November 3, 2009 / (http://www.myprgenie.com) -- Parents will "feel good" clothing their children in socially responsible fashion t-shirts. The 100% cotton t-shirts feature Poppy The Bulldog and come in an assortment of bright colors. Net proceeds from POPPY t-shirts are donated to animal shelters and other organizations to help save homeless animals. The company was founded by Hank Warner, a laid-off professional, who wanted to teach his two young children the virtue of giving and entrepreneurship. The idea was inspired by their real life bulldog Poppy.

Hank Warner is a father who wanted to instill the virtue of giving in his children. So he started a t-shirt company. "The recession really made me think about how people spend their money. America is a very consumer oriented society. Often we purchase things just for our personal gain. We don’t think about how our purchases can help others. I wanted my children to think about how they could help others. I wanted to teach them that they could make a difference in the world."

The idea was born after their family dog, Poppy, suffered a near death experience. In the summer of 2009 life hit an all-time low for the Warner family. The recession left Hank Warner jobless and the family lost their home. With no place to live, Hank took his kids William (11) and Chloe (7) on a camping trip. That’s when tragedy struck. Poppy suffered a sever heat stroke and needed emergency care. With no money to pay for a vet, the family felt hopeless. Luckily, they received free life saving advice from a vet over a cell phone. Poppy made a full recovery and the experience taught the children that it takes money saves animals.

The three instantly decided they wanted to help save other homeless animals. They came up with the idea of setting up an on-line t-shirt company to raise funds. Hank created an animated portrait of Poppy’s happy face as the logo and launched the website www.poppythebulldog.com where t-shirts are sold.

The company produces high quality fashionable children’s t-shirts bearing the "POPPY" logo. T-shirts are made from the finest 6.1 oz., 100% preshrunk cotton. The construction is double-needle stitched, taped shoulder-to-shoulder with a seamless collar for total comfort. The Poppy logo is silk screened for a lasting life. Tags read “POPPY HELPS HOMELESS ANIMALS LIVE HAPPY, HEALTHY LIVES.” All of the net proceeds from the sales of t-shirts are donated to animal shelters and other organizations to help save homeless animals.