarillo, TX)
  • KFJX-TV FOX-14 (Pittsburg, KS)
  • KFMB-TV CBS-8 (San Diego, CA)
  • KFRE-TV CW-59 (Fresno, CA)
  • KFSN-TV Fresno
  • KFVE MyNetworkTV-5 (Honolulu, HI)
  • KFVS CBS-12 (Cape Girardeau, MO)
  • KGO Newstalk 810 San Francisco
  • KHNL-TV NBC-8 (Honolulu, HI)
  • KHQ-TV NBC-6 (Spokane, WA)
  • KION CBS-46 (Salinas, CA)
  • KKFX FOX-11 (Santa Maria, CA)
  • KLFY CBS-10 (Lafayette, LA)
  • KLKN ABC-8 (Lincoln, NE)
  • KLTV ABC-7 (Tyler, TX)
  • KMEG-TV CBS-14 (Sioux City, IA)
  • KMPH-TV FOX-26 (Fresno, CA)
  • KNOE-TV CBS-8 (Monroe, LA)
  • KOTA ABC-3 (Rapid City, SD)
  • KOTV-TV CBS-6 (Tulsa, OK)
  • KPLC NBC-7 (Lake Charles-Lafayette, LA)
  • KPTH-TV FOX-44 (Dakota Dunes, SD)
  • KPTM-TV FOX-42 (Omaha, NE)
  • KQCW CW-12/19 (Tulsa, OK)
  • KRHD-TV ABC-40 (Bryan-College St, TX)
  • KSFY-TV ABC-13 (Sioux Falls, SD

  • KSLA CBS-12 (Shreveport, LA)
  • KSWO-TV ABC-7 (Lawton, OK)
  • KSWT-TV CBS-13 (Yuma, AZ)
  • KTEN NBC-10 (Denison, TX)
  • KTIV NBC-4 (Sioux City, IA)
  • KTRE ABC-9 (Lufkin, TX)
  • KTRK-TV Houston
  • KTRV-TV FOX-12 (Nampa, ID)
  • KTTC NBC-10 (Rochester, MN)
  • KTUL-TV ABC-8 (Tulsa, OK)
  • KTVG-TV FOX-17
  • KSNB-TV FOX-4 (Kearney, NE)
  • KTVN-TV CBS-2 (Reno, NV)
  • KUAM-TV NBC-8 (Hagatna, Guam)
  • KUTV 2News Utah
  • KWES-TV NBC-9 (Midland, TX)
  • KWQC NBC-6 (Davenport, IA)
  • KWTV-TV CBS-9 (Oklahoma City, OK)
  • KWWL-TV NBC-7 (Waterloo, IA)
  • KXLT FOX-47 (Rochester, MN)
  • KXVO-TV CW-15 (Omaha, NE)
  • KXXV-TV ABC-25 (Waco, TX)
  • KYTX CBS-19 (Tyler, TX)
  • WABC-TV (New York City)
  • WAFB CBS-9 (Baton Rouge, LA)
  • WAFF NBC-48 (Huntsville, AL)
  • WALB NBC-10 (Albany, GA)
  • WAND-TV NBC-17 (Decatur, IL)
  • WAOW-TV ABC-9 (Wausau, WI)
  • WAVE NBC-3 (Louisville, KY)
  • WBAY ABC-2 (Green Bay, WI)
  • WBCB-TV CW-21 (Youngstown, OH)
  • WBMA-TV ABC-33 (Birmingham, AL)
  • WBOC CBS-16 (Salisbury, MD)
  • WBRC-TV FOX-6 (Birmingham, AL)
  • WBTV CBS-3 (Charlotte, NC)
  • WBZ-TV (Boston)
  • WCAX CBS-3 (Burlington, VT)
  • WCBS-TV (New York City)
  • WCCO WLNS CBS-6 (Lansing, MI)
  • WCIV-TV ABC-4 (Charleston, SC)
  • WCSC CBS-5 (Charleston, SC)
  • WCWG-TV CW-20 (Greensboro, NC)
  • WDAM NBC-7 (Hattiesburg-Laurel, MS)
  • WDRB FOX-41 (Louisville, KY)
  • WECT NBC-6 (Wilmington, NC)

  • WFFF-TV FOX-44 (Colchester, VT)
  • WFIE NBC-14 (Evansville, IN)
  • WFLX FOX-29 (West Palm Beach, FL)
  • WFMJ-TV NBC-21 (Youngstown, OH)
  • WFXG-TV FOX-54 (Augusta, GA)
  • WGEM-TV NBC-10 (Quincy, IL)
  • WGFL-TV CBS-4 (Gainesville, FL)
  • WGGB-TV FOX-6 (Springfield, MA)
  • WHBF CBS-4 (Rock Island, IL)
  • WHTM-TV ABC-27 (Harrisburg, PA)
  • WISTV NBC-10 (Columbia, SC)
  • WKOW-TV ABC-27 (Madison, WI)
  • WKRN ABC-2 (Nashville, TN)
  • WLBT NBC-3 (Jackson, MS)
  • WLNE-TV ABC-6 (Providence, RI)
  • WLOX ABC-13 (Biloxi, MS)
  • WLS-TV Chicago
  • WMBF NBC-32 (Myrtle Beach, SC)
  • WMC NBC-5 (Memphis, TN)
  • WOI ABC-5 (West Des Moines, IA)
  • WOIO CBS-19 (Cleveland, OH)
  • WQOW-TV ABC-18 (Eau Claire, WI)
  • WRCB-TV NBC-3 (Chattanooga, TN)
  • WREX-TV NBC-13 (Rockford, IL)
  • WRIC ABC-8 (Richmond, VA)
  • WSET-TV ABC-13 (Lynchburg, VA)
  • WSFA NBC-12 (Montgomery, AL)
  • WSFX-TV FOX-26 (Wilmington, NC)
  • WSJV-TV FOX-28 (South Bend, IN)
  • WTEN ABC-10 (Albany, NY)
  • WTHR NBC-13 (Indianapolis, IN)
  • WTNZ FOX-43 (Knoxville, TN)
  • WTOC CBS-11 (Savannah, GA)
  • WTOL CBS-11 (Toledo, OH)
  • WTVF-TV CBS-5 (Nashville, TN)
  • WTVM ABC-9 (Columbus, GA)
  • WUPV-TV CW-65 (Ashland, VA)
  • WVNY-TV ABC-22 (Colchester, VT)
  • WVVA NBC-6 (Bluefield, WV)
  • WWBT NBC-12 (Richmond, VA)
  • WXIX FOX-19 (Cincinnati, OH)
  • WXOW ABC-19 (La Crosse, WI)
  • WXTX-TV FOX-54 (Columbus, GA)
  • WXVT-TV CBS-15 (Greenville, MS)
    Search Engines
  • Google
  • Yahoo

  • Bing

  • Ask
    Major News Sites
  • Yahoo News
  • Google News
  • Benzinga
  • MarketWatch
  • InvestorsHub
  • ADVFN
  • DailyFinance.com
  • United Press International

  • The Motley Fool
  • Stockhouse
  • Zacks
  • 4-traders
  • NewsVine
  • Benzinga
  • CNET News
  • WallStreetSelect

  • About.com
  • PaidContent
  • MorningStar
  • Business Insider
  • Worth
  • Stock Nod
  • Stockwatch
  • StreetInsider
    Social Media Sites
  • Twitter
  • Facebook

  • Linkedin
  • Tumblr

  • Socialpicks
  • Portfoliosharing
    Apps and Mobile Sites
  • Pulse News
  • Yahoo Mobile

  • Google Currents
  • MarketWatch Mobile
  • Accesswire Mobile

  • and most other RSS news reader Apps
    Specialty Publications
  • Biospace
  • BioMedReports

  • Renewable Energy Network
  • Oil & Gas Investor

  • Nations Restaurant News
  • PennWell