November 3, 2009 / (http://www.myprgenie.com) -- Drinks Americas Holdings, Ltd. (OTC BB:DKAM - News), a leading owner, developer and marketer of premium beverages associated with renowned icons, including Kid Rock, Donald Trump, Dr. Dre, & Willie Nelson, announced that it has reduced its debt in the aggregate amount of $1,002,450. The Company reached agreements with the CEO and members of its Board of Directors to satisfy obligations owed to them for a portion of an outstanding loan by issuing to them 1,763,607 shares of our common stock and warrants to acquire 9,838,793 shares of our common stock. Under this arrangement, the valuation of the common stock and the exercise price of the warrants will be $.15 per share. This agreement reduces the companies debt by 15%. The conversion price is a 250 percent premium to the current market price of Drinks Americas shares. Fifty percent of the warrants can be exercised at anytime during the ten year term and the other 50 percent will only be exercisable at such time as the Company has achieved positive EBITDA for two successive quarters. If this profitably standard is not realized by management during the term of the warrants, 50 percent of the warrants will be forfeited.

J. Patrick Kenny, CEO Drinks Americas, stated, "In addition to strengthening the balance sheet of the Company, we are converting these obligations at a 250% premium to the trading price today and staking half or the warrants on our profitability in the future. We appreciate the confidence of our board. Our intention is that our willingness to convert these obligations at this premium, further contingent on profitability, sends a strong signal to our shareholders. Our credit facility is back in place supporting production and shipping of goods. We will continue to take steps like this to move the company to a stronger financial position."