November 2, 2009/ (http://www.myprgenie.com) -- Leading mobile analytics provider Motally announced today that it has launched "Trackappalooza," a contest to find the hottest applications for iPhone, BlackBerry, and Android phones through Motally's patent-pending tracking tools. The contest features 17 categories of prizes and includes over $15,000 in cash and a free pass to GSMA’s Mobile World Congress in February.

Prizes include a random drawing from all entrants, as well as $5,000 in prizes for each of the iPhone, Blackberry, and Android platforms. Applications will win for having the Most New Users, the Highest Average Session Time, the Highest Average Session per User, Users in the Highest Number of Countries, and the Highest Total Actions Tracked. A single application can win in multiple categories.

In addition, a Grand Prize winner will be selected by a panel of mobile industry luminaries, including representatives of Blue Run Ventures, Norwest Venture Partners, Granite Ventures, and other industry experts. This winner will receive a free pass to GSMA's Mobile World Congress, including a hotel stay, and promotion of the winning application.

"This contest gives the developer community a unique opportunity to gain exposure for their applications," says Arte Merritt, CEO and founder of Motally. "Because integrating our patent-pending tracking is astonishingly fast and easy, developers also immediately gain insights that help them improve their user experience and ROI."

The contest is open to mobile application developers around the world. To enter, developers must sign-up for a Motally account and integrate the Motally API into their live applications by December 15, 2009. Tracking metrics from January 1, 2010 to January 31, 2010 will determine the winning apps. Contest details, terms and conditions, and registration can be found at www.motally.com/contest.

About Motally

Motally is a mobile-analytics provider dedicated to helping mobile application developers and content publishers understand their users, maximize ROI, and optimize product offerings in one common interface. The company is headquartered in San Francisco, CA and is backed by BlueRun Ventures and Ron Conway, a leading angel investor. The team includes mobile industry veterans from Yahoo Mobile and Oracle. Visit us at www.motally.com and follow us on Twitter at www.twitter.com/motally.